Professional Documents
Culture Documents
PROJECT REPORT
ON
Date:-
Place:-
CERTIFICATE
This is to certify that Mr/Ms. Mohit Kumar Sharma MBA 4thSem student
of SHRIRAM INSTITUTE OF MANAGEMENT entitled the project of
ResoVISION Enhancing the Education Possibilities
at Resonance Eduventures Limited which is being submitted
herewith for the practice of Partial fulfillment of Masters in Business
Administration RDVV Jabalpur for the year 2015-2017
It has been duly completed as record of bonafide work in practice of
Marketing,SRIM Jabalpur ,(M.P.)
Date Principal/Head
CERTIFICATE
Date Principal/Head
CERTIFICATE
Date:-
Place: JABALPUR
DECLARATION
Date:
ACKNOWLEDGEMENT
It gives me pleasure in expressing my heartfelt gratitude and
indebtedness for the kind blessing showered upon me by honorable
Chairman Mr. R.KarsoliyaShriram Group of Institutions of Jabalpur
(M.P.)
I would like to express my gratitude towards PrincipalDr. Atul Dubey
(SRIM), Jabalpur for their kind cooperation and encouragement which
help me to completing the project.
JabalpurMBA4th semester
TABLE OF CONTENTS
Sr. No. Topic Page no
1 Executive Summary
2 Introduction
3 Company Profile
5 Research Methodology
6 Findings, Suggestions
7 Conclusion
8 Bibliography
Why Resonance? : Executive Summ
System-based Organization
Leadership: Experienced, Competent, Qualified (IITian) &
Academician
Core Team: Group of Academicians (Mostly IITians) & able
Administrators
Defined Processes and Structured Roles & Responsibilities
Planned Academic Management & Curriculum Execution
Student-centric & Performance-oriented Approach
Student-centric Academic
Programmes/Courses
Classroom Contact Programmes (CCPs): Year-long, Short-term &
fast-track Programmes for JEE (Main + Advanced), JEE (Main) &
NEET(AIPMT)/AIIMS for the students of Classes-XI, XII & XII+
Pre-foundation Career Care Programmes (PCCPs) for NTSE &
Olympiads for the students of Classes-V, VI, VII, VIII, IX & X
Distance Learning Programmes (DLPs) for the students of
Classes- VI, VII, VIII, IX, X, XI, XII & XII+ for JEE (Main +
Advanced), JEE (Main), NEET(AIPMT)/AIIMS & NTSE etc.
Human Resources
Teaching Methodology
Tried, Tested & Trusted Teaching Methodology of Kota System is
followed
Application-based Conceptual & Effective Classroom Teaching
(For CCPs)
Fundamental learning-based & well-researched Study Material
with Comprehensive Syllabus coverage
Personalized Doubt Removal Classes to enhance individual
learning
Innovative & Examination Pattern-based Periodic Testing &
Assessment System
Learning Environment
Unparallel Growth/Enrollments
Nation-wide Network
01 Resonance Corporate/Head Office at Kota.
28 Study Centres across the country for Classroom contact
Programmes (CCPs)
01 BASE Main Branch.
19 BASE Study Center (BSC).
33 Test Centres in Major Cities for Distance Learning programmes
& All India Test Series.
09 Live Learning Programme(LLPs) Centers.
Nation-wide reach through Distance Learning Programmes (DLPs)
Global reach through e-Learning Programmes (eLPs)
Resonance - Introduction
Resonance was established on 11th April, 2001 in Kota. The
institute was named as Resonance with the commitment to
enhance the teaching to bring them in the frequency band
of teacher so that resonance becomes a reality. In Fourteen
years of its inception, the institute has risen beyond all the
expectations in terms of volume and quality of results.
The growth in number of student's enrollment in classroom
coaching as well as selections in JEE (Main+Advanced) is
matchless as compared to any other institute in the country
offering classroom courses for JEE (Main+Advanced)
coaching. The institute is having its own Study Centres
which are offering Classroom Programmes for JEE
(Main+Advanced) at Kota, Agra, Ahmedabad, Allahabad,
Aurangabad, Bhopal, Bhubaneshwar, Chandrapur, Delhi,
Gwalior, Indore, Jabalpur, Jaipur, Jodhpur, Kolkata,
Lucknow , Mumbai, Nagpur, Nanded, Nashik, Patna, Raipur,
Rajkot, Ranchi, Surat, Udaipur, Vadodara.
