EMPOWERING

LADY BOSSES
IN TECH
A Digital Mastery Workshop For The Modern Entrepreneur
16 or 30 September 2017
Saturday
930 am to 530 pm
Workshop Fee: SGD 350

www.nimble.sg

bella.khaja@nimble.sg bellakhaja
 digital mast er y w o r ksho p A Note

dear l ady bo ss,

Welcome and congratulations on choosing to embark in one of the most unique and powerful professional digital
marketing workshops available in Singapore. The journey you have embarked on is the first step towards everlasting
confidence in building a business based on your passion and big dreams. There has never been a better time to
create, build or expand your business online. The resources you have available for you today combined with my
cutting edge techniques will give you an unprecedented opportunity to contribute to people's lives and monetize
your passions in a big way. I personally can guarantee.
Entrepreneurship can be confusing and frustrating, let alone the trenches of Digital Marketing. However, the best
thing about taking risks, is that you are not alone. Now more than ever, there is a burgeoning rise of women;
professionals, stay home mothers, students, teachers, lawyers, athletes who have completely redefined what roles
women play in society. We embrace our passions and quickly turn into a fiery fulfilling life, we want to live. We are all
in different stages of our business and the incredible thing about this, is that we can all learn from each other. As a
tribe, we can grow and support one another. Let's do that!
Digital Marketing should no longer be daunting or elusive. Would you believe me if I told you that my journey in
Digital Marketing started when I was a stay home baker? I once risked it all too.

W HAT I DO:
I teach modern entrepreneurs to leverage the power of content creation,
br eat h e g ir l ,

you're in the rig ht pla ce.

social media and native advertising to create a powerful, unified brand
online. Whether you are already tinkering with the latest tools for digital
marketing or just about to dip your toes in the digital landscape, I am
committed to help unleash the "Tech Prowess" in you.

buil ding a st r o ng net w o r k

o f w o men in t ech:
My approach to get you to ROCK your Digital Marketing strategies is to
be first and foremost supportive and as giving with my knowledge as I
can. It is my personal endeavor to build a community of women business
owners who are self-reliant, resourceful and are constantly hustling to build
a business empire of their dreams. This is the first of my many workshops
that seeks to empower you with the know hows and skills of a digital
marketeer. Doing business is no longer a lonely path when you are with
like minded women who seek to leave behind a legacy, change people's
lives and position themselves at the very top of their industry. I am truly
excited to meet you. See you soon!
her e's t o yo ur success,
1
 digital mast er y w o r ksho p Overview
w hat so r t o f aw eso meness can yo u expect
By the end of this course, participants will:
- Receive honest guidance on how to
overcome business challenges
- Acquire basic knowledge on Digital
Marketing, and apply it to your brands or
businesses
- Craft an in-depth brand persona of your
customers, and understand what makes
them tick
- How to develop and position your
personal brand so you are seen as an
expert in your industry
- Understand how to formulate digital
marketing funnels, traffic strategies and
automate your sales and marketing
processes
key f eat ur es:
Learn the latest trends in Digital
and Content Marketing
Hands-on lessons with lots of
case studies and practical
examples
Specially curated workshop
curriculum
- Learn how to write/design contagious
content for blogs, Facebook, Instagram,
LinkedIn and other social media
channels
- How to grow organic fans and learn our
7 DAY Instagram growth hack (always
works!)
- Learn the art of satisfying Google with
best digital practices
- Be your own video editor, graphic
designer and animator
- Create strategies and tactics to engage
and sustain your online communities
- A done for you solution to take your
business from great to really fabulous!
Network and spend a day
with like minded Lady
Bosses
Tonnes of cheat sheets and free
tools to get you to organize and
curate like a PRO
After-training support
2
 w o r ksho p highl ight s
In this Digital Marketing Workshop, participants will learn how to put together a digital marketing campaign
using a systematic, tried and tested methods to develop a product, personal & corporate brand.
w hat yo u w il l l ear n:
Unit 1: Identifying your LADY BOSS GENIUS
- Demonstrate unique mastery of your passion
- What is the difference between service
providers and product business owners? Can
you do both?
- A business is 3 things; Target Market, Problem
and Solution
- What is your Audio Logo? And how to define
it.
Unit 2: Establishing your digital marketing
framework and brand strategy
- Digital Marketing in a nutshell; Inbound vs
Outbound, Organic vs Paid
- How to build a Digital Marketing funnel
- Define your audience and build a target
persona with customer empathy map
- Define the core components of your
business; USPs, business model and customer
- How to craft your elephant pitch. (You heard
right!)
Unit 3: Building a Content Marketing and
Social Media Machine
- Design like a ROCK STAR- Going beyond just
Canva
- Create a content plan with key
messaging,content mapping
- Tools to help you search, build, design content
like a pro
- The best stock images and videos to use and
where to source them for FREE
- How to develop a social media content
calendar
- What is the difference between a business
and social goal
Overview
Unit 4: Build a list, grow a community
- How to make Email marketing work for you
- Building a list organically
- Mail chimp vs the OTHERS
- What is automation, and AB testing?
- How to integrate pop ups into your website
- Email marketing goes beyond newsletters
- Creating your own surveys/forms
- Email Marketing Funnel Tracking &
Optimization
- Measuring the success of your email
campaigns
Unit 5: Analytics, Data and Reporting
- Use Google Analytics to access, track and
report traffic data
- Gain useful insights through your traffic data
- Explore basic features and uses of Google
Analytics; audience, behavior, conversions,
attribution, reporting and funnel analysis
Unit 6: Storytelling and Persuasion Marketing
- What is Persuasion Marketing and how to
shoot, edit and create amazing videos to
convert leads to sales
- What is Call to Action?
- How to write a story that sells; what makes a
good copy?
- When to use personal, corporate and
product branding?
- Creating your first e-book and maximizing
downloads
- Social proof and why you absolutely need it
and so much mo r e... 3
 ho w do i kno w if t his is r ight f o r me?

