SUMMARY CORPORATE PROFILE

0 5 . C O M PA N Y P R O F I L E

21 . HOW WE MAKE SHOES:

M A D E I N I T A LY D E S I G N A N D M A N U F A C T U R I N G

29 . BRAND

37 . COLLECTIONS

49 . LORIBLU EXPERIENCE

63 . RETAIL CONCEPT
 COMPANY
PROFILE C O M PA N Y O V E R V I E W 0 5

HISTORY 07

KEY MILESTONES 09

OWNERSHIP 11

HEADQUARTERS AND SHOWROOMS 13

L O R I B L U D I A M O N D PA L A C E 1 5

SHOWROOMS 17

THE BUSINESS BASICS 19

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04
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ORIBLU/
 > LORIBLU IS A LEADING
B R A N D I N L U X U R Y S H O E S I N I T A LY
AND WORLDWIDE.

OVERVIEW
COMPANY
WITH A HISTORY ofItalymore than 40 years, Loriblu is one of the most important made in
realities, where love for beauty, absolute attention to quality and
preciousness of the materials give life to dream shoes. Loriblus brand identity has been
enriched by a continuous stylistic research and a particular attention to product innovation
and tradition. It also maintains a strong relationship with Le Marche shoe district.
Loriblu luxury shoes for women and men are distributed all over the world, in
the best boutiques and flagship stores, that the Company has been opening in
prestigious locations since 2009.

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HISTORY
GRAZIANO CUCC FOUNDED LORIBLU IN THE EARLY 70S.
It was a way for him to realize his greatest passion, that he had been
cultivating since he was very young: inventing new shoes.
He created his first models in the garage of his house and he began a growing
path over the years, which took him throughout the world.
The first successes arrived with the mignon model (a very feminine shoe, which
took life from simple leather strips braided together) and had been continuing
in the 80s and 90s with jewel sandals (still a Loriblu must have).
In 1994 Annarita Pilotti, Grazianos wife, joins the company, and Loriblu
acquired new big enthusiasm for a more international positioning.
The Company had been proceeding over the years with character and maturity,
to reach the big success of today.
09
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 KEY
MILESTONES

2015
1974 1978 1985 Loriblu
1994 1996 2009 2010 2013 2014 Loriblu CEO
Annarita Pilotti is
Annarita Pilotti, Graziano Cucc Loriblu opens Loriblu inaugu- Loriblu opens its Loriblu opens its proclaimed
Graziano Cucc The Mignon
inaugurates Grazianos wife, wins Scarpetta its first mono- rates its new new showroom new boutiques of President of
founds Loriblu. shoe is the first
its joins Loriblu. dOro award. brand boutique headquarters in Milan, corso Firenze, Riccione, Assocalzaturifici,
big success:
manufacturing The company His creation is in Rome, in the and manifac- Vittorio Dubai, London, the italian associa-
this model
plant in Porto takes a run-up to an iconic shoe world famous turing plant in Emanuele 22, Abu Dhabi, tion that represents
sold more than
S.Elpidio, a new realized in gold Piazza di Porto S.Elpidio, in the heart of Tenerife, Beijing. national footwear
110.000 pairs
via del Lavoro. international and zircons. Spagna. via dellEcono- quadrilatero, The company companies. She
and marked the
positioning. mia: more than the most inaugurated 33 makes history by
history of the
15.000 square prestigious shops in 5 years, becoming
company.

011
metres and a fashion district. and keeps on Assocalzaturificis
modern design. investing on retail... first female
President /LORIBLU/
>LORIBLU
is led by Annarita Pilotti
and her husband Graziano
Cucc. Annarita is CEO,
in charge of sales and
marketing activities.

OWNERSHIP
Graziano is the Loriblu
founder and president; hes
also the designer of all
Loriblu collections.

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HEADQUARTERS
AND
SHOWROOMS
LORIBLU HEADQUARTERS
ARE BASED IN
PORTO S. ELPIDIO.

Its a factory of more than 15.000 square meters, characterized by a contemporary

design, that uses the latest technologies and a green philosophy, thanks to the
solar panels on the roof.
The same building hosts the prestigious factory store: 14.000 square meters of
luxury for her and for him, accessories, handbags and jewelry, to dress Loriblu
with elegance.

