Professional Documents
Culture Documents
Scanning
CreaGng
the
Environmentally
Aware
OrganizaGon
External Scanning
Surveillance of a firms external environment:
Predict environmental changes to come
Detect changes already under way
Proactive mode
Alerts the firm of critical trends before changes have
developed a discernible pattern and before competitors
recognize them.
Plausible projections about
direction, scope, speed and Example: Li Ka-shing moving his capital from China
intensity of environmental
change
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