Numerous possibilities to express your massage in the type best suited to de job. Specimen lines of more than 170 different faces are shown in this new index of ATF Types, including such new series as Repro Script, Brody, Spartan Book and Medium Condensed, the Dom family and Franklin Gothic Wide.
Numerous possibilities to express your massage in the type best suited to de job. Specimen lines of more than 170 different faces are shown in this new index of ATF Types, including such new series as Repro Script, Brody, Spartan Book and Medium Condensed, the Dom family and Franklin Gothic Wide.
Numerous possibilities to express your massage in the type best suited to de job. Specimen lines of more than 170 different faces are shown in this new index of ATF Types, including such new series as Repro Script, Brody, Spartan Book and Medium Condensed, the Dom family and Franklin Gothic Wide.
OA Age Ez6 ?
CMOVOW LOLS aSZATF Types Offer You
numerous possibilities to express your message in the type best suited to the
job. Specimen lines of more than 170 different faces are shown in this new
index of ATF Types, including such new series as Repro Seript, Brody, Spartan
Book and Medium Condensed, the Dom family and Franklin Gothic Wide.
Skilled use of these types will add color and interest to any printed piece.
Several of the new faces were designed to give display lines a “handlettered”
look at only a fraction of the cost of made-to-order lettering!
Bett or Printing and Ropradution Proof
‘As most printers know, ATF type is the best quality foundry type available.
Because of a superior metal alloy used in a precision casting operation, it
lasts longer and prints more clearly, with well defined detail. This makes it
ideal not only for printing direct from the type, but also for top quality repro-
duction proofs. Yet ATF type costs little, particularly in the smaller sizes
which many printers use only once and discard, without distribution.
Offer Youn Customers a Versatile Type Serice
with Only a Modest Investment
If you are thinking of adding a casting machine, particularly one for display
lines, consider the advantages of far lower investment and greater flexibility
of a selection of foundry type.
‘The wide range of styles and sizes available to you as you need them—the
lower cost that makes it possible to discard old faces and add new ones as
your requirements change—enable you to offer the most versatile type service
with the smallest investment.
ATF Fypes ane Readily Available
ATF’s network of type dealerships throughout the country insures immediate
availability at convenient locations. In addition, a reserve stock is maintained
at the foundry in Elizabeth, New Jersey.
For quickest service, send your orders for type and foundry products to
the ATF Type Dealer in your area.his Desciptoe Gnden
shows one-line samples of all ATF faces currently manu
factured for stock. Most of them are immediately available
from the ATF type dealer whose name and address appear
‘on the cover. This catalog also gives complete information
‘on sorts, spaces and quads, leads and slugs, ete. For quick
reference, see table of contents on this pai
I's EASY To ORDER any of the type faces or accessories
shown, Simply indicate your requirements on an order
blank, as furnished with this catalog, or, if you prefer,
tuse your own purchase order or letterhead and mail it to
your ATF type dealer. In most cases, he will make prompt
hipment from his comprehensive stock.
How ta use this. catalag
To ust you cxoose the siyle and quantity of the face
you need, just refer to the alphabetical listing of type
faces, There you will find, accompanying each sample
Tine, all you need to know about sizes made, number of
characters in the font, ete. Here is an example of one of
the entries with an explanation of the designations used:
Bernhard Gothic Medium 525 18
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shown
fot 34A Sto 2-1 Wpt 9A Blo 81 apt AA ta
fot HA ite 71 dot MA 1S 71 Mapt GA Je 3
opt 2th a70 131 opt GA Mo 51 Soph GA Fe 3
Napr We aio 11 Soph SA 100 AT Faph GA Se 3
Name and Number of Face
The full name and face number (Bernhard Gothie Medium
525) should be stated, as in some cases several weights
and widths of the same face are available.
Alignment Position
The vertical rule in each specimen line graphically indi-
cates the exact body size of the type. This enables you to
see the placement of the face on the type body and the
alignment position.
Type Sizes
The point sizes given refer to the body size of the type.
‘These are usually simple designations, such as 24 pt, 30 pt.
ete. In some cases, different face sizes are available on the
same hody size, as in the Copperplate Gothies. For in-
stance, 6 pt No. 1, 6 pt No. 2, 6 pt No, 3, etc. Sizes printed
18/24 or 120/96 should be read “18 point face on 24 pt
body,” or “120 point face on 96 point body.”
Table of Contents
i
Aisoen ene 22and23
»
‘Alphabetical Listing of Faron .-<:/4 toll
ine Cae »
Decimal Figures »
Font Scheme Table Pn
ficial 1»
Cmedeteanes Land?
Laetnad Wag 2
iis Yagpasing Cte 23
Oday Figures 9
Prices, Fonts of Type 3
Quantity Discounts 3
Geonten Farsiet 2
Quotation Quads c 21
Small Capital »
Sorts 22 and 28
ia ok 20
Special Character Fouts 9
Tabular Quadrule »
TTgrorranios elect »
Various Type Bodies
“Most faces are now cast on a regular square body. Some
are designed with an extreme slope, necessitating an angle
body. Such faces are marked with a “bullet” or round dot.
‘These fonts contain a sulfiient quantity of angle spaces.
Hand:made scripts on wing bodies are Bank Seript, Com-
‘mercial Script, Royal Seript, Typo Seript and Typo Seript,
Extended.Contents of a Font
Fonting schemes for every size are also shown. These
schemes indicate the quantity of every character contained
in the font, in a correct proportion based on the frequency
with which the various letters of the alphabet are used.