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 Loriblu Diamond Palace is realized. Diamond palace is a

LORIBLU
the new building designed symbol of design, technology
and built by Loriblu, and environmental eco-
according to the rules of most sustainability.
contemporary bioclimatic The choice of the name

DIAMOND
architecture, very near to derives both from the iconic
the company headquarters meaning that has always
in Porto S. Elpidio, Marche. been associated with the
The government of Marche precious stone and from the

PALACE
Region designed the image of purity, charm and
Diamond Palace as the local elegance that the diamond
gate during EXPO 2015 to emanates.
receive people and tourists The concept of the Diamond
SYMBOL OF DESIGN AND coming from Milan. Palace bases on an eco-
ECO-SUSTAINABILITY friendly philosophy, which
Loriblu owners Graziano means planning, construction
The Diamond. Transparent, Cucc and Annarita Pilotti and sustainable management
bright, pure and immutable. strongly wanted that new of the building according to
A symbol of perfection and palace, to create a new climatic and environmental
incorruptibility, indissolubly point of reference of the influences. A great attention
linked to luxury and beauty. brand in its home region has been paid to handling of
Unbreakable and beautiful, which can also give useful raw materials, recycle and
just like something eternal and services to local territory. In disposal of various elements.
natural. the Diamond Palace also a
bar and a restaurant will be

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 SHOWROOMS

SHOWROOMS
LORIBLU MILAN

Loriblu showroom is located in Milan, 22 Corso Vittorio Emanuele, first floor. A beautiful space
of more than 200 square metres, where all Loriblu collections are shown. Its a fundamental
meeting place for clients, buyers, journalists, fashion professionals, in the heart of Milan,
LORIBLU SHANGHAI
Shanghais showroom is in Putuo district, at the 10th floor of a
new prestigious building. Its an elegant space of 100 square
metres, where all Loriblu collections are available for clients,
buyers, journalists. Loriblu Shanghai: 10C, 619 Caoyang Road,

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overlooking Corso Vittorio Emanuele and Galleria del Corso. MTR Cloud Centre, Putuo, Sghanghai, 200063.

/LORIBLU/
 TURNOVER
> L O R I B L U I S A S O L I D C O M PA N Y
THE BUSINESS
2007 16,0

WITH A RECOGNIZABLE POSITIONING 2008 20,6

I N T H E I T A L I A N F A S H I O N M A R K E T. 2009 20,0

2010 26,8

2011 33,9

2012 46,0

2013 50,0
BASICS
2014 43,0

2015 37,0
*Euro Millions

DIRECT EMPLOYEES
2005 59

2006 61

2007 67

2008 88
THANKS to a constantly growing trend, the brand is leading in the luxury
2009 96
shoes business.
Today the vision is purely international, with an important presence in exclusive 2010 120

markets and monobrand boutiques and shop-in-shops located in Italy, Uk, France, 2011 150
Spain, Usa, China, Middle East (Dubai, Qatar, Kuwait), Russia, Ukraine, Belarus.
2012 200

2013 200

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2014 200

2015 215
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* Unities
HOW WE
MAKE SHOES: M AD E I N I TALY DE S I G N AND MANUFAC TURI NG
M A D E I N I T A LY, M A D E I N M A R C H E 2 3

CONTROL OF ENTIRE VALUE CHAIN 25

MANAGEMENT BOARD 27

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M A D E I N I TA LY, M A D E I N M A R C H E

LORIBLU PRODUCTS ARE PROUD TESTIMONIALS OF A 100% MADE IN

ITALY PHILOSOPHY, OR EVEN BETTER A 100% MADE IN LE MARCHE

MANUFACTURING. IN THE PORTO S. ELPIDIO HEADQUARTERS,

IN THE HEART OF THE WORLD MOST IMPORTANT INDUSTRIAL

DISTRICT FOR PRODUCTION OF FINE SHOES, LORIBLU ARTISANS

PAY ATTENTION TO EXCLUSIVITY IN MATERIALS AND ACCESSORIES.

A REFINED, BASIC AND CLEAN DESIGN COMBINES WITH MODERN

TECHNOLOGIES: THESE CHARACTERISTICS GIVE LIFE TO CREATIONS

THAT ARE NOT MERE ACCESSORIES BUT REAL MASTERPIECES.