The institute is also offering classroom courses for
NEET/AIIMS and CA/CS , SCRA, NDA, CDS etc. coaching at
selected study centres and Distance Learning Programmes
through its DLP Division looking at the need of students
who can not leave their native places for education.
Resonance is also offering coaching to students of class V
TO X through its PCCP Division and preparing students for
competitive exams like NTSE, Olympiads etc.
COMPANY PROFILE
Resonance is a leading coaching institute for preparation
of :
Competitive entrance exams for Engineering and Medical
like JEE Advanced, JEE Main, NEET, AIIMS etc.
Scholarship/Talent hunt Exams Like NTSE, KVPY &
Olympiads, CA/CS/CLAT.
e-Learning Programmes:
This is the futuristic approach towards learning. e-Learning at
present is restricted through Online Testing and CDs/Books. The
Live-video Learning Programmes (LLPs) have been just launched
at some schools during academic session 2010-11 & are going to
be launched during academic session 2011-12 across the country
through HCL-Career Development Centres (CDs).
Here at Resonance, we use a holostic approach to:
Help students in building their Career
Prepare them for the Competitive Examinations
Guide them for a better career path
Develop Scientific Temperament & Logical thinking
Develop and nourish Competitive Psychology
Z
Resonance was founded on 11th April, 2001 by Mr. R.K. Verma, B.Tech,
Electrical and Electronics from IIT Madras. Coming from an obscure
town to becoming the top educationist in the field of education, enabling
students from all part of the country to realize their dreams of IIT, Mr.
R.K. Verma has indeed come a long way.
The institute is having its own Study Centres which are offering
Classroom Programmes for IIT-JEE at Kota | Jaipur | Bhopal | Bhubaneswar |
Lucknow | Nagpur | Udaipur | Patna | Jodhpur | Indore | Agra | Delhi | Kolkata
| Mumbai | Ahmedabad Nanded | Ranchi | Allahabad | Aurangabad | Jabalpur |
Raipur | Gwalior | Vadodara | Chandrapur | Gandhinagar | Surat | Nashik |
Rajkot. These Study Centres are not franchisees. They are established and
managed by Resonance, Kota.
The institute has also entered into associations with some of the
reputed schools across the country for the Integrated In-School Classroom
Contact Programmes for the preparation of IIT-JEE.
Resonance formally launched its Distance Learning Programmes through
its DLP Division during the Academic Session 2005-06 looking at the need of
students who can not leave their native places for education.
Resonance
2015-16
2014-15
4124 Selections in JEE Advanced 2014-15 (Classroom-2570, DLP+ELP-
1554).
25542 Students Qualified from Jee Main 2015 to Jee Advanced 2015
(Classroom-18816, DLP+ELP-6726).
447 Students selected in AIPMT 2015 (Classroom-337, DLP+ELP-110).
35 students selected in AIIMS 2015 (Classroom-20, DLP+ELP-15).
104 Students got selected for NTSE Stage-2.(Class room-66,
DLPD/ELPD-39).
Yash Gupta got selected for A Star youth scholarship sponsered by
Ministry of Education, Singapore.
LakshyaBhatnagar won Bronze Medal for India in International Earth
Science Olympiad (IESO) 2014 conducted by Geological Society of India
in Spain.
2013-14
4105 Selections in JEE Advanced 2013-14 (Classroom-2748, DLP+ELP-
1357).
18069 Students Qualified from Jee Main 2014 to Jee Advanced 2014
(Classroom-13025, DLP+ELP-5044).
414 Students selected in AIPMT 2014 (Classroom-306, DLP+ELP-108).
16 students selected in AIIMS 2014 (All from Classroom).
153 selections in NTSE Stage-2 (Class room-91, DLPD/ELPD-62).
ChinmayTalegaonkar selected for Stage-3, OCSC of 10 th IJSO in 2013.
159 Students awarded with KVPY Fellowship Award in 2012 (Classroom-
95, DLP+ELP-64).
BhavyaChoudhary (Kota Centre) & Charles Ranjan (Bhopal Centre )
bagged 3 Gold Medal for IAO ( International Astronomy Olympiad)-
Jr.Group-2013.
RohitChoudhary&MohitKherwa won Silver Medal for India in IESO-2013.
322 Students awarded with KVPY Fellowship Award in 2014 (Classroom-
139, DLP+ELP-183).