In our example, 6 pt Bernhard Gothic Medium shows,
a scheme of 268, 58a, 21 figures 1. To determine the
quantity of the other characters contained in the font,
refer to the table on page 24. For the caps, simply follow
down the column headed 26. Do the same with the eolumn
headed 58 and 21 on the proper “Lowercase” and “Fig-
ures” tables,
How ta Order
When ordering type, be sure to specify the face name,
number and the sizes required. For example:
1 Fowr 6 pr Berwnarn Gorse Meptunt 525
‘When you order one font, packages of caps, lowercase
and figures will be supplied, or just caps and figures if no
lowercase is made. Capitals, lowercase and figures are
packaged separately and may be purchased individually.
Just specify “capitals only,” “lowercase only,” ete. follow-
i the type size. Punctuation marks are supplied in both
cap and lowercase fonts. Periods, commas, hyphens and
dollar signs are also included with figures.
You will most likely need spaces and quads, too and
perhaps leads and slugs as well, For complete information,
‘on these items see pages 20 and 21.
Identification of Type
When type is ordered to match fonts of doubtful identity,
set a word or two and compare with specimen words in
this catalog. The face number is stamped on cap H and/or
lowercase m where space allows. If still in doubt, the
letters Hand m should be sent with the order to insure
positive identification.
Typewriter Faces
When setting facsimile typewritten letters, extra fonts of
lowercase characters are usually needed.
To maintain the appearance of typewritten copy, justi
fiers should be used between words instead of regular
spaces. As justifiers have the same setwise thickness as
the characters, they position the letters one above the
other, as in typewriting. When ordering justifiers, itis
advisable to send samples or to specify the typewriter face
for which they are required. Justifiers sell at Table 210
prices, the same as other spaces. (See page 20.)
Accented Letters
Accented letters for certain faces and languages may be
‘ordered as sorts, in 6” lines per character. (See informa
tion on sorts.) When ordering, specify type face and
number, size, language and characters desired. If matrices
are available, your order will be east promptly.
Due to the wide variety of faces, sizes and various
languages and the limited demand for accented letters,
NO FONTED ASSORTMENTS can be supplied. There is
no catalog of available accented letters.
ATF’s Sorts Service in Lines
Sorts, in 6” lines per character, can be supplied for all
.e and discontinued type faces, ornaments, special
characters, etc., for which matrices are in our possession.
Prices and more detailed information are shown on pages
22 and 23 of this catalog. As so
weeks must be allowed for delivery. We regret that sorts
‘may not be returned for credit
wre cast to order, a few
Other Special Casting Services
ATP’s Foundry Cast Adcuts and Logotypes are economical
nd superior in quality to electrotypes. Matrices for almost
all trade-marks, emblems, ete., can be engraved to your
special order at reasonable prices. Typecuts cast from such
‘matrices can be supplied in any number of 6” lines, with
‘4 minimum of one 6” line per cut. (A 6” line comprises
‘as many type, east from one matrix, as can be placed in a
36-pica line.) For additional information on this service,
see pages 22 and 23.
Fur Best Sewice
Your ATF Type Dealer will gladly answer any
further questions you may have. He was
appointed to be of help to you. Contact him
on all matters pertaining to ATF type and
foundry products, His inventory enables him
to give you prompt service on most items
‘manufactured by our foundry.
Ask him for a copy of our catalog describ:
ing the complete line of typographic accesso-
ries, such as ornaments, handypacks, initials,
‘monograms, ete.
You will encounter unnecessary delays
by sending your orders direct to the type
foundry. Contact your Local Dealer,
‘always! He is most familiar with your
requirements.
2 For best service contact your ATF type dealeree
Prices of Foundry Type
in Packaged Fonts of Capitals, Lowercase and Figures
Prices are subject to change without notice
: Standard Faces Handmade Script Faces
ee (Bank Script, Commercial Script, Royal Script, Typo
| eae Script, Typo Script Extended.)
ete Sine terrortce — Figure Cops, amare Sed pros
2s B $240
213 3 3.30
a Es a0
ao
xe
30 co re
HH 3
x0 3
% 5 Se
20 Quantity Discounts
a These discounts apply to all fonts of type shown in the De-
ay ea scriptive Index, and al other casting mechine products regu-
ia larly made for stock. Sorts, leads, luge and fonts made to
ae eee special order are not subject to quontily discount.
sin tas
See ies (On orders from $250 to $499.99. 24%
a ae ‘On orders from $500 to $999.99. 5%
130 300 (On orders from $1000 end up 74%
Old Metal Information
‘Ask your ATF type dealer about his policy regarding
trade-in allowances for old metal against the pur-
chase of new ATF Type and Foundry Products.
| ‘Any quotations made by your ATF type dealer will
be as generous as possible. His acceptance of old
metal will be consistant with local conditions, trade
practices, and market prices.
For best service contact your ATF type dealer 3
OVOImportant Notice
When a new font of type is to be laid in the case,
first pull a proof of it, to identify strange charac-
fers and to prove any claim for damaged or miss-
ing letters.
