Professional Documents
Culture Documents
PRESTON LA W OFFICES
2 4054 McKinney Avenue, Suite 310 ELECTRON ICALLY
Dallas, Texas 75204 FILED
3 (972) 564-8340 (telephone) Superior Court of California,
(866) 509-1197 (facsimile) County of San Francisco
4 ep@eplaw.us 07/12/2017
Clerk of the Court
5 [Additional Counsel Listed on Next Page] BY:JUDITH NUNEZ
Deputy Clerk
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Preston Declaration No. CGC-16-551337
Randall B. Aiman-Smith (124599)
Reed W.L. Marcy (191531)
Hallie Von Rock (233152)
2 Carey A. James (269270)
Brent A. Robinson (289373)
3 AlMAN-SMITH & MARCY, P.C.
7677 Oakport Street, Suite 1150
4 Oakland, California 94621
(510) 817-2711 (telephone)
5 (510) 562-6830 (facsimile)
ras@asmlawyers.com
6 rwlm@asmlayers.com
hvr@asmlawyers.com
7 caj@asmlawyers.com
bar@asmlawyers.com
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Zack Broslavsky (241736)
9 Jonathan A. Weinman (256553)
BROSLAVSKY & WEINMAN, LLP
10 1500 Rosecrans Ave., Suite 500
Los Angeles, California 90266
11 (310) 575-2550 (telephone)
(310) 464-3550 (facsimile)
12 zbroslavsky@bwcounsel.com
jweinman@bwcounsel.com
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David C. Parisi (162248)
14 Suzanne Havens Beckman (188814)
PARISI & HAVENS LLP
15 212 Marine Street, Suite 100
Santa Monica, California 90405 (818)
16 990-1299 (telephone)
(818) 501-7852 (facsimile)
17 dcparisi@parisihavens.com
shavens@parisihavens.com
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Attorneys for PlaintiffAngelica Cosio, on
19 her own behalf, and behalf of all others
similarly situated
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3 of the courts of the State of California. I am counsel of record for Plaintiff Angelica Cosio
4 ("Cosio"), and have personal knowledge of the facts set forth in this declaration and could
8 School of San Francisco, Inc. ("Barbizon"), Lion Management Group, Inc. ("Lion"), Larry D.
9 Lionetti and Lena Q. Lionetti, (collectively, "Defendants"). Consistent with various documents
13 Counsel Bureau of the California Legislature, and there accessed officiallegislative history
14 materials related to Assembly Bill No. 1319 from the 2009 to 2009 Regular Session of the
15 Legislature. On that date, that team member downloaded the Analysis of Assembly Bill No.
16 1319 as amended on April 15, 2009 that was prepared for the hearing of the Assembly
17 Committee on Arts, Entertainment, Sports, Tourism, and Internet Media to be held on April 28,
23 Arts Academy, Hollywood Showcase, and Barbizon to the Federal Trade Commission under the
24 Freedom of Information Act. On October 25,2016, the FTC provided a response containing
25 three spreadsheets, one for each entity. Most of the complaints in the Barbizon spreadsheet were
26 not relevant to this case (often involving complaints about other Barbizon franchisees besides
27 Barbizon School of San Francisco, Inc. andlor telemarketing). Exhibit B to this Declaration
28 consists of a true and correct copy ofthe FTC's cover letter for its response, as well as a true and
2 data can be readily viewed in PDF format. The portions of Exhibit B regarding International
3 Performing Arts Academy and Hollywood Showcase include every consumer complaint that the
4 FTC produced, but Cosio's counsel restricted the portions of Exhibit B regarding Barbizon to
5 those complaints which Cosio's counsel identified as involving Barbizon School of San
9 her first set of Demands for Production of Documents, Requests for Admission ("RF As"),
10 Special Interrogatories, and Form Interrogatories on Lion. A true and correct copy of these RF As
11 is attached to this Declaration as Exhibit C, except that it has been redacted to preserve the
14 Defendants which Cosio marked as "Plaintiff s Appendix" ("Appendix") and paginated, and
15 Cosio's RF As cite to specific pages in the Appendix using that same pagination. Cosio
16 hereinafter cites to the documents within Appendix as "Appendix," and "App." using the same
19 (the "Website"). The Website contains several material representations about IP AS's services:
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"HOLL YWOOD AGENTS, MANAGERS & CASTING DIRECTORS ARE
SEARCHING FOR YOU!";
23 "CALL FOR AN AUDITION (888) 493 1923";
24 "Call to learn more and set up an audition (888) 493 1923";
25 "Our Mission
For our conference to serve as one of the largest networking and resource
26 opportunities for industry professionals. To provide an exciting, professional,
courteous and safe environment in which models and/or talent will be
27 showcased."
