15A41E0041

A STUDY ON NEW PRODUCT DEVELOPMENT
WITH REFERENCE TO
BISLRI INTERNATIONAL PVT. LTD, HYDERABAD
A project report
Submitted in partial fulfillment of
The requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Jawaharlal Nehru Technological University, Kakinada
Submitted by
JONNALAGADDA PUSHPA RAJU
Reg No: 15A41E0041
Under the guidance of

Mr. G. CHINNA KOTAIAH M B A
Asst. Prof.
DEPARTMENT OF MBA
LOYOLA INSTITUTE OF TECHNOLOGY AND MANAGEMENT

(Affiliated to Jawaharlal Nehru Technological University, Kakinada)
Loyola Nagar, Dhulipalla (V), Sattenapalli (M), Guntur (D)-522403
(2015-2017)
CERTIFICATE
This is to certify that Mr.JONNALAGADDA PUSHPA RAJU has submitted the
project report titled “A Study On NEW PRODUCT DEVELOPMENT”
with reference to “BISLRI INTERNATIONAL PVT. LTD, Hyderabad” in
partial fulfillment for the award of the Degree in Master of Business Administration
from Jawaharlal Nehru Technological University, Kakinada.
Project Guide Head of the Department

Mr. G. CHINNA KOTAIAH M B A Mr.Y.ANKIREDDY
DECLAR
Asst. Prof. M.Com, MBA, M.Phil, (Ph.D)
External Examiner
DECLARATION
I hereby declare that this project report entitled “A STUDY ON NEW PRODUCT
DEVELOPMENT” with reference to “BISLRI INTERNATIONAL PVT. LTD,
Hyderabad” submitted by me in partial fulfillment for the award of degree of Master
of Business Administration to the Department of Management, Loyola Institute of
Technology and Management Dhulipalla, Sattenapalli, is my own and has not been
submitted to any other university or institutions on or before.
Place : Signature of the Student

Date : JONNALAGADDA PUSHPA RAJU
15A41E0041
ACKNOWLEDGEMENT
I wish to acknowledge my sincere gratitude to all persons who whole heartedly
contributed their sincere support that helped me for the successful completion of my
project work.
I take much pleasure to express my deep sense of gratitude and thankfulness to our
honorable Chairman Sri V. BALASHOWRY GARU, LITAM for kindly providing
facilities in accomplishing project work and his consistent work in growth of
management.
I convey my sincere thanks to the secretary Sri. K.V.J. KUMAR GARU, LITAM
for giving permission to me.
I express our great pleasure to my Honorable Principal Dr.S.SIVAREDDY

GARU, who had inspired me and gave his valuable suggestions.
This is my privilege to deeply thank our pioneer Head of the Department, MBA
Mr.Y.ANKIREDDY Asst. Prof. for the persisting encouragement, patience and keen
interest in discussions have been benefited and great inspiration to us throughout the
work.
It is indeed my great pleasure to profoundly thank my guide Mr. G. CHINNA
KOTAIAH, Asst. Prof. for his valuable guidance, suggestions and also my sincere
gratitude to all the faculty of our department, for their constant co-operation and
encouragement.
I confess my profound gratitude to my project guide Mr. BALARAJU, Assistant
Manager, BISLRI INTERNATIONAL PVT. LTD, HYDERABAD, for his
valuable support during this project.
I express my whole hearted thanks to all my family members and my friends for
their continuous moral support and encouragement.
JONNALAGADDA PUSHPA RAJU

15A41E0041
CONTENTS
CHAPTER – I DESIGN OF THE STUDY PAGE. NO
 Introduction 01-07
 Objectives of the Study
 Scope of the study
 Methodology
 Need for the Study
 Limitations of the Study
CHAPTER – II 08-16
 INDUSTRY PROFILE
CHAPTER – III 17-26

 COMPANY PROFILE
CHAPTER – IV 27-35
 THEORETICAL FRAME WORK
CHAPTER – V 36-55
 DATA ANALYSIS AND INTERPRETATION
CHAPTER – VI 56-59
 FINDINGS, SUGGESTIONS & CONCLUSION
QUESTIONNAIRE 60-62
BIBLIOGRAPHY 63-64
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CHAPTER-1
INTRODUCTION
New Product Development 1 LITAM

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INTRODUCTION
Once a company has carefully segmented the market, chosen its target customers, identifying
their needs and determined its market positioning, it is better able to develop new products.
Marketer play a key role in the new product process , by identifying and evaluating new product
ideas and working with R & D and others in every stage of development.
New product development shapes the company’s future. New product launch is a very complex,
time consuming and is financially a big issue for any company. There is expectation from every
new product launched to have high sales, to have good margins, to capture market share and thus
become market leader. These are the expectations however the real picture may be not so good
or as expected. Many a time the products introduce are flops and thus results in loss. This loss
may be in terms of monetary as lot of money is involved in launching a new product. It also
results in loss in terms of image.
Only 8% of new products survive for more than one year. A 92 % failure rate does little to
promote the current efficiency of company marketing. The reasons some business fail to
innovate is not that they shy away from ideas; it is that they engage in hopelessly romantic one-at
great cost in men / women and money. An idea must meet rigorous tests of practicality if it is to
be capable of making a business successful in the future.
Source: Dr. Peter Drucker, Harvard Business Review, 1994.
A product can fail on any of the stages of Product Life Cycle I. e. Introduction Satage, Growth
Stage, Maturity Stage, Decline Stage. The understanding of a product’s life cycle, can help a
company to understand and realize when it is to introduce and withdraw a product from a
market, its position in the market is compared to competitors, and the product’s success or
failure.
Product failures can serve one useful purpose: Investors, entrepreneurs and new product team
leaders can learn valuable lessons about what not to do.

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OBJECTIVES OF THE STUDY
The project was undertaken with the following objectives:
1. To understand new product management in bisleri.
2. To understand new product management process and their impact
3. To estimate quality how they impact on customer satisfaction

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SCOPE OF THE STUDY
The survey undertaken under this project estimates the market potential of car users in
HYDERABAD. It also helps in identifying the product quality management regard to various car
selling in the region to enable COMPANY to compete with them. Though findings of study are
specific to surveyed area, they can be generalized to other regions.

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METHODOLOGY
Market research is the process of systematic gathering, recording and analyzing of data
about customers, competitors and the market. Market research can help to create a business plan,
launch a new product or service, fine-tuning of existing products and services, expand into new
markets. Marketing research consisting of:
 Problem recognition.
 Development of approach to the problem.
 Research design.
 Collection of data.
 Analysis of data.
 Report preparation.
The purpose of market research is to help companies make better business decisions
about the development and marketing of products.
For present investigation, primary as well as secondary data were required. The primary
data was collected from Hyderabad of Andhra Pradesh and respondents were selected randomly
for the project study.
Sources of data
In view of the objectives of the study both primary and secondary data were collected
from the below mentioned sources to make the report authentic and useful.
Primary data
The primary data is collected using scheduled questionnaire, through survey method. The
questionnaires are prepared to elicit responses of respondents in line with the objectives of the
study. These questionnaires are administered in person to the farmers and dealers. Primary data
with respect to farmers’ perception, cropping pattern, input use levels, etc. is collected.
Secondary data
Secondary data is gathered from records of company dealers, company sub-dealers,
magazines, journals and various websites. Secondary data with respect to the electronics usage
in the study area would be collected for the period 2016.

