Professional Documents
Culture Documents
Increasing recognition of the role that events can play beyond merely entertainment.
The business world has been quick to discover the marketing and image-making power of events and
events have become established as an important element of the marketing mix.
Be of limited duration
Be one-off or infrequent
charecteristic of event
intangible
personal interaction
pershabity
uiqueness
ambience n sevice
fixed timetable
labour intensive
IMPACT MANIFESTATIONS
Positive Negative
development
improvement of local
infrastructure
IMPACT MANIFESTATIONS
Positive Negative
host/visitor hostility
Tourism revenue