This Strategic

Management Process should contain whatever is necessary to start-up a company

from scratch, including the new companys philosophy, mission, objectives, strategies
and tactics, CSR, an analysis of the firms internal and external environment,
organizational structure, leadership and, an one-page financial report justifying the
firms survival for at least a year. You should justify your choices in terms of the
chosen industry/sector on the grounds of innovation, competitive advantage and,
companys sustained growth and survival. Your budged is 150,000 (BP).

Plastic Manufacturing Plant Business Plan

Executive Summary
Plastic is the essential need of our everyday life. The plastic business has a high significant
development rate over the last years. The three major developed segments were infrastructure
and agriculture. Packaging and PET bottles

We, the Care plastics give an extensive variety of plastic products and service.

Containers answers for family unit and crude material for bundling of different organizations.
Mind Plastics Company wants to begin its way with a view to produce plastic containers in Nepal.
Our primary concentration is our mechanical client whom we will offer PET containers and PET
drops. It will contribute more than 90% of our deals. We will likewise bolster on the family plastic
business, which is the piece of our portfolio. The pre working expense will be Rs 131000.

Since plastic material does not convey any brand name so it will give us an extra advantage in
long haul to set up our image name. To abuse the market we willuse entrance evaluating as our
advertising technique and use our stringentdistribution organize and solid modern relationship.

Company Mission
Form a company mission for your new venture. The mission of a company is the
unique purpose that sets it apart from other companies of its type and identifies the
scope of its operations. In short, the company mission describes the companys
product, market, and technological areas of emphasis in a way that reflects the values
and priorities of the strategic decision makers.
Mission

Our mission is to design and manufacture plastic parts to make life easier everywhere and for
every one. Producing these parts from recycle plastic is our utmost goal not only to raise profits
but also to promote GREEN and healthy living environment. This goal will be reached by using
cost-effective and latest methods of productions to ensure good environment, to provide low
cost plastic products for end customers and to help the people living with easy way.
Internal Analysis
The company analyzes the quantity and quality of the companys financial, human,
And physical resources. It also assesses the strengths and weaknesses of the
Companys management and organizational structure. You are expected to proceed to a
Similar analysis, using appropriate tools such as SWOT analysis.
Internal Analysis:-

The company has the latest technology in design plastic parts with the experience engineers.
Whether softwares or proto typing machine.

In addition, the up to date machines for making the molds or injecting the parts. There is two
measuring machine to measure the samples in case in reverse engineer.

Our experience is versatile .it cover all the range for plastic parts usage automotive, medical,
home appliance .etc.

3. To purchase waste paper and make recycled paper from it on lower cost. To sell to the
other paper manufacturing industries. To take care of the environment and to provide low-cost
paper products to end customers.

External Environment
A firms external environment consists of all the conditions and forces that affect its
Strategic options and define its competitive situation. The strategic management
model shows the external environment as three interactive segments: the remote,
industry, and operating environments. You should present and discuss a similar
analysis about the external environment of their new venture.

Egypt is one of the main countries in the plastic industries .Egypt already has a strong
advanced plastics industry. Egypt is the leader of the plastics industries in MENA
region. , The country export to EU, middle east and African countries from the plastic
industry shows the effidences for its perfect quality .
Given that the Egyptian plastic production lines work for the Worlds top brands products
and parts of it .the Egyptian plastic business is the most modernized and rapidest
developing segment of Egyptian assembling industry.

Egyptian plastics industry has a remarkable potential request and Egypt key land position
with its simple access to the potential existing and developing markets. The Egyptian
market is deliberately vital for the worldwide plastic organizations to put resources into,
fare to or import from it.

The Egyptian plastics industry grew massively in the previous two decades. Presently it is
about time for the Egyptian plastic items to have the opportunity to contend adequately in
the worldwide markets, and to have better situating.
The plastic items fabricating industry has players who deliver bundling bottles, as well as
plastic utensils, plastic pails, plastic water tanks, plastic pipes items and so forth the
container producing organizations have gotten levels of popularity of late because of the
expansion in mineral water generation. Other likewise puts requests little to huge
sustenance ventures, for example, pickles, mayonnaise, stick, nectar, espresso, tea, and so
on. Hence, the plastic packaging and bottles has gotten a large expansion due to high organization interest in
plastic container.
2.2 Industry Structure

The accompanying example is probably going to be general yet there will be some
variety from nation to nation.