2012-13
3003 Selections in JEE Advanced 2012-13 (Classroom-1865, DLP+ELP-
1138).
15240 Students Qualified from Jee Main 2013 to Jee Advanced 2013
(Classroom-10815, DLP+ELP-4425).
595 Students selected in AIPMT 2013 (Classroom-422, DLP+ELP-173).
10 students selected in AIIMS 2013 (All from Classroom).
177 Selections in NTSE Final Stage.(Class room-86, DLPD/ELPD-91).
Ajay Shrivastav won silver medal &GauravVerma won Bronze Medal
international Earth Science Olympiad (IESO) - 2012.
BhavyaChaudhary (Kota Centre) ,KushalBabal (Udaipur centre) and
Charles Ranjan (Bhopal Centre ) won Silver Medal India in 9th
International Junior Science Olympiad 2012 held at Tehran (Iran).
250 Students awarded with KVPY Fellowship Award in 2013 (Classroom-
132, DLP+ELP-118).
2011-12
3206 Selections in JEE Advanced 2011-12 (Classroom-2063, DLP+ELP-
1143).
12078 Students Qualified in AIEEE 2012 (Classroom-8170, DLP+ELP-
3908).
103 Students selected in AIPMT 2012 (Classroom-63, DLP+ELP-40).
5 students selected in AIIMS 2012 (All from Classroom).
189 Selections in NTSE Final Stage. (Class room-98, DLPD/ELPD-91).
3 Students KaushalJha, Parth Sharma &Shrishti Jain got selected for
Stage-3, OCSC of IJSO.
Archit Sharma, A student of PCCP (Station Center, Kota) got qualified
for Stage-3, OCSC of International Astronomy Olympiad (IAO).
2010-11
Resonance Classroom Students got All India Rank 2 & 5 in IIT-JEE
2011.
17 Students in Top-100 (Classroom: 13 | Distance: 4)
Total 1813 Selection (Classroom: 1194 | Distance: 619)
203 Scholars in NTSE.
2 Students selected for Final Stage of 42nd International Physics
Olympiad
Launch of Yearlong Classroom Contact Programme (YCCP) for AIEEE &
AIPMT
YASH GUPTA - A student of the Resonance Udaipur Study Centre won
the GOLD MEDAL in International Junior Science Olympiad (IJSO-2010)
held at Abuja, Nigeria
Change of Tag line to 'Educating for better tomorrow'
Launch of Live Video Learning Programmes in collaboration with HCL
Launch of Ahmadabad and Patna Study Centre
Launch of In-class Classroom Contact Programme (ICCP) at
Visakhapatnam in collaboration with VikasVidyaNiketan
15 JNV students out of 44 cracked IIT-JEE 2011 & 38 cracked AIEEE
2011, with Two Year Classroom Coaching from Resonance, at no
financial cost
9283 selections in AIEEE 2011 (Classroom: 6488 | Distance Learning:
2795)
Shubham Mehta won the GOLD MEDAL and NisheethLahoti won SILVER
MEDAL in International Physics Olympiad (IPhO) 2011
2009-10
1652 selections in IIT-JEE 2010 (Classroom: 1078 | Distance Learning:
574)
14 Ranks in Top-100 with Top rank of 19
189 Scholars in NTSE ( Class room-62, DLPD/ELPD-127)
3 students won medal in International Junior Science Olympiad held at
Azerbaijan.
Students enrollment in YCCPs crosses 17,000 (IIT-JEE)
