The Back To School Campaign is a chance for you to harness the back to school frenzy at your school to

provide Rwandan children enrolled in PIH’s School Fees Program with the means to attend school.

50 boo k mar k s se nd s o ne c hi ld to sc hoo l fo r an e ntire year .

ONE CHAP TE R, ON E CHI LD
by Oc tober 15 th
You can do i t! He re are so me ways to get starte d…

It’s as easy as 1, 2, 3…
1) Go to www.faceaids.org/backtoschool and order bookmarks
2) Choose one of the ideas below or create your own way to distribute the bookmarks
3) Send what your raise in online at www.faceaids.org/backtoschool/donate or by mail to:

FACE AIDS
P.O. Box 46
Palo Alto, CA 94302

Rais e Awar eness

• Flyer everywhere and everything
! Create large posters for your student union, library and other big spaces
! Make quarter page flyers and place them on all the tables in your cafeteria
! Check out our flyer at the end of this document for ideas

• Come up with creative alternatives to a flyer

! Do you have flyers and posters all over your campus? Try chalking the sidewalk or hanging
creative advertisements from the ceiling. Don!t forget to get approval from your school if you
need it!

• Start a Facebook group and use the Back To School logo as the group image!

• Have everyone in your chapter change their Facebook profile picture and status and publish it
! Get the Back To School logos at the bottom of this document

• Ask representatives of other student groups to send out a blurb in their emails to reach more
people
! Check out the sample letter below

• Get your chapter together late at night or early in the morning and write HIV/AIDS facts on all of
the blackboards before classes start, your teachers won!t know what hit them!
! Try, “In the time it will take you to read this blackboard, five people around the world will
become infected with HIV. Do something. FACE AIDS Back To School Campaign.”
 Sponsor a Student

• Work with local vendors to place donation boxes at registers in grocery stores, bookstores,
restaurants
! By teaming up with local vendors, you can increase the number of people in the Back to
School movement
! Ask local vendors if they would be willing to ask customers to choose a bookmark for $5
with their purchase, let them know exactly how and who they!re helping
! Try making your own donation box, see how at the end of this document
! Check out the sample letter below

Colleges and Universities

• Get to the freshman early!
! Set a goal of distributing the number of pins equal to your incoming freshman class
! Distribute bookmarks at freshman orientation and activities fairs
! Get dorms or residence halls to help you distribute bookmarks on move in day when the
parents are likely to be around

• What are the kick-off events at your school? Get the convocation speaker of your college to
wear a pin and give the Back to School Campaign a shout out or have the band playing at
your back to school concert wear pins and distribute them at the door.

• Tap into the RA network at your school, they can be your direct line to freshman donations
as well as involvement!

• Set up some friendly dorm competition

! Encourage dorms, fraternities and sororities to distribute bookmarks at dorm dinners or
dances to compete for who can send the most students to school
! Create an incentive for the dorms to compete, such as the winner gets dinner at a local
restaurant and ask the restaurant to donate the dinner

• Host your own event where the bookmark is the entrance fee

• Get all of your professors to wear a pin or place a box in the faculty lounge

• Talk to your library and see if they!ll distribute bookmarks when students and faculty check
out books
! Make your own donation box, see how at the end of this document
! Check out the sample letter below
 High Schools
• Start early, distribute bookmarks if your school has a day before the year starts to pick up
your textbooks or schedules

• Distribute bookmarks at lunchtime in your cafeteria

• Tap into the parent network, distribute bookmarks at Back to School Night

• Talk to your PTA to see if they have any events coming up where you can distribute
bookmarks

• Target large crowds, distribute bookmarks at homecoming dances, pep rallies or sports
games

• Get your football team to wear a pin on game day

• If you have a dress code, work with your principal to get a Friday Dress Down Day where
students can dress down if they!re wearing a pin

• Talk to your local school supply stores like Staples or Office Max to see if you can table
outside the store
! Create your own donation box, see how below

• Have a bake sale

 The BACK TO SCHOOL CAMPAIGN is a chance to harness the back to school frenzy at
schools across the country and stand in solidarity with our peers in Rwanda
through supporting equal access to education.

A BOUT T HE C A M P A IG N
Through the BACK TO SCHOOL
CAMPAIGN, FACE AIDS chapters stand
in solidarity with vulnerable, HIV-
affected students, working to make
sure they too can enjoy their right to
an education. This year, chapters will
aim to raise $10,000, with $250
coming from each FACE AIDS Chapter
to support one individual in the
Partners In Health School Fees
Program.
W HE RE T HE M ON E Y G OE S
The Partners In Health School Fees
Program aims to support students who
are affected by HIV/AIDS by providing
funding for tuition, school supplies and
transportation costs.
W HA T Y OU C A N D O
-Spread The Word by joining the
Back To School Facebook group.
-Contribute by donating $5 for a
FACE AIDS bookmark telling the
story of a student in the program.
-Stay informed by learning more
about the link between HIV and
education at
faceaids.org/backtoschool.
E D UCA TION A L F A CTS
-Young people with little or no
education are twice as likely to
contract HIV as those who have
completed primary education.
-HIV/AIDS kills over 850,000
teachers in sub-Saharan Africa per
year.
www.avert.org

Visit www.faceaids.org/backtoschool for more information

 Chapter Resourc es

Use this letter as an example to ask other student gro ups to spread the
wo rd:

Dear Kaylen,

My name is Jamie Jones, and I am the Outreach Coordinator of the Michigan FACE AIDS
Chapter. FACE AIDS! mission is to fight HIV/AIDS by building a global movement of youth
dedicated to global health equity and social justice. This year we!re putting on a Back to School
Campaign to support HIV-affected students in Rwanda so they can go back to school this fall,
just like us.