Alternate Gothic No. 1-6 18 pt. shown
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doh A Me 311 tet A aie got 7A He 5
opr 354 Wo 21 opt TIA Ye 81 Get SA Beat
Alternate Gothic No. 2-7 18 pt shown
PACK MY BOX WITH FIVE DOZEN JUGS|A
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fot 984 700 261
Vapt 314 390 12
Alternate Gothic No. 3-8
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18 pt shown
apt MA Mle 131 Sept SA eB
Nigh 204 So 111
American Typewriter 11
10 pt. shown
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Balloon Extrabold 677
pack: MY BOX WITH FAVE |1229
ep shown
fon ears
Met Siet SA fom aa an
Iter Wee fk aN
Bank Gothic Bold 534 1830 shown
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Bank Gothic Condensed Light 574
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18-40 shown
431 3a m4 1235 25k 11 ka a 91
Ba i 1a) TA tod
Bank Gothic Cond. Medium 575 1850 shows
PACK MY oe aD 2
Bank Gothic Light 532 10:10 show
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Bank Gothic Medium 533
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8 Bt sh in tae bt ue A ot
Bank Script 1540
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Mot 114 ato 13
Tor "7A 24a "3a,
18 pt shown
P. T. Barnum 944
PACK MY BOX WITH f|
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24 pL shown
Ror A dae 13
Bernhard Fashion 527
BACK MY BOX WITH Fl
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18 pt shownBernhard Gothic Extra Heavy 546
PACK MY BOX WITH FIVE|
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18 pt shown
Soph ak Ja
far tk fe wo A te
Bernhard Gothic Heavy 530
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ir 9A tte 88
diet A Te 4
Mgt A 30a 91 atpt aA oT
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apt 4k Te 4
Bernhard Gothic Light 528
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apt 200 e121 Shel $A Me 4d
18 pt shown
Bernhard Gothic Medium 525
PACK MY BOX WITH FIVE D|
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pt 264 Sta 211
. Yopt aA Wa 151
Bernhard Gothic Med. Cond. 672 18 pt.shown
PACK MY BOX WITH FIVE DOZEN JU|
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261 "9A Ye Bt
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Bernhard Gothic Med. Italic 537
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apt shows
fot 254 sta 2241
opt 210 aes ts
apt 10h ao 2
der 9A 1leieb 3s tue bear
Bernhard Modern Bold 670
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opt 714 a 131 3Opt SA Te 5
apt howe
top 3K be 3
Tt 3A Se 3
Mipt Wa Se 31 ater aA te
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Bernhard Modern Bold Italic 671
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8p shown
Yap 7A 30 Nl Boge A Moo at
Bernhard Modern Italic 669
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18 ptahows
{opt aA aie 181 Bige Ga So 1 pe 3A Jaa
tie ek Be et deer Sk ey
Bernhard Modern Roman 668 1a pt shows
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tot 21A S00 191 Mept-9A Bie 9-1 apt MA Sa At
Yom 314 Mie 131 2ipr 7A 150 71 Moet GK Ja 3
pt 18a Go 121 Sopt SA Ie 51 Spt GA Je 3
Bernhard Tango 582
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18 ph shows
fer A te
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aBodoni 22
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fot 7A Sta 261 pt 9A Zlo 94
BA Mie 211 pt tA Ma BT
18 pt shown
Mier Moa Ste ta
Bodoni Bold 24 18 ptshown
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ot A de 71 0pt SA Me 1 Paes)
Opt 204 380 131 Sop SA Be AT HOM TA Me 3
Yapt WA S30 M1 Maer 4A To 41 120/963K Mo 3H,
Mot 13h 300 101 fpr aA GeO
Mor '0h 200 "81 Got tA Soa
Newapaper Bodoni Beld-Listd under °N
Bodoni Bold Italic 25 Vp shows
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ot 26k Slo 21-1 W8pt $A 20a 8 Aap A bo 3
Bet WA a 1 2ipt TA Te 7 ah fe an
{pt 204 380 131 Stpt 5A 10s 51 Tash GA de S,
Mapt WA Ste Th] Sept SA Bo At
Mot 19h 300 Mgt 4A 7a A
Bodoni Book 27 18 pt shown
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pt 28h 00 261 Mgt WA 38 11
So 2A dio att eet 10n ate 9d
Yop! 2A Mo 71 2ipt9A Ie 7
pt 9A 390 131 Spt 7A tae 5
or Smell Coptols— See Typogrophie Acenoriee
ae ke
Bodoni Book Italic 28 Opt shown
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fot 9A 6a 261 Naph 9A de 121
ver 2A io tr Nr ton toe Stk te
Bodoni Italic 23 Wptstove
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et DA ste 261 aph VA Se A tpt th Ye 71
‘tye GOA fia teats toa ate ‘nt Soph a
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Boxhead Gothics 38 411 shown
41 oma mt 4101 a 201
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Brody 704 18 pshown
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pt 124 28 101 pt SA Me 8
2igt "9A Wo 81 Mipt 4A Be 4
Stet 7A Ue 7
apt 3A to 34
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Brush 689 18 pt shown
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Bulmer Italic 498
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Mgt TWA 370 121 bp 5A 100 51
ee
18 pt shown
Bulmer Roman 497
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18 pt shows
fot 20h sto 211 Vet 16A Sho 1241
Sot 2A ade 171 Wept 1A Zo TOI apt AA to AT
Opt Z1A dae 151 Dipl BA Mo B41
Uapt WA 39 131 dom A Te 7
Tor Oldetyle Poors and Smell Coptls ~ Sve Typegraphle Acerie
Card Light Litho 45 122 shown
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61 mA a6 64 mA na maa 1A 101
63 BA a 2A 1Caslon No. 540—233
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1a pt shown
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fet 2A a 251 71 diet 3A Sa 3
or 10a 38a 201 BI Wet tk ae 3
opt A Bie Ist tft A de
{apt 5A 300 1241 7e 3
Mgt 2 250 94 un
Caslon Bold Condensed 818
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pt 9A sto 261
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fet 20a aio 21 apt Baer me eo
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{ont 20A dhe 21 Sept SA Boat
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Met Sh 37a 124 Bet ak te a
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Caslon Oldstyle No. 471-50 18 pt shown
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pt 284 sto 261
oe 2A
Met MA 330 1141
Wot '94 Ze 91
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———————————
Caslon Oldstyle Italic No. 471—51
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18 shown
fot 284 toe 261
Sor 2IA S021
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Century Bold 55 18 p shown
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ot 25A Slo 261 Ihpt_ 9A Mo 91 Apt GA Se 31
Spt 20k e201 Dipt TA Wo 71 Gipt GA Se 41
Opt 1A 39a 161 Bop SA Je 51 Papt GA ta 3
Vapt 6h Ste 121 Sept tA Ba
Vor 194 260 1 apt tA Ga
Century Bold Condensed 56 18 pt shown
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apt Sk te 4
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Century Bold Italic 58 1W prshown
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apt 1$A 300 11-1
Met 124 240 10.1
Met "0A re
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bet 254 Sto 261
or BOA Ae 21-1
pt 204 480 17-1 tpt 7A 370 13
Century Catalogue Italic 468 1a pt shown
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ot 244 sto 21.1
Bor 9A ate tr
opt WA 420 131 Tpke 12
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aCentury Expanded 59
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18 pt shown
Century Expanded Italic 60
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4p SIA das 201 pt A Mn ST iph tA Mo 3.
