VAISHALI WANKHEDE

Mobile: +919987709964 E-Mail: vaishu_wankhede@yahoo.co.in

In quest of senior level career enhancements in Operations Management involving Retail Operations, Business
Development and Team Management with a reputed establishment.

CAREER SNAPSHOT

Competent professional with over 9 years experience in Retail Operations.

- Operations Management
Last associated with , Indian Home Variation as Manager Planning & MIS from
march 17 to May 17.
- Retail/ Store Operations
Prior to Indian Home Variation, worked with Creative Portico Pvt Ltd,
- Strategy Planning Gitanjali Jewellery Retail Ltd, Shoppers Stop (Andheri), FUTURE GR
(HOME TOWN), Adidas Originals & Essar Telecom Retail (The Mobile
- Business Development Store) for 32,12,15, 16, 21 and 16 months as a asst. merchandiser, department
manager and store manager respectively.

- Franchisee Development Hold distinction of exploring markets, standardizing retail operations,

initiating restructuring business activities for escalating turnovers &
- Training & Development achieving goals.

A versatile Thinker with a proven track record of increasing revenues,

- Team Management
establishing channel networks, streamlining workflow and creating a team
work environment to enhance productivity.

Demonstrated abilities in devising marketing activities & accelerating the

business growth.

An effective communicator with excellent relationship building.

Highly organized and efficient leader with the ability to motivate employees to deliver performance while
providing the strategic vision leadership necessary to achieve market dominance.

KEY DELIVERABLES

Retail Operations
Assisting in formulating business plan for retailing activities & development in the region in consultation with top
management for organizational development.
Establishing new stores/ set-ups from scratch after in-depth study of market dynamics, demand and supply
scenario as well as detailed profitability calculations.
Accountable for demand forecasting & ensuring optimum inventory levels to meet the market requirements.

Business Development
Exploring business potential, opportunities & clientele to secure profitable business volumes.
Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility.

Brand Visibility/ Displays

Creating appropriate communication plans, planning tactical campaigns and ensuring implementation.
Ensuring maximum brand visibility and capture optimum market shares.
Data base management, effective targeted communication and activation plans to create better brand
engagement and interactions

Team Management
Monitoring, recruiting, training & motivating the manpower & ensuring quality services in the market.
Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations
and meeting of individual & group targets.
Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst team members.
 EMPLOYMENT PROFILE

Since March17 to May 17 at Indian Home Variation, Mumbai, as Manager- Planning & MIS (Corelle &
Tangerine)

The Accountabilities:

Worked for LFS, MBO, Institution, Ecommerce, Horecca, CSD & Tangerine Tree verticals.
Buying planning from World Kitchen.
Stock planning for the stores.
Demand planning for the existing stock.
Compilation of all order.
Involved in Import process.
Budget Planning.
Worked closely with SCM for production.
Making various report for management.

EMPLOYMENT PROFILE

Since July14 to March 17 at Creative Portico Pvt Ltd , Mumbai, as Asst. Merchandiser Till Date (Asst.
Manager Retail, LFS, Key Account Manager)

The Accountabilities:

Handling value format stores like Spencer, Hypercity, Evok, Brand Factory, Big bazaar and Metro Cash & Carry.
Responsible for merchandising mix for all stores and new stores.
Stock planning for the stores.
Demand planning for the existing stock.
Coordinating with accounts team for reco and debit note.
Seasonal Forecasting according the offers and marketing activity.
Replenishment of stock at regular interval.
Market survey analysis for the pricing comparison with the competitor.
Meeting with buyer for better understanding and discount working.
Coordinating with SCM for stock delivery.
Encouraging store staff to generate more sales as customer order.
Analyzing the stock level and promote the discount of particular category.
Promoting new product to buyers.
Making reports for monthly sales, weekly sales and GOLY for stores.

EMPLOYMENT PROFILE

Since July13 to June 14 at Gitanjali Jewellery Retail Ltd , Mumbai, as Asst. Merchandiser Diamond

The Accountabilities:

Handling 3 zones containing 30 stores PAN India.

Responsible for merchandising mix for all stores and new stores for diamond category.
Stock planning for the stores.
Demand planning for the existing stock.
Involve in buying of brand products.
Seasonal Forecasting according the offers and marketing activity.
Replenishment of stock at regular interval.
Market survey analysis for the pricing comparison with the competitor.
Uploading files as PDO and SO in system.
Coordinating with franchisee for store requirement.
Encouraging store staff to generate more sales as customer order.
Analyzing the stock level and promote the discount of particular category.
Promoting discount for exhibitions.
 Regularly talking to the diamond staff and store manager to motivate sales.
Taking training of staff for diamond calculation.
Tracking of customer order so that we can fulfill the commitment given to the customer on particular day.
Coordinating with sourcing team for new customized product development as per customer requirement .
Building good relationship with franchisee so that they can trust my selection for the store.
Taking follow up with CSD and Repair team.
Giving valuation for buyback and exchange for the product.
Visited all store and observe the location, customer profile, display of product and done market survey.
Analyzing the stock to sales ratio.
Making strategy with marketing to liquidate the stock.
Achieving the target by schemes and motivating diamond staff.