28 (Ex. C at App. 9-12.) In addition, the Website contains a regulatory notice associating it with the
2 requirements set forth by the California Labor Commissioner and has posted a $50,000 bond
3 pursuant to Section 996.710 of the Civil Code Procedure [s.i.c.]. Surety Bond #57BSBGI70 17
5 App. 9, 12-13.)
6 8. On or about June 14,2017, I visited the Website and found a large button labeled
7 "VIDEO TOUR" at the top of the Website's homepage which links to an embedded video at
9 11. Defendant's Brochure: Defendants' discovery responses state that Defendants used a
10 brochure ("Brochure") to market IP AS's services. Cosio has confirmed that the Brochure
11 contained in the Appendix is a true and correct copy of the Brochure given to her by Defendants.
12 (Cosio Dec. at ~ 5; Ex. C at App. 15-26.) The Brochure made the following statement about
13 IPAS's services:
14 If selected, you will be traveling to Los Angeles to learn the latest in modeling,
acting and talent techniques, how to market yourself in the industry, and all the
15 in's and out's of the business from the leaders in this industry. You will also be
showcased before the top modeling and talent agents, managers, casting
16 directors/producers, film directors/producers, record labels and industry
professionals from the entertainment capital of the world, Hollywood.
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You will meet, try-out for and interview with scores of modeling and talent agents
18 and managers during this showcase that you would never have an opportunity to
see otherwise. It is truly a once in a lifetime event for the potential model or
19 talent. In just a few days, you will have achieved what would ordinarily take years
of effort and tens of thousands of dollars!
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Additionally, preparation workshops at the school to make sure you are ready to
21 make the most of this opportunity. The staff will supervise all aspects of your
preparation and assist your showcase.
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(Ex. C at App. 16 (emphasis in original).)
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12. The Brochure also stated that the "Showcase package includes: ... Enrollment in
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five (5) Official Showcases/Auditions (based on selection by your Showcase talent scout [and]
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Entrance to 'call back' room[.]"(Ex. C at App. 17.)
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13. The Brochure also contained a list called "Top 10 Reasons to Attend the
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Showcase," which made the following statements about IPAS's services:
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Preston Declaration 5 No. CGC-16-551337
You will be showcased before the best talent agencies and management
companies in HOLLYWOOD!
2 You will read for casting directors, producers and directors who are currently
working in the industry.
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You will be exposed to VIPs that you could only dream about!
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You could do what some of the industry'S working models and talent have
5 already done ... be showcased at Showcase.
6 The # 1 reason to be showcased at this event - You could be traveling the world as
THE NEXT TOP MODEL or a STAR!
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(Ex. C at App. 20.)
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14. The Brochure also made representations about IP AS's services in a question-and-
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answer format:
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Showcase Frequently Asked Questions
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Q. Why is someone selected for the Showcase?
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A. Our Talent Scouts must feel the model or talent possesses the potential to
13 be successful in the industry. Those accepted are placed in an elite group
that auditioned successfully for fashion modeling, commercial modeling,
14 TV commercials, television/film acting, singing and dancing, and they
receive an evaluation of their talent.
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Q. What are the chances of starting a career in the modeling or talent industry
16 as a result of my participation in the Showcase?
17 A. It is the very best opportunity in this industry. Imagine having maximum
exposure to scores of the industries [sic] "A" list watching you perform.
18 Success is at its highest. It is up to the model or talent afterwards to follow
through with the agencies and managers who are interested in them.
19 Showcase staff, as well as your talent scout will assist with this ....
20 (Ex. C at App. 24.)
