CONSULTING GROUP

INDONESIA EDITION

ANALYTICS

2016
LEADERS SUMMIT
PREDICTING CUSTOMER BEHAVIOUR
THROUGH ANALYTICS

19 - 20 OCTOBER 2016 | KEMPINSKI HOTEL JAKARTA, INDONESIA

A 2-DAYS CONFERENCE PLUS A 1-DAY WORKSHOP ON MACHINE LEARNING

EXHIBITOR

MEDIA PARTNERS SUPPORTING PARTNERS

www.enigma-cg.com
 ANALYTICS
LEADERS SUMMIT
Over 165 analytical professionals from over 7 countries gathered in Singapore in May 2016 to listen to over 25 guest speakers
present real life case studies, the pitfalls of analytics as well as the best practices adopted across all sectors. Due to the
overwhelming success of the Singapore Edition, Analytics Leader Summit is now coming to Jakarta, Indonesia on the 19th and
20th of October followed by one-day training workshop on Machine Learning led by the renown Dr Carol Hargreaves former Chief
of Business Analytics at ISS (part of NUS).

With more than 2.5 Quintillion bytes of data being produced daily through multiple channels such as social media, ecommerce
transactions, sensors as well as mobile there is no escaping it. With most companies trying to capitalise on big data, Enigma feels
that there would be no big data if predicting analytics did not exist.

EnigmaCG's event on analytics through its speakers and panel of judges will deliver the highest quality content, address the most
current topics related to predictive customer behaviour through analytics with indepth case studies which have proven to be the
success stories in the market today as well as studies of what analytics can be used for in the future such as Artificial Intelligence,
Machine Learning, and Real Time Analytics.

Machine learning now is one of the fastest growing fields and many organisations are finding out the hard way. Deep eLearning
methods are being utilised more than ever due to its success in being able to build models without having to programme or
create any codes. With a multitude of machine learning tools available especially in open source, this course will give you a
foundation to set your organization on the right course for Machine Learning. Limited to only 20 seats!

TOP 5 REASON WHY YOU SHOULD ATTEND

Get a cross-industry view on big issues surrounding predicting customer behaviour through marketing and risk
analytics.
Learn from the success and failures as well as best practices of companies operating within analytics from outside
Indonesia.
An invitation-only meeting bringing together the most senior leaders from a list of global brands who are within
analytics. We guarantee only analytical professionals in attendance therefore there wont be any recruiters, IT bods, or
data governance people invited.
More than just speakers: Enigma is aware that great speakers arent enough to gain a good grasp of predicting
customer behaviour, which is why when you attend our event you will be subjected to taking part in a variety of
roundtable discussions as well as interactive panels. So come armed with your questions!
Over 90% of past delegates would recommend us to friends within the industry and 87% would come again to the next
annual.

WHO SHOULD ATTEND

C-Levels, VPs, Group Heads, Directors, Managers & Senior Executives for :
Marketing Analytics Decision Science Loyalty Risk Analytics
Customer Insight Big Data CRM/CVM/CLM Data Analytics
Business Intelligence Data Scientists Big Data Consultants Credit Risk

You could be from these industries :

Banking Insurance Financial Telecom Airlines Media E-Commerce FMCG

Services Operators

ALS organized by EnigmaCG is right in time. Given big data now, the
need of data analytics is being increasingly important. The conference
gives youdeeper understanding on how big data benefits business. And
the event enables you meet up with analytics leaders from many industries
Hospitality Retails Digital Technology High-Tech - Head of Retention and Loyalty, Indosat Ooredoo
Analyitcs Leaders Summit | 11-13 May 2016 | Singapore Edition
Electronics
Bangalore | Hong Kong | Kuala Lumpur | London | New York | Shanghai | Singapore
www.enigma-cg.com
 DAY 1
19 OCTOBER 2016

Breaking the Enigma : Networking Breakfast

08.00 - 09.00 Registration 02.30 - 02.50 How is predictive analytics being used within Telco to
improve CVM & customer experience?
09.00 - 09.05 Introduction Tharinda Premasiri, General Manager CLM Journey and
Experimentation - PT XL Axiata Tbk, Indonesia
Opening Remarks : Abeed Rhemtulla, Managing Director - 02.50 - 03.00
09.05 - 09.15 Q&A Sessions
Enigma Consulting Group
Welcome Speech by Conference Chairman: Mike Sherman -
09:15 - 09.25 Marketing, Customer Insight, & CRM/Big Data Expert, Hong Kong 03.00 - 03.15 Andrew Mckinley - Magic Show

