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The strategy focuses on highlighting the way beekeeper solves the current HR challenges that
managers have to face every day. While organizations tend to become more and more international
as time passes by, the progress of technology is a sustainable solution for the managers that have to
cope with the distance.

Nowadays, the employees are more mobile than ever, they are willing to experience new
environments and have the courage to explore and conquer new markets. Globalization does not
only influence consumers behavior, it also plays an important role in a companys trend shift towards
a global business citizenship attitude. The growth and strength of a business could be measured in its
ability to grow locally and overseas by being able at the same time to maintain flawless connections
with people that make this growth happen. Former chairman and CEO of General Electric, Jack
Welch, also stated that in order to compete and differentiate on the market, a company must figure
out a way to engage the mind of every employee.

Therefore, beekeeper found a way to help other businesses to reach this ultimate goal while
encouraging its customers to keep growing and to promote the diversity and the global mindset of
their employees.

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The main purpose of this social media strategy is to promote beekeepers ability to ease the process
of mobile people management. It emphasizes the importance of internal communication and workers
contribution and engagement in the context of a healthy business growth. The strategy also focuses
on how beekeepers benefits add value to a companys management by strengthening the bonds
between colleagues and by providing a limitless virtual business environment for a companys global
citizens.

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 Research has shown that Facebook, Twitter and LinkedIn are the most used social media
platforms for business purposes, therefore it is recommended to focus on these three in order to
reach as many people as possible.

The three main platforms mentioned before are not the only opportunities Beekeeper can
make use of, however, to conduct an efficient social media strategy, it is recommended to guide the
content towards the online markets that have the most customer potential.

Hence, focusing on fewer social media platforms will ease the growth process in the online
environment.

It is important that for different social media platforms, different content should be used.
Most of the people who are active on Facebook, are very likely to be consulting Twitter and
LinkedIn as well. Therefore, it is highly recommended to provide a variety of posts to keep visitors
interested.

The official website should also be updated with the latest news before and after the
conference, since its visitors number might increase during the conference period.

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 Pre-event planning (2-3 weeks before the event)
Channel Posts Frequency
Facebook 3 posts (visual, announcement, 3 times a week (one post at a
regular post) time)
Twitter 1tweet per day 3 times a week
LinkedIn 2 posts +participate in event 2 times a week
related groups

During event planning

Channel Posts Frequency
Facebook 1 post + 2 pictures from the on each events day
event
Twitter *2-3 tweets on each events day
*Tweet before and after host
session
*Give feedback +repost
related tweets + answer to
relevant tweets
LinkedIn 1 post + checking relevant on each events day
event content on related
groups

Post-event planning (1 week after the event)

Channel Posts Frequency
Facebook 1 best moments post 2 times a week
Twitter 1 best tweets post 2 times a week
LinkedIn 1 post regarding the overall once during the week
conference experience

Other recommendations:
Update website regarding the upcoming event.
Take pictures during the session presented by FRHI Hotels & Resorts.
Take pictures of people standing next to the campaign hashtag banner at the booth.
Consider two live blogging sessions for Facebook live.
Create a photo album on the Facebook page and encourage people to share them.
Encourage participants to share their opinions and feedback by commenting.
Blog about the conference experience after the event took place and upload (if applicable)
slides from the host session.
Measure the awareness created.

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Example 1:

Example 2:

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Example 1:

Example 2:

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 KeepGROWING campaign promotes an innovative way to counter the HR challenge that
inspired the HRO Today Forum.
Focuses on the three most used social media platforms that reach the most potential
customers.
Follows a well-defined posting schedule.
Has a clear and simple message.
Can be completed by only one person.
Achieved at a relatively low price.

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Copyright 2016 by Andreea Mares

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any
form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of the writer.