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International University of Vienna, Austria

Syllabus for
Master in Business Administration
Program
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Global Business School

MBA Two Years Degree Program
Syllabus

Semester I

Sr. Subject Title Course

No Code
1 Essentials of Management 101
2 Organizational Behavior 102
3 Business Law 103
4 Communication Skills 104
5 Managerial Economics 105
6 Marketing Management 106
7 Management Accounting 107
8 Statistics & Quantitative 108
Techniques
Semester II
Sr. Subject Title Course
No Code
1 Financial Management I 201
2 Management Information System 202
3 Production & Operations 203
Management
4 Human Resource Management 204
5 Entrepreneurship Development 205
6 Operation Research 206
7 Strategic Management 207
8 Research Methodology 208

Semester III
Core Papers:

Managing International Business 301

Business Ethics 302
ERP 303
Functional Electives:-
Finance:
Advanced Accountancy 304F
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Capital Market & Corporate Laws 305F

Direct Tax 306F
Financial Management II 307F

Marketing:
Consumer Behavior 304M
Market Research 305M
Advertisement Management 306M
Retail Management 307M

IT:
C++ Programming 304IT
Operating System 305IT
RDBMS 306IT
Software Engineering 307IT

HR:
IR&EL 304HR
Managing Organizational 305HR
Performance
Training & Development 306HR
SHRM 307HR

Operations Management:

Production Planning & Control 304OM

Manufacturing Systems 305OM
Total Quality Management 306OM
Logistics & Supply Chain 307OM
Management
IBM:
International Legal Environment 304IB
International Financial Markets 305IB
International Business Operations 306IB
Semester International Logistics & SCM 307IB IV

Core Papers:

Corporate Social Responsibility & 401

Corporate Governance
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Business Computing 402

Functional Electives:-

Finance:
Strategic Financial Management 403F
Risk & Project Management 404F
Security Analysis & Portfolio Mgmt 405F
Marketing:
International Marketing Mgmt 403M
Product & Brand Mgmt 404M
Services Marketing 405M

H.R:
Current Trends in HR 403HR
Labour Costing & 404HR
Compensation Mgmt
Human Capital Mgmt 405HR

I.T :
Network Programming 403IT
Data Warehousing & Mining 404IT
Cyber Laws & ITES 405IT

Operations Management:
Project Management 403OM
BPR 404OM
Six Sigma & Technology Mgmt 405OM

IBM:
International Marketing Mgmt 403IB
International Strategic Mgmt 404IB
International Business 405IB
Environment

Projects & Viva-Voce

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406 – Major Project & Viva-voce (100 Marks)

407 – Minor Project & Viva-voce (100 Marks)

MBA – Semester I

101-Essentials of Management
Lectures:40
Unit 1. Nature of Management-
Basic Concepts of Management, Elements Of Management, Levels Of Management &
Their Respective Functions. Management & External Environment- Economic,
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Technological, Social, Political, & Legal, Natural Environment. The Social

Responsibility of Manager. Professionalism in Management.
Unit 2. The Evolution Of Management Thoughts-
Fredrick Taylor & Scientific Management, Henry Fayol- General Principles Of
Management, Elements Of Management. The Emergence of the Behavioral Science- The
Emergence Of Industrial Psychology. Development Of Sociological Approach To
Management, The Hawthorne Studies, Recent Trends in Management.
Unit 3. Planning-
Basic Planning Process, Types of Plans, Objectives. The Nature of Objectives, Concepts
Of MBO, Process Of MBO, Strategies, Implementation Of Strategies.
Unit 4. Organizing-
Basic Concepts-Division Of Work, Departmentalization, Hierarchy, Co-Ordination,
Organization Design. Authority, Responsibility & Accountability, Span of Control,
Typology of Organization & Innovation in Organizational Design.
Unit 5. Concept of Staffing & Directing-
Motivation, Special Motivational Techniques, Motivational Theories- Need Theory,
Hygiene Approach To Motivation Equity Theory, Expectancy Theory, Goal Setting
Theory, McGregor’s Theory X & Theory Y, Theory Z by William Ouchi. Leadership-
Trait Approaches To Leadership, Leadership Styles, Likerts System Of Management,
The Management Grid. Contemporary Issues Regarding Leadership, Future Perspective
of Leadership.
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Unit 6. Controlling- Basic Concept, Relationship between Planning & Controlling. The
Basic Control Process, Requirement for Effective Control, Use of IT for Controlling.
Unit 7. International Management-
Concept Of International Management, Reasons For Some International Contemporary
Issues, Globalization & Global Business Practices.
Reference Books:-
1. Management- By James A.F. Stoner, R. Edward Freeman &
Daniel R. Gilbert.
2. Management- Global Perspective By Heinz Welhrich &
Horolad.
3. Management By Martin C. Cathrol.
4. International Management: Concepts & Cases – Manab
Thakur, Gene E. Burton & B.N. Srivavtava.
5. Management By Peter Drucker.
6. Management & Organization By Louis A. Allen.
7. Management Today- Gene Burton & Manb Thakur.

102-Organizational Behaviour
Lectures:40
Unit 1: Introduction to OB-
Definition, Historical evaluation of OB, Learning Organization, Types of Learning
Organization.

Unit 2 : Micro Perspectives of OB-

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Individual process & thinking, memory, learning, emotion, intelligence & ability,
Perceptual process, Personality – Meaning, development of Personality, Socialization,
Personality & Attitude, Personality & Emotion, Motivating Performance through Job
designing, & goal setting, Learning through Reinforcement. Learning through feedback.
Learning by observing & Learning through Experience.

Unit 3: Micro & Macro Dynamics of OB-

Individual & Interpersonal behavior, work place emotions, values & ethics,
Communicating in organizational setting, Gender Difference in communication process,
Individual conflict, & interpersonal conflict, Frustration, Group dynamics & teams –
intergroup behavior & conflict. Stress – Causes effect & coping strategy, Leadership, -
Roles & activities of leadership. Team building; employee involvement, team decision
making.
Unit 4: Macro Perspective of OB-
Organizational Culture, Organizational Change, Organizational Development &
Development techniques, Organizational Behavior – A global approach, issue of Culture,
manage in diversity within & across the cultures.
Unit 5: Motivation-
Concept, Intrinsic & extrinsic sources, basic motivation process, role of managers in motivating,
applying motivation at workplace
Theories:-
a) Maslow’s Hierarchy of Needs,
b) Hertzberg ; Hygiene / Motivation,
c) ERG Theory
d) Vroom’s Theory
e) Equity theory
f) Goal Setting Theory
Unit 6: Transaction Analysis-
Parent ego, child ego, adult ego.
Unit 7: Leadership-
Meaning, Introduction, principles, factors, attribute of leader, Leadership vs.
management, styles of leadership, transactional vs. transformational Leadership,
Theories: - Theory X and Theory Y, Ohio state, managerial Grid, Likert management
Style, Leadership model.
Unit 8: Attitude & Perception-
Attitude: Concept, components, characteristics, Cognitive Dissonance theory, Functions of
Attitude, Attitude change, explicit vs. Implicit Attitude.

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Perception: Introduction, factors, process, perception & judgment Attribution theory,
Managerial implication, perceptual errors.
Reference Books:-
1 Organizational Behavior – Concept & controversies & Applications – Stefen Robins.
2 Organizational Behavior- Fred luthans
3 Human behavior at work – Keith Devis . & John w. Newstorm
4 Organizational Behavior –text & cases – Uma Shekharan .
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5 Organizational Behavior - Steven L. Mcshane & Mary Annvon Glinow .

6 Management of Organizational Behaviour –Paul Hersey & Kenneth H . Blaohard .
7 Organizational Behavior – Text, Cases & Games - K. Ashwathppa.

103-Business Law
Lectures:40
1 Administration of law & legal system in India. –
Introduction to legal aspects of Business in general.
2 Indian Contract Act (1872)-
a) Definition (Sec.2)
b) Essential elements of a valid contract.
c) Competency to enter in contracts (Sec. 11 & 12).
d) Consent – Free consent, Coercion, undue influence, fraud,
Mis-representation, mistake (sec 13-23).
e) Void Agreement (sec 24-30)
f) Consequences of breach of contract (sec73-75).
3. The Companies Act (1956)-
a) Definition & characteristics of a company.
b) Company distinguished from partnership.
c) Kinds of Companies.
d) Directors, Boards powers & restrictions thereon.
e) Prevention of oppression & mis-management.
f) Winding up.

4. Negotiable Instrument Act 1881-

a) Characteristics of negotiable instrument
b) Promissory Notes, Bill of Exchange & Cheques.
c) Negotiation (sec 46to 60)
d) Special rules of evidence.(sec118 to 122)
e) Crossing of cheques & dishonor of cheques (sec138 to 142)
5. Consumer Protection Act 1986-
a) Definitions, consumer dispute, deficiency, goods
Manufacturer, restrictive Trade practices, service, unfair trade
Practices
b) Central Consumer protection council, State Consumer
protection council.
c) Consumer Dispute Redressal Forum & provisions relating to
the same.
d) Drafting of consumer complaint.
6. Industrial Dispute Act 1947
a) Definition of Industry, Industrial dispute, lay off; Lock out,
retrenchment, Wages & workmen.
b) Provisions relating to strikes & lockouts
c) Unfair practices on the part of the employers, trade unions of
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employees & Workmen.

7. Information Technology Act 2000 & its scope.
Reference Books:-
1. Bare Acts- Govt. or Private publication
2. Indian contract Act- Mulla
3. Business Law- Gulshan Kapoor
4. Commercial Law including company & industry law- Sen and Mitra
5. Elements of merchantile law- N.D. Kapoor
6. Indian companies Act- Ramayya.

104-Communication Skills
Lectures:40
Unit 1 : Introduction
a) Communication in Business
b) Importance of communication
c) Process of communication
d) Forms of communication
e) Communication network in an organization.
f) Barriers to communication
g) Oral & written communication
Unit 2 : Oral communication
a) Non-verbal communication
b) Body language & Para language
c) Barriers to communication
d) Presentation skills.
e) Listening
Unit 3 : Business Communication
a) Parts of a letter
b) Styles of layout
c) Other methods of communication
d) Sales Letters
e) Resume writing
f) Legal aspects of business communication
Unit 4: Routine correspondence
a) Circular & Notices
b) Agenda, Meetings & Minutes
Unit 5: Interviews
a) Facing interviews
b) Types of interviews
c) Group discussion
Unit 6 : Book Reviews & News awareness
Unit 7 : Managerial Skills
a) Negotiation Skills
b) Interpersonal Skills
c) Attitude
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Unit 8 : Company Document

a) Report Writing
b) Memorandum of Association
c) Articles of associations
d) Annual Reports

Reference Book:-
a) Effective Communication –Rizwy
b) Business Communication -Rai

105-Managerial Economics
Lectures:40
Unit 1: Meaning, features & Significance of managerial Economics- Scope of
Managerial Economics.
Unit 2: Demand Analysis –
Meaning, types of demands, & it’s determinants. Law of Demand, Exception to law of
demand, Consumer welfare – measuring consumer Welfare using demand curve.
Elasticity of demand, AR & Elasticity, it’s Relationship. Demand Forecasting - Survey
method & statistical method
Unit 3: Cost & Production Analysis-
Cost concept, Short term and long term cost output relationship, Cost curves, Production
function, economies of scale least cost input combination, producer function.

Unit 4: Market structure –

Classification of market structure, price & output determination in perfect competition.
Monopoly, price discrimination, Monopolistic Competition & oligopoly.
Unit 5: Pricing practices-
Cost plus pricing, incremental pricing, multiple product pricing, product line pricing,
specific pricing problems, price dissemination.
Unit 6: Decision Analysis- Business Decision-Making, Certainty, risk & uncertainty,
payoff matrix, Source of business risk. Steps involved in analysis of risky decisions, risk
premium & risk adjustment.
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Unit 7: Profit management- Role of profit in economy, Nature & measurement of profit
theories of profit, profit planning and control.
Unit 8: Macro Economics & Business-
Business cycle & Business Policies, Theories of Business cycle. Monetary & non-
Monetary.
Reference Books:-
1) Managerial Economics –Analysis Problems & cases –P. I. Mehta
2) Managerial Economics – Application strategies & tactics – James R. McGuigan R.
Charls Moyer , Fredric H. Horris .
3) Managerial Economics – G.S. Gupta .
4) Micro Economics – Jefrrey M. Pearloff .
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5) Managerial Economics - P.L. Mote .

6) Managerial Economics – D. M. Mithane.