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 CONTROL OF ENTIRE
1. MARKET RESEARCH
- Monitoring of fashion trends
2.
- Data capture and analysis
of informations coming from
clients, monobrand boutiques
and from online consumers
- Selection of the most
prestigious and exclusive
materials
- Close cooperation with
suppliers
- Study and creative
Inspiration
DESIGN
3.
- Own design skills inhouse
- Team of 10 designers
located in Porto S.Elpidio
headquarters, leaded by
Graziano Cucc
- Quick response to the
changing trends
- 4 collections per year,
plus seasonal launches
SOURCING OF RAW MATERIALS
- Own sourcing for inhouse
4.
production
- Sourcing of raw materials
through selected suppliers
- State-of-the-art technologies
- Control over quality and cost
VALUE CHAIN
MANUFACTURING
- 100% Made in Italy
5.
production, in the world most
important industrial district of
shoes business
classic and new medias
and skilled craftsmen
- Absolute control of the
manufacturing process from
the selection of raw materials
to final packing and shipment
- Organization and control of
logistics
MARKETING & BRANDING
- Marketing and branding
6. DISTRIBUTION
- Exclusive and non-exclusive
strategies in Italy and boutiques worldwide
worldwide
- Exclusive distribution
- Advertising and PR on agreements
- Direct feedbacks from
- E-commerce on official distributors
web store and PR on social
medias
- Uniform shop appearance
- Sales exhibitions on and off
line
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 LORIBLU S.P.A.
Annarita Pilotti
Graziano Cucc

production quality human marketing financial

manager manager resources manager manager

MANAGEMENT production administration

BOARD
qsm qpm r&d comunication
& &
style adv real estate
industrialisation &
investiment

purchase it sales manager

logistic

sales director

retail franchising

e-commerce channels

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BRAND
BRAND
OUR MISSION 31

BRAND VALUES 33

TARGET CONSUMER 35

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OUR
MISSION
To realize the best made in Italy luxury shoes

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/LORIBLU/
 > PA S S I O N COMPANY
CREATIVITY a management who is always looking ahead

BRAND VALUES
TRUST history and culture of a leading country in the shoe business
T R A N S PA R E N C Y a strong relationship with the expression of italian creativity

SERVICE two entrepreneurs leaders who are actors in first person

a solid system who gives great value to human resources
STYLE
a social responsability for its territory and its roots
FASHION a skilled team which is the best of italian craftsmanship
M A D E I N I T A LY a modern location with the best technologies
LORIBLU

PRODUCT
exclusive shoes which makes every person feel like a celebrity
a made in Italy quality that can be touched
a unique style
a wide range of proposals day & night
wedding shoes which enrich the most important day
a luxury philosophy which is tangible and reachable

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 > E X C L U S I V E , C O N T E M P O R A R Y,
LUXURIOUS AND ELEGANT SHOES

CONSUMER
FOR FASHION MINDED PEOPLE.

TARGET
WHO IS THE LORIBLU CONSUMER:
Age: 25/44 woman, 35/54 man
Social class: Upper class
Income: more than 3.000 Euros
Profile: this person pays a high attention to the image of the product, and is motivated to try everything
is new, often switching brands. Most of all, criteria for a choice of a fashion good is emotional. This
target consumer is oriented to the best solution: he often buys with impulsivity and attention to the new
trends, shapes and distinctive ideas.

This social group is not interested in TV, but is oriented to purchases through fashion press and web.
Those consumers travel a lot, preferring transports and exclusive hotels.
They often go to the restaurants and attend parties and events, that make feel them protagonists.
Shoes and bags are essential accessories for their wardrobe and they prefer spending money in order
to get the best.

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COLLEC
TIONS
LORIBLU WOMAN COLLECTION 39

LORIBLU MAN COLLECTION 41

LORIBLU WEDDING SHOES COLLECTION 43

LORIBLU LUXURY SHOES 45

LORIBLU BRAND EXTENTIONS 47

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 LORIBLU
WOMAN
COLLECTION

The charm of dream shoes, real artworks and stylistic chef doeuvres, which
redefine the concept of Luxury: wearing Loriblu means to express personality with
class, uniqueness and passion.

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 LORIBLU
MAN
COLLECTION

Creativity and ergonomics mix in shoes where class meets design. The man who
wears Loriblu expresses his own personality with elegance, playing with strength
and charisma his own contemporary role.

W E A R I N G L O R I B L U U O M O M E A N S E N T E R I N G I N T O T H E F U T U R E . N O W.

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LORIBLU WEDDING
SHOES
> COLLECTION
Loriblu Wedding Shoes collection
is a true celebration of the Woman,
unique and gorgeous in her
memorable day. Not accessories,
but real jewels, that enrich the
wedding gown donating elegance
and femininity.

