Home Content Research Community Directory Advertise on IX Login Search...

KEEP UP TO DATE

8 Step Process Perfects New Product Development

Posted on M ay 27, 2013 by Robert F Brands

Every entrepreneur knows that productivity is one of the key

ingredients for successful product development. One of the
two key processes in Roberts Rules of Innovation is the 27,000+ SUBSCRIBERS
NEW PRODUCT DEVELOPMENT PROCESS. A formalized,
NPD process also referred to and best practice: the Stage
Gate Process is a must, from simple to sophisticated.

The New Product Development process is often referred to

as The Stage-Gate innovation process, developed by Dr. Sign Up Today
Robert G. Cooper as a result of comprehensive research on
Read the latest edition
reasons why products succeed and why they fail.

When teams collaborate in developing new innovations, having the following eight ingredients mixed into your
teams new product developmental repertoire will ensure that its overall marketability will happen relatively quick,
and accurately making everyone productive across the board.

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Step 1: Generating

Utilizing basic internal and external SWOT analyses, as well as current marketing trends, one can distance
themselves from the competition by generating ideologies which take affordability, ROI, and widespread
distribution costs into account.

Lean, mean and scalab le are the key points to keep in mind. During the NPD process, keep the system nimble and
use flexible discretion over which activities are executed. You may want to develop multiple versions of your road
map scaled to suit different types and risk levels of projects.

Step 2: Screening The Idea

Wichita, possessing more aviation industry than most other states, is seeing many new innovations stop with Step
2 screening. Do you go/no go? Set specific criteria for ideas that should be continued or dropped. Stick to the
agreed upon criteria so poor projects can be sent back to the idea-hopper early on.

Because product development costs are being cut in areas like Wichita, prescreening product ideas, means
taking your Top 3 competitors new innovations into account, how much market share theyre chomping up, what
benefits end consumers could expect etc. An interesting industry fact: Aviation industrialists will often compare
growth with metals markets; therefore, when Boeing is idle, never assume that all airplanes are grounded, per se.

Step 3: Testing The Concept

As Gaurav Akrani has said, Concept testing is done after idea screening. And it is important to note, it is different
from test marketing.

Aside from patent research, design due diligence, and other legalities involved with new product development;
knowing where the marketing messages will work best is often the biggest part of testing the concept. Does the
consumer understand, need, or want the product or service?

Step 4: Business Analytics

During the New Product Development process, build a system of metrics to monitor progress. Include input
metrics, such as average time in each stage, as well as output metrics that measure the value of launched
products, percentage of new product sales and other figures that provide valuable feedback. It is important for an 31,859
organization to be in agreement for these criteria and metrics. members in the

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Even if an idea doesnt turn into product, keep it in the hopper because it can prove to be a valuable asset for future
products and a basis for learning and growth.
group

Step 5: Beta / Marketability Tests

Arranging private tests groups, launching beta versions, and then forming test panels after the product or products IX COMMUNITY
have been tested will provide you with valuable information allowing last minute improvements and tweaks. Not to MEMBERS
mention helping to generate a small amount of buzz. WordPress is becoming synonymous with beta testing, and
its effective; Thousands of programmers contribute code, millions test it, and finally even more download the
completed end-product.

Step 6: Technicalities + Product Development

Provided the technical aspects can be perfected without alterations to post-beta products, heading towards a
smooth step 7 is imminent. According to Akrani, in this step, The production department will make plans to
produce the product. The marketing department will make plans to distrib ute the product. The finance department
will provide the finance for introducing the new product.

As an example; In manufacturing, the process before sending technical specs to machinery involves printing
MSDS sheets, a requirement for retaining an ISO 9001 certification (the organizational structure, procedures,
processes and resources needed to implement quality management.)

In internet jargon, honing the technicalities after beta testing involves final database preparations, estimation of JOIN THE COMMUNITY

server resources, and planning automated logistics. Be sure to have your technicalities in line when moving
forward.