106-Marketing Management
Lectures:40
(106) BASICS OF MARKETING
1. Introduction to Marketing: Definition & Functions of Marketing.
Core concepts of marketing –
a) Need, Want, Desire, Benefits, Demand, Value, Exchange,
b) Goods – Services Continuum, Product, Market
c) Customer Satisfaction, Customer Delight.
d) Approaches to Marketing – Product – Production - Sales – Marketing –
Societal – Relational. Concept of Marketing Myopia. Selling versus
marketing.
e) Holistic Marketing Orientation & Customer Value
2. Consumer Behaviour: Concept, Characteristics of consumer and organizational
markets, 5 step Buyer decision process.
3. Marketing Environment: Analyzing needs and trends Macro Environment -
Political , Economic, Socio-cultural and Technical Environment – PEST
analysis. Micro Environment – Industry & Competition. Concept of Market Potential &
Market Share
4. Market segmentation: Definition, Need & Benefits. Bases for market segmentation of
consumer goods, industrial goods and services. Segment, Niche & Local Marketing,
Effective segmentation criteria, Evaluating & Selecting Target Markets, Concept of
Target Market and Concept of positioning – Value
Proposition & USP.
5. Marketing Mix: Definition of each of the Four P's. Components of each P.Extended
7Ps for services. Significance in the competitive environment.
6. Marketing Planning: Contents of Marketing Plan - Developing Marketing Plan for
variety of goods and services.
7. Marketing organization: Concept, Types - Functional organization, Product Focused
organization, Geographic Organization, Customer Based Organization, Matrix
organization. Organization structure for a wide customer orientation.
8. Market Evaluation and Controls: Generic Process, Need and Significance of
marketing control. Marketing Audit.
9. Social responsibility of marketing organizations.
Books Recommended:-
1. Principles of Marketing 12th Edition - Philip Kotler and Gary Armstrong
2. Fundamentals of Marketing - Stanton
3. Marketing Management – Rajan Saxena
4. Marketing Management - V.S.Ramaswamy and S.Namakumari
5. Analysis for Marketing Planning – Donald Lehmann & Rusell Winer, 6th ed.
6. Case Studies in Marketing - Indian context - R.Srinivas
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107-Management Accounting
Lectures:40
Unit 1: Nature of Accounting Information:
Scope of Accounting, Accounting concepts, Principles & Standards, Accounting Cycle,
Journalisation, Subsidiary Books; Ledger Posting, Preparation of Trial Balance,
Rectification of Error. Classification of Capital and Revenue. Fixed Assets and
Depreciation Accounting. Preparation of Final Accounts, Manufacturing Account; Trading
Account, Profit and Loss Account; Balance Sheet (with adjustments), Reports to be Annexed.
Unit 2: Cost Accounting:
Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost Accounting,
Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting of
Reorder Level, Maximum Level, Minimum Level, Labor Cost Accounting,
Remuneration and Incentive Schemes. Overhead Cost Allocations, Over and under
Absorption. Job and Contract Costing, Operating Costing (Transportation, Powerhouse,
Hospitals), Reconciliation of Financial and Cost Accounting
Unit 3: Performance Evaluation Techniques:
Introduction to Budgeting and Budgetary Control; Performance Budgeting; Classification
of Budget; Standard Costing and Variance Analysis; Balanced Scorecard; Responsibility
Accounting.
Unit 4. Decision Making Techniques:
Cost Volume Profit Analysis; Management Accounting for Decision Making and
Control; EVA and Performance Measurement; Introduction to Activity Base Costing,
Targeting Costing, Life Cycle Costing; Uniform Costing.
Reference Books:-
1. Maheshwari, S.N. (2nd ed., 2003). Financial and Cost
Accounting. Sultan Chand & Sons.
2. Bhattacharya, Ashish K. (2003). Financial Accounting for
Business Managers. Prentice Hall ofIndia.
3. Arora, M. N. (2004). Cost Accounting. Vikas Publication.

108-Statistical Quantitative Techniques

Lectures:40
Unit 1: Tables, Graphs and Frequency Distribution
Unit 2: Measures of Central Tendency – Arithmetic Mean, Median, Mode. Measures
of Dispersion – Range, Quartile, Mean Deviation, Standard Deviation, Coefficient of
Variation.
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Unit 3: Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple
correlation. Simple and Multiple Regression (Linear) – Equation and prediction
Unit 4: Probability – Concept, Bayes’ theorem. Probability Distributions – Binomial,
Poisson and Normal
Unit 5: Linear Programming – Formulation. Graphical solution, Transportation &
Assignment Problems – all methods
Unit 6: Games Theory - 2x2 zero sum game with dominance - Pure Strategy and Mixed
Strategy
Unit 7: Decision Theory - Decision making under risk (EMV criteria) and Decision
making under uncertainty
Unit 8: Markov Chains & simulation techniques. Monte Carlo Simulation

Reference Books:-
1. Statistical and Quantitative Methods – By Ranjit Chitale
2. Statistical Methods - S.P.Gupta
3. Statistics for Management - Levin and Rubin
4. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb
5. Statistics and Quantitative Techniques - M.G.Dhaygude
6. Quantitative Techniques - N.D.Vohra

MBA – Semester II

201- Financial Management I

Lectures: 45
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1. Nature & Scope of Financial Management :- Objectives of Financial

Management, Financial Functions, Structure of Finance Department, Emerging
Role of Finance Manger in India.

2. Techniques of Financial Statement Analysis: - Trend Analysis, Common size

Statement, Ratio Analysis: Classification of Ratios: Liquidity Ratios, Leverage
Ratios, Activity Ratios, Profitability Ratios, (Preparation of Statement using Ratios
should be avoided.)

3. Fund Flow Statements :- Introduction; Meaning of Flow of Fund: Fund Flow

Statement; Importance of fund flow statement; Limitations of Fund flow
Statement; Preparation of Fund Flow Statement ; Statement of changes in Working
Capital; Sources and Application of Funds; Calculation of funds from Operations;
Theoretical Questions; Practical Problems.

4. Cash Flow Statement :- Uses of Cash Flow Statement; Limitation; Preparation of

Cash Flow Statement; Flow of Cash under Non Current items; Flow of Cash due to
Operations; Non Cash items; Cash received from Operations; Cash Flow Statement;
Meaning of Cash Flow Statement; Objective Scope, Benefits of Cash Flow
Statement.

5. Working Capital Management:- Nature and need of Capital, Determinants of

Working Capital, Estimation of Working Capital , Financing Working Capital.

6. Capital Budgeting: - Nature and Significance, techniques of Capital budgeting –

pay Back method, Accounting Rate of Return Net present Value & Profitability
Index number, Theoretical Questions.

7. Management Audit :- Definition ; Objectives of Management Audit; Difference

between Financial Audit and Management Audit; Need for Management Audit;
Theoretical Questions.

8. Introduction to Capital Market: - Primary Market, Secondary Market,

Introduction To Stock Exchange, SEBI Guidelines, Function of SEBI.

Reference Books:
1. Pandey, I.M., Financial management , Vikas Pub.
2. Prasanna Chandra, Financial Management, Tata McGraw Hill
3. Damodaran, Corporate Finance, Wileyl
4. P.V. Kulkarni, Financial Management, Himalaya Publishing House

202-Management Information System

Lectures:45
Unit I: Introduction to Management Information Systems
 Management Information System (MIS): Definition & Concept
 Nature and Scope of MIS
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 Role of the Management Information System

 Structure & Classification of MIS
 MIS and the User
 Management as a Control System
 MIS: A Support to the Management
 Management Effectiveness and MIS
 Organization as a System
 Location of MIS in Organization
Unit II: Strategic Management of Business
 The Concept of Corporate Planning
 Essentiality of Strategic Planning
 Development of the Business Strategies
 Types of Strategies
 Short-Range Planning
 Tools of Planning
 Strategic Analysis of Business
 Strategic Business Planning
 Information Resource Management (IRM)
 Components of MIS
 Uses of Information for Fundamentals of Strategic Advantage
Unit III: Decision –Making
 Decision-Making Concepts
 Decision-Making Process
 Behavioral Concepts In Decision-Making
 Organizational Decision-Making
 Cases
Unit IV: Information and Knowledge
 Information & Knowledge Concepts
 Changing Concept of Information System
 Classification of the Information
 Methods of Data and Information Collection
 Value of the Information
 General Model of a Human as an Information Processor
 Summary of Information Concepts and Their Implications
 Case – I : Railway Ticket / Vehicle Booking Information System
 Case – II : Production Dispatch MIS
Unit V: Systems Concepts:
 System Definition & Its Types
 Systems Control
 Elements of a System
 General Model of MIS
 The Need for System Analysis
 System Analysis of the Existing System
 System Analysis of a New Requirement
 System Development Model
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 Information system As an Enabler

Unit VI: Applications in Service Sector
 Introduction to Service Sector
 Creating A Distinctive Service
 Service Concept
 Service Process Cycle and Analysis
 Customer Service Design
 Service Management System
 MIS Applications in Service Industry
 Cases
Unit VII: Decision Support Systems and Knowledge Management
 Decision Support Systems (DSS): Concept and Philosophy
 Group Decision Support System (GDSS)
 DSS Application in E-enterprise
 Knowledge Management
 Knowledge Management Systems
 Knowledge based Expert System (KBES)
 MIS and the Benefits of DSS
Unit VIII: Functional Business Systems
 Interactive Marketing and Targeted Marketing
 Sales Force Automation
 Computer-Integrated Manufacturing
 Human Resource Systems
 Accounting Systems

Reference Books:-

1. Management Information Systems – James A O’Brien & George M

Marakas – Tata McGraw HILL Publishing Company Limited, New Delhi
2. Management Information Systems Managerial Perspectives- D P Goyal –
Macmillan India Ltd., New Delhi
3. Management Information Systems – Waman S. Jawadekar- Tata McGraw
HILL Publishing Company Limited, New Delhi
4. Management Information Systems – S. Sadagopan- PHI
5. Management Information Systems- Ashok Arora, Akshaya Bhatia- Excel
Book, New Delhi

203 – Production & Operation Management

Lectures: 45
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5. The Production Function - Nature & Scope, activities, Interface with Other
functional areas like Marketing, Purchasing, Finance, Personnel, Maintenance
R& D, Concept of Productivity.

6. Types of Production System – Intermittent & Continuous, Job Batch ,Mass &
Flow Production System, Assembly Lines Balancing, Emerging Manufacturing
Technology option & Choice.

7. Plant Layout – Product, Process, fixed position and combination layouts. Flow
lines cellular layout, U-shaped cells, workstation.

8. Production Planning & Control - Objectives, various functions of PP & C,

Elements of scheduling, Master scheduling, Priority planning, facility loading,
sequencing problem of scheduling. Production control activities. Various control
techniques.

9. Quality Control - Quality Control, importance, inspection, introduction to total

quality management, cost of quality.

10. Maintenance - Objectives, types of maintenance, breakdown and preventive

maintenance.

11. Material Management Concept – Primary and secondary objectives, its

importance in present context, scope and activities of materials management and
organization.

12. Inventory Management - Types of Inventory Management Systems, Fixed

Order Quantity and periodic review system, selective control of inventory- ABC
Analysis, VED Analysis.

Reference Books:

Operation Management – Buffa

Operation Management - Worth
Operation Management – Chunawala, Patel.

204- Human Resource Management

Lectures: 45
1. HUMAN RESOURCE MANAGEMENT: Concept, Nature, Functions, Scope,
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Difference between P.M. & H.R.M, Evolution of HRM from commodity approach to
System approach of HRM.
.
2.Role of HRM: Role of HR Manager, Functions- Managerial and operative Functions,
Characteristics and Qualities of HR manager, Significance of HRM, Industrial Relation.

3. HR PLANNING: Concept, Importance of HRP, Concept to Job Analysis, Job

Description & Job Specification.

4. PROCUREMENT AND PLACEMENT: - Recruitment – Definition, Objectives,

Factors affecting Recruitment and sources of Recruitment – Traditional sources.
Selection – Definition, Essentials and Significance of Selection, Concepts to Induction
and placement.

5. MAINTENANCE MANPOWER BY USING HRM: Safety and Health

Programmes, Industrial accidents, Occupational hazards, statutory provisions for safety
health and working conditions under the Factories Act, 1948.

6. COMPENSATION MANAGEMENT: Components of Remuneration, Theories-

Expectancy Theory, Equity Theory, Agency Theory, Factors affecting Wage and Salary
Levels and Challenges of Remuneration.

7. EMPLOYEE SEPARATION AND SUPERANNUATION: Exit Policy, VRS and

Lifetime employment without guarantee. Lay-off, Retrenchment.

8. HUMAN RESOURCES : Human resources accounting, Tools of personnel research,

Recent Techniques- Employee of Lease, Moon Lighting by employees, Dual Career
groups, Flextime and Flex Work.

Reference Books: -

1. Principle of personnel management – Edwin B. Fippo.

2. Personnel – The management of human resources – Stephen B. Robbins.
3. Personnel Management – C.B. Mamoria and Gankar ( Himalaya Publication
House)
4. Essentials of HRM & Industrial relations – P.Subba Rao.(Himalaya Publication
House.)
5. Principles & techniques of Personnel Management – S.k.Bhatia. (Deep & Deep
Publication New Delhi)
6. Human Resource Management : S. S. Khanka (S. Chand & co. ltd. New Delhi)
7. Human Resource Management & Personnel Management : Ashwathappa

205 – Entrepreneurship Development

Lectures: 45
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1. Entrepreneurship – Concept and Definition, Classification and Types of

Entrepreneurs, Entrepreneurial competencies, Entrepreneur Vs Entrepreneurship,
Entrepreneur Vs Manager and Intrapreneur.