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 > LORIBLU LUXURY SHOES ARE
UNIQUE PIECES.

LUXURY SHOES
LORIBLU
A MIX OF ELEGANCE, style, design and innovation as the result of real
c r e a t i v e c r a f t s m a n s h i p . S y m b o l s o f d a r i n g a n d s e n s u a l f e m i n i n i t y, a l l m o d e l s a r e
o n l y a v a i l a b l e o n o r d e r a n d c a n b e p e r s o n a l i z e d w i t h t h e n a m e o f t h e c o n s u m e r.
This is the most exclusive luxury by Loriblu.

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LORIBLU BRAND
EXTENTIONS
> LORIBLU FRAGRANCES FOR WOMEN AND MEN.
Loriblu launched delicate perfumes for Loriblu Sensual Gold and Silver, Loriblu
women and men, a selection of fragrances Black and White, and the brand new
which are inspired by the beautiful Loriblu Mi Piaci for him and her (launched
elegant style of shoes and accessories. in 2015): three seductive perfumes...

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LORIBLU
EXPERIENCE
FASHION APPEAL 51

LORIBLU ON SOCIAL NETWORKS 53

CELEBRITIES 55

EVENTS 59

IMAGE AND ADVERTISING 61

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FASHIONAPPEAL
Loriblu is one of most favourite luxury shoes fashion brands, worldwide: the most important
Italian and International magazines dedicate huge space to Loriblu in their articles and
photo shoots. The same success can be found on Tv and on cinema, thanks to the
many stars who choose Loriblu for their outfits.

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 #laurapausiniofficial #voguesposa #chiaraferragni #itscamilleco #chiaranasti #xeniatchoumi #

Loriblu

LORIBLU ON #vogueaccessory #fede_nargi #melissackoh #nicolettareggio #queenxenia #veronicaferraro #

Loriblu

SOCIAL NETWORKS
Loriblu is on the most popular social networks with its shoes, looks, new
collections, events all over the world and news from its special universe.
Celebrities, fashion editors, bloggers and influencers always keep in
l o ri b luofficial touch with the brand and its exclusive world, reposting on Facebook,
Twitter, Pinterest and Instagram their Loriblu shoes and outfits.
#alessiamarcuzzi #theglamandglitter #Pamela_rf #milenalesecret #nastilove #nohastyleicon #

l o ri b luofficial

LO R I BLU shoes

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 CELEBRITIES
Evelina Bledans Justyina Steczkovska Queen Latifah Eva La Rue Jane Fonda
Red carpets, parties, fashion events:
celebrities wearing Loriblu shoes...

Amber Stevens Constance Zimmer Edyta Gorniak Ellie Goulding Cora Corre Donna Air Samantha Barks Sarah Jane Crawford

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Laura Pausini Chiara Ferragni Michelle Hunziker Manuela Arcuri Belen Rodriguez Maria Grazia Cucinotta Valeria Solarino Valeria Marini

Anna Tatangelo Alessia Marcuzzi Geppi Cucciari Lodovica Comello Natasha Stefanenko Matilde Brandi Andy Bovine Neil Brown

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 EVENTS

LORIBLU
> E X C L U S I V E PA R T I E S

EVENTS

LORIBLU
> FASHION SHOWS

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IMAGE AND ADVERTISING
TH E EX CL U SIVE L ORIB L U WORL D IS RECOGN IZ AB L E I N T HE

AD VERTISIN G CAMPAIGN S PL AN N ED IN ITALY AN D WOR L D W I D E.

EACH COL L ECTION IS PORTRAYED WITH FIN E EL EG ANC E,

FOL L OWIN G A COMMON MOOD : ART IN ITS MAX IMU M EX P R ES S I O N.

L ORIB L U CAMPAIGN S ARE PRESEN T IN TH E MOST IMP O RTANT

FASH ION MAGAZ IN ES ON L IN E AN D OFFL IN E, WITH A F O C U S O N

L U X U RY CON SU MERS.

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 RETAIL
CONCEPT
LORIBLU IN THE WORLD 65

ONE VISION, ONE BRAND, ONE CONCEPT 67

FLAGSHIP STORES 69

CORNERS AND SHOP-IN-SHOPS 75

POTENTIAL NEW STORES 77

LORIBLU APP 79

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LORIBLU IN THE WORLD

> Loriblu philosophy is definitely

italian, Loriblu attitude is absolutely
international.
The brand is distributed worldwide
in monobrand boutiques, multibrand
stores and departments stores.