09.25 - 09.45 Ten Things I Wish Someone Had Told Me About 03.15 - 03.35 Using Data Analytics to understand
Data Analysis Customer Experience
Mike Sherman, Marketing, Customer Insight,
Dr. Aditya Galih Prihartono, Chief CRM Officer
and CRM/Big Data Expert, Hong Kong
- Home Credit, Indonesia
09.45- 09.55 Q&A Sessions
Animesh Narang, Chief Customer Experience
- Home Credit, Indonesia
09.55 - 10.20 Sponsor Slot
03.35 - 03.45 Q&A Sessions
10.20 - 10.50 Networking Tea - Break
03.45 - 04.15 Networking Tea - Break
10.50 - 11.10 How UOB Bank uses risk analytics
across customer lifecycle 04.15 - 04.35 Philia Li, Consumer Decision Science Director,
Wipaporn Techamaitrechit, Executive Director Portfolio GC NIKE, China
& Regulatory Management, Retail Shared Services -
UOB Bank, Thailand 04.35 - 04.45 Q&A Sessions

11.10 - 11.20 Q&A Sessions

04.45 - 05.45 Panel Discussion
11.20 - 11.40 How to employ Machine Learning to quantify and Exploring How new Data is Changing The Way Credit
predict customer behaviour - Case Study Risk is being utilised in your organisation
Dan Oprisa PhD, Senior Data Scientist - Agoda, Thailand What is going to be the impact of IFRS9 on financial
Q&A Sessions institutes and so we need another framework?
11.40 - 11.50 How to understand your customer to ensure
responsible lending
11.50 - 12.05 Andrew Mckinley - Magic Show How to develop an effective risk appetite with senior
members to maximize business performance
How data sharing across lenders will influence an
12.05- 12.30 Sponsor Slot already competitive market
How stress tests can be effectively applied for
12.30 - 12.50 Increasing customer journey through strategic portfolio management?
wealth Nandha Kumar Subramaniam, Chief Risk Officer -
Using data analytics to predict customer behaviour Maybank Philippines Incorporated, Philippines
The next best offer
The customer engagement model Rajendra Sankhlecha, Head Financial Crime Analytics -
The need for R.F.M Axis Bank Ltd, India
Hark Cheong Siah, Head Customer Analytics & Insights, Lucky Edward, Head of Regional Credit Risk - PT Bank
Corporate Development, CFS - Maybank, Malaysia Negara Indonesia (Persero) Tbk, Indonesia
Wipaporn Techamaitrechit, Executive Director Portfolio
12.50 - 1.00 Q&A Sessions
& Regulatory Management, Retail Shared Services -
UOB Bank, Thailand
01.00 - 02.00 Networking Luncheon Cary Piantono, Head Credit Control & Analytics
Division - Sampoerna Financial Group, Indonesia
02.00 - 02.20 Usage of Machine Learning to combat cyber fraud
and money laundering in banking 05.45 - 06.00 End of Day 1
Rajendra Sankhlecha, Head Financial Crime Analytics -
Axis Bank Ltd, India

02.20 - 02.30 Q&A Sessions

This event was one of the effective and informative conferences that
i have ever attended in both content of networking and presentations
- Head of Data Analytics, Berkshire Media
Analyitcs Leaders Summit | 11-13 May 2016 | Singapore Edition
Bangalore | Hong Kong | Kuala Lumpur | London | New York | Shanghai | Singapore
www.enigma-cg.com