2. Entrepreneur Development Perspective: Role of Entrepreneur in Economic

Development, Entrepreneurial Training, Entrepreneurship Development
Programme

3. Small Scale Industries: Role Definition of Small Scale, Rationale, objective,

Scope, Role of SSI in Economic Development, Basic Government Procedures to
be Compiled with.

4. Opportunity / Identification & Product Selection: Entrepreneurial opportunity

search & Identification Criteria to select the product, Sources of business Ideas.

5. Project Management : Project Feasibility – Technical Feasibility, Financial

Feasibility, Marketing Feasibility

6. Role of Support Institutions : Role of DIC, SIDO, SIDBI, Small Industrial

Development Corporation (SIDC),SISI, NSIC, NISUB, state Financial
corporations

7. Project Report Preparation: Specimen of Project Report, Role of Marketing

Management, Production Management, Finance Management, Human Resource
Management.

8. Entrepreneur Perspective: Why Entrepreneur fails? Women Entrepreneurship.

Reference Books: -
1. Desai, Vasant (2003). Small Scale Industries and Entrepreneurship.Himalaya
Publication House, Delhi.
2. Kaulgud , Aruna (2003). Entrepreneurship Management Vikas Publication
House, Delhi.
3. Entrepreneurship Development & Project Management :- Neeta Baporikar

206 - Operation Research

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Unit I : Introduction to Operation Research : Various OR Models & its Applications.

Unit II : Assignments Problem:

 Introduction
 Unbalanced Assignment
 Maximization
 Prohibited Assignment

Unit III: Transportation

 Introduction
 Initial feasible solution
 Optimality test
 Unbalanced Transportation
 Degeneracy

Unit IV : Linear Programming

 Formulation
 Solution – Graphical, simplex dual

Unit V : Simulation
 Introduction
 Simulation of inventory, queuing, investment & maintenance

Unit VI : Networking – PERT & CPM

 Steps in PERT & CPM
 Critical path analysis
 PERT Analysis
 Project Time cost

Unit VII: Sequencing

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 Introduction
 Processing n jobs through 2 machines
 Processing n jobs through 3 machines
 Processing n jobs through m machines

Unit VIII ; Queuing models

Queuing models & its solutions

References:
1. Saslani, Yashpan and Friedman, Operations Research.
2. Prem Kumar Gupta, D. S. HRA – Operation Research, S. Chand & Co. Ltd.
3. Sharma Anand, Quantitative Techniques Decision Making, Himalaya Publicating
House.

207-Strategic Management
Lectures:40
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Unit I: Concept of strategy: a) Defining strategy b) Levels at which strategy operatesc)

Strategic Decision Making and Approaches to Strategic Decision making d) Mission and
Purpose, Objectives and Goals e) Strategic Business Units f) Corporate Planning
Process
Unit II: Environment Analysis and Diagnosis: a) Concept of Environment and its
Components b) Environment scanning and appraisal c) organizational Appraisal d)
Strategic advantage analysis and diagnosis e) SWOT analysis
Unit III: Strategy Formulation and Choice of Alternatives: a) Strategies –
Modernization, Diversification, Integration, Merger, Take-over and Joint Venture
strategies, Turnaround – divestment and Liquidation strategies b) Process of Strategic
Choice – Industry, competitor and SWOT analysis; Synergy and Dysergy , GAP
Analysis; Porter’s five forces Model of competition; Mckinsey’s 7’s framework; GE-9
Cell Model, Boston’s Consultancy Model c) Distinctive competitiveness; d) Selection of
matrix e) Factors affecting Strategic Choice – Cost, Leadership, Differentiation focus,
Value chain analysis, bench-marking, service blue printing.
Unit IV: Strategy Implementation: a) Inter-relationship between formulation and
Implementation; b) Issues in strategy implementation, Resource Allocation, Budgets,
Organization structure c) Matching structure and strategy d) Behavioral Issues –
Leadership styles, Corporate culture and values power e) Social Responsibilities – Ethics,
Building capable organization; f) Functional Issues – Financial, Marketing, Operations
and Personnel Plans and Policies
Unit V: Strategy and Structure: Structural Considerations, Structure for strategies,
Organizational design and change.

Unit VI: Strategy Evaluation: Importance, Symptoms of malfunctioning of strategy,

Overview of strategic evaluation,
strategic control, techniques of strategic Evaluation and control, Operational Control.
Reference Books:
1. Managing Business Enterprise: Strategies, Structures and
Systems – S.K. Bhattacharya and N.Venkatraman – VHP
2. Business Policy – Kaxmi Azhar – Tata McGraw Hill
3. Strategic Management 12th edition - Thompson and Strickland
– Tata Mcgraw Hill
4. Strategic Management – David Fred R. – PHI
5. Implementing Strategic Management – H.Igor Ansoff – PHI
6. Strategic Management in Action – Coulter Mary K. – PHI

208 – Research Methodology

 - 23 -

Lectures: 45

13. Meaning ; Objective and Motivation in research - Types of research – Research

Process – Validity and Reliability in research.

14. Research Design: - Types of research design: Historical design, Descriptive

design, Synopsis writing.

15. Method of data collection :- Primary Data – Questionnaire and Interviews-

Collection of Secondary Data – Cases and Schedules.

16. Testing of Hypotheses: Procedure for Hypotheses Testing – Use of statistical

techniques for testing of hypotheses – Sampling Errors.

17. Testing of Samples: - Sampling Distributions, Sampling Theory Determining size

of sample, codification level – Internal Estimation.

18. Chi - Square Test – Analysis of Variance & Co-Variance – Multi Variate
Analysis.

19. Interpretation of Data and Report Writing: - Layout of a Research Paper –

Techniques of Interpretation.

20. Use of computer in Research: - Creating a Database and its use for statistical
Analysis.

Books Recommended:-

1. Research Methodology : C.R. Kothari

2. Methodology & Techniques of social Research : Wilkinson, Bhadarkar
3. Research Methodology : Vasant Desai
4. Research Design & Methods : Kenneth S. Bordens
5. Business Research Methods : Donald R. Cooper.

MBA – Semester III

 - 24 -

Core Papers:

301-Managing International Business

Lectures:40
Unit 1: Nature and Scope of International Management:
Introduction to International Business; Concept and Definition of International
Management; Reasons for Going International, International Entry Modes, Their
Advantages and Disadvantages, Strategy in the Internationalization of Business, Global
Challenges; Entry Barriers, India’s Attractiveness for International Business.

Unit 2: Environment Facing Business:

Cultural Environment facing Business, Managing Diversity within and Across Culture,
Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training,
Political, Legal, Economic, Ecological and Technological Facing Business and their
Management.

Unit 3: Formulating Strategy for International Management:

Strategy as a Concept, Implementing Global Strategy, Emerging Models of Strategic
Management in International Context, Achieving and Sustaining International Competitive
Advantage; International Strategic Alliances, Global Mergers and Acquisition .

Unit 4: Organizing and Controlling for International Competitiveness:

International Human Resource Management-concept and Dimensions, Human Resource
Issues in Developing and Maintaining an Effective Work Force, Leadership Issues;
Motivation; Basic Models for Organization Design in Context of Global Dimensions;
Future of International Management in the East, Global Operations Management.

Text Books:-
1. Thakur, M., Burton & Gene, E (2002). International
Management. Tata McGraw Hill.
2. Hodgetts, R. and Luthens, F. (2003). International
Management. McGraw Hill Inc.
3. Deresky (2003). International Management: Managing across
boarders and culture. Pearson Education. International Logistics Routledge 2007.
4. Kent N. Gourdin Global Logistics Management: A
Competitive Advantage for the New Millennium Blackwell
Publishing 2006
5. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM
Ganeshan (Editor)
Quantitative Models for Supply Chain Management Kluwer
Academic Publishers 1998
 - 25 -

302- Business Ethics

Lectures:40

Unit 1. What is Business Ethics? Why Does It Matter?

a) What are Unethical Business Practices?
b) Why Does Ethics Matter in Business?
c) Working for the Best Companies

Unit 2. Levels of Business Ethics

a) RU 486: A Story
b) Asking Key Questions

Unit 3. Five Myths about Business Ethics

a) Myth 1: “Ethics is a Personal, Individual Affair, Not a Public or Debatable Matter”.
b) Myth 2: “Business and Ethics Do Not Mix “
c) Myth 3: “Ethics in Business is Relative”
d) Myth 4: “Good Business Means Good Ethics”
e) Myth 5: “Information and Computing Are Amoral”

Unit 4. Employee Duties and Rights & Discriminatory and Prejudicial Employee
Practices. Downsizing the Workforce.

Unit 5. Handling Ethical Dilemmas at Work. Consumer Protection and Welfare

Unit 6. Marketing Strategy and Ethics.

Unit 7. Ethics and Finance.

Unit 8. Computers and Ethics.

Text Books:-
1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, 9th Edition, Prentice Hall of
India, New Delhi.
2. Assel Henry, (2005), Consumer Behaviour, Biztantra, New Delhi.
3. Business Ethichs: Joseph Weiss
4. Rao, A B, Business Ethics and Professional Values, Excel Books, 2006.

References Books:-
1. Seth, J. N. & Mittal, B. (2nd ed., 2003). Customer Behaviour-A Managerial
Perspective. Thomson South-Western.
2. Hawkins, D. I. & Roger, J. B. and Kenneth, A.C. (2001). Consumer Behaviour-
Building
 - 26 -

303- ERP
Lectures:40

a) Essentials of ERP: 1. Introduction to Enterprise Resource Planning.

 Evolution of ERP.
 MRPI. MRP II and MRP III
 Need of system integration
 Characteristics, features and components of ERP
 ERP vendors/ Consultants.

2. Risks and Benefits of ERP

Justifying ERP Investments

3. ERP and Related Technologies

 Introduction
 Business Process Reengineering (BPR)
 Data Warehousing
 Data Mining
 On-line Analytical Processing (OLAP)
 Geographical Information Systems (GIS)
 Intranets and Extranets

4. ERP Implementation Basics

 ERP Implementation Life Cycle
 ERP Package Selection
 ERP Implementation Process
 ERP Implementation Approach
Success & Failure Factors of an ERP Implementation
.
5. ELECTRONIC DATA INTERCHANGE
1. Introduction and objective.
2. History of EDI
3. Implementation Difficulties of EDI
4. EDI working concepts
5. Financial EDI
6. EDI and Internet

Reference Books:
a) ERP- Alexis Leon
 - 27 -

Functional Electives

Finance:
304F-Advanced Accounting
Lectures:40
1. Accounting Standards and Guidance Notes on various accounting aspects issued
by the ICAI and advanced problems based thereon.

2. Consolidated accounts of holding and group companies.

3. Accounting for amalgamation: Purchase and pooling of interests methods of

accounting.
4. Financial reporting in respect of various kinds of financial institutions like mutual
funds, non-banking finance companies, merchant bankers, stock brokers.

5. Valuation of goodwill and shares.

6. Comparative study of basic concepts of international accounting standards, US

GAAP and standards in India.
7. Financial Statement of Banking Company

Reference Books:

1. Advanced Accounting – Corporate Accounting Vol. 1 & 2 – Ashok Sehgal &

Deepak Sehgal, Taxmann Allied Services Pvt Ltd, New Delhi.
2. Financial Accounting: A Managerial Perspective, R. Narayana Swamy, Prentice
Hall of India.
3. Modern Accountancy Vol. 1 & 2 – A. Mukharjee and M. Hanieff – Tata McGraw
hill publishing Company. New Delhi.
4. Corporate Accounting – S.N. Maheswari & S.K. Maheswari, Vikas Publishing
House, New Delhi. 
5. Advanced accounts - Shukla M.C.Grewal T.S. and Gupta S.C.: S.Chand & Co.
 - 28 -

305 F-Capital Market & Corporate Laws

Lectures:40
Objective:
1. To know application of the various regulations for financial and capital markets
2. To understand Companies Act and compliances under the same
A. Capital Market Analysis (50 Marks)
Introduction of Capital Market & Capital Market Instruments
a. Capital Market / Security Market / Primary Market / New Issues / IPO Market
b. Secondary Market / Stock Market / Stock Exchange
c. Products on Stock Exchanges: Equity / Stock Markets, Basket Trading, Derivatives,
Debt Markets- Retail and Wholesale, Interest Rate Futures, Exchange Traded Funds,
Mutual Funds (Close Ended).
d. Depositaries
e. Private placements of shares / Buy back of shares
f. Derivatives Markets: Introduction to Options and Futures, Explanation of Market
Terminologies, Pay-off Structure, Basic Trading Strategies, Weekly Options.
B. Corporate Laws (50 Marks)
Companies Act 1956 (Up to Section 208):
a) Introduction-development of the concept of ‘Corporate’
personality, Company as a form of ‘Corporate body’
b) Formation of Companies.
c) Memorandum of Association and Articles of Association.
d) Prospectus and issue of shares etc.
e) Share Capital and Debentures
f) Meetings and Proceedings
g) Borrowing Power of Companies.
h) Shares & Debentures Issue.
i) Dividends.
j) Managerial Remuneration
Reference Books:
1. V.S. Datey, Students' Guide to Business and Corporate Laws –
2008, Taxmann Publications Pvt. Ltd., New Delhi.
2. Avatar Singh, Company Law, Eastern Books Company,
Lucknow..
3. Guide to Company Law Procedures Company Law (Vol. I & II), M C Bhandari,
Wadhwa Publication, Nagpur
4. Majumdar A.K. and Dr. Kapoor G.K.., Company Law &
Practice, Taxmann Publications Pvt. Ltd., New Delhi.
5. Also Refer: Books available on Financial Management and
Financial Innovation
 - 29 -

306 F-Direct Tax

Lectures:40
Direct Taxes- Comprehensive Study. 50%
1. Definitions, Basic concept, person, Assessment year; previous year, assesses,
Residential status; Incidence of tax, income exempt from tax.