Vapt ISA dda 2A 2apt A Me
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Century Oldstyle 61
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pt 9A M80 941
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02 214 0 161
me:
Century Oldstyle Bold 63
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pt 154 300 10:1 24pt 4A Te 5
Mt 124 230 's1 — Sopt $A be 4
Mot "0A Wa 71 Stet aA Fe
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V2pt shown
Get 20a Sie 211298164 350 111
Spt 20A 450 71 apt UA 280 101
1061 8A Moe 1341
Century Schoolbook 454
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bot 254 S00 26-1
18 pshown
2ipk SA toe st
Century Schoolbook Bold 479
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fot MA 450 194
Bot TEA 30 151
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Vapt 3A 20 Ml apt A Woe St
1 pt shown
Mot 124 212 9:1 30 A 6 51
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for
Century Schoolbook Italic 465 pt shown
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Cheltenham Bold 67
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Yapt 7A 360 121 Soph
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Cheltenham Bold Condensed 68
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18 pt shown
Got BIA 650 261 apt 126 250 1041
Mot 7A Baa 1341
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Cheltenham Bold Extended 72
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18 ptshows
8 For best service contact your ATF type dealerCheltenham Bold Extra Cond. 70
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fot 9A 780 261 pt
18 pt shown
opt 2A Se 211 ae A ie 5h
apt 24a ae ke a
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Cheltenham Medium 83
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ot TAA toa 21261 16A Ato 131
Maph 1A Se 102
ot 8A 20 8
Het 6A Me 71
opt 204 Be tt
Civilite 482 18 pt shown
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Cloister Black 98
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fet A Sto 19.1 pt ZA MMe 101 tot SA N30 5
Mot isa @o Adit Ae ak te
Commercial Script 107 wept
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Cond. Title Gothic No. 11-123
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24 pt. shown
opt 25k 13 2p oa 7 Mi 0
Tapt 2A Stet 7A BH Get 3
Not sa Ta den eS me ka
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Contact Bold Condensed 690 18 pt shown
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Got 28h 500 201 9A se 74
Xlpt 26a di 151 om tk We 71 aot Gk eat
Wapt 2A 390 121 Sept A T0e 51 Sapt GA de 3
Mépt 20 3u0 11 pt SA 8a A
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Contact Bold Cond. Italic 691 18 p.shown
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et 264 “dba 181 ge 9A T2071 AA Se 3
{opt 254 Go 121 Bip 7A Ton G1 Yaprak SB
apt 214 Ta 121 Sipe SA 8a At
Mpt 10a 300 10:1 dpe 4A Ja 3
Mier 126 3e 91 Mtoe aA Ge ST cAngle body
Cooper Black 1590 18pt shown
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Yao! 154 770 104
Net 12h ato 3
or 7A a 3a,
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Copperplate Gothic Bold 132
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1245 mA 123 we ws
18.50 shown
2 a m1 1248 a 101 we eA 51
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Copperplate Gothic Heavy 130 1830 sown
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Met MGA 330 121 Hoyt Sk Mle 71 et 3A Ja oa ma na 1226 16a 10a ne &
pt "GA BD 101 Sépt 4k Be 2 ma laa ia ‘oA Be 5A 41
This lee hendmade Sept ~ Soe seca rice able $26 Wea 13 ta NA 7a mao a 41
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TECopperplate Goth. Hvy. Cond. 129 1820.hown
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Copperplate Gothic Italic 133
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Copperplate Gothic Light 128
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61 m4 a ws wa wa wes as
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Copperplate Gothic Lt. Cond. 131 1¢40shown
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34 254 tea. 1230 Ma ‘9 ma At