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Method of survey
Separate questionnaires are used to elicit response from farmers and dealers. This
questionnaire contains mostly closed ended questions and few open ended questions.
Method of analysis
The data collected is analyzed by using descriptive statistics such as percentages, ratios,
and other statistical tools in order to draw valid conclusions.
The present chapter deals with the description of the method and the different steps
followed in the course of this project.
Area of the study
The district selected for the survey is Hyderabad Andhra Pradesh.
Period of study
The study was conducted during the 2 months.
Selection of Sample
Sampling method of random sampling was used to select the sample for the study.
Sample size
The persons dealing with including dealers, distributors industries. And consumers

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LIMITATIONS OF THE STUDY
Like any other challenging field work or study, this study had its share of bottlenecks
and constraints, which invariably showed its affect in getting minute details about the study.
1. The study was limited to a particular area, hence, the findings of the study may be considered
appropriate to the similar situations prevailing in the study area and extra care should be taken
while making generalizations.
2. The study has limitation of time and resources of a single investigator.
3. As the study is based on verbal respondents so chances of bias cannot be eliminated.
4. Statistical tools such as percentage, ratios and graphs used in the analysis are elementary in
nature.

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CHAPTER – II
INDUSTRY PROFILE

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INTRODUCTION
Depending on the climate, physical activity and the body culture. but for average consumers it is
estimated to be about two to four litres per day. The growing number of cases of Water-born
diseases, increasing water pollution, increasing urbanization, increasing scarcity of Clean and
Safe Drinking Water Quality etc. have made the bottled water business just like other consumer
items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of
tourism corp. etc. has also added to the growth.
Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged
water market constitutes 15 per cent of the overall packaged beverage industry, which has annual
sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said. Naveen Luthra,
CEO, Mulshi Springs says," the bottled water market in India, selling an estimated million
bottles a day, makes the natural bottled water market a mere 6% of the total bottled water market
in India. The natural bottled water market is growing at a phenomenal 40-50% a year".
Almost all the major international and national brands water bottles are available in Indian
market right from the malls to railway stations, bus stations, grocery stores and even at
panwala's shop. Before few years bottle water. was considered as the rich people's choice, but
now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in
comparison with Western or Asian market, India is far behind in terms of quantum,
infrastructure, professionalism and standards implementation. The per capita consumption of
mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA.
Also As per UN study conducted in 122 countries, in connection with water quality,
APJ Abdul Kalam Ex-President of India has urged youngsters on July 17, 2010 to be aware of
water conservation techniques to avoid grave water crisis in future. `"It is so sad that today,
people are forced to buy water in plastic bottles. I am told that bottled water industry is worth
nearly 10000 crore rupees and even big companies like the Coke and Pepsi are involved in this
bottling of water and making money. So, it is imperative that we ought to save water," he
added. Do not be surprise if today's bottles water industry becomes next Oil industry by 2025.

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If oil is the focal point of world conflict now, it is possible that water will be the next
battleground among monopoly capitalists and even among nations. Prices of water and water
services keep on increasing because most of our puPepsiCo's first premium water to make
appearanceblic water utilities have already been privatized by the government. Private beverage
and water companies have been granted by the government with permits to practically control
and operate our natural springs and water sources in natural parks and protected areas for water
production and processing plants.
The bottled water category is growing at a rapid pace. The branded`market is 40 % of the
category and non- branded contributes to 60% of the market. The category is growing at a rate of
30%. Bisleri is the market leader in mineral water in India with a 60% market share within
organized mineral water category. Three key players mainly dominate the Indian Bottled Water
Market Parle Bisleri, Coca Cola India Inc Kinley and Pepsico India Holdings Pvt. Limited. This
market is expected to grow at a 30% rate in the next 7 years. In 2010 the revenue generated by
this market was over $250 million
Mineral bottled water in India under the name 'Bisleri' was first introduced in Mumbai by Bisleri
Ltd., a company of Italian origin in 1965. Mineral bottled water were in glass bottles in two
varieties - bubbly and still in 1965 This company was started by Signor Felice who first brought
the idea of selling bottled water in India.
Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles
under the brand name 'Bisleri'. Later Parle switched over to PVC non- returnable bottles and
finally advanced to PET containers. Since 1995 Mr.Ramesh J. Chauhan has started expanding
Bisleri operations substantially and the turn over has multiplied more than 20 times over a period
of 10 years and the average growth rate has been around 40% over this period. Presently it have
8 plants and 11 franchisees all over India. Bisler command a 60% market share of the organized
market.
Currently, Bailley has a national presence in 5 lakh retail outlets across the country. �We plan
to increase manufacturing plants for Bailley from 29 to 60, presently 40 plants are operational
and few more will be ready for operations over the next few months,� informed Nadia
Chauhan, joint managing director of Parle Agro.

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Bottled Water Industry in India

The overall packaged bottled water in India is estimated to touch the Rs 10,000 croremark in the
2012-13 fiscal, growing at a compound annual growth rate (CAGR) of 19%, says a new report
by Ikon Marketing Consultants. Presently, this market is estimated at Rs 8,000 crore, and could
touch Rs15,000 crore by 2015, the report adds. While Bisleri mineral Water continues as the top
brand with a 36% share among national players, Coca-Cola's Kinley follows with 25% share,
followed by Aquafina at 15%. Other smaller brands include Parle Agro's Bailley, Kingfisher and
McDowells No. 1, according to the report. The global bottled water market, which saw an
increase of 40-45% over the past five years, is currently valued at close to US$ 85-90 billion, the
report adds.
The domestic market is split between three sets of players -- national brands with a pan India
presence worth around Rs 4,000 crore, local brands manufactured by registered plants but
restricted to regions estimated to have a combined turnover of Rs 2,400 crore and unorganised
local brands estimated at Rs 1,600 crore. The report estimates that there are over 2,500 brands in
this category, of which over three-fourths are local.
The non-traditional category, or bulk packs, (with over 5 litre capacity) is growing rapidly, and
has a current share of over 40% share. "The rising trend of bulk water consumption in homes and
institutional segments will pave the way for bulk water packs to acquire half of the total bottled
water market within next four-five years," the report adds. According to a national-level
study, making bottled water is today a cottage industry in the country. Leave alone the metros,
where a bottled-water manufacturer can be found even in a one-room shop, in every medium and
small city and even rural areas there are bottled water manufacturers.
While India ranks in the top 10 largest bottled water consumers in the world, its per capita per
annum consumption of bottled water is estimated to be five litres which is comparatively lower
than the global average of 24 litres. Today it is one of India's fastest growing industrial sectors.
Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate
(CAGR) of 25 per cent - the highest in the world. The total annual bottled water consumption in
India had tripled to 5 billion liters in 2004 from 1.5 billion liters in 1999. Global consumption of
bottled water was nearing 200 billion liters in 2006.