Crude Material Producers

These are substance and petroleum organizations who deliver "virgin" plastic (in some
cases called sap or polymer) in gigantic amounts. Virgin material is conveyed in powder
or pellet frame, in plastic or paper sacks of around20 kilos weight, in extensive cardboard
drums that hold ordinarily that amount or even by street tanker.

Strategic Analysis and Choice

Simultaneous assessment of the external environment and the company profile
enables a firm to identify a range of possibly attractive opportunities. These
opportunities are possible avenues for investment. However, you must be screened
through the criterion of the company mission to generate a set of possible and desired
opportunities. This screening process results in the selection of options from which a
strategic choice is made. The process is meant to provide the combination of longterm
objectives and generic and grand strategies that optimally position the firm in its external
environment to achieve the company mission.

SWOT
Strengthen
High efficiency in manufacturing molds due to the up-to-date machines and software
High experience in mold design
The company can deliver the finished product to the customer which lower the
investment in the production machines for the client
The fast response for the costumer modification

Weakness

The newness in the market

The market is almost full with the Chinese supplier. There is no place for increasing
development. Thus, the assembling of the plastic containers industry can be a money
dairy animals for the individuals who are as of now in it however might be ugly to new
participants

Opportunities,

Egypt new economic policy is supporting the industry and develops many laws for
encouraging establishing new companies.
Plastic market is interface of those all industries.
Take the advantage for all new industry special with the new trend.
The chance to become big company.
At least 60 % of waste plastics not utilized yet
Egypt can possibly grow its market (nearby furthermore, trade)

Threats

Terrible and strong competition

Competitors already have application and market share
Comparative potential items introduced in the market
Unfavorable or unexpected change for utilizing plastic in the market
Oscillate crude material prices
Many competitor are contending to enter the Egyptian market

Long-Term Objectives
In your analysis, you are expected to emphasize the importance of long-term
objectives. The results that an organization seeks over a multiyear period are its longterm
objectives. Such objectives typically involve some or all of the following areas:
Profitability,
 Return on investment, competitive position, technological leadership, productivity,
employee relations, public responsibility, and employee management.

The goals of EHLEBRACHT Plastics Technology as one of the main providers of

client particular arrangements with high-class specialized plastic parts and
subassemblies.
Drawing the development and growth way for the center markets Europe and Asia.
Uniform market appearance and generation organize development through
adaptability and cooperative energies
Sufficient working edge over the business' normal
Internationalization of the business with present and future clients: specific client
vicinity
Increment in consumer loyalty through quality and administrations
Foundation and augmentation of long haul client relations
Company has a long haul target to accomplish real worldwide provider status of
adaptable bundling items. We additionally go for keeping up authority in the Middle
Eastern district. Moreover, we have a proactive way to deal with embracing new
improvements.

3) Maintain HR Department inside 3 years to survey the worker's capability

and improvement which will keep the advance manageability and representative
fulfillment like Health Insurance Programs, Honey moon Packages...etc.

iv. Our development system locally is wanted to open 4 new branches in Egypt
(Alexandria Upper Egypt Delta Ismailia)

v. Our development procedure in the locale is wanted to open 4 new branches

in Middle East (Saudi Arabia Dubai Libya - Kenya)
Generic and Grand Strategies
Many businesses explicitly and all implicitly adopt one or more generic strategies
Characterizing their competitive orientation in the marketplace. Low cost,
differentiation, or focus strategies define the three fundamental options. Although
every grand strategy is a unique package of long-term strategies, 15 basic approaches can
be identified. You are expected to present and discuss the generic and grand
strategy/ies that are suitable for their new venture, how are to be achieved, and their roles
towards achieving the organizations long-term objectives.

To ensure the generic and grand strategies there is a meeting held monthly from top
management in dialogue with the super visor to orient the strategic goal.

The business generic strategy is the focusing on both cost and quality leadership this
strategy is named integrated cost and quality strategy.
The main target is to minimize the cost with best quality achieved with the
compotators comparative price level.

The quality differentiation of the products based on using the best quality of
available material and decreasing the parts of the product to avoid errors in
the products.
For each design, using small parts number to avoid errors in the products. By
this way, the company obtains a differentiated product line with low cost.
Producing low quantities parts cause to minimize in inventory cost.
2.Cost Leadership

Cost Leadership is gotten by offering items at a moderate cost. Keeping in mind the
end goal to accomplish low expenses however keep up high quality one, the company
imitates the most recent high technology plans and makes comparative items with
shoddy good quality materials. By this system the organization brings down its
offering cost and uses cost leadership strategy.