We!re trying to spread awareness about the campaign, and we would really appreciate it if you
could put a short blurb in your next email to Students Against Malaria. You and the rest of
Students Against Malaria have done such amazing work on our campus and it would mean a lot
to us if you could get the word out about the FACE AIDS Back to School Campaign.

Here!s the blurb:

We need your help! Join the FACE AIDS Michigan Back to School Campaign to send a
Rwandan student back to school this fall. The Back to School Campaign benefits the Partners In
Health School Fees Program, which provides HIV-infected or -affected students with tuition for
secondary school as well as supplies like uniforms, books, and transportation. By donating to
the campaign, you are standing in solidarity with HIV-affected students in Rwanda and ensuring
that they can enjoy the same right to an education that you do. Come by the Student Union any
day this week and donate for a bookmark!

If you have any questions, feel free to email me!

Thanks,
Jamie
Use this letter to send to your school libra rian to ask if you can place a box
at the main desk:

Dear Mrs. Fieldman,

My name is Joe, and I!m the President of FACE AIDS Vassar College, a student organization
that works to fight HIV/AIDS in the United States and Rwanda. I!m writing to ask for your support
in our first event of the year, the FACE AIDS Back to School Campaign.

The FACE AIDS Back to School Campaign sends HIV-affected Rwandan students back to
school by benefiting the Partners In Health School Fees Program, which provides students with
necessities such as tuition, books, uniforms, and transportation. This year, each FACE AIDS
Chapter across the country is working to send one child to school. In order to do this, we!re
distributing bookmarks for $5, and if we distribute 50 bookmarks, we can reach our goal.

Will you help Vassar College send a Rwandan youth back to school? We!d like to provide you
with a box to place at the circulation desk so when students, faculty or staff check out books,
they!ll have the chance to join the Back to School Campaign by donating for a bookmark. All
they have to do is slip $5 in the box and select a bookmark. Every dollar that we raise ensures
that a Rwandan student can continue their education, and it has been shown that education is
one of the most cost-effective and impactful ways of preventing the spread of HIV.

If you can help us reach our goal, please email me at joe@vassar.edu or call me at
315.454.9900.

Thank you!
Joe
Use this letter to send to grocery stores, school supply stores, or your
school booksto re:

Dear Mr. Pearson,

My name is Brittany, and I!m the Vice President of FACE AIDS at Valley High School. We are a
student organization that works to fight HIV/AIDS in the United States and Rwanda. I!m writing
to ask for your support in our first event of the year, the FACE AIDS Back to School Campaign.

The FACE AIDS Back to School Campaign sends HIV-affected Rwandan youth back to school
by benefiting the Partners In Health School Fees Program, which provides students with
necessities such as tuition, books, uniforms, and transportation. This year, each FACE AIDS
Chapter across the country is working to send one child to school. In order to do this, we!re
distributing bookmarks for $5 and if we distribute 50 bookmarks, we can reach our goal.

Will you help us send a Rwandan student back to school? We!d like to provide you with a box to
place at the cash register so when members of our community shop with you, they!ll have the
chance to join the Back to School Campaign by getting a bookmark. All they have to do is slip
$5 in the box and select a bookmark. Every dollar that we raise ensures that a Rwandan student
can continue their education and it has been shown that education is one of the most cost-
effective and impactful ways of preventing the spread of HIV.

If you can help us reach our goal, please email me at Brittany@gmail.com or call me at
434.987.1000.

Thank you!
Brittany
 HOW TO MAKE A
DONATION BOX
Make a few donation boxes and place them around
your campus or in your community – try for
restaurants, libraries, bookstores or school supply
stores. Here!s how to do it!

Step 1: Find a shoebox with a lid.

Step 2: Decorate your shoebox. Spray paint or wrapping paper work well.

Step 3: Remove the lid, fold the top of the shoebox in half and place it back on the box
so you create two separate compartments. This will leave half of the box open for the
bookmarks and half closed off to collect money.

Step 4: Cut a donation slit in the top of the box for people to place money in.

Step 5: Put a few pieces of foam in the exposed side of the box and slide the bookmarks
into the foam.

Step 6: Print out and glue the Back To School logos around the sides of the box. Make
sure that you glue the information sheet somewhere visible so people know exactly where their
money is going.

Step 7: Put your donation box anywhere public that gets a lot of foot traffic.
Place them in bookstores, local
restaurants and businesses,
libraries, on your FACE AIDS table,
or in the line at the cafeteria.

Step 8: Collect the donations.

Don!t forget to do rounds to collect
the money from the boxes and refill
the bookmarks!

Step 9: Send it in. Send in the

donations you collect by mail or
online at www.faceaids.org/backtoschool.
Cut these out to glue on your box:

100% of donations go to the Partners In Health

School Fees Program, which provides Rwandan
students with the means to go back to school,
including tuition, school supplies, and
transportation.

Our goal is to
distribute 50
bookmarks and
raise $250 to
send a student…

$5