A STUDY ON CORPORATE SOCIAL RESPONSIBILITY(CSR)OF NCELL

SUBMITTED BY:
RAJ KUMAR KARKI
UNIVERSITY ROLL NO.: 1411001540

A PROPOSAL SUBMITED TO
HEAD OF THE DEPARTMENT
COLLEGE FOR PROFSSIONAL STUDIES
LC OF SIKKIM MANIPAL UNIVERSITY

IN PARTIAL FULFILLMENT O F THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF

BBA IN FINANCE
KATHMANDU, NEPAL
JULY, 2017
 Table of Contents

Cover Page I
Table of contents II
Abbreviations III

1. INTRODUCTION ................................................................................................................... 3
2. BACKGROUND OF THE STUDY .......................................Error! Bookmark not defined.
3. BACKGROUND OF ORGANIZATION ............................................................................... 3
4. STATEMENT OF THE PROBLEM ....................................................................................... 4
5. OBJECTIVE OF STUDY ....................................................................................................... 4
6. SIGNIFICANCE OF STUDY ................................................................................................. 4
7. LITERATURE REVIEW ........................................................................................................ 5
8. RESEARCH METHODOLOGY ............................................................................................ 6
a. Research design ..................................................................Error! Bookmark not defined.
b. Population and Sample .......................................................Error! Bookmark not defined.
c. Sources of data ....................................................................Error! Bookmark not defined.
d. Data collection procedure/Techniques ................................Error! Bookmark not defined.
e. Data Analysis tools .............................................................Error! Bookmark not defined.
9. Limitations of the study ....................................................................................................... 7
10. ORGANISATION OF STUDY ........................................................................................... 7
11. GANT CHART .................................................................................................................... 7
12. BIBLOGRAPHY ................................................................................................................. 9
 1. Introduction
Corporate social responsibility (CSR) is a business approach that contributes to sustainable
development by delivering economic, social and environmental benefits for all stakeholders and
the environment.

CSR strategies encourage the company to make a positive impact on the environment
and stakeholders including consumers, employees, investors, communities, and others.

Business Dictionary defines CSR as "A companys sense of responsibility towards the
community and environment (both ecological and social) in which it operates. Companies
express this citizenship (1) through their waste and pollution reduction processes, (2) by
contributing educational and social programs and (3) by earning adequate returns on the
employed resources

2. BACKGROUND OF THE STUDY

The first stage of the CSR development happened thousand years BC where authorities
introduced different rules and regulations where the workers were severely punished for being
careless and injured someone during their work.

During the industrial revolution the concept grew to a whole new level and the significance of
business in society started to increase exponentially.

The ideology of corporate social responsibility (CSR) has emerged as a response to pressure
from the business side of growing leftist sentiment and the trade union movement in the last third
of the 19th century.

The effect of globalization cannot be under estimated as it played a significant role in CSR,
which forced companies to look for more creative ways of positioning information in a crowded
world.

3. Background of organization
NCELL:Ncell Pvt. Ltd. has been working in Nepal since 2004 as the first private mobile
operator in nepal.It started off with the brand name Mero Mobile which was later changed into
Ncell in 12 March 2010.
Previously known as Spice Nepal Private Ltd., which was established in 2004 with the license
issued by Nepal Telecommunications Authority that launched its services on September 17, 2005
in Kathmandu and its neighboring area. Eighty percent of its ownership belongs to
Swedish/Finnish Company, TeliaSonera Holdings and that is when it re-branded itself as Ncell.
Later, On 21 December 2015 TeliaSonera accounced plans to sell its 60.4% ownership in Ncell
to a Malaysian telecommunication conglomerate axiata

4. Statement of the problem

How does NCELL helps society?

Whatare the strength and weakness of the company?

In which place or area does it focus and give priority?

What is the level of satisfaction of people with CSR of NCELL?

5. Objective of study
Objectives of the study are guidelines by which the study can be conducted in a
systematic manner. The main objective is to assess the strengths and weakness of
NCELL. The specific objectives are:

To analyze the contribution of NCELL towards CSR.

How does NCELL cooperate with social and environment.
How much NCELL is dedicated with CSR.
To compare CSR program with other related company.
To know customer,society and nation people satisfaction with CSR of ncell.

6. Significance of study
Corporate Social Responsibility (CSR) is an integral part of modern industry. No country is
expected to ignore it.ncell are turning there attention to investigation into topics and field related
to CSR.NCELL being one of the largest company CSR is the subject of great interest.

The proposed research will specifically contribute towards the following:

CSR (Corporate Social Responsibility) practices in NCELL.