Launching of Yearlong Classroom Contact Programme (YCCP) for AIEEE
exclusively for old Resonance students
Launch of Study Centers at Bengaluru, Bhubaneswar , Rajkot and
Udaipur
Introduction of Class VII in PCCPs
Introduction of first In-school Classroom Contact Programme (ICCP) at
Chandigarh
As part of Resonance CSR, introduction of free of cost In-school
Classroom Contact Programme (ICCP) at JawaharNavodayaVidyalaya
(JNV), Bundi
3 Students win silver medals in the final stage of International Jr.
Science Olympiad held at Baku, Azerbaijan
2008-09
First Top 10 rank for Resonance - Anvit Singh Tanwar (AIR 9)
177 Scholar in NTSE (( Class room-98, DLPD/ELPD-79)
Students enrollment in YCCPs crosses 14,000 (IIT-JEE)
Launch of Study Centers at Delhi, Lucknow, Kolkata, Mumbai and
Nagpur
2 students win Silver Medals in International Chemistry Olympiad
(IChO) held in London, UK
Introduction of Fast-track Classroom Contact Programme (FCCP) for
IIT-JEE
2007-08
9 Ranks in Top 100 with Top Rank of 18. Students enrollment in YCCP
crosses 10000 (IIT-JEE)
103 Scholars in National Talent Search Examination (NTSE) from class-
VIII
Introduction of Unique Scholarship Programme (USP)
Launch of Information Centers (IC) in Delhi, Lucknow, Indore,
Chandigarh, Patna, Ranchi & Kolkata and Study Centre with YCCP in
Bhopal
2006-07
6 Ranks in Top-100 with Top Rank of 14
Launched Pre-foundation Career Care Programmes (PCCP) for Classes
VII, VIII, IX and X
40 Scholars in NTSE from class-VIII
Launched Hindi-medium YCCPs for IIT-JEE
Launched Online Test Series for IIT-JEE
2 Students from YCCP win Gold and Silver medals in International
Physics Olympiad (IPhO), held in Iran
2005-06
710 Selections (Classroom: 495 | Distance Learning 215)
6 Ranks in Top-100with Top Rank of 28
Students enrollment in YCCP crosses 5000 (IIT-JEE)
Introduction of JEE Preparatory Tests (JPTs)
2004-05
355 Selections (Classroom: 289 | Distance Learning: 66)
ResoNET (Resonance National Entrance Test) is conducted across India
for the first time
2003-04
312 Selections (Classroom: 277 | Distance Learning 35)
1 Rank in Top-100 with Top Rank of 96
Students enrollment in YCCP crosses 3000 (IIT-JEE)
2002-03
170 Selections from Classroom Programme only
2 Ranks in Top-100 with Top Rank of 87
Students enrollment in YCCPs crosses 2000 (IIT-JEE)
2001-02
Resonance established on 11th April 2001, at Kota (Rajasthan)
161 selections from classroom in the very first year
2 Ranks in Top-100 with Top Rank of 48
Students enrollment in Yearlong Classroom Contact Programme (YCCP)
crosses 1000 (IIT-JEE)
OBJECTIVES OF THE STUDY:-
Primary Objectives:-
1. To study the various techniques adopted by the business development
department of the company for reaching out the students that require
guidance for clearing the exams.
2. How the company performs its marketing activities and what are the mediums
that they use for their marketing.
Secondary Objectives:-
1 .To study the various modes that are used by the company to teach the
students .
2 .What are the extraordinary qualities that the company has through which the
students gets the extra support needed in their preparation for exams.
3.To study the overall description of the company including the material
suitability , material standards, quality teaching skills and other co-academic
terms.
Regular Classes
1) Total Lectures Per Week: 09 to 18.
Sheet
1) A Sheet is typically a topic wise collection of
problems in each subject i.e P,C & M. It is provided
to the students as printed Study Material (topic
wise).
Co-academic Arrangements
1) Resonance provides excellent infrastructure &
facilities to create an ideal ambience for effective
learning with caring and committed management
and administration.
2) Students are made to sit in the classroom in
order of the ascending sequence of their ranks to
enthuse the student with a competitive spirit at
every step.
3) The students' batches are reshuffled on the
basis of their performance in Periodic test. This
again inculcates the spirit of competition amongst
the students.
4) Students Academic Performance & Evaluation
Report (SAPER) Sheet is distributed to the
students & also sent to the parents 3 - 4 times in a
year. The SAPER includes marks secured by the
student, Centre Rank, All Resonance Rank-ARR
(Rank amongst all the students of All Study
Centres), Percentile, Test Percentage & cumulative
percentage. The performance is also available on
institute's website at Students' Corner.
5) Extra Classes are planned and conducted as
and when required to complete the syllabus on
time and to remain aligned with the Course
Planning.
6) Back up Classes are planned and arranged for
specific students of various courses according to
their performance to improve the performance
level of such students.
7) The student's preparation is evaluated at
National Level as several periodic tests are
conducted at all the Study Centres of Resonance
as per the same schedule and syllabus.
Weblography
www.resonance.ac.in
www.resostart.in
www.dlpd.resonance.ac.in
List of Books:-
Resoguide
Information brochures
Leaflets of Distance Learning , e-learning, classrooms contact
programs.