Center Competencies of the company

1-Fast and Powerful Design Team

2-Fast mold new design technique system.

3-Quick Production Process

4-Frequent new items

5-Low cost

Short-term objectives
Short-term objectives are the desired results that a company seeks over a period of one
year or less. They are logically consistent with the firms long-term objectives.
Companies typically have many short-term objectives to provide guidance for their
functional and operational activities. Thus there are, among others, short-term
marketing activity, raw material usage, employee turnover, and sales objectives. You
should discuss their short-term objectives, and their role in supporting generic and
grand strategies.

To accomplish the coveted development:

Our Marketing arrangement for the initial 5 years will be partitioned into 3 stages:

i. The first stage is the hardest one because it will attempt to accomplish
incomes in the initial two years to confront the high overhead cost and
our spending plan.
 ii. The revenue target set at company level for five years divided for two
phases. First, we want to raise the Groups revenues by one to two %
annually during the first two years through the manufacturing sector.
This target for both quantity increase and increasing in average prices.
The second part of our growth target in the next three years consists in
value by creating new costumer.
iii. Participate in the universal tenders in the area (Middle East) by year
2018.
iv. Our cash flow return on investment (CFROI) target is defined CFROI 1.5%.

Functional tactics
You are expected to suggest a number of functional tactics and how these short-term
activities are used to achieve short-term objectives and establish competitive
advantage. Within the general framework created by the businesss generic and grand
strategies, each business function needs to undertake activities that help build a
sustainable competitive advantage. These short term, limited scope plans are called
tactics. A radio ad campaign, an inventory reduction, and an introductory loan rate ar
examples of tactics. Functional tactics are detailed statements of the means or
activities that will be used to achieve short-term objectives.
3
Implementation

Product innovation

The persistent improvement and further advancement of our items is a vital foundation of our
company supportable achievement. Most importantly, we concentrate on creative and inventive
items and framework answers for all usage fields. Starting with reasonable and vitality low
cost and quality productive methods continuing with Key needs of our advancement endeavors
incorporate the saving utilization of crude materials, tries different things with new materials
and more proficient creation procedures, and developments in commonsense applications and
in addition in the utilization, reuse and reusing of our items.

New sales channels

Keeping in mind the end goal to adjust our improvements as nearly as conceivable
with the requirements of our clients, our generation administration pros cooperate
seriously with our promoting and deals divisions. Given the immense assortment of
new correspondence channels, the rising interest for tailor-made arrangements and
the developing multifaceted nature of the procedures required in the arranging and
usage of development tasks, we are persistently gone up against with new
difficulties in marketing and deals. This is the reason we are embracing new
methodologies in advertising, tending to the individual needs of particular client
amasses, and redesigning our online exercises. Our sales team comprises of very
qualified specialists, who give exhaustive, tweaked counseling and bolster
administrations for chiefs at all levels. By supporting activities from the outline
stage to execution, we assemble long haul relations with clients, plan specialists,
merchants and calculated specialists and in addition building temporary workers.

Production processes

As a plastic industrial maker, we consider ourselves to be an organization that

consistently endeavors to create new methods and products. This approach
empowers us to cut expenses and diminish our utilization of assets.

Efficiency increase

We check the achievement of our improvement measures through normal

benchmarking. Moreover, In our plastic business, the Lean Six Sigma approach is
being taken off to further ranges of generation and heightened.

Policies that empower action

Speed is a critical necessity for success is todays competitive, global marketplace.
One way to enhance speed and responsiveness is to force/allow decisions to be made
Whenever possible at the lower level in organizations. Policies are broad,
precedentsetting

decisions that guide or substitute for repetitive or time-sensitive managerial

decision-making. Creating policies that guide and preauthorize the thinking,
decisions and actions of operating managers and their subordinates in implementing
the businesss strategy is essential for establishing and controlling the ongoing
operating process of the firm in a manner consistent with the firms strategic
objective.