2. Computation of Income Under Various Heads

a. Income under head salary: Meaning of salary, Basis of charge of salary
income,
different forms of salary, different forms of allowances, perquisites, permissible
deductions from salary income, tax treatment of provident fund & approved
superannuation fund, special tax treatment of salary income of non resident
technicians, deduction under section-80C, FBT.
42
b. Income from house property: Basis of charge, property income not charge to
tax,
basis of computing income from let out house property, computing income from self
occupied property.
c. Profits and gains of business or profession: chargeable incomes; expenses
expressly allowed as deduction; general deductions; expenses specifically
disallowed; compulsory maintenance of accounts, compulsory audit, assessment in
special cases, (retail, transport, exploration of mineral oil) Computation of taxable
income as profit and gain from business or profession.
d. Capital gains: Meaning of capital asset, valuation of capital asset; transfer,
considered to be transfer, chargeability; computation of capital gain: short term and
long term; computation of tax on capital gains. Exemption from capital gains.
e. Income from other sources: basis of charge; chargeable incomes; specific
deductions; amount not deductible; computation of taxable income from other
sources. (5)
f. Computation of net taxable income: computation of total income, carry
forward
and set-off of losses and deductions under sec 80 and net taxable income and tax
thereof. Cases of Indian as well as foreign companies, provision of minimum
alternate tax and declaration and payment of dividend, Tax provision in case of

3. Tax Planning (8)

Tax planning in capital budgeting decision, leasing, hire purchase or buy decision raising
of capital: equity, debt or preference share, transfer pricing and its impact.
4. Introduction to Wealth Tax

Practical problems and case studies under Direct Taxes. 50%.

Reference Books:-
1) Direct Taxes Law & Practice –V. K. Singhania – Taxmann
Publication, New Delhi.
2) Direct Tax Laws – T. N. Manoharan – Snowwhite Publications(P) Ltd.
3) Professional Approach to Directy Taxes- Girish Ahuja & Ravi
Gupta- Bharat Law House Pvt. Ltd., N. D.
 - 30 -

307 F-Financial Management II

Lectures:40
Objectives:
To provide an understanding of the function, the roles, the goals and the processes of
corporate financial management, covering the sourcing of finances and their issues in investment
and operations.
Contents:
1. Financial Management – Overview, Scope, functions – roles – goals – opening
problems.
2. Time Value of Money- Future value – Present value – uneven cash flows – Intra-year
compounding and Discounting.
3. Valuation of Bonds and Shares. Bond valuation – Stock valuation – Dividend Discount
Model – P/E ratio – Earnings- Price relationship.
37
4. Techniques of Capital Budgeting The process – Net present Value – Benefit Cost Ratio
– Internal Rate of Return – Modified IRR – Pay back period – Accounting Rate of Return –
unequal lives – Capital rationing – replacement decisions.
5. Risk and Return: Risk and Return of a single asset – relationship between risk and return –
Marketing Model – Single index Model – Capital Asset Pricing Model – Arbitrage Pricing
Theory.
6. Cost of Capital: Cost of debt and Preference – Cost of equity. Cost of retained earnings
– Weighted average Cost of Capital – weighted marginal cost of capital.
7. Capital Structure and firm value: Net Income approach – Net operating Income
approach – Traditional position – Miller and Modigliani position – Taxation and Capital
Structure – EPS-EBIT Ratio – ROI – ROE ratio.
8. Dividend and Policy and firm value: Walter Model – Gordon Model – Traditions
position – Miller and Modyliani position – Radical position – Pay-out ratio – stability –
residual payment – Bonus shares and stock splits – share buybacks.
9. Working Capital policy: Factors influencing working capital requirements – Current
assets financing policy – Operating cycle and cash cycles – Cash requirements for
working capital.
Reference Books:-
Financial Management & Policy (9th Edition- Van Home and C. James- Prentice Hall of
India pvt. Ltd., New Delhi.
1) Management Accounting & Financial Analysis- S.N. Maheshwari- Sultan Chand
& Sons.
2) Financial Management Text & Problems- M.Y. Khan & V.K. Jain- Tata McGraw
Hill Publishing Company Ltd.
3) Financial Management - An Analytical and Conceptual Approach- S.C. Kuchhal-
Chaitanya Publishing House, Allahabad
4) Financial Management - Theory and Practice- Prasanna Chandra- Tata McGraw
Hill Book Co., New Delhi
 - 31 -

Marketing:
304M-Consumer Behavior
Lectures:40
Unit 1: Introduction to consumer Behavior –
Diversity of consumer behavior – Concept and need for studying consumer behavior and
marketing management, factors influencing consumer buying behaviour, consumer buying
process.

Unit 2 : Consumer Modeling:-

The economic model – Learning model- psychoanalytic model – The sociological model- The
Howard Sheth model of buying behavior – The Nicosia model- The Engel –Kollat-Blackwell
Model.

Unit 3: Individual Determinants of Consumer behavior-

Perception, Meaning of perception- the perceptual process- Factor responsible for
perceptual Distortion, Learning –what is Learning?-components or elements of learning
process.

Unit 4: Individual Determinant of Consumer Behavior-

Personality- Meaning and Nature- Characteristics of Personality- Stages in the
development of personality. Personality influences and consumer behavior –self-concept
or self-image. Attitude and behavior- The concept of Attitude-Relationship between
Attitude and behavior- Factors involved in Attitude formation- Motivation- What is
Motivation? Needs And goals- The Dynamic Characteristic of Motivation.

Unit 5: Influence of Social class –

Definition and meaning of social stratification –factors responsible for social
stratification –characteristic features of social classes- Social influence on consumer
behavior.

Unit 6: Group Dynamics and Consumer Reference Groups-

Definition and Meaning of Group- Reasons For formation of group –Types of Groups
relevents to consumer behavior – Family life cycle- Friendship Group Formal social
clubs-Shopping .

Unit 7: Consumer Satisfaction and Relationship Marketing- Custmerisation-

Working Towards enhancing Customer satisfaction-Sources of customer dissatisfaction-
Relationship marketing Meaning Understanding the economics of customer Retention-
Market emphasis in relationship marketing.
Unit 8: Industrial \ Organizational Buying Behavior –
Participants in Industrial Marketing- Buying decisions involved in industrial buying
process- Factors Influencing industrial buying behavior – Stages of Industrial buying
process.
Reference Books:-
1. Consumer Behavior in Indian Perspective – Sujua R. Nair
2. Marketing Management- William Stanton.
3. Marketing Management- Philip Kotlar
 - 32 -

305M-Market Research
Lectures:40

Unit 1: Marketing Environment in India

Introduction, role of Multinational Corporations (MNCs), Duties and responsibilities of
the Marketing Manager in the changing Scenario.

Unit 2: Concept of Marketing

Definition of Marketing, Functions of Marketing, its importance, distinction between
marketing & selling, objects of marketing management, meaning and elements of
marketing mix, factors affecting the marketing mix

Unit 3: Marketing Organization

Introduction, types of organization: tall & flat organization, different ways to form
organization: functional, geographic, product, end-user based organization.

Unit 4: Marketing Planning

Introduction, planning of marketing programs and strategies: planning marketing
strategies & planning marketing programs, Marketing control, Sales analysis, Sales
ratios, advertising audit and advertising effectiveness study, controlling sales force,
allocation of Sales territories and Quota, Sales Quota

Unit 5: Market Segmentation

Introduction, market segmentation, advantages of market segmentation, process of
market segmentation: Geographic, psychographics, behavioral, demographic
segmentation, types of market segmentation, bases or criteria for market segmentation.

Unit 6: Introduction to Marketing Research

Meaning of marketing research, objectives, Scope, need for marketing research,
Importance and limitations of marketing research, threats to marketing research,
marketing information system, marketing decision support system, difference between
market research & marketing research, marketing research programme for a new
product.

Unit 7: Specific Research application

Continuous marketing research, test marketing, advertising research, industrial marketing
research, overseas marketing research, marketing research for service, brand positioning

Unit 8: The Marketing research process, scientific method / research design, data
collection- primary, secondary, sampling design, sample size decisions.

Reference Book:

 Marketing research- G.C.Beri

 Marketing research – Ramanuj Mazumdar
 - 33 -

306M-Advetisement Management
Lectures:40

Unit 1: Introduction to Advertising & a brief history

Marketing Mix & advertising, definition of advertising, history of advertising,
development of modern advertising, contemporary advertising, advertising in the 21 st
century.

Unit 2: Economic, Social & Ethics issues

Economic issues, social issues, ethical issues, advertising principles of American
advertising federation.

Unit 3: Client & Advertising agency

Client or advertiser’s role in organizing for advertising, advertising agency, agency
structures, agency compensation, agency evaluation, client-agency relationship

Unit 4: Advertising objectives & Budget allocation

Sales as an advertising objective, communications objectives, DAGMAR approach,
assessment & criticism of DAGMAR approach, Budget allocation, approaches to
Budgeting, factors affecting allocation of advertising budget.

Unit 5: Media planning & Strategy

Types of media, market analysis & identifying the target market, establishing media
objectives, develop & implementing media strategies, geographic coverage, scheduling,
media reach & frequency, determine the relative cost of media, evaluation & follow up,
media characteristics

Unit 6: Media evaluation and advertising research

Television, buying TV time, buying network time, time period & programme selection,
cable division, audience measures, radio, newspapers, different types of newspaper
advertising, purchasing newspaper space, magazines, circulation & readership, buying
magazine space, Purpose of advertising research, the research process, essentials of
effective testing

Unit 7: Creative strategy – planning & development

Advertising strategy, what is creativity? Styles of thinking, planning creative strategy,
some approaches suggested by well known names in advertising

Unit 8: Planning an Advertising campaign

Appraisal of advertising opportunity, analyzing & defining the target market, setting advertising
objectives, determining the advertising budget, deciding media & creative strategy, creative Ads,
pre-test & release Ads, evaluating the final results ( post testing)

Reference Book:
 - 34 -

 Advertising & Sales promotion, by SHH Kazmi & Satish K Batra, 2 nd edition,
excel books

307M-Retail Management
Lectures:40
1. Introduction to retailing, concept
 Nature, scope
 Retail institutions, types
 History (success failure stories)
 Retail organization structure
 Retail management process
 Indian retailing scenario
2. Environment of retailing
 Customers
 Market / competitors
 Internal strengths and weaknesses
 Channel behavior

3. Retailing Strategy
 Differential advantage and strategic planning
 Financial strategy
 Human resource strategy
 Marketing strategy
 Pricing strategy
 Vendor relation and distribution strategy (conflict resolution,
Logistics)
 Promotion strategy
 Location
 Layout / design
 Servicing the retail customer

4. Merchandise management
 Merchandise plan
 Merchandise buying and handling
 Category management
 Merchandise presentation

5. Merchandise support management

 Managing human resources
 Managing operations
 Managing retail research and information systems
 - 35 -

6. Conclusion
 Integration and control (retail audit)
 Influence of changing environment on retailing
 Demographic changes
 Lifestyle changes
 Technology changes (e-business)
 Career in retailing

Information Technology:
304IT- C++ Programming
Lectures:40
Unit 1: Introduction:
Structured verses Object Oriented Development, Objects, Classes, Encapsulation, and
data abstraction, Inheritance, Delegation, Polymorphism, Message communication,
Merits and Demerits of Object Oriented Methodology.
Unit 2: Data types, operators, expression and control structure:
Character set, tokens, identifiers, keywords, variables, operators, Control flow statements,
expressions and qualifiers, operator precedence and associativity.
Unit 3: Array, strings, structure, Unions:
Arrays, strings, multidimensional arrays, array of string, structure declaration and
definition, use of structure and union, difference between structures and unions.
Unit 4: Functions and Pointers:
Function component, parameter passing- pass by value, pass by reference, pass by
address, inline function, function overloading, scope and extent of variables, recursive
function pointer variables, address operator and Runtime memory management, pointer
to pointer, array of pointer, pointer to function, pointer to objects, array of objects, this
pointer, self referential classes.
Unit 5: Classes and Objects:
Class specification, defining members, objects, accessing members, data hiding,
constructors, parameterized constructor, copy constructor, constructor overloading,
destructors, empty class ,friend function, friend classes , virtual function, pure virtual
function, abstract class.
Unit 6: Inheritance:
Forms of Inheritance, member accessibility, visibility modes, abstract classes, Virtual
base classes, benefits of Inheritance.
Unit 7: Operator Overloading:
Overloading – unary operator, binary operator, type conversion from one type to another.
Unit 8: Templates and Exception Handling:
Introduction to template, function and class template, exception handling constructs.