08.10 - 09.10 Registration / Networking Breakfast
09.10 - 09.15 Introduction
09.15 - 09.35 Delivering customer centricity through Analytics
Leveraging Data Analytics to deliver customer centricity will
speak about the key tenets that are needed to cater to customer
expectations, needs, and experiences and how data-driven
insights and actions can engage with customers to enable the
new mandate of customer centricity.
Deep Thomas, Chief Executive Officer - Fortune 500
Companies , India
09.35 - 09.45 Q&A Sessions
09.45 - 10.15 Sponsor Slot
10.15 - 10.45 Networking Tea - Break
10.45 - 11.05 Should predictive analytics be the only method
used within risk analytics?
Lucky Edward, Head of Regional Credit Risk - PT Bank
Negara Indonesia (Persero) Tbk, Indonesia
11.05 - 11.15 Q&A Sessions
11.15 - 11.35 Case Study : How analytics is used to shape
the insurance industry?
Dr. Hongjuan Liu, Director of Analytics Behavioral Insights
APAC - Aegon, Hong Kong
11.35 - 11.45 Q&A Sessions
11.45 - 12.00 Andrew Mckinley - Magic Show
12.00 - 12.30 Sponsor Slot
12.30 - 01.30 Panel Discussion
Predictive analytics revolutionizing retail/e-tail economy.
Using predictive analytics to understand customer
behaviour.
Using Data Analytics to Protect Revenue.
Understanding consumer behaviour (online & offline) to
gain a complete picture of customers to increase your
ROI
Whats not in the basket that should be.
Is cognitive analytics a game changer for retailers?
Doan Siscus, Head of BI, Analytics and CLM - OLX,
Indonesia
Nitin Sareen, Director Analytic - Walmart Labs, India
Philia Li, Consumer Decision Science Director,
GC NIKE, China
Dan Oprisa PhD, Senior Data Scientist - Agoda, Thailand
Dr. Aditya Galih Prihartono, Chief CRM Officer
- Home Credit, Indonesia
Bangalore | Hong Kong | Kuala Lumpur | London | New York | Shanghai | Singapore
www.enigma-cg.com
DAY 2
20 OCTOBER 2016
The conference was very organized and has the right content
- Manager FCC Analytics, Standard Chartered Bank
Analyitcs Leaders Summit | 11-13 May 2016 | Singapore Edition
01.30 - 02.30 Networking Luncheon
02.30 - 02.50 How we use predictive analytics to get customer to
buy now and again within e-Commerce
Anubhav Goyal, Vice President & Head Analytics / User
Growth - Snapdeal, India
02.50 - 03.00 Q&A Sessions
03.00 - 03.20 How to Manage Financial Risk in the Stock Market
using Machine Learning Algorithms
The objective of this talk is to provide risk managers with
additional information about the state of the stock market and
how investment decisions can be made to select stocks with low
risk but high likelihood of reward.Risk managers need to decide
on which stocks will most likely make them money and also
when the best time to sell the stocks before money is lost. This
talk will present the factors that were explored and identified to
influence price movements and used to predict the stock market
one month ahead.Machine learning stock portfolio performance
results are compared with the stock market and presented.
Dr Carol Hargreaves, Industry Expert & Former Chief of
Business Analytics, Australia
03.20 - 03.30 Q&A Sessions
03.30 - 04.00 Sponsor Slot
04.00 - 04.15 Networking Tea - Break
04.15 - 04.30 Andrew Mckinley - Magic Show
04.30 - 05.30 Panel Discussion
Predictive Analytics is changing the industries mindset?
Using Predictive Analytics to Understand Customer
Behaviour
Predictive Analytics with customer engagement
Making decisions in real time
The need for Real Time customer feedback
How to overcome issue of data protection when using
analytics
Mike Sherman, Marketing, Customer Insight,
and CRM/Big Data Expert, Hong Kong
Cahyadi Poernomo, Group Head Customer Value
Management - Indosat Ooredoo, Indonesia
Dr. Hongjuan Liu, Director of Analytics Behavioral
Insights APAC - Aegon, Hong Kong
Mauludi Rachman, Head of Existing Customer Marketing
& Customer Insights - PT AIA Financial, Indonesia
Tharinda Premasiri, General Manager CLM Journey and
Experimentation - PT XL Axiata Tbk, Indonesia
End of Day 2 / Closing Remarks : Abeed Rhemtulla,
05.30 - 06.00
Managing Director - Enigma Consulting Group
 PRE EVENT WORKSHOP
18TH OCTOBER 2016