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DeRoos Italic 698
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1 ph 7A tee
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18 pt shown
10 For best service contact your ATF type dealer
DeRoos Roman 697
PACK MY BOX WITH EIVE DOZEN J|
Pack my box with five dozen jugs|1234567
fot 20h toa 221
Sot 22 se 19
pt 24h Md 1541
Wapt 204 flo 1241
Mot 7A 340 11 30pt 4A Tae 7
Met 120 2h 1
2uly "9A We '91 Wyte
dan GA tae 8
Dom Bold 703
PACK MY BOX WITH FIVE DOZEN JUGS|A
Pack my box with five dozen jugs |1234567
pt 4A 290 10-1 lpr 7A 12 61 T2pt AA ta At
Bo HA ae 61 pt tk Ja 2
Dom Casual 696
PACK MY BOX WITH FIVE DOZEN JUGS|AB
Pack my box with five dozen jugs|1234567890
ot 154 320 114 Tet 4h 50 48
18 pt shown
Dom Diagonal 699
PACK MY BOX WITH FIVE DOZEN JUGS|AB
Pack my box with five dozen jugs|1234567890
Wp! UA 200 9.1 Spt GA Wo 1 Tap AA fo 4
2h 10h to 71 apt SA ea
Mgt "GA tis G1 blpt 4A Fe 3
18 pt shows
Elite Underwood Typewriter 205
PACK MY BOX WITH FIVE DOZEN JUGS|ABCDEFG
Pack my box with five dozen jugs|1234567
10 pt shows
“avon——EEEEE——eeee sss rrr
al
Engravers Bold 147
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182 shown
be} # u wm 2 Oh
Engravers Old English 148 18 pt. shown
Pack My Box With Five Doze[123
list 94 200 an wpe 4
tA S7e 121 30pt SA Me wom at
Mer tah Ste it Sir abe ak ae a So
Engravers Roman 1627
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Engravers Shaded 151
PACK MYy/12:
181 shown
Engravers Text 541 181 shown
Pack My Box With Five Bozen Jugs [1234
Wor a Mes tot 182 WA Ste at
Mir WA Me 31” at 9A We
Franklin Gothic 162
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_ Pack my box with five|123
oh 3A ao 1
18 pt shown
Franklin Gothic Condensed 163
PACK MY BOX WITH FIVE DOZ|
Pack my box with five doze|123
1 ptshowe
Franklin Gothic Extra Cond. 165
PACK MY BOX WITH FIVE DOZEN JUGS|
Pack my box with te dozen jugs|1234
fot 1A S80 221
et IA Se a
18 pt show
Stet A Be 4
apt 254 ta 131 Woe 3k Ge 31
Vpt 214 34a 1
pt 4k 2ho 102
Franklin Gothic Italic 166 8p shown
PACK MY BOX WITHFIV|
Pack my box with five|123
Sot tea ore ta
{Opt 7A Ste 10.)
fie A So 3
fp A fe 3
Met GA 3a 31
Franklin Gothic Wide 701
PACK MY BOX WITH|
Pack my box with|123
tot WA Slo 21 pt 6A 1351
Spt 15k ae Nt gt SA Be At
ephshown
opt ua 260 '91—Blpt 4A eu
Mayr 2A Zo 101 Sept 3A Se
Vist Oa 200 "71 ot 3k Se 31
Garamond 459
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Pack my box with five dozen jugs|123
ao
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ot 284 sue 224
gt 124 260 1
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Mier WA 350 1341
For Small Copitals ~ Sue Typoerapi
Garamond Bold 474
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1Bpt shown
Sma Mm ke ae ke on ke
wo MA me et ate Stn 1 fr ke a
Be eae) die ke 1 wo ee
1h TA oe a Nie Wa Soot
For best service contact your ATF type dealer n
—————————————————————Garamond Bold Italic 489
PACK MY BOX WITH FIVE DO|
Pack my box with five dozen jug|123
18 pt shown
ot UA Se 2h) pt 1A Bin TAI ash AA Bot
Spt Z0A ase 19.1 tpt 2 ‘it 3A Je
opt 214 480 15.1 Zap fe 3k Je
Vor 16a Sea 12
Garamond Italic 460
PACK MY BOX WITH FIVE DO2|
Pack my box with five dozen jugs\1234567
18 pt shown
fot 26A doa 1 Yep 2A B00 121 apt. SA Ml 8
or 214 Sto 201 apt TA 260 TIA Aight AA Pad
Yop! 2A Se rt et A a Bt
Wapt 200 450 15.1 opt GA Ta 71
Mgt 7A de 1 Bieta Me
Gothic Condensed No. 529-268 — 18 pt. shows
PAGK MY BOX WITH FIVE DOZEN JUGS |ABGDEFGHI
Pack my box with five dozen jugs |1234567890|ab
et A So 21 eh OA a Fa SASH
Taet 304 San 1741 7 Nee 7
Gothic No. 544—263
PACK MY BOX WITH FIVE|
Pack my box with five do|123
fot 21A Mo 1 Yapt 5A 300 10-1
Opt 9A 390 1 Met 9A ee 7
18 pahown
Gothic No. 545—264
PACK MY BOX WITH FI|
Pack my box with five|123
Bet 7A Bee 151
pt 154 30a ‘51
Vapt 134 eo 8
Mot MA 20741
18 pt shown
Gothic Outline Title No. 61-1676
PACK MY BOX WITH FIVEN2345
pt 18a 1051 tet raerern
Met 1A 9 se
18 phshown
Tt tA A
(tpl ot pe for 740
18 pt shown
Goudy Bold 446
PACK MY BOX WITH FIV|
Pack my iB: ae five doz|123
1 at A 50 3
te ot fie A Seat