21 The Parties Meet and Confer Regarding Lion's Responses to the RFAs and Form
Interrogatory 17.1
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15. On August 22,2016, Lion served responses to Cosio's RPDs, RFAs, Special
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Interrogatories, and Form Interrogatories to Lion which are composed completely of objections.
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16. Since August 22, Cosio met and conferred extensively with Lion regarding its
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discovery responses.
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17. Cosio Files a Motion to Compel: On November 29,2016 and January 20,2017,
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Cosio circulated draft "one shot" briefs regarding Lion's responses to various discovery requests
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Preston Declaration 6 No. CGC-16-551337
which are relevant to class certification. After extensive additional efforts to meet and confer
2 with Defendants on these disputes, on March 16, 2017, Cosio filed a motion to compel further
4 No. 17.1 from Lion. A true and correct copy of the supporting memorandum for Cosio's motion
5 is attached to this Declaration as Exhibit D. The memorandum clearly explained the proper
7 As Cosio explained in the meet and confer process, the phrase "since at least
April 6, 2012" makes it clear that these RFAs cover all IPAS's marketing
8 continuously throughout the class period.
9 Lion's December Responses misconstrue RFAs Nos. 8 and 13, stating in relevant
part: "Based on meet and confer with Plaintiff in which she states that this request
10 is intended to ask whether Lion has ever" made the corresponding representation
in RFAs Nos. 8 to 13. (Ex. 4 to Preston Decl. at pp. 11:15-16; 13:5-6; 14:22-23;
11 16:11-12; 17:16-17; 19:2-3 ("Ex. 4").) But Cosio's January 20 draft one shot brief
explicitly told Lion that it had misconstrued these RF As:
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The Responses gravely mischaracterize Cosio's position in the meet
13 and confer. In the meet and confer process, Cosio specifically clarified
that she drafted [these] RFA[s] to cover all of IPAS's marketing
14 communications since April 6, 2012. [These RFAs] asks whether Lion's
marketing materials continuously contained the representation at issue,
15 not whether Lion ever used a particular brochure on specific and/or
isolated instances.
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(Ex. 6 to Preston Decl. at p. 7: 15-19 ("Ex. 6").) Lion's misconstruction of RFAs
17 Nos. 8 to 13 renders them pointless-it is not meaningful to class certification if
Lion made these representations just once.
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(Ex. D at p. 3:6-20 (emphasis in original).) With respect to Lion's denial ofRF A 41, Cosio's
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March 2017 motion to compel indicated that Lion's response to the corresponding portion of
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Form Interrogatory No. 17.1 was plainly incomplete:
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[T]he November Response to Form Interrogatory No. 17.1 is woefully
22 incomplete. It plainly does not state "all facts" supporting Lion's denial of RF A
No. 41. In particular, while students "may be subject to additional and different
23 disclosures and disclaimers," Lion utterly fails to identify what different
disclosures apply to what "circumstances." ...
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Further, it is clear that "Larry Lionetti and Lena Q. Lionetti" cannot be the only
25 persons with "knowledge of those facts" relating to the commonality of Lion's
marketing. (Cf. Ex. 5 at p. 8:20-21.) This answer patently contradicts other
26 portions of Lion's answer to Form Interrogatory No. 17.1 [discussing, e.g.,
Brandy Calderon, as well as] the Lion employees who actually conducted the try
27 outs (such as Karen Dewey) [who] would clearly have knowledge of whether and
when marketing materials were or were not distributed to Lion's customers. Yet,
28 Lion has not identified any such employees.
Preston Declaration 7 No. CGC-16-551337
Further, Lion's November Response states "Defendants' internal procedures
prohibit any employee from making any representation that the company will
2 provide an audition for work in the entertainment industry, or as a means to
secure a talent agent or manager." (Jd. at p. 7:18-21.) If the Lionettis were the
3 only people who knew about these alleged policies, it is fair to say they were not
policies at all.
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Certainly, Lion's answer provides no indication that the terms and representations
5 of its marketing ever deviated from the Marketing Material that Cosio received.
6 (Ex. D at pp. at 6: 12-7:5; 11 :4-5. See also, id. 7: 1-25.)
