Professional Documents
Culture Documents
management
Eric Pels
Introduction
Golden circle (Simon Sinek)
Apple
Why?
Why?
Change the
Wanna buy one?
world, be
different
How?
Looks nice Why? How?
Inspiration Good design
Policy maker
Why?
Why?
Change the
Because we
world
read about it in
the media
How?
How? improve society
Policy Why? and position of
Inspiration inhabitants
What?
Policy maker Products or services
3
TEM
Introduction
4
TEM
Why TEM?
5
TEM
How?
6
TEM
What?
Lectures
Theory
Economic tools
To some extent repetition of ba bsc economics courses
Prior knowledge: methods and economics courses from bachelor ba or
comparable.
Practice
Different sectors
Tutorials (tools)
7
TEM
Lecturers
Eric Pels
a.j.h.pels@vu.nl
Erik Verhoef
e.t.verhoef@vu.nl
TEM