Reference Books:
 Mastering C++, TMH by K.R. Venugopal, Rajkumar.
Object Oriented Programming in C++, TMH, and W. Balguruswamy.
 - 36 -

305 IT-Operating System

Lectures: 40
Unit I- Introduction
Need of OS, Evolution of OS, Type of OS like Batch, Timesharing , Multiprogramming,
Multitasking, Real-time, Distributed System, Embedded Operating System.

Unit II – Process Management

Process concepts, Process Scheduling, Schedulers-long term, Middle term & short term ,
Interprocess communication , CPU scheduling – Basic concept, Mutual exclusion,
Semaphores, Critical region and Monitor
Unit III- Deadlock
Introduction of deadlock, detection, prevention, avoidance and recovery with Banker’s
algorithm, Resource management security mechanism and policy, doma in protection,
Threads.
Unit IV- Memory Management
Memory management types, contiguous and non-contiguous, single partition allocation,
multiple partition allocation, swapping, paging, segmentation, Virtual memory
management concepts, implementation, allocation, Fetch and replacement.
Unit V – Linux: Working with Shell Command
Command for file creation, deletion, Modification, Archiving files with different utilities,
Zipping of files, Managing users and groups, Any Five shell scripts using command cat,
grep, date, cut, paste, head, tail and control structure- if else, do while, for.

References Books:-
1) Peterson Silberschats OP System concept, 2 nd Edition, addition Wesely
Publication Co 1985.
2) Silberschatz Galvin, Gagne, “Operating System concept”, John wiley and Sons,
7th Ed, wiley India.
3) M.J. Batch “The design of Unix operating System”.
4) Das, UNIX: Concepts and Application (4th Ed), TMH, 2006.
5) Peterson, Linux: Complete Reference (5th Ed), Peterson,TMH.
6) M.G.Venkateshmurthy, Introduction to UNIX & Shell programming, Perason
Edication, 2005.
 - 37 -

306IT- RDBMS
Unit 1- Database concepts
What is database , DBMS & Its benefits, What is RDBMS , Cod’s rules ,DBMS V/s
RDBMS , Normalization – 1 NF, 2NF, 3NF .
Introduction to ORACLE – Features of ORACLE , Software development tools of
ORACLE , Introduction to SQL, Features of SQL, SQL V/s SQL *PLUSE , Rules for
SQL , Delimiters , Components, Example of DDL, DML & DCL commands,
Unit 2- Interactive SQL Part-I
Table Fundamentals, Viewing Data in the Tables, Eliminating duplicate rows when using
a Select statement , Sorting data in a table, Creating a table from another table, Inserting
data in a table, Delete operations, Updating the contents of a table, Modifying structure of
a table, Renaming a table, Truncating a table, Creating synonyms, Finding tables and
displaying structure
Reference Books:
1) SQL,PL/SQL The programming language of oracle (3rd
Revised Edition) By Ivan Bayross
2) An Approach relational data base management system-
Kaur & Singh Cyber Tech Publications.
3) Database System Concepts (4th Ed)Silberschatz Korth
and Sudarshan.
4) Fundamental of Database System (3rd Ed.) Ramez
Elmasri & Shamkant Navathe.
 - 38 -

307IT- Software Engineering

Lectures:40
Unit 1: Introduction
Software Engineering, Software Characteristics, Software crisis & Myths, Software
applications and the evolving role of software.
Unit 2: The Product & the Process
A layered Technology, The software process Models, Linear sequential model, The
Prototype model, RAD Model, Spiral Model, Evolutionary Software Process Model,
Basic web process Model, Modified Waterfall Model, Joint Application Development
Model, Fourth generation Techniques.
Unit 3: Analysis concept & Principle
Requirement Analysis, Analysis Principle, Software prototyping, specification review,
Analysis Modeling, The Elements of Analysis model, Data modeling, Functions
modeling and information flow, Behavioral Modeling, the mechanics of structured
analysis, the Data dictionary.
Unit 4: Design concept & Principle
Project planning, cost estimation, Software Design and software Engineering, Design
Process, Design principles, Design concepts, effective modular design, Design heuristics
for effective modularity, The Design Model, Design Documentation, Architectural
Design, Software Architecture, Data design, User interface Design, Elements of Good
Design, Design issues, Features of modern GUI , software metrics.
Unit 5: Software Testing
Software Testing Fundamentals, Black Box and White Box Testing, Object Oriented
Testing methods, Regression Testing,System48 Testing, Component Testing, Test case
Design, Test automation techniques.
Unit 6: Software Quality Assurance
Quality Concept, SQA, Software reviews, FTR, Formal Approaches to SQA, Statistical
SQA, Software reliability, The ISO 9000 Quality standards, the SQA Plan.
Unit 7: Software Configuration Management
SCM, SCM Process, Identification of Objects in Software configuration ,Version
Control, Change Control, , Configuration Audit, status Reporting, SCM standards.
Issues, software maintenance, the attribute of Web based application, WebE Design and Testing
for Web based application.

Reference Books:

 Software Engineering: A Practitioner’s, Roger Pressman 7th Edition Mc Graw Hill

International Publication.
 - 39 -

Human Resource Management:

304HR-Industrial Relations & Employment Laws
Lectures: 40
1. Background, Post Independence Period – Industrial Relations in the Post-
Independence period, Some problems of Trade Unionism in India, Labour
Legislation, Worker’s Participation, Future of Industrial Relations in India.
2. Trade Union – Historical Evolution of Trade Unions in India –White-collar
Unions, Agricultural Labour Unionization: Law and Environment National
Level Federations, Other National Trade Unions, Growth of Trade Unions,
Rights and Responsibilities of Registered Unions, Union Leadership, Trade
Union finances, Ancillary Functions of Trade Unions, Trade Unions and
Politics, The Union- Party Relationship.
3. Types of Bargaining- Concept of Collecting Bargaining, Features of
collecting Bargaining, Collecting Bargaining Process, Collective Bargaining
as a Method of Wage Fixation, Types of collective Bargaining Contracts, Pre-
requisition for collective Bargaining.
4. Industrial Conflict
5. The Industrial Disputes act, 1947-Scope of the act,
Salient features of the act, Definitions of the act,
Definitions / Important Terms (section 2).
6. Lay off, lock out, retrenchment & closure
7. The Maharasthra Recognition of Trade Unions and
Prevention of Unfair Labor practices Act, 1971. (MRTU
And Pulp Act 1971)
8.The Bombay Industrial Relations Act 1946 – Authorities under B.I.R. Act,
Registration of Unions, Procedure of Registration, and Cancellation of
registration, Approved unions, Representative of the employees, Powers and
duties of labor Officer, Wage Boards, Penalties, Record of Industrial conditions.

Reference Books:-
1. Industrial Law – P.L.Malik
2. I.R.-Arun Monappa
3. Labour & Industrial Law – S. M. Mishra
4. Industrial Laws Board Act – Bharat Law House
5. Industrial Law – J.K.Bareja
6. Industrial Law – P.L.Malik
 - 40 -

305HR-Managing Organizational Performance

Lectures:40
Unit1.Introduction to Performance Management and Performance Appraisal:
Foundations of Performance Appraisal.50 Performance Management Process-Conceptual
Model and its Application, Philosophy Behind Performance Management.
Unit 2. Various Aspects of Performance Appraisal: Identifying and Measuring
Employee Performance, Uses of Performance Appraisal, Who Conducts Appraisals, e-
HR Managing 360 Degree; Methods for Appraising Performance.
Unit 3. Performance Audit: Developing Performance Standards – DRA’s Process.
Conducting Performance Reviews; Performance Management Documentation, Potential
Appraisal.
Unit 4. Feedback Counseling and Coaching: Ongoing Mentoring and Protege
Development, Annual Stock Taking, Performance – Related Pay; Appraising for Recognition &
Reward.
Text Books:-
1. Michael, Armstrong (1999). Performance Management.
Kogan Page.
2. Chadha, P. (2003). Performance Management: It’s About
Performing – Not Just Appraising. McMillan India Ltd.
Reference Books:-
1. Dwivedi, R.S. (2000). Managing Human Resources and Personnel
Management in India Enterprises. Galgotia Publishing Company .

2. Mathis, R. L & Jackson, J. H. (2004). Human Resource

Management. Thomson Asia Pte. Ltd.,Singapore
 - 41 -

306HR-Training and Development

Lectures: 40
1. Training and Development- Nature of Training and Development , Inputs in
Training and Development, Skills , Education , Development , Ethics, Attitudinal
changes, Decision Making and Problem solving, Gap in Training, Importance of
Training and Development
2. Process of Training – The Training Process, Organizational Objectives and
Strategic, Needs Assessments, Needs Assessments Methods, Benefits of Needs
Assessment , Analysis of Needs, The Needs Assessment Analysis, Person
Analysis , Awareness of Training Needs, Career Interests and Goals, Task Analysis,
Steps in Task Analysis.
3. Training and Development – What is Training, Training And Development
Programme, Who are the Learning, Increased Value Placed on knowledge , Methods and
Techniques of Learning, conduct of Training, Implementation of the Training Programme
, Evaluation of the Programme, Techniques of Evaluation, Training for international
assignments in Brief .

1. Training Strategies- Impact of Change, Training Strategies, Training Methods,

Strategic Training System (STS), Transaction Analysis, Methods to Improve, The Johri
Window, Conceptual Model, Training in Organizations, Need for Training Policy, Ares of
Training, Methods, Evaluation.
2. Technology’s Influence on Training and Learning – Training Investment
Leaders, Competencies and Positions of Training Professionals.
3. Path to leadership: leading a learning organization, coaching leaders, developing
performing teams, leadership succession.
4. Leadership Culmination: Understanding Change, Implementing Change,
Change agents, Disruptive Innovation.
5. Latest Trends in Training & Development.
Reference Book:-
1) Employee T & D – Raymond Noe
2) Training & Development – S.K.Bhatia
3) H.R.M.-Biswajeet Pattanayak
 - 42 -

307HR-Strategic Human Resource Management

Lectures:40
Unit 1:Introduction to Strategic HRM
Definition, need and importance – Introduction to business and corporate strategies –
Integrating HR strategies with business strategies – Developing HR plans and policies
Unit 2:Human Resource Environment Technology and structure – workforce diversity –
Demographic changes – Temporary contract labour – Global environment – Global competition –
Global sourcing of labour – WTO and labour standards

Unit 3: Recruitment and retention strategies

Online recruitment – Employee referrals – Recruitment process outsourcing – Head
hunting – Executive education – Flexi timing– Telecommuting – Quality of work life –
Work – life balance – Employee empowerment – Employee involvement - Autonomous
work teams
Unit 4: Performance Management strategies
Defining key result areas (KRA) – Result based performance – Linking performance to
pay – Merit based promotions
Unit 5: Reward and Compensation Strategies
Performance based pay – Skill based pay – Team based pay – Broad banding – Profit sharing –
Executive compensation – Variable pay
Unit 6: Retrenchment Strategies
Downsizing – Voluntary retirement schemes (VRS) – HR Outsourcing – Early retirement
plans – Project based employment
Unit 7: Human Aspects of Strategy implementation
Behavioral issues in strategic implementation – Matching culture with strategy – Human
side of mergers and acquisitions – Leadership , Power and Politics – Employee morale –
Personal values and business ethics
Unit 8: Global HR Strategies
Introduction to Global HR strategies – Developing HR as a value added function,
Knowledge Management & H.R.
Reference Books:-

1. Strategic HRM – Jeffery Mello

2. Strategic HRM- Charles Greer
3. Strategic HRM – Michael Armstrong
4. Strategic HRM – Agrawal
5. Human Resource Management – Garry Desseler
 - 43 -

Operations Management:
304 OM-Production Planning & Control
Lectures: 40

1. Role and Importance of PPC in various manufacturing systems - Functions

of PPC - Capacity Planning - Estimating - Routing - Loading - Dispatching – Expediting
2. Aggregate Planning - Rough Cut Planning - Capacity Planning - Shop Floor Planning
- Gantt Charts - Control and Feedback systems
3. Implementation of PPC in continuous flow system - Line Balancing - Heuristic -
Intermittent Production System - Job Shop Scheduling - Use of Linear Programming
models and Scheduling Algorithms
4. Flexible Manufacturing Systems - Group Technology - Cellular Planning - Robotics
- CAD CAM SIM
5. Role of computers in PPC

Reference Books:-
1. Manufacturing Planning & Control - Vollmann
2. Production - Planning, Control & Integration - Sipper
3. Production Planning & Inventory Control - Narsimhan
4. Production Planning & Control - L.C.Jhamb
5. Production and Operations Management - Chase

305OM- Manufacturing Systems

Lectures: 40
1. Developing a manufacturing strategy - Principles and Concepts Functional
Strategies - Reasons for manufacturing's reactive role in corporate strategy - Functional
goals Vs. Manufacturing needs- Developing a manufacturing strategy - Strategic
integration - Linking manufacturing to marketing - Outputs of manufacturing strategy
2. Developing a Manufacturing strategy – Methodology checking markets - Outcome of the
market debate - Relating manufacturing to agreed markets - Price - Conformance Quality
- Delivery reliability - Delivery speed
3. Process Choice- Manufacturing function - Generic types of process choice - Technical
specifications Vs. Business specifications - Technology strategy - Manufacturing strategy
and Technological opportunities - Manufacturing's strategic response
4. Product Profiling- Levels of application - Procedure - Company based profiles -
Applying same manufacturing strategy to two different markets - Incremental marketing
decisions resulting in a mismatch - Reallocation of products due to downsizing
 - 44 -

