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Yahoo!

From Wikipedia, the free encyclopedia


This article is about the web portal. For the search engine, see Yahoo! Search. For other uses,
see Yahoo (disambiguation). For information on Altaba, Inc., see Altaba.

Yahoo!

Yahoo! Logo

The current Yahoo! home page design.

Type of business Subsidiary

Type of site Web portal

Traded as NASDAQ: YHOO (19962017) [1]

Founded January 1994; 23 years ago

Headquarters Sunnyvale, California, U.S.

Area served Worldwide

Jerry Yang
Founder(s)
David Filo

Products Yahoo! News


Yahoo! Mail
Yahoo! Finance

Yahoo! Sports

Yahoo! Search

Yahoo! Messenger

Yahoo! Answers

Tumblr

Flickr

See Yahoo products

Revenue $1.31 billion [2] [3]

Employees 8,500 (2016)[4]

Parent Independent

(1994-2017)

Oath Inc.

(2017present) [5]

Slogan(s) "Do you Yahoo?"

Website yahoo.com

Alexa rank 6 (Global, March 2017)[6]

Advertising Native

Registration Optional

Current status Active

Yahoo! is a web services provider, wholly owned by Verizon Communications through Oath
Inc.[7][8] and headquartered inSunnyvale, California. The original Yahoo! company was founded
by Jerry Yang and David Filo in January 1994 and was incorporated on March 2,
1995.[9][10] Yahoo was one of the pioneers of the early Internet era in the 1990s.[11] Marissa
Mayer, a former Google executive, served as CEO and President of Yahoo until June 2017.[12]
It was globally known for its Web portal, search engine Yahoo! Search, and related services,
including Yahoo! Directory,Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo!
Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports, and its
social media website. At its height it was one of the most popular sites in the United
States.[13]According to third-party web analytics providers, Alexa and SimilarWeb, Yahoo! was
the highest-read news and media website, with over 7 billion views per month, being the sixth
most visited website globally in 2016.[6][14][15] According to news sources, roughly 700 million
people visited Yahoo websites every month.[16][17] Yahoo itself claimed it attracted "more than
half a billion consumers every month in more than 30 languages".[18]
Once the most popular website in the U.S., Yahoo slowly started to decline since the late
2000s,[19] and in 2017, Verizon Communications acquired most of Yahoo's Internet business for
$4.48 billion, excluding its stakes in Alibaba Group andYahoo! Japan which were transferred to
Yahoo's successor company Altaba.[20]

Contents
[hide]

1History
o 1.1Founding
o 1.2Expansion
o 1.3Decline, security breaches, Verizon purchase
2Altaba, Inc.
3Products and services
o 3.1Communication
o 3.2Content
o 3.3Co-branded Internet services
o 3.4Mobile services
o 3.5Commerce
o 3.6Small business
o 3.7Advertising
o 3.8Yahoo Next
o 3.9Yahoo BOSS
o 3.10Yahoo Meme
o 3.11Y!Connect
o 3.12Yahoo Accessibility
o 3.13Yahoo Axis
o 3.14Yahoo SearchMonkey
o 3.15Defunct services
3.15.1Twitter slide leak on changes to Yahoo
4Privacy
o 4.1Storing personal information and tracking usage
5Criticism
o 5.1Allegations of sexism against men
6Management
o 6.1Chief Executive Officers
7Yahoo International
8Logos and themes
9See also
10References
11External links

History
Main article: History of Yahoo!
See also: Timeline of Yahoo!
Founding
Jerry Yang and David Filo, the founders of Yahoo

In January 1994, Yang and Filo were electrical engineering graduate students at Stanford
University, when they created a website named "Jerry and David's guide to the World Wide
Web".[21][22] The site was a directory of other websites, organized in a hierarchy, as opposed to a
searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web"
was renamed "Yahoo!",[23][24] the human-edited Yahoo! Directory, provided for users to surf
through the Internet, being their first product and original purpose.[25][26] The "yahoo.com"
domain was created on January 18, 1995.[27]
The word "yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle"[28] or "Yet
Another Hierarchical Officious Oracle".[29]The term "hierarchical" described how the Yahoo
database was arranged in layers of subcategories. The term "oracle" was intended to mean
"source of truth and wisdom", and the term "officious", rather than being related to the word's
normal meaning, described the many office workers who would use the Yahoo database while
surfing from work.[30] However, Filo and Yang insist they mainly selected the name because
they liked the slang definition of a "yahoo" (used by college students in David Filo's native
Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner):
"rude, unsophisticated, uncouth."[31] This meaning derives from the Yahoorace of fictional
beings from Gulliver's Travels.

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