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Variety of packages
Bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml
bottles, one- litre bottles and even 20- to 50-litre bulk water packs. The formal bottled water
business in India can be divided broadly into three segments in terms of cost: premium natural
mineral water, natural mineral water and packaged drinking water.
Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier,
which are imported and priced between Rs.80 and Rs.110 a litre. Natural mineral water, with
brands such as Himalayan and Catch, is priced around Rs.20 a litre. Packaged drinking water,
which is nothing but treated water, is the biggest segment and includes brands such as Parle,
Bisleri, Coca-Cola's Kinley and PepsiCo's Aquafina. They are priced in the range of Rs.10-12 a
litre. The FDA also classifies some bottled water according to its origin.
Artesian well water Water from a well that taps an aquifer--layers of porous rock, sand and
earth that contain water--which is under pressure from surrounding upper layers of rock or clay.
Mineral water. Water from an underground source that contains at least 250 parts per million
total dissolved solids. Minerals and trace elements must come from the source of the
underground water. They cannot be added later
Spring water Derived from an underground formation from which water flows
naturally to the earth's surface. Spring water must be collected only at the spring or through a
borehole tapping the underground formation feeding the spring. If some external force is used to
collect the water through a borehole, the water must have the same composition and quality as
the water that naturally flows to the surface.
Well water. Water from a hole bored or drilled into the ground, which taps into an aquifer.
Tap Water Some bottled water also comes from municipal sources--in other words--the tap.
Municipal water is usually treated before it is bottled.
Daab water in bottles: Chief minister Mamata Banerjee's focus on small investors will soon
see packaged coconut water in local stores in 2013. The state food processing department is

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currently studying a state-of-the-art technique for packaging bottles of daab water. It will
collaborate with the Indian Institute of Packaging to sell coconut water and highlight that fact
that one portion of coconut water is equivalent to three portions of water.
Water is the most important liquid in the world. Without water, there would be no life, at least
not the way we know it. In today's living condition, the need for Pure Drinking Water is
becoming the issue for the common man.
Eighty percent of the human metabolism consists of water. This is the reason why 90% of human
diseases are water borne. There are 3 types of water impurities, which are root cause of water
borne diseases.
1. Microbiological-Bacteria / virus.
2. Dissolved impurities - chemical.
3. Imbalance of Mineral Content.
There are rapid changes that are taking place in our environment since long and the air and the
water pollution is on an increase. The main source of drinking water is river and downstream
which have also not been able to escape the pollution.
When a consumer became aware of the problems caused by water pollution the market saw an
advent of ceramic water filters, which filters the dust and suspended particles but dissolved
impurities and microbiological impurities are not cleared out. The mineral balance is also not
maintained.
1980's witnessed more changes by a tap attachment wherein Iodine resin is used to filter the
water. It deactivates microbiological impurities to an extent but has side effects due to iodine and
does not take care of dissolved impurities mineral balance.
Late 1980's witnessed Ultra Violet based purifier, which filters dust and deactivates bacteria to a
great extent. It maintains the odour and colour of water but does not clear out the dissolved
impurities and mineral particles. Thus came advent of mineral water.

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Historically, the need for purified water within Indian homes had been kept down to a minimum.
Essentially, there were three types of water that was used for different purposes. The first type
was used for rinsing. The second type, which was used for cooking, was cleaner and kept
covered. The third type was the cleanest – drinking water – and was very often boiled before use.
Since an average family needed a small quantity, not more than five or six litres a day, boiled
and filtered water had been a convenient solution for some time. The fallouts were obvious. “It
was very difficult to convince the people that purification system was worth the price. There was
no visible way to demonstrate the benefit,” The otherwise somnolent market began to change
once companies like Eureka Forbes targeted the office segment, while the mineral water players
went after travelers. Ion Exchange was the only company which had any measure of success in
entering homes with Zero-B. But clean drinking water returned on the national agenda a little
later.
Around 1989, drinking water became an issue again.
“Around early 1990sTime did a story on India as a key emerging market and that was the trigger
for all the players eyeing this market."
INTRODUCTION TO MINERAL WATER INDUSTRY
CURRENT SCENERIO
The best beverage for India in the new millennium seems to be water. In recent years, the bottled
driving water market has been witnessing high-decibel levels of activity, with a host of new
entrants swelling the clutter. With over 200 players jostling to be the thirst quenching favourite
of the Indian consumer, the business is growing at a rate of over 50 per cent annually. The
country's bottled water business is estimated to be around Rs. 1, 100 crore, of which the branded
market accounts for Rs. 700 crore and about 700 million litres in volume.
In India, the core proposition of bottled drinking water lies in hygiene, as the quality of tap water
is bad and is rapidly deteriorating. This is in stark contrast with the West where 'mineral water'
indicates the attendant minerals present in the water. Mineral water in Western countries is
obtained from natural springs and is, generally, named after those springs. Most of the bottled
water passed off as mineral water in India, however, is filtered, boiled or purified by other means

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such as reverse osmosis. A better description of bottled drinking water sold in India therefore,
would be 'purified bottled water.
The growth of the category indicates the need for this 'mineral water' and the fact that
heavyweights are eyeing the segment points to the potential that is seen in this market. Coke's
Kinley, Pepsi's Aquafina, Brittania, Nestle, Kingfisher, Auswater-are keen on raising their stakes
in the Rs. 700 crore, 700 million litre market. The entry of Danone’s brand, Evian, the high-
priced mineral water from the French Alps, shows the perceived potential India presents in this
product category. Clearly targeted at the premium segment of consumers, the brand is being
distributed in the country by Britannia Industries. Currently, Evian has more of an institutional
presence (five star hotels) than on the retail shelves, with a 1-litre bottle being priced a hefty Rs.
80
The market today has grown to more than Rs15bn. The organised sector -- branded
mineral water -- has only Rs7bn of market share. The rest is accounted for by the unorganized
sector which is dominated by small regional players. The market is still growing – at a rate
greater than 80% per annum.
Today there are more than 200 brands, out of which 10 of them are from top companies.
In the branded segment, Parle’s' Bisleri 'is the market leader with a share of more than 45%.
Parle Agro’s' Bailey' comes a close second with market share of 15%. Other major players in the
market are' Yes 'of Kotharis, 'Ganga' of T-Series, 'Himalayan,' Hello', Prime,' Florida' etc.
GENESIS
The name that epitomizes mineral water today was first introduced in Mumbai in the early 60's.
In 1965 Signor Felice Bisleri an Italian by origin, came up with the idea of selling bottled water
in India. His company Bisleri Ltd. offered mineral water in two Variants- bubbly and still.
In 1969 Parle bought over Bisleri (India) Ltd. and started bottling Mineral water in glass bottles
under the brand name 'Bisleri'. In due course Parle switched over to PVC non-returnable bottles
and finally advanced to PET containers.
EXPANSION

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Under the leadership and vision of Mr. Ramesh J. Chauhan, Bisleri has undergone
significant expansion in their operations. The company has witnessed an exponential growth
with their turnover multiplying more than twenty times in a short span of 10 years. The average
growth rate over this period has been around 40% with Bisleri enjoying more than 60% of the
market share in the organized mineral water segment. Currently Bisleri has 11 franchisees and 8
plants across India, with plans of setting up 4 new plants on the anvil. The overwhelming
popularity of 'Bisleri' and the fact that it was the pioneer of the bottled water industry in India has
made it synonymous to Mineral water and a household name. So naturally 'When you think of
bottled water, you think Bisleri'.
Rigorous Research and Development and stringent quality controls have made it market leaders
in the bottled water segment. Bisleri has always been committed to offering every Indian pure
and clean drinking water. Hence Bisleri water is put through multiple stages of purification,
ozonisation and is hygienically packed for final consumption. To maintain strict quality controls
in every unit, Bisleri not only purchase caps from approved vendors, but also manufacture own
bottles, in-house. To be at par with International standards, they have recently procured the latest
state-of-the-art machinery which has not only helped them improve packaging quality but has
also reduced raw material wastage and doubled production capacity. One can rest assured that
they are drinking safe and pure water when they consume Bisleri. Bisleri is free of impurities and
is 100% safe. Enjoy the sweet taste of Purity!