5. Focused Manufacturing - Principles, Concepts and Methodology- Principles of

economies of scale - Trade-offs in focused manufacturing - Alternative approaches to
focused manufacturing - Progression and Regression in focused manufacturing - Origin
of existing plants - Moving to focused plants - Process Rearrangement - Infrastructure
Rearrangement
6. Make or Buy- Reasons for choosing alternative strategic position - Shedding difficult
manufacturing tasks - Issues involved in changing make or buy decisions - Customer
Vendor relations - Just In Time production
7. Manufacturing Infrastructure Development- Manufacturing infrastructure issues -
Organizational issues - Operational effects of structural decision - Strategy-based alternatives -
Operational Control
8. Accounting & Financial perspectives and Manufacturing Strategy- Investment
decisions - Linking investment to Product Life Cycle and Risk Reduction - Operating
Controls and Information - Linking Process Investment Decisions and the evaluation of
control
Books Recommended
1. Production & Operations Management - Chase
2. Production & Operations Management - L.C.Jhamb
3. Competitive Manufacturing Management - Nicholas
4. Managing Technology & Innovation for Competitive Advantage – Narayanan

306OM-Total Quality Management

Lectures: 40
1. Quality Principles - Quality Defined - Costs of Quality - Organization wide Quality
Management (TQM)
2. Quality Principles - Deming, Juran, Crosby, Ishikawa, Taguchi - Quality Awards -
Malcom, Baldridge
3. Quality Control and Quality Assurance - Concept of Quality Control - Concept of
Process Variation - Acceptance Sampling - Sampling Inspection Vs. 100% Inspection -
Attributes and variable sampling plans - OC Curves - Producer and Consumer Risk -
AQL, RQL, TQL, AOQL and AOL
4. Statistical Process Control - Control Charts - X-R, P, np and C Charts - Benefits of
Control Charts and Applications
5. Quality Management - Assistance Tools - Ishikawa Fish Done diagram - House of
Quality - Nominal Group Technique - Quality Circles - Flow Charts - Pareto Analysis -
Poka Yoke (Mistake Proofing)
6. Reliability - Concept and Components - Concepts of failure - Reliability of system -
Success and Failure models in series and parallel - Methods of achieving higher
reliability - Concept of maintainability and availability - Comparison with reliability
7. Managing and organization for quality - Quality Policy - Quality Objectives -
Leadership for Quality - Quality and organization culture - Change Management - Team
Building
8. Quality Standards - ISO 9000, ISO 14000 - QS 900 series - Outlines, application and
prerequisites - Quality Audit and Quality Manual

Books Recommended
 - 45 -

1. Total Quality Management – Sundarrajan

2. Quality Control & Total Quality Management - Jain
3. The essence of Total Quality Management - Hunsen & Ghare
4.Managing for Total Quality – Logothetic

307OM-Logistic & SCM

Lectures: 40
1. Logistics - Concept and significance - Distribution Strategies - Customer Service
policies and Integrated Logistics Management
2. Transportation Alternatives - Railway, Road, Air, Waterways, Pipe Lines, Animals
and Animal driven vehicles - Economics of transportation - Applications of Quantitative
Techniques - Transportation Models
3. Distribution Network Planning system - Location - Number and size of facilities -
Stocking Policies - Storage and handling capacities - Introduction to State and Central
Warehouse Acts
4. Packaging - Principles, functions and types - Containerization - Concepts -
Infrastructure - Customs Issues - Service Utilization Modes - Rail, Sea and Road
5. Role of Freight and Insurance in Logistics
6. Concept of Supply Chain Management and its strategic role in the organization - Intra
and Inter Organization Supply Chain
7. Designing of efficient supply chain policies - Bottlenecks and remedies
8. Integration of supply chain with corporate strategy - Cost efficiency across supply
chain - Impact on Customer Service
9. Role of computer and IT in supply chain
Reference Books:-
1. Purchasing & Supply Management - Dobler and Burt
2. Strategic Logistics Management - Lambert
3. Logistical Management - The Integrated Supply Chain Process - Bowersox
4. Materials & Logistics Management - L.C.Jhamb
5. Logistics & Supply Chain Management - Christopher
6. Supply Chain Management - Sunil Chopra
 - 46 -

International Business Management:

304 [IB] INTERNATIONAL LEGAL ENVIRONMENT

Lectures 40
1. World Trade Organization, General Agreement on Trade and
Tariff
2. What is WTO, structure, strength and weakness, prospects?
3. Ministerial Conferences, Dispute settlement mechanism (with
cases)
4. WTO and other international regulatory. Organizations,
UNCTAD etc
5. Agreement on goods / services, intellectual properties.
6. Regional trade agreements and WTO, ILO
7. International arbitration UNICITRA
8. FTA / Taxation / CEC
9. Transfer pricing and WTO

Reference Books:
1. WTO Publications, WTO Website
2. WTO Agreement and Indian Agriculture by A.Huda SSP (OL)

305[IB] International Financial Markets

Lectures 40
Unit I : History of International Financial System – The rise & fall of Bretton Woods,
Globalization and the growth of derivatives, The crash of 1994-96 and beyond.

Unit II: Euro currency market, Euro Banking and Euro-currency centers, Deposit
Dealing and the Term structure of Euro Currency rates, Euro currency Futures &
Options, Syndicated Euro-credits.
Unit III: International Bond Market- Introduction, New issues & procedures in the Euro
bond markets, Eurobond.
Unit IV: Valuation & Hedging, Interest rates and currency swaps, Pricing Option,
Features of International Bonds.
Unit V: Forecasting and the image of Future- central Banks and the balance of Payments.
Unit VI: The European monetary system and other regional artificial currency areas.
Unit VII: New instruments in International Capital Markets, International Banking and
country risk, International Portfolio Diversification, International Transfer Pricing.
Reference Books:
 - 47 -

1) Bhalla, V K. International Financial Management.

2) Bhalla, V K. Managing International Investment & Finance.
3) Buckley, Adrian. Multinational Finance.
4) Eiteman, David and stonehill. Mutinational Business Finance.
5) Shapiro, Alan. Mutinational Financial Management.

306[IB]INTERNATIONAL BUSINESS OPERATIONS

Lectures 40
Unit I: Internationalization of Operations: International Operations Management MFG:
Make or Buy, Outsourcing
Unit II: Location: Layout and work flow
Unit III: Production: Company Factors, Product factors, Strategic role of foreign
factories, Quality, Productivity, The Toyota way, Beyond Toyota
Unit IV: Labour Laws: Factory act/ Labour, HR Practice
Unit V: Variations in Operating Practices: Benchmarking International Operations
Unit VI: International Operations-Critical Issues - International Operations Planning,
International Facilities Location, International Sourcing & Logistics
Unit VII: Internationalization of Technology: International Technology Transfer,
Management of Global Products
Unit VIII: Interfaces with other Functions: Interface with Marketing, Interface with R &
D, Interface with Communications
Unit IX: Joint Ventures, strategic alliances (Partnership and relationship

Reference Books:-
1) Schniederjans, M.J. – Operations Management in a Global Context
2) Production and Operations Management, 2/e , K Bedi, OUP
3) Flaherty, M.T. – Global Operations Management
4) Dornier, P-P. et al. – Global Operations and Logistics
5) Bartlett, C. A. & Ghoshal, S. – Transnational Management
6) Globalization and Business - Daniels, Radebaugh and Sullivan

307[IB] INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT

Lectures 40
Unit I: INTRODUCTION:
International Logistics and Supply chain management: meaning and objectives,
importance in global economy , Characteristics of global supply chains,: Supply chain
relationship to business performance, -Key tasks of logistics and supply chain managers,
Role of Government in controlling international trade and its impact on Logistics and
supply chain
Unit II: SUPPLY CHAIN STRATEGY:
Supply chain as a competitive advantage, Global Supply chain strategy, Structuring
supply chain capabilities, Business matching supply chain design with business strategy.
Unit III: OUTSOURCING AND LOGISTICS SERVICE PROVIDERS:
Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service
providers, role in Global logistics, types of
 - 48 -

services, considerations for hiring 3PL and 4 PL service providers. Concept and need of
outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply
chain management
Unit IV: CUSTOMER SERVICE:
The marketing and logistics interface, customer service and customer retention, Service
driven logistics systems, customer service priorities and standards, customer service
strategy
Unit V: PLANNING GLOBAL SUPPLY CHAIN:
Planning the global supply chain, Network design for global supply chain Management,
Risk management in the global context, Measuring logistics cost and performance.
Benchmarking the supply chain, Performance measurement and evaluation in global
supply chains
Unit VI: GLOBAL TRADE ENVIRONMENT:
a. Global trade environment: various trade blocks/FTZ and their impact on supply chain
management, Customs and Regulations, Trade Documentation, International Contracts,
Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical
packaging , containerization.
Unit VII: NETWORK DESIGN:
Decisions in Network design-strategic importance, location of plant, warehouse,
facilities; capacity and number of warehouses: Factors influencing network design
decisions,
Unit VIII: INVENTORY FLOW AND MODELING:
Approaches to Inventory Management in Global Supply Chain Management; Distribution
Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply
chain: inventory models, safety stock determination for service level, and lead time;
forecasting models, routing problem
Reference Books:-
1. Douglas Long International Logistics: Global Supply Chain Management Springer-
Verlag New York, LLC;2004
2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender
Global Operations and Logistics: Text and Cases Wiley, John &
Sons, Incorporated 1998
3. Alan Branch Global Supply Chain Management in
International Logistics Routledge 2007.
4. Kent N. Gourdin Global Logistics Management: A
Competitive Advantage for the New Millennium Blackwell
Publishing 2006
5. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM
Ganeshan (Editor)
Quantitative Models for Supply Chain Management Kluwer
Academic Publishers 1998

MBA - Semester IV
Core Papers
 - 49 -

401: Corporate Social Responsibility & Corporate Governance

Lectures:40
Section I – Corporate Social Responsibility

Unit 1. Introduction to CSR

a) What is CSR?
b) Evolution of CSR.
c) Why CSR?
d) Scope of CSR

Unit 2. Theories of CSR

a) Political Theory
b) Social Contract Theory
c) Stakeholder Theory

Unit 3. The Great Debate: Shareholders vs Stakeholders

Unit 4. Managing Non Profit Organizations

Section II – Corporate Governance

Unit 5. Introduction to Corporate Governance

a) What is CG?
b) Evolution of CG.
c) Why CG?
d) Scope of CG

Unit 6. Internal & External Institutions of CG:

a) Purpose of Corporation
b) Internal Institutions
c) External Institutions

Unit 7. Corporate Governance in India

a) Regulatory Framework
b) K. Mangalam Birla Committee Report

Unit 8. Cases and Project

Business Computing (402)

Lectures:40
 - 50 -

Unit I:
Customize the Excel Environment
Customize an Excel Worksheet
Enhance Worksheets Using Theme
Work with Comments
Access External Resources Using
Hyperlinks
Use Web-Based Research Tools
Enhancing Workbooks
Unit II: Templates
Create a Workbook from a Template,
Create a Custom Template
Unit III:
Create Tables,
Modify Tables
Format Tables
Gridlines,
Border & shading
Protection on book & cell
Unit IV: Presenting Data Using Charts
Calculate Data with Lookup & Reference
Create a Chart Functions Modify Charts ,
Perform Logical Analysis ,
Format Charts
Print Formulas ,
Create a Chart Template ,
Share Excel Charts
Unit V: PivotTables and Pivot Charts
Create a PivotTable
Perform Calculations Using PivotTables
Analyze Data Using Pivot Charts
Unit VI: Enhancing Visual Appeal
Graphic Objects, Insert Graphics, Modify Graphic Objects, Emphasize an Area of a Worksheet,
Illustrate Workflow Using Smart A, Graphics Format Graphic Objects, Change the Order of
Layered Grap, Objects Group Graphic Objects, Organize Graphic Objects
Unit VII: Calculating Data with Advanced Formulas
Refer to a Range of Cells, Calculate Data across Worksheets, Perform Date and Time
Calculations, Format Text Using Formulas Perform Numeric Calculations, Calculate Data
with Lookup & Reference, Functions Perform Logical Analysis, Print Formulas
Unit VIII: Sorting and Filtering Data
Sort Data in a Spreadsheet, Filter Data in a Spreadsheet, Calculate Large Volumes of
Data, Add Subtotals to a Worksheet

Reference Books:
a) Microsoft Excel by Michael R Middleton.
b) Microsoft Excel by Meehan.
 - 51 -

c) Microsoft Excel 2007 by BIBLE.

d) Microsoft Excel by Julia Kelly.

