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Outcomes from Combinations of the Criteria for

Resource-based view (2) Sustainable Competitive Advantage
Sustainable CompeNNve Advantages
Costly to Nonsub- Competitive Performance
Valuable Rare Consequences Implications
Imitate stitutable
Is the resource or Implica,ons
Below
capability (1) Neutralize threats and exploit NO NO NO NO
Competitive
Average
Disadvantage
opportuniNes Returns
(1) Valuable (2) Not many rms possess
Competitive Average
(3) Physically unique YES NO NO YES/NO Parity Returns
(2) Rare Path dependency
Causal ambiguity Temporary Aver./Above
Social complexity YES YES NO YES/NO Competitive Average
(3)Difficult to imitate Advantage Returns
(4) No equivalent strategic
resources or capabiliNes Sustainable Above
(4) Difficult to YES YES YES YES Competitive Average
substitute Advantage Returns
17 18

Resources, CapabiliNes,
and the Value Chain (1)
Value Chain General administraNon

Human resource management

The funcNonal acNviNes within the rm that
incorporate resources and capabiliNes to create Technology development

value in the goods and services produced Procurement

Components of the Value Chain

Inbound Outbound MarkeNng
Primary acNviNes logisNcs
OperaNons
logisNcs and sales
Service

Are directly associated with the development, producNon,

and distribuNon of goods and services.
Support acNviNes
Assist in the accomplishment of primary acNviNes.

19
The Value Chain 20