Professional Documents
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CHANNELS:
KEY RESOUREES: AGREEMENTS WITH NOKIA,
MARCIANS BOOKS HTC, SAMSUNG, APPLE T-
MOBILE
REVENUE STREAMS:
COST STRUCTURE:
SELL THE ACQUISITIONS OF 120 TITLES TO AUDIOTEKAS
FINANCIAL RESOURCES TO BUILD THE PLATFORM ONLINE
PART B
KEY ACTIVITIES:
KEY PARTNERS: CUSTOMER RELATIONSHIP:
JOINT VENTURE
AUDIBLE INDIRECT RELATIONSHIP
FOREIGN INVESTMENT
GIZA POLISH VENTURE
NEW MARKETS VALUE PROPOSITION:
ORANGE BUSINESS MEETING AUDIO CAR CUSTOMER SEGMENTS:
HTC
CZECH REPUBLIC
NOKIA
FRENCH AUTOMOBILE
COMPANY
CHANNELS:
KEY RESOUREES:
AUDIO CAR
DEVELOPMENT
TECHNOLOGY APP
Maintains and aligns the whole system of activities of the company with its strategic
preference of differentiation or low cost adding a value adds to its products
IDENTIFY THE YELLOW TALE GOALS IN ORDER TO IMPROVE REVENUES OF
AUDIOTEKA. WHAT TOPICS WOULD YOU RAISE, REDUCE, ELIMINATE OR CREATE IN
ORDER TO APPLY THIS STRATEGY?
RAISE:
ELIMINATE:
Increase their responsibility of
Eliminate the "closed mind"
origin, more levels of
to the new business proposals
innovation to be able to
in the international market, in
overcome the difficulties that
order to open up new
will no longer be in the near
possibilities with caution.
future.
REDUCE: CREATE:
Reducing unnecessary Create a system that adapts
expenses on future to the internationalization
investments with the ones that began to be created in its
you want at first cost, but in environment so as not to be
the long run you save a lot of displaced by another
money that you spend competing international
unnecessarily. company.
FACULTAD DE NEGOCIOS
CARRERA DE ADMINISTRACIN Y NEGOCIOS
INTERNACIONALES
Autores:
Miguel Jos Yupanqui Godoy
Marcos Ibrahim Gonzales Pacherres
Profesor:
Marcelo Alonso Valverde
Lima Per
2017