7 18. The Parties Attend an Informal Conference: On April 14, 2017, the parties
8 attended an informal conference with the Court concerning these issues. During that informal
9 conference, Cosio indicated that she needed complete answers to this discovery which complied
10 with the Civil Discovery Act in order to proceed with class certification, and Defendants'
12 language cited in the Cosio's March 2017 motion to compel. It is my understanding that Cosio
13 agreed to withdraw her pending motion to compel only after Defendants made this commitment.
16 amended responses to RFAs 8 to 13. A true and correct copy of Lion's April 2017 responses to
18 20. Lion's Admissions Regarding the Brochure: Lion's responses contain the
19 following admissions:
25 a brolchlure
which contains a "Showcase Frequently Asked VUlestloflS: u
8
a bro,:;hUJre
9 which contains a "Showcase Frequently Asked Questions:" page in
service answers the question: "Why is someone selected for the
10 Showcase?" with the answer: "Those accepted are placed in an elite group that
auditioned successfully for fashion modeling, commercial modeling, TV
11 commercials, television/film acting, singing and dancing, and they receive
evaluation of their talent."
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REQUEST FOR ADMISSION NO. 10:
13 Defendant Lion Management Group Inc. is requested to admit that:
Since at least April 6, 2012, IP AS has represented that IP AS customers
14 will be showcased before the top modeling and talent agents, managers, casting
directors/producers, and film directors/producers.
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a Showcase,
19 since at least April 6, 2012, that contains the statement: "If selected, you will be
traveling to Los Angeles to learn the latest in modeling, acting and talent
20 techniques, how to market yourself in the industry, and all the in's and out's of
the business from the leaders in this industry. You will also be showcased before
21 the top modeling and talent agents, managers, casting directors, film
directors/producers, record labels and industry professionals from the
22 entertainment capital of the world, Hollywood."
23 REQUEST FOR ADMISSION NO. 11:
Defendant Lion Management Group Inc. is requested to admit that:
24 Since at least April 6, 2012, IP AS has represented that IP AS customers
will read for casting directors, producers and directors who are currently working
25 in the industry.
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Preston Declaration 9 No. CGC-16-551337
Ueterldants have used a brochure advertising Showcase,
since at least April 6, 2012, that has a "Top 10 Reasons to Attend the Showcase!"
2 section which states under reason number 8: "You will read for casting directors,
producers and directors who are currently working in the industry."
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REQUEST FOR ADMISSION NO. 12:
4 Defendant Lion Management Group Inc. is requested to admit that:
Since at least April 6, 2012, IP AS has represented that IP AS customers
5 will meet, try-out for and interview with scores of modeling and talent agents and
managers.
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Defendants have used a brochure advertising Showcase,
10 since at least April 6, 2012, that contains the statement: "You will meet, try-out
for and interview with scores of modeling and talent agents and managers during
11 this showcase that you would never have an opportunity to see otherwise."
12 REQUEST FOR ADMISSION NO. 13:
Defendant Lion Management Group Inc. is requested to admit that:
13 Since at least April 6, 2012, IPAS offered IPAS customers enrollment in
Official Showcases/Auditions.
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15
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21 the foregoing representations is included in the Brochure. (Cj Ex. C at App. pp. 16, 17,20,24.)
6 24. Lion's April 2017 response to F onn Interrogatory 17.1 contains a verified
8 Before the filing of this action, Lion maintained hard copy records in its Seattle
office of documents signed by all Showcase participants (including Cosio)
9 attending the L.A. event, including copies of releases by Showcase participants
(for any physical injury occurring at the event) and disclaimers executed by
10 Showcase participants representing as follows: "NO PERSON HAS TOLD YOU
OR LED YOU TO BELIEVE THAT HS OR ANY MEMBER WOULD
11 PROVIDE ANY SERVICES INCLUDING ANY POTENTIAL EMPLOYMENT
FOR YOU IN CONNECTION WITH THE SHOWCASE ... " and "I am fully
12 aware that my attendance and participation at the HS showcase is a learning
experience and that no promises of a job or agent signing have been made to me
13 or my parents by my school/training location/agency or its Directors or affiliated
representatives or by HS." In January 2016, however, Zynn Jones, National
14 Education Director, who operates out of the Seattle office, without pennission or
warning, destroyed the hard copies of these records. Ms. Jones' computer has
15 been retrieved and forensically imaged and Defendant is investigating what
records, if any, can be retrieved from this computer. After learning of Ms. Jones'
16 actions, Defendant has changed its procedure and now maintains copies of these
releases and disclaimers at its San Francisco office.