This is an important question because the investments you make today; whether it is your time or money, will
inadvertently affect your tomorrow. Growing a business is challenging, exhilarating and new all at the same
time. I believe whatever the stage you are in your business, my training will focus on how to brand your
products and services using best in class Digital Marketing tools and tricks to help you gain more visibility
and market your business.

W HO SHOULD TAKETHIS WORKSHOP?

- Solo-preneurs who are already in business and want to grow. This training will focus on ways to
get more visibility, get more clients and refine your sales systems.
- If you are an experienced business owner, this training will focus on how to optimize your
current business practices, reveal new pathways for revenue and impact, give you cutting edge
and best practices to help you transition into complex strategies comfortably.
- Aspiring entrepreneurs who wish to start a business but lack the digital knowledge simply
because it is a world of daunting jargons. This training will show you how to get the most out of
your business idea, build a brand and lead generate the clients and opportunities you need.

CERTIFICATE
- Upon completion of the course, students will be awarded a Certificate of Completion.

ABOUT me
I am passionate about Marketing and have always found it g r o w t h is n ev er
fascinating. I am a self-taught practitioner which means, a bo u t y o u r
everything that I have done for my own business as well as r eso u r c es
my client's businesses have been extensively tested prior. I
resourcefulness.
it's a b out your
personally have made a life long mission to be fully
equipped with digital know hows so that I continue to be
responsible with the knowledge that is shared to ensure
that you receive nothing but the best.
C lick m e! I'm
int er act ive! B est
www.nimble.sg p ar t ? L ear n
h ow t o cr eat e
bella.khaja@nimble.sg e-br och u r es lik e
t h is t oo!
A w esom e h u h ?
bellakhaja 4
 Search Engine Word of Mouth Facebook
How did you find
out about us?

w o r ksho p r egist r at io n f o r m:
WORKSHOP FEE TIME DATE

1 Digital Mastery Workshop SGD 350 930AM- 530PM

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COMPANY DETAILS:
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Payment Terms: iBank Transfer Cheque

All payments are to be made within

7 days working days from the date Transfer full amount to Maybank 04131071462 Make Cheques Payable to ?Nimble Pte Ltd"
of registration. Seats will only be
confirmed upon receipt of
payment. Upon receiving your
Kindly email hello@nimble.sg once you Mail all cheques to: 11 Changi North Street
payment, we will email you a
have completed the ibanking transfer. 1, Mapletree Industrial Trust, #03-08
receipt and confirmation of your
successful application Singapore 498823

t er ms and co ndit io ns
Gen er al: Upon receiving your online submission, we will then process your application, reserve your seats, and email you an invoice. Seats
will only be confirmed upon receipt of payment. Upon receiving your payment, we will email you a receipt and confirmation of your
successful application. Nimble Marketing Consultancy reserves the right to reschedule any course dates due to unforeseen circumstances.
Nimble Marketing Consultancy respects your privacy and will not misuse or sell your personal information.

Wh er e w ill t h e t r ain in gs be con du ct ed? 11 Changi North Street 1, Mapletree Industrial Trust, #03-08 Singapore 498823

Wh at paym en t m et h ods do you accept ? Currently, we accept only cheque, iBanking, credit card and cash payment. Payment must be
made within 7 days from the date of registration in order to con rm your seat(s).

Will lapt ops be pr ovided? No. Participants must bring their own laptops.

Ar e t h er e an y r ef r esh m en t s? Yes. Lunch will be provided. Coffee, tea, hot chocolate and snacks will also be available throughout the
duration of the workshop.

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