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CHAPTER – III
COMPANY PROFILE

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BISLERI TODAY
The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral water. However in
an effort to offer something special to there loyal consumers they have recently introduced
Bisleri Natural Mountain Water - water brought to consumers from the foothills of the
mountains situated in Himachal Pradesh. This newly launched offering has widened Bisleris
product range to two variants: Bisleri with added minerals and Bisleri Mountain Water. Bisleri’s
registered office is in Mumbai.
VISION
Our vision is to be the dominant player in the branded water business where the second player is
less than 20% of our business.
MISSION
We are in the business to serve the customer. He is the most important person. He is the only one
who pays. He deserves the best quality and presentation at a worth of the price. We must have world class
quality, at the lowest production & distribution cost. This will make us an unbeatable leader, and will
have satisfied loyal customers.
“To provide the highest quality product, keeping in mind all aspects including freshness, purity
and safety, and making it easily available to the consumer at a very affordable price”.
About
The origins of Bisleri lie in Italy, and the brand owes its name to founder Felice Bisleri, an
Italian entrepreneur. In India, Bisleri set up a plant in Mumbai for bottling and marketing mineral
water, which was first of its kind in India. However, it did not quite work. Among other reasons,
the fact that the Indian consumer was unprepared to accept bottled mineral water was responsible
for its failure. Consumer mindsets were more geared towards boiling water at home.
In 1969, Parle bought over the' Bisleri' brand. In those days Bisleri water was available in glass
bottles. Parle's taking charge of Bisleri did not make a dramatic difference to the brand's fortunes
immediately. While it did gain in terms of visibility and reach (piggybacking on Parle's existing
distribution network), efforts to expand the bottled water market were not exactly painstaking.

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Parle at that particular time was interested in making soda water and not mineral water. There
were just minor initiatives on part of the company for making mineral water as it was not
considered to be a very profitable business at that time a people still considered boiling water to
be a safer bet than mineral water. Moreover they were not ready to pay for a commodity like
water which was so abundantly available.
In 1972-73 Parle changed the packaging of its bottled water to plastic bottles and that
significantly made a difference in the sales. The buyers, then, were mainly the upper class - the
trendy people.
In 1993, Coca-Cola bought parle’s soft drink brands- thums-up, limca etc. While Coca-Cola
actually bought over Parle's beverages, it agreed to a settlement that allowed the multinational to
bottle and distribute Bisleri soda for a time frame of five years. The charge of Bisleri water,
however, remained with Parle. The upsurge in the sales of Bisleri started from this point as Parle
sold off its stable of brands to Coca-Cola. This was the time when its started concentrating on
making Bisleri a success in the domestic mineral water market. The reason why Parle chose to
retain the Bisleri name was that Parle saw a fairly lucrative business of mineral water in Bisleri's
equity.
The real shift in company’s policy towards mineral water industry came in 1998, although the
conscious efforts had already been started in 1994. This change was primarily because of the fact
that the people, at this time, had started becoming more health conscious.
History
The Parle Group, founded by Jayantilal Chauhan, began manufacturing soft drinks in 1949.
Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle
Group purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri in 1969.[1]
They merely used the name and launched Bisleri soda with two variants—carbonated and non-
carbonated mineral water. Bisleri soda, though doing well, had to be discontinued, as Parle sold
their soft drink brands to Coca-Cola in 1993. After the sale to Coca-Cola, Ramesh Chauhan
dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public
domain.

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PRODUCT PROFILE
“It’s a compliment being generic to the category, but its not very good when consumers think
any mineral water brand is Bisleri”
Bisleri, a product established in India by Ramesh Chauhan, Chairman of Parle Aqua

Minerals has become a generic brand. Bisleri was the first marketed bottled water in a
totally virgin market. The brand has become synonymous with mineral water; consumers
accept any brand offered by the retailer when they ask for Bisleri.
So far Ramesh Chauhan’s Bisleri enjoys the largest market share of 56% in the Rs1100 crore
mineral water market and is growing at the rate of 180% per annum. Annual sales of Bisleri have
touched Rs400 crores. In seventies, 'Bisleri' was the only mineral water which had national
presence and the sale was to the tune of approximately one hundred thousand cases valued at
about Rs.60 lacs.
Values
Here are the set of values that form the core of who we are:
What makes us the largest brand of mineral water in India is the QUALITY we have to offer. We
want every person to have access to clean and affordable drinking water. And what drives us
towards this goal is our PASSION to constantly move from “Consumer Satisfaction” to
“Consumer Delight”.
We believe that a good LEADER controls the overall growth of a team. From treating all team
members with dignity, recognising their strengths to constantly keeping them motivated.
To come up with the best work, CO-OPERATION, effective communication within all team
members and TRANSPARENCY in every action is required. Any success without INTEGRITY
is as good as failure.

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MANUFACTURING
A quick look at Bisleri's manufacturing reach indicates that it is represented across the country –
North accounts for 35% of sales for the industry, West accounts for 30%, South 20% and the
East 15%.
In order to be available in untapped areas Bisleri has setup 16 plants located all over the country
- three-fourths of which are company owned. The balance are run by franchisees. Bisleri has 5
plants in the North, 5 in the West- two of which were setup in the last year at Ahemdabad and
Surat, 4 in the South and 2 in the East. The company has bottling units located in Chennai,
Bangalore, Goa, Calcutta, Mumbai, Delhi, , Uttar Pradesh, Punjab, Indore and Nepal. The new
plants are being set up in states like Kerala, Orissa, Bihar and North Eastern States, which
hitherto have been unexplored by the company.
It is also changing its production strategy and shifting to a 10-hr production schedule with
sudden increase in demand planned to be met by additional production.
Bisleri has planned to expand its operations by investing Rs 60 crore in the upgradation of
facilities. The 120-bottles per minute (BPM) capacity of the 16 units across the country will be
increased to 240 BPM.
Conscious of the environmental implications of its PET bottles, the company is to set up
recycling plants at Delhi and Chennai, each with an outlay of Rs.50m. These will process 500 kg
of PET per hour. The processed material will be an input for polyester yarn manufacturers. In
centers other than Delhi and Chennai, the company will set up crushing units to crush the used
PET bottles.
The company's expansion plans will see its water bottling capacity go up from the present 400
million litres to 500 million litres. Parle Bisleri Limited (PBL) is planning to invest Rs 200 crore
to increase its bottling capacity and double its turnover. The expansion will also increase the
number of company's bottling plants from 16 at present, to 25. The company will set up all the
new plants as green field plants. It doesn’t have any intentions to acquire any existing plants.

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DISTRIBUTION
It's obvious that availability holds the key to the market. For any product to be successful the
distribution system has to be really good. Large tracts of the country have not been explored by
the national brands,which explains the proliferation of smaller brands.
Bisleri’s strategy is to build a direct distribution system at an all-India level. Currently, Bisleri
has around 80000 retail outlets in the country with about 12000 each in the Metros of Delhi and
Mumbai. It is intended to increase this number to 10 lakh outlets in order to expand brand’s
reach.
That means serious investments in company-owned trucks and carts. Parle hopes to double its
existing fleet of 1000 trucks. This would make it the largest fleet owner in the country.
In order to service the home segment, the 5 litre packs are being pushed through the route of “Fat
Dealers”( wholesale dealers) who are retailers as well as stockist and serve as supply points from
where customer can pick the required quota. The customer can call the fat dealer and place order
for home delivery of the 5 litre pack. 180 of these dealers are already functional, and more are in
the process of being appointed. "The idea is to make Bisleri all-pervasive,".
The company plans to have its own distribution network in places where it has its own plants.
Franchisees would manage the distribution in their respective areas of operation.
PACKAGING
Variety is spice of life. Today for any business organisation to be successful it has to provide its
customers with the differentiated product that is a value buy for them. In order to cater to the
changing needs of the customers the business has to continuously come out with the variants of
the product so that it can target the maximum segments.
Today, Acqua Minerals offers a variety of packaging options:150 ml, 300 ml, 500 ml, 1 litre, 2
litre, 5 litre, and 20 litre. The 5-litre bottles account for 35 per cent of sales showing a growing
health concern among the Indian society. 1 litre bottles account for 30 percent of the share,