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(Ex. F at p. 9:2-16.)
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25. Lion's April 2017 response contains a verified statement answer to Fonn
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Interrogatory 17.1 concerning its Lion's response to Cosio's RF A 41:
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Appendix 14, "welcome letter" is given out only to Barbizon graduating students
21 who show up for their headshots. Many Barbizon graduating students do not go to
their Headshot appointment and thus never get an opportunity to receive
22 Appendix 14. Also, some Showcase attendees enroll directly into the Showcase
program and therefore never get pages 14 to 26 of the attached appendix.
23 Moreover, the "welcome letter" is varied depending on the identity of the Talent
Scout who will be hosting the try out. Appendix 15-26 is available only to
24 Barbizon graduating students who show up for their headshots and also stay for a
Showcase try out, which is held after the headshots are done. Many Barbizon
25 graduating students leave after headshots and thus do not have an opportunity to
receive Appendix 15-26. For those Barbizon graduating students that both attend
26 headshots and stay for the showcase try out, they may get a copy of Appendix 15-
26 at the try out for Showcase, though there is no established procedure to ensure
27 that they do. Moreover, following the try-outs, there are often a number of copies
of Appendix 15-26 that have been left behind by Barbizon graduating students so
28 it is unclear who ultimately receives a copy of Appendix 15-26. Additionally,
Preston Declaration 13 No. CGC-16-551337
Barbizon graduating students who receive a copy of Appendix 14-26 may never
sign a contract with Defendants to attend Showcase.
2 (Ex. F at p. 11:3-21.)
5 amended response to Cosio's first set of Special Interrogatories. A true and correct copy of
6 Lion's March 31 response to the Special Interrogatories is attached to this Declaration as Exhibit
7 G, except that it has been redacted to preserve Cosio's financial privacy and the privacy of
8 Cosio's child.
9 27. The March 31 response makes verified statements about Lion's records, including
10 "Lion generally maintains copies of its business records, including marketing material; talent
11 service contracts ... payment records; showcase directories .... scripts and presentations
12 (including video); ... and various other miscellaneous records related to its rendition of
13 services[.]" (Ex. G at p. 7:24-8:3.) The March 31 response also contains a screenshot showing
14 that Defendants maintain a payment database which contains payors' mailing addresses
15 (including city and state), as well as the dates and amounts paid. (Id. at p. 9:1-17.) Lena Q.
16 Lionetti verified that the statements in the March 31, 2017 response are true and correct under
19 documents for the first time. After an additional meet and confer process, Lion made
20 supplemental productions in February 2017. Most of the documents in Lion's productions are
21 Bates-stamped pdf files, whose filename is the corresponding Bates-stamp. After an additional
22 meet and confer process, on March 17, 2017, Lion served an amended response to Cosio's
23 DPDs, i.e., the written statements about Lion's production required under Code of Civil
24 Procedure section 2031.210, et. seq. A true and correct copy of Lion's March 17 response to the
25 DPDs is attached to this Declaration as Exhibit M. (Cosio disputes that Lion's response complies
3 to provide a venue for talented models, performers and others who are ready to
meet industry professionals and pursue entertainment careers. Showcase talent
4 directors hold nationwide auditions, searching for qualified talent to be invited to
our showcase. This Los-Angeles-based event hosts over 40 top professionals
5 currently working with actors, singers, dancer and models.
