Professional Documents
Culture Documents
Fashion Marketing
Marketing
Lesson Plan
Performance Objective
Upon completion of this lesson, the student will know that various types of risks impact business activities.
Specific Objectives
Know that various types of risks impact business activities
Categorize business risks
Explain methods a business uses to control risks such as surveillance and safety training.
Terms
Risk-the possibility that a loss can occur as the result of a business activity
Risk Management-the strategy to offset business risks
Economic Risks-occur from changes in overall business conditions
Human Risks-caused by human mistakes as well as by the unpredictability of customers, employees, or
the work environment
Natural Risks-result from natural causes such as the weather
Time
When taught as written, this lesson should take approximately 2 days to teach.
Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the activities may result
in the elimination of any or all of the TEKS listed.
130.343. (c) Knowledge and Skills
(13) The student knows that various types of risks impact business activities.... The student is expected
to:
(a) categorize business risks
(b) explain method a business uses to control risks such as surveillance and safety training
References
Ekstrom, G., Justiss, M., & Glencoe/McGraw-Hill. (2006). Fashion marketing. New York:
Glencoe/McGraw Hill
Retailing association and loss prevention websites
Instructional Aids
Display for slideshow
Ekstrom, G., Justiss, M., & Glencoe/McGraw-Hill. (2006). Fashion marketing. New York:
Glencoe/McGraw Hill
Materials Needed
Printer Paper
Assignments handouts
Equipment Needed
Computers for teacher/students with slideshow and Internet access
Projector
Introduction
Learner Preparation
Ask the students what the word Risk means to them. Discuss answers. Then ask What does the
word Risk means to a clothing store? Discuss answers.
Lesson Introduction
ASK: ask students what the word risk means to them. Then ask what the word risk means to a clothing store.
SAY: Risk is a possibility that a loss can occur. Theft can occur. But consider this: businesses must constantly
respond to consumer demand for change. New products are a risk. Advertising is a risk. Change in itself is a
risk.
ASK: Ask students what the biggest cause of inventory shortages in a store is.
SHOW: Show slideshow slide #3. Go over details of graph.
I. Fashion Risks
A. Risk Management Use slideshow as aid.
1. Off-setting business risks
2. Managing risk exposure After introduction, students will make a list
of ways a store could protect itself from
II. Types of Risks theft.
1. Economic Risks
2. Human Risks Go over terms and slideshow with class.
3. Natural Risks
Students will research a particular company
and write 1 page report on ways they
prevent shoplifting in their stores.
Kinesthetic/ Logical/
Existentialist Interpersonal Intrapersonal Bodily Musical/Rhythmic Verbal/Linguistic Visual/Spatial
Mathematical Naturalist
Application
Guided Practice
Introduction on Fashion risk and slideshow.
Independent Practice
Students will independently create a list of ways a store could protect itself from theft.
Summary
Review
Q: What are the 3 types of risks?
A:
Q: What is the number one cause of theft?
A:
Q: What is an example of economic risk?
A:
Q: What is an example of human risk?
A:
Q: What is an example of natural risk?
A:
Formal Assessment
Students will be evaluated on Theft Prevention Assignment using the assigned rubric.
Enrichment
Extension
Ask students: Besides cash and merchandise, what are other items employees may steal from a
business? Can you steal time? Lead class discussion.
CATEGORY 20 15 10 5 or less
Organization Information is very Information is Information is The information
organized with well- organized with well- organized, but appears to be
constructed constructed paragraphs are not disorganized.
paragraphs and paragraphs. well-constructed.
subheadings.
Quality of Information clearly Information clearly Information clearly Information has little
Information relates to the main relates to the main relates to the main or nothing to do with
topic. It includes topic. It provides 1-2 topic. No details the main topic.
several supporting supporting details and/or examples are
details and/or and/or examples. given.
examples.
Quality of Writing Complete sentences Complete sentences, Complete sentences Some incomplete
with good variety, correct spelling and with some improper sentences and
proper grammar, and proper grammar. grammar. fragments, some
correct spelling. Need more variety in misspelled words and
sentence structure. poor grammar.
Paragraph All paragraphs include Most paragraphs Paragraphs included Paragraphing
Construction introductory include introductory related information structure was not
sentence, sentence, but were typically not clear and sentences
explanations or explanations or constructed well. were not typically
details, and details, and related within the
concluding sentence. concluding sentence. paragraphs.
Amount of All topics are All topics are All topics are One or more topics
Information addressed and all addressed and most addressed, and most were not addressed.
questions answered questions answered questions answered
with at least 2 with at least 2 with 1 sentence
sentences about sentences about about each.
each. each.
Risk Management
Economic Risks
Human Risks
Natural Risks