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whereas the 500 ml bottles taking up 15 per cent. The remaining sizes share the rest of the
contribution.
The 2 litres bottles were introduced to slowly and steadily replace the conventional 1 litre bottles.
This would give them an advantage over others. The 500-ml category was re-focused as a trendy
product, targeted at the teenage crowd and for the roadside consumers.
Acqua Minerals is currently a supplier to Indian Airlines with 125-ml cups. The five-litre
packs, launched in December 1999 in Goa, are currently available in six cities, including Delhi,
Bombay and Bangalore, and sell over 5,000 bottles a day.
Bisleri purification process
The multiple stages of the Bisleri purification process is claimed to ensure that the water is free
from all forms of bacteria. Bisleri does not use the process of chlorination as it may create
harmful residues in water. The journey of a Bisleri bottle begins from the source which is ground
water. This sourced water is treated with ozone, which helps destroy all the bacteria and viruses
within seconds. The water then goes through a sand filter which removes the coarse particles up
to 30 micron in size. The next filter is the carbon filter which helps get rid of any pesticides,
color and odor from the water. This water then goes through a process called reverse osmosis
which removes the excess quantity of salts and minerals from the water making it soft and
drinkable. Minerals are then added to the water to bring back the taste and goodness. Bisleri
mineral water contains minerals such as magnesium sulphate and potassium bicarbonate, which
the company claims to maintain the body’s pH balance and to keep the body fit and energetic. At
Bisleri this purified mineral water is made to go through a double ozonisation process before the
filling to ensure no environment contamination happens during the filling and the product can
enjoy a long life.
The entire process involves zero human intervention giving no chance for external
contamination. In case of SKU’s such as the 20-litre jar, where the container is re-used, there is
an additional process followed. This process involves getting back the containers, conducting a
human check

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PET used for filling Bisleri water
The bottles used at Bisleri are manufactured at the Bisleri plant itself to avoid any possible
contamination. Bisleri uses only Grade 1 PET bottles for its products. PET is safe for storing
water and can be 100% recycled after use. The bottles are made using preforms, which go
through a blowing process where the bottles attain the desired shapes and sizes. These bottles are
then used for filling the purified water and are then mechanically sealed and packaged.
Following is a quick overview of the various packaging options provided by bisleri along with
the target consumers:
Size of the bottle Price per bottle Target consumer
500 ml Rs. 7 Teenagers, college students and roadside

consumers. Also aimed to supply to the Indian
Railways.
1 litre Rs. 10 General consumers and travelers.
1.2 litres Rs. 12 Consumers demanding a little more water at just a

little more price.
2 litres Rs. 18 Small offices, shopkeepers, households
5 litres Rs. 20 Households, institutes, offices, retail shops,

showrooms
20 litres Rs. 40 Households, institutes, offices, schools and colleges
 In addition to the above mentioned sizes, Bisleri also provides 150 ml cups – for Indian
Airlines travellers, and 300 ml cups – for marriages and parties.

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Timeline
 1969
o Parle bought over Bisleri, from an Italian entrepreneur
 1971
o Parle group launches LIMCA, that derives its name from 'NIMBU KA' (of lemon)
 1974
o Parle group launches MAAZA, a mango based drink
 1978
o Parle group launches THUMS UP, a cola flavoured aerated drink
 1990
o Opponents started for Bisleri in a large scale, however it was still able to survive
 1991
o Bisleri economic 20-litre jar was introduced to cater to homes and offices
 2006
o Bisleri changed its brand colour from blue to green
o Bisleri mountain water from the Himalayas was launched
 2009
o Bisleri ushered in the festive seasons with 250ml and 500ml packs
 2011
o Bisleri SODA was launched.
o A home-sized pack of 15 litres was introduced
 2012
o Bisleri stepped into the premium water category with Vedica - natural mountain
water from the Himalayas
 2014
o Bisleri launched an energy drinks - Urzza
 2015
o Bisleri changed its packaging
 2016

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o Bisleri launches 'Bisleri POP' in four flavours. Bisleri POP is a range of fizzy soft
drinks.

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CHAPTER – IV
THEORETICAL FRAMEWORK

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New Product Development
Identifying and developing a new product is always a messy, experimental process. For many
companies this process is more difficult and less successful than necessary. The process of
introducing new products is as risky as it is vital to the long-term success of companies. The
number of new products introduced globally is increasing every year, but most of them fail.
Revolutionary new products often come from upstart players or companies outside the industry
whose vision is not limited by a focus on the current business and markets. To remain successful
innovators, business managers must continually review their companies' to meet the three
conditions for effective innovation:
• Closeness to customers – Managers must know their customers and understand their needs and
requirements well,
• Multifunctional teamwork – Successful product innovations are almost invariably the result of
people in the company working together in teams rather than independently, and,
• Cross-functional communications – Innovations in most companies refer to the information

flow between the key functions.
One of the most important themes in innovation research has been an attempt to identify the
factors that are associated with new product success. Measuring new product outcomes from
innovation is also crucial for our understanding the organizational behaviors related to, and the
resource allocation provided to, new product development. Although the importance of
measuring new product success is widely recognized, its treatment remains elusive, partly due to
the multidimensional nature of such success, the different levels of analysis that can been
examined, and the multiple stakeholders who look for different things in the new product
development product. This has resulted in the use of large number of measures in the assessment
of new product performance. There are numerous problems in measuring new product success.
Taking into consideration the importance of a new product for business performance of
enterprise as a whole, it is necessary to identify both the critical success factors and the
measures. A review of relevant literature indicates greater simplicity in the process of critical
success factors' identification. Logically, there are some differences, depending on the character
of innovation (for example, radical versus incremental innovations), business model of enterprise

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(market-oriented enterprises as different forms of networks versus enterprises with traditional

business models), size of enterprise (big global companies versus small and medium enterprises),
etc. However, the problems arise in identifying the system of new product success measures. The
point is not in the deficiency of individual measures, but in imprecise definition of the subject of
measures as well as in inadequacy of result interpretation. Isolated measures that are not
integrated in the system of performance measures of enterprise as a whole, distort the picture of
efficiency and effectiveness of enterprise. This is especially related to the new product success
evaluation. Attempting to overcome the problem, the different models for valuation have been
created. The authors first analyze the critical factors of new product success, especially in
condition of expressed connection of different participants in value chain, and, after that, they
point out some problems in selection of new product success measures.
New Product : Success or Failure

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The experiences of a large number of enterprises show that the failure in product development,
particularly related to the products representing the basis for the creation of a whole range of
other, so-called product platforms, originates from the phase of the product concept definition.
The risk is more pronounced in the cases of developing the products that should create the needs
of consumers. In such circumstances, when completely new products of high risk are created,
technological and marketing uncertainties have to be studied in order to reduce or eliminate the
risk of their implementation. The enterprises that are successful in this field are characterized by
the management through projects, which enables successful management of each individual
project and a network of projects within the enterprise, of interactions and relations among
different projects and of the relationships with the environment . The surveys of the practices of
successful companies suggest that adequate approaches (methods and techniques) in the product
creation and development should be selected in the conditions of abrupt technology and market
changes. Different approaches may be applied.
Problems of Measuring Success of a New Product
• Creates a clear product course map of the enterprise where the managers, regardless of their
functional location, understand the significance of the product for the enterprise. Product maps
help in defining key priorities, in timely decision-making and in defining the products that shall
represent the grounds for further development. This enables not only the improvement of final
products but also the elimination of the lost efforts that divert the enterprise from more important
activities. The product maps, as well as the processes that create them, are the central parts of the
total product development process;
• Develops the product strategy "without voids". Successful firms create a multitude of products
in order to fill up the appearing voids in the market and satisfy new needs of their consumers. By
studying the consumers and their purchasing motives, new market opportunities are identified
and competition is neutralized;
• Collects and uses valid information from the market and cooperates in particular with
consumers and suppliers. The product creation process includes consumers-innovators, who are
the first to accept the product and who appear in the role of referential groups, which facilitates