List of Practicals
1)Generate a Payslip of RGI employees with following fields:
DA :-41% , HRA :-7.5%, TA:-Rs.400
Gross Salary :- Basic + 50%(of Basic)
Gross Income :- Gross Salary + DA + HRA +TA
Net Salary :- Gross Income– Provident Fund–Profession Tax
2)Create an Excel Sheet which generates a Mark sheet of MBA Students with the following
Criteria :
 If student scores greater than or equal to 70% ,Grade is Distinction
 If student scores greater than or equal to 60% & less than 70%,
Grade is Ist Class
 If student scores greater than or equal to 50% & less than 60%,
Grade IInd Class
 If student scores less than 50% , Result is Fail
3)Demonstrate the uses of
Goal Seek, Solver, Scenario, Formula Auditing Toolbar
4)Demonstrate Pie & Comparison Graph with suitable data.
5)Demonstrate the uses of - Pivot Table, Filter, Sort, Protection
6)Create a spreadsheet which calculates the income tax of an employee
in a firm in accordance with different slabs.
7)Create a spreadsheet which calculates the BUDGET of Management
event like KASHTI .
8)Demonstrate the uses of following functions:
a)What-If , b) FV and PMT, c)Sum-If, d) Look-Up
9)Create a macro which formats the spread sheet and add it to a
toolbar.
10) Create a Balance-Sheet of your academic year and publish it into
the Internet Explorer. Use the following commands:
a) Hyper linking, b)Conditional Formatting c) Freeze

Functional Electives:
Finance:
Strategic Financial Management (403F)
Lectures:40
Unit I: Introduction:- Meaning, Scope, Objectives, Strategy and Strategist is Model,
Investigation of growth or profit leakage.

Unit II: Conceptual Framework:-ROI as basic platform for SFM, Various tools of Strategic
Financial Management (Monetary and real)

Unit III: Strategic Wage Management:- Meaning, Practical utility, Reasons, Features of Model
remuneration policy, Concept and practical meaning of productivity, Collective wage negotiation,
 - 52 -

framing the retirement benefit scheme, Framing of practically beneficial VRS scheme, wage cost
parameters and performance indexes (Macro level wage parameters), Human Resource valuation
and accounting

Unit IV: Financial aspects of Supply chain Management

Meaning, Strategic vendor management, supply cost management , purchase dept. as profit
center, Inventory cost analysis , Product pricing strategy, Marketing strategies and
Marketing cost benefit analysis, Intangible marketing cost and their cost benefit analysis.

Unit V: Organization Profitability Analysis

Aspects of cost accounting, Total costing and Marginal costing, Cost volume profit
analysis based on product division and project division, comments on key performance
ratios.
Unit VI: Corporate Restructuring & Finance
Categories of the symptoms leading to restructuring, Drawing of restructure plan,
Assessment of Financial implication of the various restructure plans, Business
Downsizing, Diversification of organization, Amalgamations Mergers and acquisitions.
Restructuring of a sick unit.
Unit VII:. Valuation
Valuation of a business unit, value in liquidation and as a going concern, Intrinsic
valuation, Brand valuation, Brand life cycle and the phase wise Valuations.
Unit VIII: Financial Engineering
Meaning of EVA, ABC, OBC
Financial and operating leverages, ROI
Sources of finance and the evolution
Investment decision in the organization and its assessment
Achieving the shareholders satisfaction
Unit IX: Financial Ethics
Business ethics as related to Financial Management
Ethical financial combination
Ethical financial evolution, Ethical Financial Management
Ratios for various levels of management
Accounting disclosure practices for ethical Financial Management.
Reference Books:
Strategic financial management, P. Mohana Rao (ed.) Trilok Kumar Jain (ed.) 
Strategic Financial Management – Jakhotiya G P

Risk & Project Management (404F)

Lectures:40
Unit I: Introduction to Risk Management
Unit II: Debt Instruments, Prices, Yields and Hedging
Unit III:Derivatives and Speculation
Unit IV: Forwards, Futures, Financial Swaps and Option Markets
 - 53 -

Unit V: Forex Exposure

Unit VI: Introduction – Definitions – classifications – project risk – scope
Unit VII: Overview of Project Management
Unit VIII: Project Planning
Unit IX: Project Implementation
Unit X: Project Inventory Management
Reference Books:-
Foreign Exchange- C. Jeevandandanam
Managing International Investment & Finance- V.K.Bhalla
Risk Management I & II -ICFAI University
Project Management – Gopalakrishnan – Mcmillan India Ltd.

Security Analysis & Portfolio Management (405F)

Lectures:40
UNIT I: Introduction: Concepts of investment- Financial and non-financial forms of
investment – Objectives of financial investment, investment methods – Security and non-
security forms of investment – Sources of investment information- Investment
Instruments
UNIT II: Financial markets – primary and secondary markets – major players and
instruments in secondary market - Functioning of stock exchanges, trading and settlement
procedures at NSE & BSE.. Stock markets guidelines on primary & secondary markets.
UNIT III: Valuation of securities – bond and fixed income instruments valuation –bond
pricing theorems, duration of bond and immunization of interest risk, term structure of
interest rate, determination of yield curves, valuation of equity and preference shares
(Dividend capitalization & CAPM).

UNIT IV: Analysis of risk & return, concept of total risk, factors contributing to total
risk, systematic and unsystematic risk, default risk, interest rate risk, market risk,
management risk, purchasing power risk. Risk & risk aversion. Capital allocation
between risky & risk free assets-Utility analysis
UNIT V: Fundamental & Technical Analysis of equity stock. Concept of intrinsic value.
Objectives and beliefs of fundamental analysts. Economy-Industry- Company
framework, Economic analysis and forecasting. Theory of Technical analysis, points and
figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving
average analysis, Japanese Candlesticks.
UNIT VI: Behaviour of stock market prices – The market mechanism, testablehypothesis
about market efficiency, implications of efficiency markethypothesis for security analysis
and portfolio management. Asset pricingtheories, CAPM & Arbitrage pricing theories.
UNIT VII: Modern portfolio theory – Asset allocation decision. Dominant &
Efficientportfolio – simple diversification, Markowitz diversification model, selectingan
optimal portfolio – Sharpe single index model. Determination of corner portfolio. Process
of portfolio management – International Diversification.
 - 54 -

UNIT VIII: Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure.
Portfolio revision – Active and passive strategies & formula plans in portfolio revision.
Mutual funds- types, performance evaluation of mutual funds, functions of Asset
Management Companies.

Reference Books:-
1. Investment Analysis and Portfolio management – Prasanna
Chandra – TMH - 2nd Edition, 2005
2. Investments – Zvi Bodie, & Mohanty – TMH – 6th Edition,
2005
3. Investment Management – VK Bhalla ( S.Chand & Co)
4. Security Analysis & Portfolio Management, S.Bhatt, Excel
Books.

Reference Books:-
1.Investment Analysis & Portfolio Management – Reilly – 8/e –
Thamson/CengageLearning.
2.Security Analysis & Portfolio Management – Fisher and
Jordan,6/ePearson,PHI..
3.Investment science – David G.Luenberger. Oxford.
4. Alexander, Sharpe, Bailley – Fundamentals of Investment –
Pearson/PHI,3/e,2001
5.Portfolio Management – Barua, Verma and Raghunathan
(TMH),1/e,2003
6.Portfolio Management –S. Kevin – Prentice Hall India.
7. Reilley & Brown – Investment Analysis & Portfolio Mgmt.–
Thomson Learning, 7/e, 2004.
8.Ranganathan & Madhumathi – Investment Analysis &
PortfolioMgmt. Pearson, PHI.
9.V A Avadhani – Securities Analysis & Portfolio Mgmt. – HPH
10. Punithavathy Pandian – Security Analysis & Portfolio Mgmt.
–Vikas,2/e,2005
11. Practical Investment Arrangement – Strong – Thomson /
Cengage Learning 3/e

Marketing:
International Marketing Mgmt (403M)
 - 55 -

Lectures:40
Unit I: Meaning and scope of international marketing, difference between domestic and
international marketing. Direction & composition of Indian exports.
Unit II: International marketing tactics, reasons for entering export marketing and
organization of an export department.
Unit III: Trade Theories and Economic Development
 Basis of International trade,
 Exchange ratio, trade and gain ,
 Factor endowment theory ,
 The competitive edge of nation,
Unit IV: International economic environment,
 World trade tariff and non-tariff restrictions,
 Role of WTO and trading blocks,
 International monetary system,
Unit V: Political Environments
 Multiplicity of political environments,
 Types of government (political system, Economic System),
 Political risk,
 Privatization.
Unit VI:. SAARC, SAPIA& Trading pattern in South Asia.
Unit VII: Indian export and import policy export promotion organizations, export
incentives.
Unit VIII: Foreign Market Entry Strategies
 Foreign Direct Investment
 Management Contract
 Joint Venture
 Acquisition
 Foreign-Trade-zone
Unit IX: The procedure and practices of processing of an export order, producing for
exports, export quality control; export finance, shipment and procedures thereof.
Unit X: Export documents, processing of an export order, organisation and structure of
export and import houses.
Unit XI:. Distribution channel.
 Direct and indirect selling channels
 Types of intermediaries
 Channel adoption
 Channel distribution
 Determinants of channel types.
Unit XII: The selection of export markets, planning of export marketing strategy-
product, pricing, promotion, International marketing research.
Unit XIII: Sources of Financial and International Money Market.
 No Financial institute
 Financial institute
 Government agencies
 International financial institute /development bank
 International Monetary fund(IMF)
 - 56 -

Text Books:-
1. Keegan Global Marketing Management Pearson Education Asia
2. Cherunilam International Trade & Export Himalaya
Reference Books :
1. Onk visit & Shaw International Marketing India Analysis &
Strategy .
2. CherunilamInternationalMarketing1 Himalaya 3rd
3. Jain International-Marketing-CBS Management McGrawHill
4. Catebra International Marketing

Product & Brand Management (404M )

Lectures:40
Unit I: Product Concepts: Product Mix concepts, Product Classification.
Unit II: Product Planning: Marketing Plan, Portfolio Analysis, Market Potential and
forecasting.
Unit III: Product Market Strategies.
Unit IV: Product Life Cycle: Product Life Cycle Stages and corresponding Strategies,
Product Evaluation.
Unit V: Product Positioning: Concept, Product Differentiation, Positioning Strategies,
Preference Analysis, Benefit Segmentation.
Unit VI: New Products: New Product Categories, Organization for Product
Management.
Unit VII:. New Product Development Process: Concept
Generation, Concept Screening, Concept Testing, Marketing
Strategy Development, Product Development, Product Use
Testing, Test
Unit VIII:. Marketing & Product Launching.
Unit IX: Designing the Offer: Perceptual Mapping, Conjoint Analysis, Pricing the Offer:
Price Elasticity of Demand, Costs, Pricing Strategies.
Unit X: Concept of Product Testing. Test Marketing. Product
Launch. .Branding Decisions: Branding Brand Name Brand
Characteristics, Brand Strategy Decisions.
Unit XI:. Brand Image, Brand Identity, Brand Personality.
Brand Positioning and Repositioning, Brand Equity Brand
Building: Brand Building Process. Brand Licensing and
Franchising.
Unit XII:. Packaging and Labeling

Recommended Texts Books:

1 C.Merle Crawford New Product Management
2 Donald Lehmann Product Management
3 Subroto Sengupta Brand Positioning

Suggesting Reference:-
 - 57 -

Sr.AuthorBooks
1 William Moore Product Planning & Management
2 Ries & Trout Positioning: The Battle for your Mind
3 David A.Aaker Managing Brand Equity
4.Urban, Hauser, and Dholakia, N. Essentials of New Product
Management

Services Marketing (405M)

Lectures:40
UNIT 1: Understanding services
Factors influencing the growth of service sector: demographic, economical, social,
technological, political and legal changes.Policy changes, service defined, characteristics
of services- intangibility, heterogeneity, inseparability, perish ability, differences between
goods and services
UNIT 2: Market segmentation and targeting of services
Bases for market segmentation: Demographic segmentation, geographic segmentation
psychographic segmentation, behaviorist segmentation, user status segmentation, user
rate segmentation, loyalty segmentation.
UNIT 3: Marketing mix elements in services
Marketing mix in traditional marketing- inadequacy of four Ps- expanded marketing mix:
product, pricing, place, promotion, process, people, and physical evidence
Unit IV: Service Quality:
Impact of service Quality, Approaches to service Quality, Ten original dimensions of
Service Quality, How to improve service Quality, Service quality information systems,
Benchmarking and certification.
Unit V: Strategic Management of services:
Fundamental Service Concept for Strategic Planning, The Service Delivery System,
Service Facility Design and layout. Service facility Layout : Utility of process Flowchart
in Services, Service Layout and Orientation. Location of the service facility: Factors
affecting Service Facility location Decision, Other considerations for location selection,
Unconventional approaches to service facility location. The Service Encounter :- the
service encounter triangle, the service Finn, Servers or contact Personnel, the customers

Unit VI: Marketing of Services:

Marketing of Insurance & Banking Services, Concepts of Insurance & Banking
Services , Marketing mix of Insurance & banking services, Insurance & bank marketing
in Indian perspective, Marketing of Hotel & Tourism Services, Concept of Hotel &
Tourism Services; Market mix of Hotel & Tourism services, Hotel & Tourism marketing
in Indian perspective; Marketing of Transport and Consultancy Marketing- Introduction,
Concept, Users, Consumer Profile, Marketing Mix elements for marketing of Transport
and Consultancy Marketing.
Unit VII: Customer Retention & Relationship Marketing
 - 58 -

