Sociocultural Segment: illustration (2)

Political and legal segment (2)

Growing interest in health
and fitness:
Political and legal Include local laws as well
Opportunities (for forces are changes in the as global laws and laws
supermarket): way politics shape laws. of other countries. It also
____________________ Laws constrain the includes a countrys
____________________ operations of political conditions and
____________________ organizations and stability
____________________ managers, thus laws
____________ shape the opportunities Examples in HK:
Threats (for for and threats to an
supermarket): Hospitals could not accept
organization
____________________ pregnant women from
____________________ mainland. Influence of this
____________________ policy on HK hospital
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____________________
____________

Political-legal segment: illustration (3) Economic segment (2)

The enactment of Economic forces consist of
minimum wage law in HK the general economic
(@$32.5/hr) conditions and trends that
may affect an organizations
Opportunities (for performance. Economic
organizations): conditions can affect the
____________________ demand for products and
____________________ the costs of producing
Threats (for them.
organizations):
____________________ These are forces in your
____________________ nation and region and even
the world over which you
19 and your organization
probably have no control
Example: unemployment,
inflation, interest rates,
exchange rate, economic
growth, stock market
fluctuations
Level of inflation can directly
affect how quickly costs
increase, which in turn
might reduce profit
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