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not only a full satisfaction of consumers but enables the realization of the desired enterprise
performances.
CRITICAL FACTORS OF THE SUCCESS OF NEW PRODUCTS
A significant issue related to the success of managing a new product development project is the
identification of critical factors of success. This is the basis of their selection, determination of
priorities and allocation of resources, starting from the characteristics of the new product project,
major competencies of the enterprise and features of the market (consumers and competition,
above all). Since the measures of new product success are different and each enterprise uses its
own system of standards, the enterprise management should decide on the project selection
criteria within the framework of a complex system of business performance measurement.
Technology was formerly considered as the only factor of a new product success. A new product
was the result of a proactive research and development and the application of science. Such
approach is known as the technology pushing. This approach is still very successful, especially in
high-technology branches, where the changes in the market are very fast and projects are
extremely expensive and risky. The development cycles of such technologies, as well as of the
products resulting from their application, are ever shorter. The producers of high-technology
products are forced to shorten the periods of new product development and launching. The
process of new product development is progressively acquiring the characteristics of a market-
managed project. Rapid technology and market changes impose the need to coordinate research-
developmental, technological and marketing strategies.
Numerous empirical research projects show that the critical factors of the new product success
are the following:
• Definition of a new product prior to its development – the analysis and selection of a target
market, identification of the benefits for potentially profitable consumers;
• Integration of consumers into the process of value creation (from the idea to the realization of
the product). This is a very complex process, in which the most difficult part is to provide
reliable information necessary for shaping a customized offer. The application of modern
information and communication technologies and the execution of online marketing research

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enable successful overcoming of limitations, while the costs of activities in the customization
process are reduced to acceptable limits;
• The product innovativeness;
• The product superiority based on the quality as a strategic instrument and on the superior value
delivered;
• Superiority based on other elements of the offer – services offered to consumers, which
eventually increase the product value;
• Controlled cannibalization;
• Flexibility enhancing the adjustment potentials even in the industries falling into the group of
so-called mature ones. Computerized operations are the most flexible. In view of the situation in
some industries and branches, particularly in certain enterprises, the levels of competence in
flexible production, and therefore innovation, are varying largely. However, empirical research
points out that the organizational culture is crucial for the enterprise transformation into a
flexible system that reacts proactively
to the market requirements;
• Inter-functional coordination, technological and marketing synergy and involvement of the top
management into the process of new product development, which contributes to more efficient
time management;
• High-quality performance of new product development activities;
• Organization and guidance of the project of a new product development, launching and
ommercialization by adequate strategic positioning;
• Logistic activities largely restrain successful commercialization of a new product. It is not

enough just to make a product fit the buyer's standards. Although the activities related to the
product delivery to the buyer enlarge the value for customers, they may represent significant
limitations as well. Alongside with the development of the Internet and electronic trade, that is of

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the appropriate marketing infrastructure, it becomes easier to solve the problems of delivering
value to consumers
Measuring Success of New Products
New products are important for business success of enterprise as a whole. Measuring new
product success and its contribution to business performance of enterprise as a whole is a very
complex process. A fundamental problem when measuring new product success lies in the
meaning of such success, as it has not been well defined. The interpretation of success is
affected by the interest groups involved in new product development (R&R, production,
marketing). Complexity of measuring comes from character of innovation - radical, incremental,
compatible and incompatible. Radical innovation has a high probability of failure but can be
more profitable than incremental innovation. Similarly, incompatible innovation can be more
profitable than compatible one. An idea is radical if it meets one or more of three tests: it
changes customer expectations and behaviors, it changes the basis of competitive advantage and
it changes industry economics
Once you've introduced a new product or service or developed significant improvements to

existing ones, you'll naturally want to do some follow-up to measure the success of the project.
Whether the introduction is ultimately successful or not, you need to be able to learn from the
process to achieve more success down the line.
Most small companies cannot afford the complex and costly consumer tracking studies used by
larger, more sophisticated competitors:
 usage and attitude studies that examine consumer usage and attitude about products,
advertising, brand awareness, and brand image at a given point in time
 trial and repeat purchase tracking studies that record weekly purchases of similar
products by target consumers, as well as the reasons for buying or not buying the
products (this type of study is sometimes called a diary panel)
 simulated test marketing called "experimental primary lab research," which is usually
conducted in store malls under controlled conditions

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 controlled field testing called "experimental primary field research," which is usually
conducted in a controlled group of stores
 advertising awareness and recall studies that examine the efficacy of print and electronic
advertising on target buyers, often conducted by the Burke, Starch, or AC Nielsen market
research companies
But small companies can conduct low-cost or free qualitative research:
 Talk to buyers and consumers about product satisfaction and purchases. From a
marketing research standpoint, this is biased, qualitative research without standard
interview controls. But it is timely information and may be actionable. And it places you
at point-of-purchase, close to your buyers (e.g., retailers) and end users.
 Conduct a test of advertising spending levels in different test markets or, with a single
business in one location, over different time periods. It is relatively easy to vary
introductory spending in each market, if you are testing a number of geographical
markets. However, one should have significant spending differences of at least +/- 50
percent in each market for each spending variable. Small companies (e.g., one store) may
have to vary spending levels over matched periods of time and compare sales results. For
example, try increasing your local newspaper advertising spending 50 percent over the
same quarter of the previous year.
Examine weekly company sales receipts for new account sales, compared to receipts for
reorders. This is an indirect, but free, way to measure initial purchase vs. reorder sales.
There are no reconciled opinions in the literature on new product success measures.
The three most important aspects to be measured are:
 Financial performance
 Market impact
 Opportunity window dimensions

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Various other measures that have been suggested by certain authors are:
 rate of success
 percent of sales
 profitability relative to investment
 range of technical success
 influence on sales
 influence on profit
 success in meeting sale goals
 success in meeting profit goals
 profitability relative to competition and global success.

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CHAPTER-V
DATA ANALYSIS AND INTERPRETATION

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2.Age:  Below 20 yrs  20-30yrs  30-40yrs

 40-50yrs  Above 50yrs
Age of the consumers

Frequency Percent Valid Percent
Below 25 years 18 18 18
26 to 30 years 32 32 32
31 to 40 years 24 24 24
40 years & above 26 26 26
Total 100 100 100
Below 25 years
26 to 30 years
31 to 40 years
40 years & above
Majority of Consumers falls between the age of 26 to 30 years, & later followed by 40 years &
above. There is no investment activity between the age of below 25 years, it may be because of
the people in this age are found to be students or employees.

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3.Marital Status:
Married 52
Unmarried 48
Total 100
52
51
50
49 Married
Unmarried
48
47
46
response
INTERPRETATION:-THE ABOVE CHART SHOWING 52 PEOPLE IS MARRIED AND 48

PEOPLE IS UNMARRIED

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4.EDUCATIONAL QUALIFICATION:
Education
NO FORMAL EDUCATION 15
MATRICULATION 15
10+2 38
GRADUATION 22
PG & Others 10
Total 100
40
35
30 NO FORMAL EDUCATION
25 MATRICULATION
20 10+2
15 GRADUATION
10 PG & Others
5
0
Interpretation:-the above chat showing in my survey 15% people have no formal education
they small bossiness holders and 38% people completed 10+2 ,in second position 22%
customer completed graduation only 10% people completed P&g

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5.RESPONDENTS ON THE BASIS OF THEIR OCCUPATION

TABLE 5
Sl. No. Occupation No of Respondents Percentage

1 Govt. Employee 13 13 %
2 Pvt. Employee 44 44 %
3 Business People 13 13 %
4 Student 30 30 %
6 Any other 0 0
Total 100 100 %
No of Respondents Percentage
44 44
30 30
13 13 13 13
0 0
Govt. Pvt. Business Student Any other

Employee Employee People
Interpretation
The above table interprets that the Govt working Employees 13 % and the Pvt Working
employees 44 % of the respondents and Business people 13% of respondents. Majority of the
respondents are form working class who use Bisleri connection, apart this interesting to note that
even non working class also use Bisleri connection significantly.