Step 7: Commercialize

At this stage, your new product developments have gone mainstream, consumers are purchasing your good or
service, and technical support is consistently monitoring progress. Keeping your distribution pipelines loaded with
products is an integral part of this process too, as one prefers not to give physical (or perpetual) shelf space to
competition. Refreshing advertisements during this stage will keep your products name firmly supplanted into the
minds of those in the contemplation stages of purchase.
Your hosts, Braden Kelley, Julie
Step 8: Post Launch Review and Perfect Pricing
Anixter and Rowan Gibson, are
Review the NPD process efficiency and look for continues improvements. Most new products are introduced with innovation writers, speakers and

open in browser PRO version Are you a developer? Try out the HTML to PDF API strategic advisors to manypdfcrowd.com
of the
 introductory pricing, in which final prices are nailed down after consumers have gotten in. In this final stage, youll strategic advisors to many of the
gauge overall value relevant to COGS (cost of goods sold), making sure internal costs arent overshadowing new worlds leading companies.
product profits. You continuously differentiate consumer needs as your products age, forecast profits and improve
Our mission is to help you
delivery process whether physical, or digital, products are being perpetuated.
achieve innovation excellence
Remember: The Process Is Loose inside your own organization by
making innovation resources,
The entire new product development process is an ever evolving testing platform where errors will be made,
answers, and best practices
designs will get trashed, and loss could be recorded. Having your entire team working in tight synchronicity will
accessible for the greater good.
ensure the successful launch of goods or services, even if reinventing your own wheel. Productivity during product
development can be achieved if, and only if, goals are clearly defined along the way and each process has
contingencies clearly outlined on paper.

For more tips and guidelines on developing the right implementation strategy, see Roberts Rules of Innovation: A
10-Step Program for Corporate Survival.

For more information, and another version of the 8-step process, go to http://kalyan-
city.blogspot.com/2012/02/stages-process-steps-of-new-product.html

Stage-Gate is a registered TM of Stage gate International, Inc. Business Blogs to Watch in

2015

image credit: agb eat.com

Wait! Before you go.

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Choose how you want the latest innovation content delivered to you:

Daily RSS Feed Email Twitter Facebook Linkedin Today

Weekly Email Newsletter Free Magazine Linkedin Group

Robert Brands is the founder of InnovationCoach.com, and the author of Roberts Rules of
Innovation: A 10-Step Program for Corporate Survival, with Martin Kleinman published Spring
2010 by Wiley (www.robertsrulesofinnovation.com).

0 1 1 Share 0 37

Previous Post: Language Is Killing Our Ability To Innovate

Next Post: Self-Innovation for Innovators: an Interview with Stuart Heller

This entry was posted in Build Capability, Innovation, Processes & Tools, Product Innovation, R&D and tagged 8
steps, Innovation, New Product, new product development process, NPD, Product Development, Robert Brands,
stage gate process, Stage-gate. Bookmark the permalink.

31 Responses to 8 Step Process Perfects New Product

Development

John says:
May 29, 2013 at 2:35 pm

This is a very streamlined process for development! The steps are very easy to comprehend and
remember. Thanks for sharing!

Reply

gimona lucas says:

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 August 6, 2013 at 6:10 am

thanx forsharing this process.

Reply

Russell Duckworth says:

October 2, 2013 at 6:15 pm

I have a Patented Idea #US 8,112,899. Its a Body Dryer for Bathrooms. How do you know who to
trust to market it and find a manufacturer to invest in producing the product for me? Ive been
ripped off by InventSAI, and Scott Norman of Millennem.

Reply

Devraj says:
October 16, 2013 at 8:18 am

This is a very streamlined process for development! The steps are very easy to comprehend and
remember. Thanks for sharing!

Reply

sweda menon says:

October 28, 2013 at 9:50 am

This is a very streamlined process for development! The steps are very easy to comprehend and
remember. Thanks for sharing!