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VISION
ONE ONE
BRAND THE CONCEPT OF
CONCEPT
ONE
LORIBLU BOUTIQUES:

elegant, comfortable, with

a refined design and a
minimal black and white
furniture. Lightening
reflexes exalt the virtue
and the quality of the
products.

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 INTERNATIONAL STORES
Paris - 84, Rue du Faubourg Saint-Honor
London - 99, New Bond Street
Tenerife - Santiago Mall

FLAGSHIP STORES
Tenerife - Mall The Corner
Beograd - Terazije St., 28
Marrakesh - Menara Mall
Dubai - Mall of the Emirates
Kuwait City - Al Hamra Mall
Doha - The Gate Mall
Abu Dhabi - Yas Mall
Moscow - Crocus City Mall
Moscow - Kuntsevo Plaza
Moscow - Vremena Goda
Saint Petersburg - Grand Palace Mall
Khabarovsk - Nk City Mall
Blagoveschensk - Ostrovskogo St., 12
Sochi - Ostrovskogo St., 9
Kiev - Gulliver Mall
Kiev - Ocean Plaza Mall
Kiev - Dream Town Mall
Kharkov - Karavan Mall
Minsk - Europa Mall
Grodno - Shopping Center Almi
Ulan Bator - Orgil Shiltgeen
Beijing - Shin Kong Place

NEXT OPENINGS
Qatar - Qatar Mall

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 FLAGSHIP STORES IN ITALY
Milano - Via Manzoni, 19
Roma - Piazza di Spagna, 1/a
FLAGSHIP

Venezia - Ramo dei Fuseri, angolo via Frezzeria 2/a

Firenze - Via de Tornabuoni, 72
Montecatini Terme (PT) - Corso Matteotti, 26
STORES

Forte dei Marmi (LU) - Via Spinetti, 10

Porto Rotondo (OT) - Piazzetta Sporting, 2
S. Benedetto del Tronto (AP) - Via XX Settembre, 78/80
Bari - Via Argiro, 75
Riccione (RN) - Viale Dante, 5 angolo Viale Ceccarini
Serravalle Scrivia (AL) - McArthur Glen Designer Outlet
Barberino del Mugello (FI) - McArthur Glen Designer Outlet
Castel Romano, Roma - McArthur Glen Designer Outlet
Noventa Di Piave (VE) - McArthur Glen Designer Outlet
Agira (EN) - Sicilia Outlet Village

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75
/LORIBLU/
CORNERS
AND
SHOP - IN - SHOPS
DUBAI - SHOP IN SHOP IN GALERIES LAFAYETTE AT DUBAI MALL
MOSCOW - LOTTE PLAZA
MIAMI - DADELAND MALL
STOCKHOLM - HUMLEGRDSGATAN 19
WARSAW - UL. PI KNA 11A
SOFIA - PARADISE MALL

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POTENTIAL
NE W ST OR E
L O R I B L U S U P P O RT S I T S PA RT N E R S A N D F R A N C H I S E E S W I T H A S E R I E S O F S E RV I C E S
A N D A C T I V I T I E S W H I C H A R E A B L E TO S U P P O RT T H E G R O W I N G T R E N D O F S E L L O U T:

- partnership and/or franchisee agreement

- locations research

- e-commerce

- retail management manual

- shop management by CRM

- window refreshing

- after selling support

- visual merchandising, events, masterclass, tutorials

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 LORIBLU LORIBLU

SOCIAL
APP
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I N A U G M E N T E D R E A L I T Y.
DISCOVER ALL NEWS, PROMOTION
A N D L AT E S T C O L L E C T I O N S .

DOWNLOAD NOW

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AND FRAME ANY

81
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LORIBLU S.P.A.
Via dellEconomia, 9
63821 Porto S. Elpidio (FM) Italy
Tel. +39 0734 994696 +39 0734 999986
Fax +39 0734 902069
www.loriblu.com - e-mail: lori@loriblu.it

SHOWROOM - MILANO
Corso Vittorio Emanuele 22
tel. +39 02 76341350
e-mail:showroom@loriblu.it

SHOWROOM - SHANGHAI
10C, 619 Caoyang Road,
MTR Cloud Centre, Putuo,
Sghanghai, 200063
tel. +86 21 62595855