One important thing for our company is to apply the Strategies THAT
EMPOWER employees to take the right ACTION . in our company the speed as
the critical key to build our strategy .
We target SPEED-and quick in all procedure through the whole company
making or manufacturing or taking decision process . we will bulid the the
company culture as speed is the element which will help the company to
achive our goals.There are numerous approaches to upgrade speed and
responsiveness in the company. the company will use the next few ways first
of the is to decentralize the decision .the company will allow and force the
employee to take the decision whenever it possible at lower level in the
association. The approched designed to be made in a manner that they pre-
approve. The company will encourage the Behavior of the thinking, choices
decissinoing and activities for deciding from supervisors and chiefs . also the
delegation of authority,sharing the information ,publishing vision ,goals and
direction will applied to enhace and speed the decision and the respond
making processes

Strategic Control and Continuous Improvement

Strategic control is concerned with tracking a strategy as it is being implemented,
detecting problems or changes it its underlying premises, and making necessary
adjustments. In contrast to post-action control, strategic control seeks to guide action
on behalf of the generic and grand strategies as they are taking place and when the
end results are still several years away. The rapid, accelerating change of the global
marketplace of the last 10 years has made continuous improvement another aspect of
strategic control.

Strategic control
Control is the Key to reach the goal. Strategic control worried with all
department goals to monitor and re adjust the executing technique if there is
deviation as it is being executed.
The first tool for control is the financial one .the company will design and
implement The financial system with fully integrated with the target in the business plan in
order to monitor and control the trip for success. The second tool is Customer Satisfaction
which will measured every half year and at the end of every order to encourage the client to
make another order. Visiting the customer on periodical basis will support him and enlarge the
chance to gain new orders. New Product Development Rates is another strategic control tool
used to measure the mission and capability of the company to developed one yearly bases.
The benchmark for the company Outcomes with the local and international compotator is vital
thing to align the execution in order to go to the long target and company mission. More over
feedback and Strategic Surveillance, which is monitoring outside organization events will help to
keep the organization running towards the business plan strategic goals.

Continuous Improvement

In fact, persistent improvement drive many companies to the top of success

even has a tremendous change in some country economic like Japan's
economy. The lean tool for continuous improvement will applied from the first
day to eliminate the waste inter all the organization to reduce the response
time to all activities inside and outside the organization. This is a key factor
affecting the strategic goal of the company. Meanwhile, to keep the company
strategic goal for quality differentiation the six-sigma methodology will
applied during the second year to raise the company quality level. On the
other hand, the low cost differentiation goal will gained by dynamic Changes
in process and method. Actually, the continues improvement is ongoing
process and the company increases its learning, know-how, proficiency, skill,
experience by time. In addition, the organization raise its .understanding,
how to outline, design and deal with their arranged, planned activities and
exercises every day. The continues learning make the organization to change
and become to be better and ready to overcome the potential negative
results and circumstance in the real live. Furthermore, by time the company
found its lively key to make her life good and discover a good strategic
management method, which helps the company administration to handle the
company towards its strategic goal.

Conclusion

As it has been mentioned earlier, you are expected to use all or a number of
components towards synthesizing a Strategic Management Process for their new
venture. Each component is a central theme in different chapters of their core
textbook. At the same time, students are expected to present a one-page analysis of
their financial highlights, illustrating expected money inflow/outflow for a year.

The business plan is the strategy for success is an essential management tool to decide the
organization path towards the successes. It decide the objectives and goal during the short
term and long term objectives. As indicated by the plan of business and strategy each
sector and department goals, motivations what he or she needs to do to accomplish the
business plan strategy objectives and the time that must be finished. Yet, the most vital
thing is to prevail concerning executing the strategy for success and guarantee that each
one do his best in the arranged direction. The successes and completion of a business plan
is depend on design it and apply it according to life cycle of the company.

Finishing a success business plan correlated with expanded accomplishment in each one of
the business targets that surfaced in the study (which were: getting an advance, making a
noteworthy purchase, getting funds and investing, recruiting another colleague, thinking
all the more strategically, and developing the organization). In each one of these cases,
well past the limit of measurable legitimacy, finishing a strategy for success enhanced the
extent of respondents who accomplished the objective.

Reference
http://www.egyplast.com/

https://prezi.com/rcdyq-sm7zau/policies-that-empower-action/

https://www.thebalance.com/top-principles-of-employee-empowerment-1918658

https://www.thebalance.com/top-principles-of-employee-empowerment-1918658

https://hbr.org/2012/05/its-time-to-rethink-continuous.html

http://www.plasticstoday.com/packaging/global-plastics-packaging-market-hit-375-billion-
2020/23800481624973

https://globalconnections.hsbc.com/downloads/trade_forecasts/eg.pdf

http://www.oxfordbusinessgroup.com/news/healthy-prospects-egypt%E2%80%99s-chemicals-
and-plastics-sector