KUWAIT - 2008 Millions US$ 717 + 11% Millions US$ 717

Thousand SESU 270 + 3% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 16837 15912 6 7808 15 1368 11 5507 ### 4 40

February 18826 17028 11 7933 10 1251 6 6602 ### 15 35

March 24246 21175 15 10453 15 1628 39 7971 ### 36 30

April 21996 21376 3 10721 18 1567 10 6484 ### -5
25
May 24647 23470 5 12026 26 1600 3 8654 ### 24
20
June 21116 24869 -15 9707 4 1431 -14 6682 ### -23
July 17529 21736 -19 8455 1 1308 6 5566 ### -32 15

August 16257 18056 -10 9095 19 907 6 4767 ### -35 10

September 36420 31764 15 9805 -4 1456 1 20923 ### 28
5
October 17229 26602 -35 8328 -4 1409 -9 5685 ### -55
0
November 27231 18779 45 9000 -1 1626 6 14871 ### 157

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December 27272 19724 38 7977 -8 1496 -16 15344 ### 122
2008 2007
269607 260492 3 111308 7 17046 2 109056 ### 13
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 72 16 59 15 22 Back Cover 10 15 10 16 1 Morning 4 3 7 4 -41
Page 2/3 23 5 18 4 26 Front Page 6 9 5 9 12 Midday 5 4 7 5 -23
Inside 343 76 313 77 10 Inter Page 48 75 46 75 5 Afternoon 14 11 25 17 -44
Supplement 14 3 15 4 -6 64 100 61 100 5 Early Evng 16 13 36 24 -54
452 100 405 100 11 Evng News 29 23 30 20 -3
Prime Evng 44 35 32 21 38
Spend by Position 2008
Spend by Position 2008 Overnight 14 11 12 8 11
2007 2007 126 100 148 100 -15
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

400 60
Spend by Daypart 2008
350 2007
(Millions US$ - Semi Logarithmic)
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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Election Campain 20,942 0 20,942 10,471 27.79 72.04 0.00 0.17
2 Zain 10,679 5,485 16,164 8,082 13.92 57.95 5.33 22.79
3 Viva 6,840 2 6,842 3,421 44.65 44.80 0.00 10.54
4 Mcdonald`s 6,752 12,030 18,782 9,391 83.88 12.85 3.02 0.25
5 Toyota 5,234 4,577 9,811 4,905 23.26 61.03 14.10 1.61
6 Wataniya Telecom 5,190 7,213 12,403 6,202 24.74 56.67 5.97 12.63
7 Kuwait Finan.house 4,775 4,414 9,189 4,594 27.38 67.42 3.42 1.78
8 N.B.K. 4,601 7,652 12,253 6,126 12.28 70.12 9.29 8.31
9 Demise 4,454 4,474 8,928 4,464 0.00 100.00 0.00 0.00
10 Dabur 3,472 0 3,472 1,736 99.99 0.00 0.00 0.00
11 Gulf Bank 3,081 5,521 8,602 4,301 15.36 58.44 13.12 13.08
12 Kwt.nat.cinema 3,044 2,595 5,639 2,819 0.00 97.76 2.23 0.00
13 Nissan 3,004 2,767 5,771 2,885 6.47 85.28 7.08 1.16
14 Tarsheed 3,001 0 3,001 1,501 33.67 64.29 1.01 1.04
15 Al Imtiaz Inv. 2,787 760 3,547 1,773 16.14 71.68 12.17 0.00
16 Chevrolet 2,718 2,508 5,226 2,613 0.00 97.30 2.69 0.01
17 Volkswagen 2,600 1,380 3,980 1,990 0.00 89.59 10.41 0.00
18 Al Safi Danone 2,537 1,332 3,869 1,935 99.67 0.00 0.00 0.34
19 Dar Al Shifa 2,423 2,172 4,595 2,298 11.81 84.03 3.95 0.22
20 Funoon 2,421 450 2,871 1,435 0.00 92.57 1.04 6.37
21 Al Ghanim 2,314 1,339 3,653 1,826 0.00 86.41 0.68 12.90
22 Infiniti 2,243 867 3,110 1,555 35.46 58.26 6.27 0.00
23 Hyundai 2,137 2,248 4,385 2,192 10.70 83.60 4.45 1.24
24 Gmc 2,111 2,327 4,438 2,219 9.19 71.86 14.45 4.53
25 Ford 2,107 1,605 3,712 1,856 4.43 91.67 2.49 1.39
26 Pizza Hut 1,971 2,173 4,144 2,072 53.53 44.54 1.91 0.00
27 Burger King 1,836 2,036 3,872 1,936 30.93 66.36 1.30 1.44
28 Lexus 1,822 2,247 4,069 2,035 13.95 68.91 17.16 0.00
29 Al Tijari 1,808 2,892 4,700 2,350 0.05 89.90 2.26 7.82
30 Shaab Sp.med.c. 1,746 1,580 3,326 1,663 0.00 99.98 0.00 0.00
*OT=Radio+OutDoor+Cinema

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