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6.CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR MONTHLY

INCOME
TABLE 6
Sl. No. Income No of Respondents Percentage

1 <5000 10 10 %
2 5000 – 10000 40 40 %
3 10000 - 15000 23 23 %
4 15000 and above 27 27 %
Total 100 100 %
40
35
30
25
20
15
10
5
0
<5000 5000 – 10000 - 15000 and
10000 15000 above
No of Respondents Percentage
Interpretation
The above table interprets that
10 % of respondents belong to the income group of less than 5000, 40 % of respondents belong
to the income group of 5000 – 10000, 23 % of respondents belong to the income group of 10000
– 15000 and the remaining
27 % of respondents belong to the income group of 15000 and above.
The above data indicates that most of the respondents belong to the middle and upper income
group which play an important role in purchase of Bisleri

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7.How did you come to know about Bisleri?
TABLE NO: 7
Mode No of respondents Percentage
Magazines 11 11
News papers 23 23
Tv ads 19 19
Friends 47 47
Word of mouth 3 3
Total 100 100
50
40
Magazines
30 News papers
Tv ads
20
Friends
10 Word of mouth
0
No of respondents
Interpretation
This shows that the mode of awareness is mainly due to the friends circle and then we see
through Television, newspapers and magazines.

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8.Did you purchase prior to purchasing Bisleri?
Yes 68
No 32
Total 100
70
60
50
40
30
20 Yes No
10
0
1st Qtr
Yes 68
No 32
Interpretation:-the above chart showing most of the customers form has two wheeler
two wheeler’s customer 68% others 32%, Bisleri need to concentrated on two wheeler owners

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9. Purpose of buying Bisleri
Purpose response
Personal Use 52
Business or Commercial Use 32
Resale 8
Gift 2
Any other 6
Total 100
60
Personal Use
50
Business or
40 Commercial Use
30 Investment
20
Gift
10
Any other
0
response
the above chart showing most people preferred Bisleri is use for personal use 52% using
and 32% people using for bossiness and commercial use only 8% people for invest ment
like cabs maintains and 2% people using for gift purpose to give others and 6% people
using others purpose

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10. What factors influenced you to own Bisleri?
Good Average Poor

 Style 77 54 12
 Comfort 52 78 10
 Quality 32 45 0
 Safety 48 36 11
satisfaction 98 85 6
 minerals 85 72 8
 packing quality 23 95 32
Availability 22 95 41
120
100
80
60
Good
40 Average
Poor
20
Interpretation:-
Bisleri have good style and comfart for and quality good and also good syle and maitna charges
and availitbity of charges and from the above chart showing mare people atracted with style
they are satisfied for service and 98% people choosing for good mantians and good mileage

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11.What is your opinion regarding pricing of Bisleri?
Cost Response
Reasonable 78
High 21
Too high 1
Total 100
Reasonable
High
Too high
Interpretation:-
78 % of the respondents are liked price and they total reasonable and 21% respondents they are
feeling prices is too height only 1%

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12. Do you think Bisleri is a multiple products?
TABLE :12
Particulars No of respondents Percentage

Yes 75 75%
NO 25 25%
Total 100 100
80
70
60
50
Yes
40
30 NO
20
10
0
No of respondents
Interpretation:
Most of the respondents preferred Bisleri for multi purpose vehicle 75% people interested
for malty purpose vehicle 25% people not fell comfort

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13.How satisfied you are with the performance of Bisleri?
TABLE NO:13
Particulars No.of Respondents Percentage

Fully satisfied 82 82
Satisfied 12 12
Not at all satisfied 6 6
Total 100 100
90
80
70
Fully satisfied
60
50
Satisfied
40
30
Not at all
20 satisfied
10
0
No.of Respondents
Interpretation:
82% of the respondents are liked maruth suzki and highly satisfied and 12% respondents
are not satisfied normally and 6% people is not satisfied .

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14.How satisfied with the after sales service you received?
TABLE NO:14
Fully satisfied 65 65
Satisfied 14 14
Unsatisfied 21 21
Total 100 100
70
60
50
40 Fully satisfied
30 Satisfied
Unsatisfied
20
10
0
No of respondents
Interpretation:
65 of respondents are Fully satisfied and 14% of respondents are normally satisfied and
21% people are not satisfied .

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15.Are you satisfied with the duration of service period?

 Yes  No
TABLE NO. 15
Particulars No. of Respondents Percentage

Yes 49 49
No 43 43
Can’t Say 8 8
Total 100 100
8%
Yes
49%
No
43% Can’t Say
Interpretation:
49% of the respondents are satisfied good service about the service period and 43% person
are not satisfied and 8% people can’t say

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17.What is your opinion about advertisement and publicity of Bisleri?

 Excellent  Good  Satisfactory  Not satisfactory
TABLE NO :17

Excellent 29 29
Good 19 19
Satisfactory 25 25
Not satisfactory 15 15
Total 100 100
30
25
20
Excellent
15 Good
Satisfactory
10 Not satisfactory
0
No of respondents
Interpretation
65% of the respondents are satisfied and 35% are not satisfied for Bisleri advertisement
programme and Bisleri need to introduce some workshops and

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18.Would you like to recommend others to buy this product?

 Yes  No
Yes 90 90%
NO 10 10%
Total 100 100
100
80
60
Yes
40 NO
20
0
No of respondents
Interpretation:
Most of the respondents are referred Bisleri and around 90% people interested to
refer Bisleri

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19.Which brand you would like to associate with most valuable brand?
 Bisleri  Aquafina  KINLEY  Bingo
 Others
MAN FOR DECISION MAKER
TABLE NO. 19
Particulars No. of Respondents Percentage

Bisleri 63 63
Aquafina 19 19
KINLEY 3 3
Bingo 5 5
Others 10 10
Total 100 100
70
60
50 Bisleri
40 Aquafina
KINLEY
30
Bingo
20
Others
10
0
No. of Respondents
Interpretation:
The above chart showing Bisleri 63% people thinking most value brand compare then other
brands Bisleri is the leader in industry.

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20.Do you satisfied with availability in Bisleri
TABLE NO. 13
No. of Respondents Percentage
Yes 89 89
No 11 11
Total 100 100
100
80
60
Yes
40 No
20
0
No. of Respondents
Interpretation:
Availability is the important factor while purchasing about product 89% people are satisfied
about that 11% people are not satisfied .

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21.Do you satisfied Bisleri Service?

