Retail management

Test 2
Answer any 5 questions (each question carries 5 marks)
1. What do you understand by Strategic Retail Management?
Describe the steps involved in Strategic Retail Marketing
2. Give the importance of retail location in retail management
3. Is branding necessary for apparel retail? Explain briefly.
4. Explain the phenomenon of Retail Life Cycle and role of
sustainable strategies in it during decline stage
5. Write a note on brand management
6. What are the different retail formats? Explain
7. What are factors involved in international pricing? explain.