Professional Documents
Culture Documents
CONTENTS
1. THE LOGO
2. STATIONERY
3. MARKETING AND COMMUNICATIONS
4. DEALER IDENTITY
1 THE LOGO
1.1 3D LOGO
1.3 PAY-OFF/tagline
Note: in case of specific adaptations where the application of the guidelines is not possible, it is recommended that the proportional dimension always be maintained.
1.1 3D LOGO
The logo is the primary element of recognition for a company, and
represents its unique attributes and values. The three-dimensional
version was chosen for this reason, as it is a better representation of
New Hollands solidity and substance than the flat version.
The logo exists in two versions - color and black & white.The choice
of version depends on printing technical specifications.
B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
1500 / 60 1500 / 60
B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
25 / 1 25 / 1
B U I LT A R O U N D Y O U B U I L T A R O U N D YBOUUI L T A R O B
UUN IDL TY O
AUROUND YB
OUU I LT A
B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
25 / 1 25 / 1 25 / 1
1/2 X
B U I LT A R O U N D Y O U 1/2 X
1/2 X
B U I LT A R O U N D Y O U 1/2 X B U I LT A R O
X = unit of measurement, which equals the height of the H letter of the logo
1.4 CLEAR SPACE REQUIREMENT
The logo must always appear clearly and in isolation. For
this reason there is a clear space requirement where no
text or images can appear in order not to drive attention
away from the logo.
The propor tion between the logo and the clear space area
required is set as shown here and may not be modified.
1/4 Y
1/4 Y 1/4 Y
B U I LT A R O U N D Y O U
1/4 Y
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R ST A B C D E F G H I J K L M N O P Q R ST U
UVW XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ) VW XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ )
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R ST U A B C D E F G H I J K L M N O P Q R ST U
VW XY Z 0 1 2 3 4 5 6 7 8 9 ( :;! ? & $ ) VW XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ )
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R ST A B C D E F G H I J K L M N O P Q R ST
UV W XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ) UVW XY Z 0 1 2 3 4 5 6 7 8 9 ( :;! ? & $ )
1.6 COLOR VERSION OF 3D LOGO ON COLOR BACKGROUNDS
Because of its characteristics, the logo can be used on all colored
backgrounds, be they light-colored, dark-colored or photographic.
On the other hand, the pay-off/tagline can only be reproduced in
either white or black to ensure the best possible visibility.
In all cases, it is essential to maximize the logos visibility.
In case of color backgrounds different from the ones indicated below,
please refer to your local Communication Manager.
B UBI U
LTI LA
T RAORUONUDN D
Y OYUO U L ITLBT
B UBIU AURIAO
LRT A
UON
UDR
NOYU
D OYN
UODU Y O U B U I LBTU IALRTO A
URNO
D UYNODU Y O U
B U I LT A R O U N D Y O U BB U
U II L
LTT A
ARRO
O UUNNDD YYOOUU BBUUI ILL
TTA A
RROO
UNUD
N DY OYUO U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
25 / 1 25 / 1 25 / 1
B U I LT A
BRUO
I LUTN A
D RYOOUUN D Y O U B U I L TB A
URI LOTU N
ARDBOU
YUION
LUT
D A
YROO
UU N D Y O U B U I LT A R O U N
BUDIY
LTO UA R O U N D Y O U
B U I LT A R O U N D Y O U B U IBLU
TI L
ATR OAURNODU Y
NODU Y O U B U I LBTU A
I LRTO U
ANRDO U
YN D YOU
OU B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
25 / 1 25 / 1 25 / 1
B U I L T AB
RUO IULNT D A YROOUU N D Y O U B U I L T AB
RUO IULNT D A YROOUU N D Y O U
B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
25 / 1 25 / 1
B U I LT A R O U N D Y O U B U I L T BAURI L
O TU N
ADR OYUON
UD Y O U B U I LT AB
RUO IULNTD AYROO
Pantone colors:
Four-color printing:
B u i lt a r o u n d y o u
PANTONE COLORS
FOUR-COLOR PRINTING