Steps taken by NCELL towards sustainability.
Effects of CSR pratices on social and company itself.
 7. Literature Review

The idea of Corporate Social Responsibility (CSR) has passed through an evolutionary process.
Back from the start in 1950, Howard Bowen wrote a book in this regard as Social
Responsibility of Businessmen in 1953. In his book he d i s c u s s e d i n d e t a i l a b o u t
responsibilities of businessmen towards the society. For its early and seminal work Bowen is
considered as the Father of CSR and his work from 1950s is represented as the notable work
of its time. This era was characterized by a lot of talk about CSR but when it comes about actions
it was not a time because of people were changing and were learning and getting familiar with
the CSR concept.

The businesses are expected to do perform its role in the uplifting of society, understanding the
human needs because of its three roles as an institution, as an organization or corporation and
lastly as individuals (managers in the corporation). These three roles can also be expressed in
terms of three principles of CSR legitimacy, public responsibility, and managerial discretion. In
short, Basic idea of corporate social responsibility is that business and society are interwoven
rather than distinct entities.

The 20th century researchers and scholars came up with more compelling addition to the CSR
concept like stakeholders and environment. European Commission defined CSR as a concept
where companies integrate social and environmental concerns in their business operations and
also in their interaction with their stakeholders

By time changing 21st century is all about having diversified views and thoughts about CSR, in
order to stick solely with one concept is very tricky and challenging. Even the research is not
stopped yet, CSR is a still a developing and fast growing field of research (Neergaard, et al,
2012).

Branco and Rodrigues (2006) talked about the benefits from CSR activities, internal and external
both. The internal benefits include: improved employee motivation, morale, commitment and
loyalty to the company; reduced turnover, recruitment, and training costs; employees positive
attitudes regarding workplace quality; competitive advantages due to employees positive
attitudes; and improved general management and enhanced operational efficiency through the
CSR environmental component. Some of the external benefits are: good relations with external
factors; a positive image with stakeholders; and improved financial outcomes due to
stakeholders loyalty. (Rungsuk, 2013). For many years now, CSR practices are now been
successfully implemented in many companies and organizations all around the world..

According to the World Business Council for Sustainable Development CSR is the continuing
commitment by business to behave ethically and contribute to economic development while
improving the quality of life of the workforce and their families as well as the local community
and society at large. It is believed that, CSR plays a dominant role in job satisfaction of
employees and it is an emerging and increasingly important driver of employee engagement and
commitment. Employee tend to have more positive attitude towards organization if they see
organization more socially responsible.
At present, for companies it is important to realize the importance and need to take into action
the practices of CSR and sustainability. And that comes through in the kinds of jobs we provide,
the kinds of products we make and the ways in which we use our resources

8. Research Methodology
Research Methodology is concerned with the various methods and techniques, which are
used in the process of research studies. It includes wide range of methods, including
quantitative techniques for data analysis and presentation. The study is based on different
facts and figures.

8.1 RESEARCH DESIGN

The study will be carried out by collecting information regarding the CSR of ncell in
Nepal through personal interview and written sources as well.more over I will use
analytical research means the used facts or information already available.

8.2.POPULATION AND SAMPLE

Ncell is the private communication company.Employeers of this company are regarded
as my population.but, it is not possible to study from all the employees so I will take 100
person as sampling. My topic is CSR, so my priority will be concern department head
and employees too.
So overall I will take 100 people of company for sampling and concern department for
my this proposal .
 8.3DATA COLLECTION TECHNIQUE
Data collection technique will be interview with the employees of NCELL,observation ,
questionnaires .topic is CSR so it is important to collect the information from society so I
will interview and questionnaire from the people outside the company too.

8.4 DATA ANALYSIS TOOLS:

Presentation and Analysis of the collection data is the core part of the research work.the
tools applied are:
Financial tools
Statistical tools

9. Limitations of the study

The study will only limit on the training and development and organizational
effectiveness.

The research will cover from the establishment of NCELL.

As by the time constraint the related areas are not covered..

10. Organisation of study

1. Introduction
2. Research Methodology
3. Literature Review
4. Data Analysis and Presentation
5. Conclusion and Recommendation

11. GantT Chart

Activities/months (2016) July August September October November

Literature review, preparation and

presentation of thesis proposal
Data collection and Study

Data analysis

Initial Draft and presentation

Final report presentation and

submission

12. BIBLOGRAPHY

Website : http://www.seameo.org/vl/krismant/objec.html

https://www.ncell.axiata.com/

https://www.ncell.axiata.com/

http://helpwritingessays.blogspot.com/2013/06/synopsis-on-ncell-project.html

http://www.antiessays.com/free-essays/Synopsis-On-Ncell-Project-269291.html