Table-21
Excellent 52 52
Good 18 18
Satisfactory 12 12
Not satisfactory 6 6
Total 100 100
60
50
40 Excellent
30 Good
Satisfactory
20
Not satisfactory
10
0
No of respondents
Interpretation:
From the above mentioned chart it can be realized that liking of the respondents towards
BISLERI is very high i.e. BISLERI service is liked by most of the respondents. But there is
mixed responses over their plan to buy BISLERI. There were around 40 respondents who may
buy BISLERI and there 32 respondents who may not buy. The rest 6 were Not satisfied

MBA PROGRAMME
CHAPTER -VI
FINDINGS, SUGGESTIONS
&
CONCLUSIONS

MBA PROGRAMME
FINDINGS
 The sales consultants were polite and courteous with the customers, and answer
all the queries.
 Information regarding price list etc is readily available at the showroom.
 Majority of customers says that the sales consultants are knowledgeable and they
able to answers the queries.
 As above mentioned 96% of the customers says that they get there vehicles at
clean & good conditions.
 Over all 64% of the customers have received the letter of thanks from this dealer.
 The majority of the customers experience regarding dealer was good & excellent.
 Majority of the customers would like to recommend Maruti varun dealer
definitely to there friends & associates.
 Customers who had purchased vehicles from this dealer would like to visit the
same showroom in case of purchasing another Maruti car.
 Almost every customer felt that they gain some advantage in buying the vehicle
from Marutisuzuki agencies.

MBA PROGRAMME
SUGGESSIONS
 The company should work towards building customers lifetime value enhances
customer relationship.
 Placing knowledge and technical sales people who are able to provide complete
information to the customers their enquiry would be of greater advantage to the
company.
 The firm should work towards proper value delivery network where customers
get value for his product.
 Attention should be paid on addressing all the small and minute problems and
queries in the customer care division.
 Customers feel that the customer care division should involve more “Personnel
and Human touch”
 Sunday car servicing would be an added advantage to official people and it will be
very convenient for every customer.
The firm should work towards bridging the gap between the
customer’s expectations before purchase and customers satisfaction after the usage of
the product.

MBA PROGRAMME
CONCLUSION
Based on study conducted on product quality it has been concluded that
in order to improve the satisfaction level, a company has to come up with different
models and creative technique. Hence, it has been further concluded that to satisfy
customer dealers plays a vital role in providing accurate services by reaching their
expectations and by maintaining good relations with the customer which satisfies their
needs and wants.

MBA PROGRAMME
QUESTIONNAIRE

MBA PROGRAMME
QUESTIONNAIRE
1. Name :
2. Age:  Below 20 yrs  20-30yrs  30-40yrs
 40-50yrs  Above 50yrs
3. Marital Status:
 Married  Unmarried
4. Educational Qualification:
 No formal Education  Matriculation  10+2
 Graduation  PG & Others
5. Occupation:
 Student  Employed  Business
 Professional  Others
6. Monthly Income of your family (in Rs)
 10,000-20,000  20,000-30,000
 30,000-40,000  40,000-50,000
 50,000 Above
7. How did you come to know about Bisleri?
 Internet  Friends  TV Ads
 Magazines  News paper Ads  Others
8. Did you use prior to purchasing Bisleri?

 Yes  No
9. Purpose of buying Bisleri
 Personal Use  Business or Commercial Use
 Resale  Gift  Any other
10. What factors influenced you to own Bisleri?
Good Average Poor

 Style
 Comfort
 Quality
 Safety
satisfaction
 minerals
 packing quality
Availability
11. What is your opinion regarding pricing of Bisleri?
 Reasonable  High  Too high
12. Do you think Bisleri is a multiple products?
 Yes  No
13. How satisfied you are with the performance of Bisleri?
 Fully satisfied  Satisfied  Not at all satisfied
14 How satisfied with the after sales service you received for your product?
 Fully satisfied  Satisfied  Unsatisfied

MBA PROGRAMME
15. Are you satisfied with the duration of service period?

 Yes  No
17. What is your opinion about advertisement and publicity of Bisleri?
 Excellent  Good  Satisfactory
 Not satisfactory
18. Would you like to recommend others to buy this product?
 Yes  No
19. Which brand you would like to associate with most valuable brand?
 Bisleri  Aquafina  KINLEY  Bingo
 Others
20. Do you satisfied with availability of Bisleri
 Yes No
21. Do you satisfied Bisleri products
Excellent
Good
Satisfactory
Not satisfactory

MBA PROGRAMME
BIBLIOGRAPHY

MBA PROGRAMME
BIBLIOGRAPHY
TEXT BOOKS
1. Kotler & Armstrong, 2006, Principles of marketing (15th edition)

Prentice hall of India
2. David j. Luck & Ronald S. Rubin, 2002, marketing research
(9th edition) Prentice hall of India
3. S.L.Gupta, 2002, Cases & Problems in marketing research (1st edition)
Himalaya publishing house
BOOKS & JOURNALS:
 MARKETING MANAGEMENT BY PHILIP KOTLER.

 BUISNESS WORLD, BUISNESS TODAY.
 MARKET RESEARCH BY KOTHARI
 VARIOUS ISSUES BUSINESS WORLD, BUSINESS TODAY
 WEBSITES:
 WWW.BISLERI.COM
 WWW.COKE.COM
 WWW.PEPSI.COM
 WWW.PARLE.COM
 WWW.GOOGLE.COM
 WWW.REDIFF.COM
 www.managementcases.com
 www.icri.com

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A STUDY ON NEW PRODUCT DEVELOPMENT

MASTER OF BUSINESS ADMINISTRATION

Jawaharlal Nehru Technological University, Kakinada

Under the guidance of

LOYOLA INSTITUTE OF TECHNOLOGY AND MANAGEMENT

This is to certify that Mr.JONNALAGADDA PUSHPA RAJU has submitted the

project report titled “A Study On NEW PRODUCT DEVELOPMENT”

with reference to “BISLRI INTERNATIONAL PVT. LTD, Hyderabad” in

from Jawaharlal Nehru Technological University, Kakinada.

Project Guide Head of the Department

DEVELOPMENT” with reference to “BISLRI INTERNATIONAL PVT. LTD,

Hyderabad” submitted by me in partial fulfillment for the award of degree of Master

of Business Administration to the Department of Management, Loyola Institute of

submitted to any other university or institutions on or before.

Place : Signature of the Student

I express our great pleasure to my Honorable Principal Dr.S.SIVAREDDY

JONNALAGADDA PUSHPA RAJU

CHAPTER – III 17-26

New Product Development 1 LITAM

New Product Development 2 LITAM

OBJECTIVES OF THE STUDY

The project was undertaken with the following objectives:

1. To understand new product management in bisleri.

2. To understand new product management process and their impact

3. To estimate quality how they impact on customer satisfaction

New Product Development 3 LITAM

SCOPE OF THE STUDY

New Product Development 4 LITAM

New Product Development 5 LITAM

New Product Development 6 LITAM

LIMITATIONS OF THE STUDY

while making generalizations.

2. The study has limitation of time and resources of a single investigator.

3. As the study is based on verbal respondents so chances of bias cannot be eliminated.

New Product Development 7 LITAM

New Product Development 8 LITAM

New Product Development 9 LITAM

New Product Development 10 LITAM

Bottled Water Industry in India

New Product Development 11 LITAM

New Product Development 12 LITAM

2. Dissolved impurities - chemical.

3. Imbalance of Mineral Content.

New Product Development 13 LITAM

Around 1989, drinking water became an issue again.

INTRODUCTION TO MINERAL WATER INDUSTRY

New Product Development 14 LITAM

New Product Development 15 LITAM

New Product Development 16 LITAM

New Product Development 17 LITAM

New Product Development 18 LITAM

New Product Development 19 LITAM

Bisleri, a product established in India by Ramesh Chauhan, Chairman of Parle Aqua

New Product Development 20 LITAM

New Product Development 21 LITAM

New Product Development 22 LITAM

Bisleri purification process

New Product Development 23 LITAM

PET used for filling Bisleri water

Size of the bottle Price per bottle Target consumer

500 ml Rs. 7 Teenagers, college students and roadside

1 litre Rs. 10 General consumers and travelers.

1.2 litres Rs. 12 Consumers demanding a little more water at just a

2 litres Rs. 18 Small offices, shopkeepers, households