Professional Documents
Culture Documents
Advertisements Analysis
Submitted To:
Prof. Abid Sharif
Submitted By:
Iram Anwar
Roll No: BC13-405
Subject: Marketing
Semester: 5th
Section: A (afternoon)
Institute:
Hailey College of Commerce
1
Nestle NESVITA Calcium Plus
In Pakistan, many diseases such as heart failure, sugar and specially weak bones problems in
womens are occurring because they all the day busy in house or job work, caring their family
but not herselves. This milk advertisement on TV by Mahira Khan gives them broad sense to
use this milk. Mahira Khan is a famous Pakistani actress and many womens and girls like her
due to her good performance in dramas or films. Mostly womens may like this product because
their favourite actress gives this advertisement.
We need to get calcium in our body daily because our body cannot
produce calcium on its own. Only two glasses of NESVITA
Calcium Plus milk instead of four glasses of a milk in a day helps
meet 80% of an adults daily requirement for getting Calcium with less than 1% fat. It is
available both in powder and liquid. It is easily affordable by any one as its price is very
reasonable (250ml) PKR 25 and (1000ml) PKR109. And almost available in all markets or
shops.
2
Al-Kareem Garden
A Project of Al-Kareem Builders & Developers
Source: Newspaper
I know about this housing scheme while reading a newspaper where is much information about
this project. I like this housing scheme most as the aim of this scheme is to provide people with
a land of paradise and dignity, unity and opportunities. Its main aim is to entering
Pakistan rapidly in the list of globally developed countries according to the principles of great
leader Quaid-e-Azam, which are unity, faith and discipline.
There are also many others builders and developers who are working on
this sector but their prices are very high which is I think only affordable
by elite class not by general public, if there are some groups provide
these facilities to middle or lower middle class people, but there main
purpose is snatching money and maximizes their profits and deceive to
innocent people. There development standard facilities are very low
class and their commitments not matched with which they speak and
shows in their advertisements.
3
Mobicash
(Zuban Ka Pakka)
Source: Print ad
MOBILINK is the first mobile service provider of Pakistan. Mobilink and Waseela
microfinance bank presents MOBICASH to marks its entry into branchless banking segment.
With it, customers can do financial transactions in easy way such
as paying bills, sending and receiving money within Pakistan,
purchasing load for their cell phones. Any person can use
Mobicash services by visiting their nearest MOBILINK franchise
or MOBICASH retailer.
4
SHAN Masala
(Khushian Chakh Lo)
This three minute long commercial tells the story of two brothers, living
away from home in abroad missing Eid celebrations without their mother
hand dishes and love. Its start off with the younger brother who looks very
sad, tearing up and telling his elder brother that how he misses home,
friends and Amis hand food.
Criticism:
I liked this advertisement only as it touches to our emotions with our homeland, parents, friends
and those who are close to us. Its taste is not so good as on its packs. In comparison to SHAN
Masala, mostly people like NATIONAL Masala to use in our foods. The foods in which
NATIONAL Masala is used are very tasty. NATIONAL Masala also has a great variety like it is
available for biryani, quorma, murgh karahi, achari gosht, chicken tikka, chapli kabab etc.
5
Askari Bank Pays Tribute to PAKISTAN Army:
Category: Bank
Source: Internet
Opinion:
All other banks, companies, societies etc in our country should promote or celebrate the
importance of these memorable days so that all other enemy countries dont consider us
departed. We should remain loyal with our country as well as army heroes who are battle with
terrorists and enemies in or outside the country.
6
Quaid Say Baatain
Category: Social public advertisement
All episodes of this animated program are very interesting but I like the
most in which Zainab not practices for math the test due to some
reasons. But in the class when test is conduct she is blank due to not
preparation of math test, teacher came to her and asks if any problem in
test? She replies no, test is very easy. When his teacher turns a solve
math test is fell down from her teacher hand, she pick up the paper and
by cheating she solves the math test.
At night, she feel ashamed that she cheats in the class but
she determined in next, she will never cheating whatever
the situation. Next day Quaid met to Zainab, he wants to see
some illegal activities to Zainab in the society as a person
add water in milk, when she asks from the person, what are
you doing uncle? He replies, sorry, I never do this again.
Then another person was stealing electricity by touching
wires with a stick, when she asks from this person, he also
says its the first time, I never do this again. So, here Quaid
want to understand us that people may do these illegal activities for the first time but by seeing to
these persons, others also follow them and then evil spread in society. And once an evil is being
prevailed it is very difficult to eradicate it as compare to spread it. Then, next day Zainab
apologize her teacher for cheating and his teacher also forgive him by saying, You are a good
girl because there are few people, who confess their crime. She gets the message that
cheating and dishonesty can cause to a society, and she learns the importance of hard work.
Opinion: These are good animated series to take an initiative to develop a civic sense in people
specially kids, but in an entertaining way. May be behind it there is a theme to make Zainab a
local hero for kids such as Doremon. Its a wonderful idea for promoting thoughts of Quaid-e-
Azam. This program should be supported by Pakistan Govt. to flourish missed values in society.
7
Alfalah Bank
(Lets Look Ahead Towards a Brighter Future Together)
Category: Banking
8
Tapal Family Mixture
Its slogan is MUKAMAL CHAI MUKAMAL GHAR for family mixture. I take this
advertisement from newspaper. Its a good advertisement in which a situation after the wedding
event of a daughter looks a real life situation. This advertisement shows a theme how the family
members feel after the wedding event ends.
After taking
tea father satisfies that wedding ceremony ends without
any problem, mother become happy towards sister in
law, brother also feel relaxed but Dadi says, after Sara
marriage, now that makes the TAPAL TEA for us at
every evening. The daughter in law gets credit from
Dadi by saying, Aray Dadi Mein Hoon Na.
9
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