Transitioning Mercenaries into

Loyal Soldiers
How Tata Motors Finance Changed
the Recruitment Game
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1 2 3
About Excerpt Problems. Ideas.
Insights.

4 5
The Mettl Catalysis Present Scenario

Hello
There.
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About
With over five decades in the ecosystem of vehicle
financing, Tata Motors Finance Ltd. is a subsidiary
company of Tata Motors. Locked in since 1957, the
company finances an entire range of Passenger
Cars & Commercial Vehicles manufactured by its
parent group in 150+ locations with around
2,000,000 customers today.

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Opening Statement:
Excerpt
It starts with Tata Business Support Services or Tata BSS,
the wholly-owned subsidiary of Tata Sons the primary
entity behind Tata Motors Finances manpower. This
means a lot of contractual employees selling insurance
for vehicles, shop floor if you may.

Compare them to the mercenaries of today. Loyal

toward the common coin more than people. But every
now and then, its easy to want to hold onto a couple of
them. You know, exceptional gems youd prefer
full-fledged loyalty from. Thats something Tata Motors
Finance had to deal with.

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Situation:
Problems. Ideas. Insights.
Core members of Tata Motors Finance reached a strategic conclusion
about their desire to pull and retain the best of mercenaries from
Tata BSS into their own payroll. It was an initiative to convert them
into loyalists, or rather employees whod stick with them despite
astronomically high attrition rates associated with shop floor
employees.

The plan was to ensure that this transition inspired future contract
employees to perform better, sparking strong desire to also want to
convert into full employment. But as with most strategic decisions,
Tata Motors Finance had to deal with two prime challenges:

1 How best to identify contractual employees fit make the

conversion?

2 The logistics behind addressing contractual employees

PAN India for the analysis

Hard issues, albeit straightforward, for a fast solve. Though, Tata

Motors Finance did have a firm solution in mind. The question was:
Whod champion it?
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Mercenaries to Soldiers:
The Mettl Catalysis
Every now and then, a solution requires no more than an aggressive catalytic
effect to whir it life. Mettl emerged in a similar manner, adding value with:

The 13 Enablers
Tata Motors Finance identified top performers based on 13 enablers,
otherwise known as competencies. Mettl played the crucial role to map said
competencies within a blueprint. This would later be used to develop
assessments well suited to the task on demand.

Eliminating Logistical Hassles

The Mettl team operationalized 143 test centres with a thorough
geographical analysis, ensuring that the contractual employees suffered
from little to no travel time from their primary locations. This was
imperative for a company spread across the Indian sub-continent.

Time & People Coordination

Our field experts ensured perfect coordination across India, aligning 4,365
contractual employees without a hitch. Assessments were held between
1500-1600HRS, meaning Tata Motors Finance had effectively carried out
their plans within an hour.
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Outcomes: Present Scenario

The assessment profiling yielded 1000-1500 candidates fit to move into the interview
stage. It was an effectively planned strategy that concluded last month, much to the
vehicle insurance companys delight. Couple of results to bring to light:

Employee-Organization Synergy
Psychographic profiling ensured that the people who remained possessed positive
synergy with the organizations core values and leadership vision, ensuring a healthy
level of loyalty.

Driver for Motivation

With the results in open display, contractual employees now realized that with
sizeable results on performance, an opportunity to convert lingered ahead. This
inadvertently served to improve workforce efficiency.

In conclusion, the story reveals how sophisticated assessment technologies have come a long way in recent past.
Yes, it never does hurt to possess something catalytic on your side. Godspeed.

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 What is Mettl?
Mettl is a Saas based assessment platform that enables
organizations to create customized assessments for use across the
entire employee lifecycle, beginning with pre-hiring screening and
candidate skills assessment, training and development programs for
employees/students, certification exams, contests and more.

TRY FOR FREE

+91-9555114444 contact@mettl.com Plot 97, Sector 44, Gurgaon,

Haryana, India - 122003

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