Reply

Caitlin Meek says:

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 December 6, 2013 at 4:30 am

I came up with this really cool idea too. Its called an iPhone and the idea behind it is that I really
like Apples!

YUM YUM!

Reply

steffy says:
December 19, 2013 at 5:13 am

This 8 process instruction will be useful to develop a good product to achieve the success of the
business. this is a good idea:)

Reply

Pingback: A step towards product development Los Angeles | GloberDesign Blog

merapelo says:
January 30, 2014 at 6:03 am

These stages can be used in the development of a new products. well done!

Reply

new product development says:

February 7, 2014 at 7:24 am

I totally agree with this article! Since the creation/first idea, until the commercialization of the new
product, every stage must be carefully planned, and it seems to me that all the steps are very well
described here.

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Reply

Pingback: IMNPD | Pearltrees

Davidasor says:
March 6, 2014 at 11:00 am

Yeah i must say is quite interestin most inpaticularly in teams like these we are seriously linkin
see upper hand in ur businesses

Reply

Dima says:
March 11, 2014 at 2:41 pm

Thanks for this work, but i wish to know the role of innovation in the New Product Development

Reply

Shannon Lewis says:

March 21, 2014 at 10:24 am

Great article. Could have used this a few years ago. One of the big issues I have run into with new
product ideas at software companies is the pet project that doesnt have to follow the rules. Lots
of wasted company resources because these projects were not killed early enough. As you state
you need an agreed upon criteria (step 2). We actually put a process in place to try to standardize
the criteria as well as having criteria that is proportional to the stage of the process. If you want to
learn more about what we did you can find it in my blog post:
http://www.panopticdev.com/blog2014/optimizing-your-new-product-idea-pipeline/

I dont think companies realize how many resources are wasted by not having set criteria that every
project has to follow.
open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Reply

tilieksew mequanint says:

April 19, 2014 at 6:48 am

I am a food science and post harvest technology student at hawassa university and i am planning
to do bread from banana could it be easy?

Reply

Pingback: How to Conduct Foreign Mobile Market Research | Instant.ly

garbad parkhe says:

April 29, 2014 at 2:52 am

Very good data..

Reply

Anthony Sindala says:

May 1, 2014 at 4:31 pm

good artical though not fully explained .it is very important for any firm which want to start producing
new products to follow the process of NPD

Reply

Pingback: Product Lifecycle Management is Essentials for Your Success

Pingback: Five Common Failures Youll Find with Startups | Inspired Magazine

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Pingback: Don't Let "Feature Creep" Kill Your New Product | Quickbooks

Pingback: 8 Step Process Perfects New Product Development | Karen Delaney

Pingback: New Product Design and Development Category 6 | BUSINESS BLOG

Pingback: How do you achieve synergy?

Pingback: arukura59

Pingback: Lesson 20:Annotated Bibliography(1) | arukura59

Pingback: 15 Best Product Development Posts via @onboardly

Pingback: Introduction to Lean Six Sigma | Professional Certifications

Pingback: Innovation Excellence | 8 Step Process Perfects...

Pingback: "Just get s#!t done." huh? - Professional Portfolio for Arthur MacMillan

Pingback: How to Conduct Foreign Mobile Market Research - Instantly

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 Leave a Reply
Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Comment

You may use these HTML tags and attrib utes: <a href="" title=""> <abbr title=""> <acronym title=""> <b>
<blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Post Comment

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
 About Us | Contact Us | Receive Email Updates | Advertise on IX | Innovation Research | Terms Of Service | Links

Back to Top

Copyright 2011 - Innovation Excellence

Recommended for you

Innovation Excellence Innovation Excellence Innovation Excellence Innovation Excellence

| Managing Innovation | 7 Ways to Create a | Top 100 Innovation | 46 Innovation
is about Managing C... Culture of Innovation Articles of 2014 Conferences for 2015
w w w .innovationexcellence.com w w w .innovationexcellence.com w w w .innovationexcellence.com w w w .innovationexcellence.com

AddThis

open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com