WORKSHOP - MACHINE LEARNING

Dr Carol Anne Hargreaves
Dr. Hargreaves, worked as Chief of
the Master of Technology Enterprise
Business Analytics Programme at the
Institute of Systems Science, at the
National University of Singapore,
where her role included: designing
business analytic courses, teaching, consulting &
research in business analytics. For over 20 years, Dr
Carol Hargreaves has worked with a variety of
industries to make businesses more intelligent. More
specically, she achieved this through the red hot
science called business analytics. Now she works as
Advanced Business Analytics Consultant & Data
Scientist Expert
Holder of a PhD in statistics, Dr Hargreaves extensive
credentials in the eld include working as a
Quantitative Methods Manager at Cegedim Strategic
Data in Australia providing market research analysis for
pharmaceutical giants such as Pzer, Novartis and
Merck Sharp & Dohme. For three years, she was also
the Advanced Analytics Statistician at Synovate Aztec in
Australia, where she developed sales and marketing
models for food manufacturers like Nestle, Masterfoods
Australia and Goodman Fielder. She also previously
served as a biostatistician at the National Health
Medical Research Council at the University of Sydney
and Head of Department for the Department of
Statistics at the University of Durban-Westville.
08.30 - 09.00 Registration
09.00 - 10.30 Introduction to Machine Learning
What is Machine Learning?
Why is Machine Learning Important?
How does Machine Learning help Businesses?
Group Discussion
10.30 - 11.00 Networking Tea - Break
11.00 - 01.00 Types of Machine Learning Techniques
Regression Method
Demonstration on the application of Regression
Methods (Case Study)
Hands-on Practice Example on the Application of
Regression Method
01.00 - 02.30 Networking Luncheon
02.30 -03.30 Types of Machine Learning Techniques
Decision Trees
Demonstration on the Application of
Decision Trees (Case Study)
03.30 - 04.00 Networking Tea - Break
04.00 - 05.00 Hands-on Practice Example on the Application
of Decision Trees
End of Workshop

Dr. Hargreaves holds a PhD in Statistics from the

University of South Africa and a MBA from the
University of Wales (Cardi). She was awarded the
Foundation of Research and Development Scholarship
in 1988, and Head of the Department of Statistics at
the University of Durban-Westville in 1989 and 2000.
Dr. Hargreaves has published several research papers in
Business Analytics, Hospitality & Tourism, Inventory
Systems, Stock Trading, Carbon Emission Reduction and
Clinical Trials and has presented some of these papers
at International Conferences.

Bangalore | Hong Kong | Kuala Lumpur | London | New York | Shanghai | Singapore
www.enigma-cg.com
 PRICING LIST
SECTION A : 2-DAYS CONFERENCE
END USER ENIGMA SPECIAL VALID TILL
1ST ROUND REGISTRATION SOL
DO
UT
USD 499 PER PAX SOL
DO
UT
30 JUNE 2016

2ND ROUND REGISTRATION SOL

DO
UT
USD 599 PER PAX SOL
DO
UT
18 AUGUST 2016

3RD ROUND REGISTRATION USD 650 PER PAX 9 SEPTEMBER 2016

*FINAL 20 SEATS AVAILABLE. BOOKED ON FIRST COME FIRST SERVE BASIS

NORMAL RATE USD 750 PER PAX WILL APPLY AFTER 12 SEPTEMBER 2016

VENDOR COMPANIES USD 1250 PER PAX

SECTION B : WORKSHOP
END USER ENIGMA SPECIAL VALID TILL
1ST ROUND REGISTRATION SOL
DO
UT
USD 449 PER PAX SOL
DO
UT
30 JUNE 2016

2ND ROUND REGISTRATION SOL

DO
UT
USD 549 PER PAX SOL
DO
UT
18 AUGUST 2016

3RD ROUND REGISTRATION USD 600 PER PAX 9 SEPTEMBER 2016

*FINAL 20 SEATS AVAILABLE. BOOKED ON FIRST COME FIRST SERVE BASIS

NORMAL RATE USD 700 PER PAX WILL APPLY AFTER 12 SEPTEMBER 2016

VENDOR COMPANIES USD 700 PER PAX

Remarks - End User refers to organizations who consume data analytics services/ solutions/
products such as Banks, Insurance, Telcos, Retail and Manufacturing companies.
Remarks - Vendor refers to organizations who provide/sell analytics related services/
solutions or products such as consultancy firms or agencies.

SECTION C : ACCOMMODATIONS Theres so much

great content, you
cant possibly
absorb it all alone!
Bring your team
HOLIDAY INN EXPRESS IBIS JAKARTA
JAKARTA THAMRIN ARCADIA
minimum of 3 pax
USD 112 USD 78 and enjoy 10% off.
PER NIGHT PER NIGHT

Bangalore | Hong Kong | Kuala Lumpur | London | New York | Shanghai | Singapore
www.enigma-cg.com
ECG-C-ALS-ID16
ANALYTICS LEADERS SUMMIT
REGISTRATION FORM 19 - 20 OCTOBER 2016 + 1 DAY WORKSHOP
KEMPINSKI HOTEL JAKARTA, INDONESIA
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Hamed Sadegh
Phone: +603 2181 7111
Mobile: +6012 915 1512
Email Address: hamed@enigma-cg.com
Bangalore | Hong Kong | Kuala Lumpur | London | New York | Shanghai | Singapore
www.enigma-cg.com