July 17 2017

Date Completed:
Month Day Year
Teachers Remarks: ______________________________ Score:
_______________________________________________

Assignment #1
Salim Camille Joyce Balighot

Proponents

Last name First Name Middle Name

Grade Level 12 Section: ABM 9
Entries
Research Article 1 Promotional Strategies for Marketing to Rural Consumer and Tapping the Evolving Rural Markets: A study on the Gold
Title Ornament Market
Author Dr. Asha K Moideen, Dr. K Sreeranganadhan
Name of Journal, pages Journal of Commerce & Management Thought IV - 1
Level of Measurement of Variables
Independent Promotional Strategies Nominal
Variables Dependent Rural Consumer Nominal
Intervening Tapping Nominal
Control Gold Ornament Market Nominal
Research Design Quantitative Research: Correlational Research
Participants 1312 consumers in Kerala
Data Collecting Instrument Questionnaire; Reading: thesis, journals, business magazines, marketing survey reports, internet and books.
Statistical Treatment Chi-square test
1. The forgoing analysis shows that promotional strategies like advertisements and offers had a positive influence on
the attitude of consumers in the gold ornament market of Kerala.
Major Findings 2. An interesting fact is that there is a significant relationship between the area of the residence of consumers and
the influence of promotional strategies such as advertisements, appointing brand ambassadors and offers in the
gold ornament market of Kerala.
1. To the Marketers
Significance of the Research 2. To the Promotional Instrument Companies
3. To the future researchers
1. Economic Impact
2. Technological developments
Research Impact
3. Social Impact
 Research Article 2
Title SMEs and Certified Management Standards: The Effect of Motives and Timing on Implementation and Commitment
Author Konstantinos Iatridis, Andrei Kuznetsov, Philip B. Whyman
Name of Journal, pages 2016 Business Ethics Quarterly 26:1 pp. 6794
Level of Measurement of Variables
Independent Years of CMS implementation Ratio
Coercive motives, Normative motives, Mimetic motives,
Dependent Nominal
Variables Internal efficiency motives
Intervening Daily use of the standards documents, Content change Ordinal
Industry- Industry sector Ordinal
Control
Employees- The number of employees a company has Ratio
Research Design Quantitative Research: Correlational Research
Participants 828 certified SMEs
Data Collecting Instrument Survey Questionnaire
Statistical Treatment T-tests
1. Regarding the use of self-regulatory approaches to encourage CSR, it has been shown that these tools may not be
as effective as their supporters may suggest.
2. The papers results have additional implications for those managers who use CMS as a criterion of selecting their
business partners. It has been demonstrated that certification per se is not sufficient to establish the CSR
Major Findings credentials of the firm.
3. CMS have not diffused among companies so much because of their potential to assist firms in applying CSR related
practices, but mostly due to market and peer pressures.
4. Results are significant in emphasizing the fact that in the domain of CSR, ostensibly so exposed to public scrutiny,
market stimuli are still a prime force behind the firms decision to subscribe to CMS.
1. To the Business Companies
Significance of the Research
2. To the Future Researchers
1. Economic Impact
Research Impact 2. Impact on health and wellbeing
3. Policy influence and change