6 (See, id. at pp. LION00515; LION00579; LION00792; LION00637; LION00856; and
7 LION0071O. See also, Ex. Cat App. 32.) Each ofthe Talent Directories expressly ties attendance
8 at the showcase to a professional career in the entertainment industry: "Professionals from the
9 worlds of modeling, acting, singing and dancing will be joining us to see our talent. ... Many
10 Showcase alumni have gone on to build substantial careers in entertainment." (See, Ex. J at pp.
13 34. I have taken a rough count of the names and headshots included in these Talent
14 Directories, and based on that count, I estimate that the Talent Directories contain the names and
19 also, Ex. C at App. pp. 48-87.) Four of the Talent Directories (accounting for approximately
20 1200 individuals) also list the individual's home city. (See, Ex. J at pp. LION00529-
23 By my rough count, approximately thirty percent of the individuals in these Talent Directories
24 list a residence in a city inside California-so there are at least two hundred (and probably closer
28 DISCLAIMER:
Preston Declaration 16 No. CGC-16-551337
SHOWCASE IS NOT AN AUDITION FOR EMPLOYMENT. ONLY A
TALENT AGENT LICENSED PURSUANT TO SECTION 1700.5 OF THE
LABOR CODE MAY ENGAGE IN THE OCCUPATION OF PROCURING,
2 OFFERING, PROMISING, OR ATTEMPTING TO PROCURE
EMPLOYMENT OR ENGAGEMENTS FOR AN ARTIST. OUR COMPANY IS
3 PROHIBITED BY LAW FROM OFFERING OR ATTEMPTING TO OBTAIN
AUDITIONS OR EMPLOYMENT FOR YOU. IT MAY ONLY PROVIDE YOU
4 WITH TRAINING.
5 (Ex. J at p. LION00708.) "This is not an audition for employment or for obtaining a talent agent
9 2012, Winter 2013, Summer 2013, Winter 2014, Summer 2014, Winter 2015, Fall 2015, and Fall
11 LION00475 (Winter 2013; Winter 2014; Winter 2015; Summer 2013; Summer 2014; Fall 2015;
12 Fall 2016), LION00993-LION00995 (Summer 2011, Summer 2012), and LION01010 (Winter
13 2012). True and correct copies of these Industry Professional Contracts as produced by
14 Defendants are collectively attached as Exhibit K and sequenced in order of ascending Bates-
15 stamp. Under each of these Industry Professional Contracts, the Industry Professional "represents
16 and warrants to SHOWCASE that [he] has the power and authority to sign, cast, hire, scout or
17 screen new talent for the IP Entity and 1P has the permission of IP Entity to attend the Event on
23 the video's Narrator states: "The Program Book is like the Showcase yearbook. Everyone that's
24 here will be in it. Your picture, your division number, and some other information about you.
25 And that's the first thing agents and managers look at when they arrive here at Showcase.
I was a no.-tn., ..
I-'rF,,,tcHl Law as
and v.
Ct. San l:' ranC1SCO A true and correct copy
attached
40, Pursuant to I-'r()ceaulre section 20 I
20]7
INDEX OF EXHIBITS TO
2 DECLARATION OF ETHAN PRESTON
3 DESCRIPTION
4 A Assem. Com. on Arts, Entertainment, Sports, Tourism,
and Internet Media., Analysis of Assem. Bill No. 1319 as
5 amended April 15,2009 (2009-2010 Reg. Sess.) April 28,
6
2009
B Excerpts of Federal Trade Commission Response to
7 Cosio's October 25,2016 FOIA Request
C Cosio's RF As with Appendix
8
D Cosio's Motion to Compel MPA
9 E Defendants' RF A Responses
F Defendants' Form Interrogatory Responses
10 Defendants' Special Interrogatory Responses
G
11 H Defendants' Brochure as Produced (LIONOO450-
LION00461)
12 I Defendants' Contracts as Produced (LION00349-
13 LION00352, native Winter 2014 contract,
LION00939-LION00940, LION00996-LIONOI009,
14 "IPAS CA FEB 13.pdf', "IPAS CA June14 (2).pdf')
J, Part 1 Excerpts of Defendants' Talent Directories as
15 Produced (LION00511-LIONOO711)
16 J, Part 2 Excerpts of Defendants' Talent Directories as
Produced (LION00713-LION00796)
17 J, Part 3 Excerpts of Defendants' Talent Directories as
Produced (LION00802-LIONOO867)
18
J, Part 4 Excerpts of Defendants' Talent Directories as
19 Produced (LION00868-LION00921)
K Defendants' Industry Professional Agreements as
20
Produced (LION00463-LION00478; LION00993-
21 LION00995; LIONOIOIO)
L Preston Law Offices Firm Resume
22 M Defendants' Demand for Production Responses
23
24
25
26
27
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