Social

Responsibility A Hierarchy of Goals

Social responsibility
The expectation that businesses or individuals
will strive to improve the overall welfare of
society
Triple bottom line
Assessment of a companys performance in
financial, social, and environmental dimensions

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Coherence in Strategic DirecXon What is a vision statement?

Hierarchy of goals A vision is a long-term goal

describing what an organization
Goals ranging from those that are less wants to become. It is a clear
specific yet able to evoke powerful and sense of the future and the
compelling mental images those that are more actions need to get there.
specific and measurable Goal that is massively
Vision, mission statement, strategic inspiring, overarching, and
objectives long term
Represents a destination that
is driven by and evokes
passion
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Coherence in Strategic DirecXon Strategic Visionexamples

Company vision
_____: to bring innovation and inspiration
Massively inspiring Company vision to every athlete in the world.
Overarching
Long-term ______: To be the happiest place on
Driven by and evokes earth.
passion
______: To be the worlds best quick
Fundamental statement
of the organizations Hierarchy of Goals service restaurant.
Values
Aspiration
Inspiring and long-term
Goals