Goudy Bold Italic 464
PACK MY BOX WITH FIV|
Pack my box with five doze|123
ph shown
Wot '9A toe |e
Bist 4A tae 7
Stet SA oe St
Goudy Italic 179
PACK MY BOX WITH FIVED|
Pack my box with five dozen jugs|123
fot 254 S00 261 26h 7A de 1
18 pt shown
2pt 7A Ve 72
18 pt shows
Goudy Oldstyle 178
PACK MY BOX WITH FIVE|
Pack my box with five dozen|123
Grayda 678
Pach My Bax With Five Dozen Jags| 12545
pts 4A 136 41 bogte A 6 3H
18/24 pt shows
2 For best service contact your ATF type dealerHeadline Gothic 650
PACK MY BOX WITHI1234
der Aa ek in 23
oa ae
Heritage 702 18. shown
Pack My Box With Five Dozen Jugs|123456
ot 18k 420 73
Met A 34e 12
2lpt 4A Who 9:1 30—t 6A te 72
Huxley Vertical 596
PACH MY BOX WITH FIVE DOZEN JUGS 11234367690
Yao WA 12 Yoh NA 8 7st 7A 81
Sept 3A tot fon AB
For SpcolChoraters ~ See Typoarophie Accetriat
18 pt shown
Kaufmann Bold 657
Pach My Box With Five Dogen|t23
opt 18k 480 181
8p. shown
Hot 7A V3 73
Stet ak as
Napt 13A 50 11 Sept A Too 51
Kaufmann Script 652
Pach My Bon With ive Dozen Ju\/23
log 1A de 151
8 pt shown
pt 114 240 10-1
‘apt 4k te 4
Keynote 579 24 ph shown
Pack My Box With Five Dozen|123
ot ‘9h 300 '91
apt shown
liberty 511
Pack My Box With Five Dozen Gug|i23
opt 44 Zoe 91 aot GA Ne 5
Lightline Gothic 222
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63 SIA 650 221 21A Mo 19.1 apt OA ato 84
$4 26n Sse 21 pr 208 380 Tap BA tie
pt ZA ae WA Meh 16h Bto 104
18 pt shown
Lightline Title Gothic 480
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128 shown
Lydian 666 10 pshows
PACK MY BOX WITH FIVE DOZ|
Pack my box with five dozen|I23
opt 19d de 11
Met 12a S20 11
Yeo BA mae ‘bt
Lydian Bold 673
1B shown
PACK MY BOX WITH FIVE DOZ|
Pack my box with five dozen|I23
{pt 184 430 15:1
fp 3A 6 31 sept Gk Se 3
Lydian Bold Condensed 692 18 pt shown
PACK MY BOX WITH FIVE DOZEN JUGS|A
Pack my box with five dozen jugs|123456
Bip JA Ne St
‘er Sk te
Lydian Bold Condensed Italic 693
PACK MY BOX WITH FIVE DOZEN JUGS|A
Pack my box with five dozen jugs| 123456
Wot 134 ago 10
18 pt shown
For best service contact your ATF type dealer 13Lydian Bold Italic 674 18 pt. shown
PACK MY BOX WITH FIVE DOZE|
Pack my box with five dozen|I234
101 24A 480 151 2ipt BA de 71 Opt 4A do 3
apt 19A a Ml Sopt GA Te 51 Y2pt JA Me 3,
Mgt 7A 33a 101 Sipe SA ea
Wot a wa |S ier aA be
Lydian Cursive 682
Pack My Box With Five Dozen |7234
We 04 20 81
18/24 pt. shown
ton 4A ta 4
Lydian Italic 667 8p shown
PACK MY BOX WITH FIVE DOZEN|
Pack my box with five dozen|I23456
{opt 254 480 18:1
apt 214 foe 124
Vet 10h 3ée 11-1
Wot 2A 240 ‘9
2ipt 9A Me 71 Get 2A Se 3
Tipt 3A fe 31
Monotone Gothic 329 18 pt. shown,
PACK MY BOX WITH FIVE|
Pack my box with five do[12
63 24A We 191 L0pt A 330 101 pt HA 250.81
fot 2A 0 151 13ph 5A S00 Tol Hap 9A Bod
New Caslon 331 18 pt. shown
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pt IA Sa 261
Spt THA dae 201 apt 7A Wo 9.1 atot GA beat
pt 7A 380 151 2apt GA tae 71 Mipt AA Se OT
apt 15K 326 121 Spt SA Ibe 51
New Caslon Italic 332 18 pt shown
PACK MY BOX WITH FIV|
Pack my box with five dozen|123
fot 254 sta 251 WA we ate A baat
fpr 204 ae 201 Bo 1 et tk ed
opt 18a We 151 Wo 71 apt 3A fe 3
pt 154 360 1241 Wo 51
“ For best service contact your ATF type dealer
News Gothic 338 V8 pt. shown
PACK MY BOX WITH FIVE DOZ|
Pack my box with five doze|123
fot 254 M0 211 pt 10A 200 8
tet WANE IT eerie at
Mt WA die tol Gt A ea
News Gothic Condensed 339 18 ph shown
PACK MY BOX WITH FIVE DOZEN JUGS]
Pack my box with five dozen jugs|1234
Got 304 Sta 221 tpt A 260 104
Sot BIA Sia 01 apt TIA Mo Bt pt 4A To 3
opt 204 Soa 1%) Sept 9A se 71 apt tA Bo
Mgt 21A 390 131 apt 6A To 5
News Gothic Extra Cond. 340 18 pt. shown
PACK MY BOX WITH FIVE DOZEN JUGS | ABCOEFGHUKLMNOPQ
Pack my box with five dozen jugs | 1234567890 abedefghikim
tot ASA ha 301 pt act 9A Van 7
Sot IA 7a ht ape Ate
{Wet 454 750 231 Spt Pet TA "Ta 7
apt WA 700 21 Sigh
Newspaper Bodoni Bold 24N Reduced
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Pack my bo|12
72 9A de 31 HH/RL A de 9120963 a 3
Onyx 661 8pt shows
PACK MY BOX WITH FIVE DOZEN JUGS |ABC
