Professional Documents
Culture Documents
MARKET ANALYSIS
Market size: $500 million Indian market
Market trends: Growing affinity towards hygienic packaged food.
Product: Packaged Verka Kaju Pinni
Price: Rs 15 per 40 gram pack of 1 peace & Rs 150 for a box of 400 gm packets (10
pieces).
Place: Confectionary stores, Departmental stores, e-Commerce websites.
Promotion: Social media campaigns, Word of mouth, Incentivising dealers and store
owners
SEGMENTATION
TARGET
Psychographic:
Our main target customers are the people of age above 45 years, who
like to have something sweet rather than salty.
Our potential customers are all the people who would like to have
something sweet after their meal.
Behavioural :
The target is people who are emotionally connected with the local
products.
POSITIONING
Festival gifts
Indigenous sweets
COMPETITORS
COMPETITIVE ADVANTAGE
VALUE PROPOSITION
Quality: Pure Desi Ghee sweets. Suppliers of pure milk and desi ghee are the dairy
farms of local villages.
Regional: This product has a local connect.