Your

Value Element Company / Comp 1 Comp 2 Comp 3

Product

Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0

Industry Strategy Canvas

Scoring

10

0
r r r r r r r r r
c to ct
o
c to ct
o
ct
o
ct
o
c to ct
o
c to c
Fa F a Fa F a F a F a Fa F a Fa Fa
e e e e e e e e e e
it iv it iv it iv it iv it iv it iv it iv it iv it iv it iv
p et p et p et p et p et p et p et p et p et p et
om om om om om om om om om om om
C C C C C C C C C C C
Factors of Competition

Your Current Value Curve

Scoring

10

8
 Your Current Value Curve

Scoring
10

0
r r r or r r r r r
to to to t to to to to to
F ac F ac F ac F ac F ac F ac F ac F ac F ac Fa
ve ve ve ve ve ve ve ve ve ve
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C Cof Competition
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nvas

or o r
to
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r
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F / Product
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i i i Compi 1 titi
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C C C C 3
on Comp

Curve
 Curve

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F ac F ac F ac F ac F ac
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Example Strategy Canvas - Southwest Airlines

Other Strategy Canvas of Short-Hau

Value Element Southwest airlines Car

Offerings
Price 2 6 2
Meals 1 5 1 10
Lounges 1 6 1
9
8
Seating choice 1 7 1 7
Hub connectivity 1 5 1 6
Friendly service 8 6 1 5
Speed 9 6 1 4
3
Frequent departures 7 6 9 2
1
0
ic
e ls es ic
e ity ic
e
Pr ea g o t iv v
M un ch ec s er
Lo in
g nn ly
at co nd
Se ub ie
H Fr
e
Fr

Factors of Competit

Strategy Canvas of South

Offerings
10
9
8
7
6
5
4
3
2
1
0
ic
e ls es ic
e ity ic
e
Pr ea g o t iv v
M un ch ec s er
Lo in
g nn ly
at co nd
Se ub ie
H Fr

Factors of Competiti
Canvas of Short-Haul Airline Industry

Southwest
Other
airlines
Car

s e ity e ed s
o ic iv v ic e re
t r tu
ch ec s er Sp
g nn ly pa
tin co nd td
e
ub ie en
H Fr u
eq
Fr

Factors of Competition

egy Canvas of Southwest Airlines

es ic
e
iv
ity ic
e
e ed re
s
o t v
ch ec er Sp r tu
g nn ly
s pa
in e
at co nd td
e
ub ie en
H Fr u
eq
Fr
Factors of Competition