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fit GA tte Tet SA fo SH
Yipt SA be SI
et 194 300124
2ipt A Be 101
Boot HA We 81 opt Sk Ba aaa
Park Avenue 577
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Yet 19k Me 17.1
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1 pt shown
Bin JA Met
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Phenix 651
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Hot A 280.1241
Stet A Be toe
24 pr shown
Spt 2A We 81 Aiph 9A Ue 72
Piranesi Bold Italic 570 18 pt shown
Pack My Box With Five Do|123
opt WA dae is
Map A dae
Piranesi Italic 547
Pack My Box With Five Dozen Jug|ia3
oer WA Sta 213
apt 1A Se 0.1
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Railroad Gothic 364
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8p shown
set 2A 17 2p ot a8
Yost 2A 124 ten Tt dA 3A
ae WA Wo Bet Ska tpt
Mot Maa ‘sa an ko Son 3k 31
Met A 8 ae ka Woe 4A 3a
Raleigh Cursive 531 18 pt shown
Pack My Box With Foe Doan Jans
Peete ceeennoess sAnale boy
Remington No. 2 Typewriter 297 12pt.shown
PACK MY BOX WITH FIVE DOZEN JUGS|A
Pack my box with five dozen jugs|123
Repro Script 705 24 ph. shown
Fach My Bou With Five Doyn| /234
2igt "AA Be
WAS
Sours
at Aue 5a
thas
Royal Script 304
Pack My Bow With
8p shown
Spartan Black 683 18 pt. shown:
PACK MY BOX WITH FIVE DO|
Pack my box with five do|123
Sete me sme ak wt
oe x = Ww aA dt
Spartan Black Condensed 687 Rpt shown
PACK MY BOX WITH FIVE DOZEN JUGS|
Pack my box with five dozen jugs|12345
opt 264 44a 19-1
Napt 2A Moa 121
Spartan Black Cond. Italic 688
PACK MY BOX WITH FIVE DOZEN JUGS|A
Pack my box with five dozen jugs|1234567
dat 3A te
et 3A Se 3
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18 ph shown
Soe 1
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Spartan Black Italic 684
PACK MY BOX WITH FIVE DO|
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18 pt shown
For best service contact your ATF type dealer 3Spartan Book 707
PACK MYBOXWITHFIVED|
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24 pt. shown
Spartan Extra Black 694 Bet shown
PACK MY BOX WITH FIVE|
Pack my box with five d|12
opt 1A S30 Tt GA 100 51 Apt 3A de 9
apt 154 280 104 BA te 41 pt tk te 3
Mot Wa 250 ‘91 Supt 3A Go 31 Maat GA a
Met "9A Tée 71 Opt BA So Ba
Spartan Heavy 685 18 pt. shown
PACK MY BOX WITH FIVE DO|
Pack my box with five doze|123
for MA Sle 211 Mept 0A 20a 1 opt A ta
tpt 26a deo 121 2ipt HA tae 1 ot A ta
Yop! 2A Wo 131 Bont BA oe 4
apt 204 Se 2 a
pt 7A 300 B1 ip aA te
Spartan Heavy Italic 686 sipeiows
PACK MY BOX WITH FIVE DOZ|
Pack my box with five dozen|123
Wot 104 200 8:1
2ipt 4A tas 5
Stet SA tos 4
Vor WA oe tol an kee St
Spartan Medium 680 18 pt shown
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Pack my box with five dozen|1234
pt 20A Sle 21-1 10h Zo BY apt AA be 34
ot 26a ao tl 2ipt 9A tse 1 Tah SA eS
opt 35 dio tat ost GA Me Bt tat SA ae
fot 3IA dea tan Bao 4 Sin a 3
4) Me 3A eat
Spartan Medium Condensed 706 18 p.shown
PACK MY BOX WITH FIVE DOZEN JUGS|AB
Pack my box with five dozen jugs|1234567
Sor SOA soe 21 pr 19a BoP aapt Gk Wet
Mier SOA Ste 18th ak tne dh SA te
16 For best service contact your ATF type dealer
=
Spartan Medium Italic 681
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Pack my box with five dozen|1234
1 pt hows
Gor 2A S20 211 Mgt TA Me 1 pt AA To 31
Spt 25a 460 1.1 2ipt 9A be 71 GOmt A GB
YOpt 254 450 131 Stet GA Iae 51 Maph OA ta
Napt 2A 300 121 Sit SA ea
Mgt 7A 320 101 apt 4k be at
Standard Typewriter 384 12 ph shown
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Steelplate Gothic Bold 1873 20. shown
PACK MYi12
Stymie Black 598 1B pt. shown
PACK MY BOX WITH FI|
Pack my box with fiv[l23
1pt 134 280 81
pt 12a Bo 7
apt A ise 5
Stymie Black Italic 599 8 pt show
PACK MY BOX WITH F|
Pack my box with fi|I23
Yoh MA 260 81
et "7A ta 8
igh gk 92 44
Stn 4a ted
Boh 3A Ge 1 canola body
Stymie Bold 551
PACK MY BOX WITH F]|
Pack my box with five|123
8p shown
fot BA Moo 7.1 Met OA Ye 71 at 3A bo 31
Gp) 0A Mio 131 82 PA 2 1 apt A Se
{Opt 7A Wa M1 2apt GA Me $1 Get 4A Sa 3
apt 1A 32091 Sept 4k Bo 3
Maph 196 260 81 Siet 3A oeStymie Bold Condensed 658