Since April12 to June 13 at Shoppers Stop, Andheri, Mumbai, as Department Manager

The Accountabilities:

Responsible for International Brand Apparel Jack n Jones, Tommy Hilfiger, Espirit, Gas, UCB, Mustang section.
Effectively managing a team of 12 CCAs and 20 brand promoters.
Coordinating with vendors and merchandiser for stock, RTV and offers.
Maintaining database of customer.
Taking care of daily global count.
Promoting services, concept activity, brands, and products by demonstration and instruction, presentation.
Providing customer service and support.
Taking preparatory meet, target briefing.
Maintaining Retail standard for providing better atmosphere to the customer for the happiest shopping.
Taking care of VM and Retail Audit to maintain the Retail standard for the store .
Building and retaining customer relationship through continuous follow up with customer.

EMPLOYMENT PROFILE

Since Jan11 to March 12 at Pantaloons India Pvt Ltd, E- Zone, Vikroli, Mumbai, as Department Manager

The Accountabilities:

Responsible for laptops, camera, mobile, MP3, IPods section.

Effectively managing a team of 7 CSAs and 3 brand promoters.
Providing better service by not giving over commitment to the customers.
Established sales goals managed budgets and devised sales forecasts.
Maintaining Retail standard for providing better atmosphere to the customer for the happiest shopping.
Taking care of VM and Retail Audit to maintain the Retail standard for the store .
Building and retaining customer relationship through continuous follow up with customer.

EMPLOYMENT PROFILE

From April09 to Dec10 at Adidas Originals, Mumbai as Store Manager

The Accountabilities:

Managing total store level operations, including staff hiring, training, evaluation and work schedules.
Handling budget planning and tracking, accounting and payroll.
Coordinating inventory control, receiving merchandising (plan-o-grams) and store maintenance.
Direct loss prevention initiatives, successfully reducing shrinkage.
Established sales goals managed budgets and devised sales forecasts.
Maintaining Retail standard for providing better atmosphere to the customer for the happiest shopping.
Taking care of VM and Retail Audit to maintain the Retail standard for the store .
Effectively managing a team of 4 sales executives, 1 assistant manager and 1 stock boy.
Building and retaining customer relationship through continuous follow up with customer

The Attainments:
 Continuously achieved target for 8 months.
Achieved I.P.T target and maintained it for 1.8 for 7 months.
Increased A.T.V from 2924 to 4785 within 6 months.
Won award for target completion with certificate.
One of sales staff got promoted as store manager.

From Nov07 to Jan09 at Essar Telecom Retail, Mumbai as Store Manager

The Accountabilities:

Analyzing customer needs & behavior and give them the best product.
Handling queries of domestic and foreigner customers.
Accountable for inventory handling.
Arranging promotional activities, consumer survey to increase footfall in the store.
Involved in Up-Selling and Cross-Selling.
Generating leads through endless chain references.
Arranging weekly roaster of staff.
Effectively managing a team of 3 Duty Managers, 2 Sales Associates and 2 Promoters.
Building and retaining customer relationship through continuous follow up with customer.

The Attainments:

Improved the selling process by using SPIN selling.

Won award for Best V. M. in Rest of Maharashtra.
Successfully sold the products to the corporate and individual customers.
Achieved the target of 70 prepaid connections per week.
Accomplished daily and monthly targets.
Done tie-ups with Surbhi, Manasi (Girls Hostel) and university mens hostel for recharges.

Nov04-Oct05 at Polytest Laboratories, Pune as Trainee Analyst

The Accountabilities:

Examining given water samples as per specifications of customer.

Solving various quarries of customer.

The Attainments:

Generated 48 customers by developing new tests for the company.

Trained 5 trainees under my guidance.

EDUCATION

PGP (MBA Retail Marketing) from Indira School of Career Studies, Pune in 2008.
M.Sc. (Chemistry) from Guru Nanak College, Ballarpur in 2003.
B.Sc. (CBZ) from Guru Nanak College, Ballarpur in 2000.

IT SKILLS

Operating Systems : Windows

Packages Known : MS Office (Word, PowerPoint, Excel).

ADDITIONAL QUALIFICATION

- Successfully completed: An intensive programme on Business Etiquette and Grooming by Mr. Minocher Patel,
Founder Director and Ecole Solitaire.
- Simulation based e-learning program built in conjunction with IMPARTA, London Business School, INSEAD
and Neil Reckham (Spin Selling) in the area of large account sales facilitated by Stratecent Consulting.
- 250 hours comprehensive performance-based leadership development programme by Stratecent Consulting.

EXTRA CURRICULAR ACTIVITIES

Won first prize in model preparation of MEL, Chandrapur at college level.

Won first prize in Dance competition at Vidarbh level.
Participated in Inter-College Events and also won first prize for the same.
Participated in various Arts Competitions at college level.

PERSONAL DETAILS

Marital status : Single

Address : Andheri East, Mumbai

Date:

Place: Vaishali M Wankhede