PACK MY BOX WITH FIVE DOZEN JUG|
Pack my box with five dozen jugs|123
pt 4A 430 13.1 24ph 104 Yeo 81
SA te 7
18 pt shown
Stymie Bold Italic 561
PACK MY BOX WITH FI|
Pack my box with five|l23
bet 24 oe 7-1
18 pt shown
tot 9A ae tad
oor A age 1a
Stymie Light 553
PACK MY BOX WITH FIVE D|
Pack my box with five do|123
fot 26 se 21-1
{opt 0A de tad
apt 104 tue 1241
Wot 194 280 10
Stymie Medium 552 18 pt. shown
PACK MY BOX WITH FIVE|
Pack my box with five|1234
ot 258 so 20-1 pt UA 270 91 Megha
Stet A oe
Thompson Quillscript 700 18 pt. shown
Bach My Box With Five Dozen Jugs|123
Tower 587
PACK MY BOX WITH FIVE DOZEN JUGS|A
Pack my box with five dozen jugs|12345678
pt 26 Se 39-1
1B pt shown
opt '94 Neo ‘81 aot
Bit JA Wie Th Pant tk Be
18 shown
Typo Roman 509
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Pack my box with five dozen jugs|1234567890
apt ZA fae to
12 154 30 131
262 MA 29 01
Typo Roman Shaded 481 oor
PACK MY BOX WITH FIVE DOZEN JUG|
34567890
241 10a 190 104
242 MIA 2e 10
Pack my box with five dozen jugs
2p! 294 S00. 1941
81 194 ae 121
2 154 Me 131
18 ptshown
Typo Script 399
Puck My Bos With Fre Doyen Jags /234507890
Typo Script Extended 400
Pack My Box With Five Doyen fags\yests
pt shown
Yip 104 260 131
Typo Upright 404
Pack My Box With Fire Dosen Jugs 12345678
ot 9A Sto 21-1
Vor 7A Ste 20
18 pt shows
ot 104 320 13:1
2ipt 4A Me Th
20pt 6A tha 94
Ultra Bodoni 518
PACK MY BOX WITHF|
Pack my box with fi|123
Wp shown
Yap! 3A 250 91 Sigh JA Se 3
Mol 1A 20 81 pt GA ea
Ultra Bodoni Extra Cond. 573
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Pack my box with five dozen ju[123
fon A bo
18pt shows
apt 104 ade 1221
Met 7A 300 1121
Met Ma Za ‘3
For best service contact your ATF type dealer 7
——[EEu_Err—————————————Ultra Bodoni Italic 516
PACK MY BOX WITH|
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fot A 30 121
Spt MEA 300 11
8p shown
Mgt WA 220 81
pt 7A Vee 51
ioe 4k be 44
an ke
pt 154 300 101 2apte 4A te 4
Tae 12a 200 ‘8
Ben WA To 31 ‘Anglebedy
2p shown
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apt 6A ae 01
Verona 695
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Pack my box with five dozen jugs|1234
Mgt 154 370 12
Wot ‘94 Za 10
1B pt shows
{opt 224 ato 191
pt 18a flo 151 2ept 7A te
Wedding Text 414
Whitehall 566
Here’s something
Here are your favorite faces on durable cards, size 10%4x7% inches, with
rounded corners for easy sliding into tissue pad for exact tracing. They show how
much shoulder is on each size type, and the character count per pica on type up
to 36 pt. These cards speed up your specification work, provide accuracy and save
expensive alterations. New cards will be sent as available. The complete set,
supplied in a well-made box, for only $5.00.
For best service contact your ATF type dealer
18 pt shows
Pack My Box With Five Dozen Juf123
2A Go 2218194 Bho 101 igh SA tae 51
Sot A Se 21 82 1A Ba Tl diet 4A Me S1
106t 17A 4b 1 "7A Wee 81 diet 4A Be 41
‘et 154 2 4A Be ot
Naot MA Sto 121 dom SA 157
pt shown
PACK MY BOX WITH FIVED|
Pack my box with five dozen|123
Sot 9A Mle 7-1
{pt 204 fae 141
apt 164 Be M1
Mot 134 325 102
Wot 9A Zio 81
2ipt 7A We 7
Stet A toe 6
Stet 4A eA
en we
Bn ke
you will want!
ATF Alphabet Cards
of favorite faces, showing caps,
lower case, figures, punctuation,
in sizes from 12 to 72 pt. Lay
down the cards of different faces,
which might do for any given
job, compare their suitability, and
make an easier, more intelligent
choice.Typographic Accessories
(Fonts of small caps, oldstyle figures, special characters, etc.)
NOTE: Ask your dealer for complete catalog and price list showing all other fonted
accessories, such as Ornaments, Handypacks, Monograms and Initials, ete.
Advertising Figures Oldstyle Figures Caslon Oldstyle Italie No. 471
Spartan Black No. 78 Balmer Italie, 6to 48 ae ee
Spartan Black Condensed No. 80 : : ces: 6 pt foot... 2:
Spartan Heavy No. 79 Bulmer Roman, 6 to 48 pt. 8 pt font... 2.40
‘Spartan Medium No. 77 Prices are the same a pt. coe an
Prices: 18/14 pt. font... $9.45 figures, see page 3. pt. font x
24/18 pt. font. 9.65, Uapt font... 3.00,
30/24pt-font 8.80 ‘