CB-Services, Facts & Importance of CB in services, Evolution of Relationship Marketing,

Enhancement of Internal & External relationships, Customer Retention (Operations, Delivery
System).
Unit VIII: International Marketing of Services
Elements of Global Transnational, International Branding & Advertising, Industry
Globalization drivers, Problems connected to Marketing, 10-P models of Global
Strategies Management.
References Books:
1. Service marketing & management, by Dr.B.Balaji,
S.Chand Publication
Service marketing, by S.Bhattacharjee, Excel books

Human Resource Management:

Current Trends in HR (403 HR)

Lectures:30
Unit I: Need to perceive HR process as organization specific and its role as a service in
bringing a transformation.
Unit II: HR as a decision science: Decision on strategic levels for future of organization.
Unit III: Understanding people and practices for managing people: Behaviors and
emotional aspects. Building competencies as requirements for effectiveness of HR people
themselves
Unit IV: Organisational culture: assessing, identifying gaps and modifying or designing,
managing cross culture issues.
Unit V: Impact of HR on business performance or result: People make organization and
it results. Performance of HR process
Unit VI: Addressing globalization and its effects.
Unit VII: Understanding collaborative management and role of HR: Using social
intelligence to create networking for synergy in organization.
Unit VIII: Using technology for HR management: for routine processes and increasing
productivity of HR processes.
Reference Books:
“Future of Management” edited by Mike Losey, Sue Meisinger, Dave Ulrich.
Publication: Wiley India Publication ISBN No: 812650895-7
“Transforming HR- Creating Value through People” Authors : Martin Redington<
Mark Willionson, Mark Withers Publisher: Elsevier ISBN No. : 0750664479

Labor Costing & Compensation Management (404 HR)

Lectures:40
 - 59 -

Unit I: Definition and Objectives of Job Evaluation: Objectives, Principles of Job

Evaluation, Process of Job Evaluation
Unit II: Technique of Job Evaluation: Non-Quantitative Techniques, Quantitative
Methods, Advantages of Job Evaluation, Limitations of Job Evaluation
Unit III: Concept of Wage and Salary Administration: Principles Governing
Compensation Administration, Purpose of Wage and Salary Administration, Concepts of
Different Wages
Unit IV: Basic Wage Plans
Unit V: Variable Compensation
Unit VI: Executive Compensation
Unit VII: Wage Differentials
Unit VIII: National Wage Policy –A brief overview.
Unit IX: Theories and Surveys Governing Wage and Salary Administration
Unit X: Wage Fixing Institutions/Authorities.
Unit XI: Concept of Rewards, Types of Incentive Plans – Short Term plans, Long
Term Plans, Non Moneuntary Incentives, Guidelines for Effective Incentive Plans.
Unit XII: Objectives of Employee Benefits, Some Modern Concepts in Employee
Benefit Schemes.

Reference Books:
1) Compensation Management, Edition: 7th, Author(s):
Henderson, Richard I.
2) Labour Cost & Compensation Management - Rao Ap
3) Cost Accounting - Jawahar Lal
4) Labour Cost and Accounting – Sadanand Degaonkar
5) Cost-Accounting–B.K.Bhar

Human Capital Management (405 HR)

Lectures:40
Unit I: Overview of Human Capital Management
Unit II: Role of Data in Human Capital Management
Unit III: Human Capital Framework and Standards: Legal framework – equal
employment opportunity, Job design, Hiring issues, Recruitment and selection, Liability
issues Employer-employee relationship
Unit IV: Other Issues of Human Capital Management:, Training and development,
Discrimination/sexual harassment, Privacy issues, Health and safety issues
Unit V: Results Oriented Performance Culture: Communication , Performance
Appraisal , Awards , Pay-for-Performance , Diversity Management , Labor/Management
Relations.
Unit VI: Knowledge Management: Introduction to Knowledge Management, Reasons &
benefits of Managing Knowledge. Building &
Sharing Culture- overcoming cultural barriers through sharing knowledge.Role and
management of HR in implementing Knowledge Management. Organisational units,
roles & responsibilities.
 - 60 -

Reference Books:

1] Knowledge Management- Dr. B Rathan Reddy[ Himalaya Publishing House]

2] Human Capital -   R Rajaram Publisher: Cambridge University Press

Information Technology:
Network Programming (403IT)
Lectures:40
Unit-I: Introduction
Layered architecture, Advantages and disadvantages of layered architecture, TCP/IP
model layers and their functionalities, network topologies, networking devices, IP
Addressing, broadcasting and multicasting.

Unit-II: Protocols
Ethernet, Internet protocol, Address resolution protocol, reverse address resolution
protocol, Transmission control protocol, user datagram protocol, TCP connection
establishment and termination, Domain name systems, file transfer protocol, web servers,
simple mail transfer protocol, telnet.
Unit-III: Client Server Programming using Sockets:
Client – server model (terminology and concepts), program interface to protocols, socket
interface, algorithms and issues in client s/w design and server s/w design.
Unit-IV: Server Designs
Iterative connection oriented, iterative connection less, multiprocess concurrent
connection oriented, single process concurrent connection oriented, multiprotocol,
multiservice, super server, concurrency in clients, external data representation, remote
procedure call concepts, network file system concepts

Reference Books:-
1. Douglas E. Comer, “Internetworking with TCP/IP - Principles, Protocols &
Architecture”, vol.1, (3rd edition), ISBN- 81-203-1053-5, PHI.
2. W. Richard Stevens, “TCP/IP Illustrated: The Protocols”, volume 1, ISBN-81-
7808-101-6, Pearson Education
3. Douglas E. Comer, David Stevens, “Internetworking with TCP/IP – Client Server
Programming and Applications”, volume 3, ISBN- 81-7808-488-0 PHI.
4. W. Richard Stevens, “Unix Network Programming”, vol.1 (second edition), ISBN-
81-203-2061-1, PHI.

Data Warehousing & Mining (404IT)

 - 61 -

Lectures:40
UNIT I: Introduction : Fundamentals of data mining, Data Mining Functionalities,
Classification of Data Mining systems, Major issues in Data Mining. Data
Preprocessing : Needs Preprocessing the Data, Data Cleaning, Data Integration and
Transformation, Data Reduction, Discretization and Concept Hierarchy Generation. .

UNIT II: Data Warehouse and OLAP Technology for Data Mining Data Warehouse,
Multidimensional Data Model, Data Warehouse Architecture, Data Warehouse
Implementation, Further Development of Data Cube Technology, From Data
Warehousing to Data-Mining.
UNIT III: Data Mining Primitives, Languages, and System Architectures : Data Mining
Primitives, Data Mining Query Languages, Designing Graphical User Interfaces Based
on a Data Mining Query Language Architectures of Data Mining Systems.
UNIT IV: Concepts Description : Characterization and Comparison : Data
Generalization and Summarization- Based Characterization, Analytical Characterization:
Analysis of Attribute Relevance, Mining Class Comparisons: Discriminating between
Different Classes, Mining Descriptive Statistical Measures in Large Databases.
UNIT V: Mining Association Rules in Large Databases : Association Rule Mining,
Mining Single-Dimensional Boolean Association Rules from Transactional Databases,
Mining Multilevel Association Rules from Transaction Databases, Mining
Multidimensional Association Rules from Relational Databases and Data Warehouses,
From Association Mining to Correlation Analysis, Constraint-Based Association Mining.
UNIT VI: Classification and Prediction: Issues Regarding Classification and Prediction,
Classification by Decision Tree Induction, Bayesian Classification, and Classification by
Back propagation, Classification Based on Concepts from Association Rule Mining,
Other Classification Methods, Prediction, and Classifier-Accuracy.
UNIT VII: Cluster Analysis Introduction : Types of Data in Cluster Analysis, A
Categorization of Major Clustering Methods, Partitioning Methods, Density-Based
Methods, Grid-Based Methods, Model-Based Clustering Methods, Outlier Analysis.
UNIT VIII: Mining Complex Types of Data : Multimensional Analysis and Descriptive
Mining of Complex, Data Objects, Mining Spatial Databases, Mining Multimedia Databases,
Mining Time-Series and Sequence Data, Mining Text Databases, Mining the World-Wide-Web.
Text-Books:
1. Data Mining – Concepts and Techniques - JIAWEI HAN & MICHELINE KAMBER
Harcourt India.
Reference-Books:
1. Data Mining Introductory and advanced topics –MARGARET H.DUNHAM,-PEARSON-
EDUCATION
2. Data Mining Techniques – ARUN K PUJARI, University Press.
3. Data Warehousing in the Real World – SAM ANAHORY & DENNIS-MURRAY.-
Pearson-Edn-Asia.
4 Data Warehousing Fundamentals – PAULRAJ PONNAIAH WILEY-STUDENT-
EDITION.

Web designing & Cyber Laws (405 IT i )

 - 62 -

Lectures:40
Section - I (Web Designing)
Unit 1:The Internet
How does the Internet work, Intranet & Extranet, Internet Infrastructure, Protocols and
Services on Internet, Domain Name System, SMTP and Electronic Mail, Http and World
Wide Web , Usenet and Newsgroups, FTP, Telnet, Internet Tools, Internet Tools, Search
Engines, Web Browser.
Unit 2: HTML Basics
What is HTML, Basic Tags of HTML (HTML Tag, TITLE Tag, and BODY Tag),
Formatting of Text, Headers, Formatting Tags (PRE Tag, FONT Tag, and FONT Tag),
Special Characters, Working with Images, META Tag.
Unit 3: Advanced HTML
Links, Anchor tag, Lists (Unordered Lists, Ordered Lists, Definition Lists), Tables
(TABLE, TR and TD Tags), Cell Spacing and Cell Padding, Cols pan and Row span,
Frames (Frameset, FRAME Tag, NOFRAMES Tag), Forms (FORM and INPUT Tag,
Text Box, Text Box, Radio Button, Checkbox, SELECT Tag and Pull Down Lists,
Hidden, Submit and Reset, Some Special Tags (COLGROUP, THREAD, TBODY,
TFOOT, _blank, _self, _parent, _top, IFRAME, LABEL, Attribute for <SELECT>,
TEXTAREA).
Unit 4 : Introduction to Dream weaver
Creating a Database Connection
Configuring your System
Defining a Local Site
Arrow, pencil, brush, eraser tool
About the URL Prefix
Ultradev Resources
Accessibility and Dreamweaver
Unit 5 : Creating a Recordset, Defining a Recordset
Invoking a Stored Procedure
Working with Record sets
Unit 6: Introduction To Cyber law
1. Technology and Cyberlaw
2. Jurisdiction
Unit 7 : Intellectual Property Issues In Cyberspace
1. Trademarks
2. Copyrights
3. Business Methods Patents
Unit 8 Business And Financial Issues In Cyberspace
1. On-Line Contracting and Licensing Agreements
2. Sales Tax in E-Business
3. On-Line Security Offerings
Unit 9 Special Issues In Cyberspace
1. Privacy
2. Obscenity
3. Defamation
4. Internet and Information Security
5. Internet and computer Crime
 - 63 -

Reference Books:-
1) HTML Ivon Bayross
2) Cyber Laws – Singh Yatindra
3) Cyber Crime – Bansal S K
4) Cyber law , E-commerce & M-Commerce – Ahmand Tabrez
5) Handbook of Cyber and E-commerce laws – Bakshi P M & Suri R K
Division of Marks out of 60
Section –I Web Designing :- 40 Marks
Section –II Cyber Law :- 20 Marks
There will be no case study in this paper.
OR

E-Logistics & ITES (405 IT ii )

Lectures:40

UNIT –I
Logistics management, overview, nature and concept, evolution of logistics concept,
logistics mission and strategic issues, logistics in India, component of logistics
management, functions, logistics planning.

UNIT II
Logistics to supply chain management, Introduction, nature and concept, value chain,
function and contributions, outsourcing and 3PLs, Fourth Party logistics (4PLS),
CASES :- www. MyDabbawala.com
Logistics infrastructure in India and its Implications for Supply Chain Management,

UNIT-III
Information Technology and supply chain Management, introduction, positioning of
Information and Logistics and Supply Chain Management, Logistics Information System,
Operational Logistics Information System, integrated IT solution for Logistics and SCM,
Emerging tools in Logistics and Supply Chain Management.

UNIT –IV
The Internet based solutions for eLogistics

Overview on the Internet based solutions for logistics and supply chain support, such as
mySAP.com, i2 eBPO, NxTier and Logistics-NetSM , etc. Applications and
implementation issues about some popular eLogistics execution systems.

UNIT –V
Introduction –ITES, Portals, The portal game, Interactive portals, E-governance portals.
UNIT-VI
Virtual private network (VPN), Benefits of VPM, Automoting VPM management,
Designing implementation a VPM, Virtual private networks for enterprise integration .
UNIT –VII
 - 64 -

Broadband services, Broadband media: look before you leap, Broadband services
industry in INDIA, Pricing strategy for broadband services.
UNIT-VIII
Digital imaging and animation, Using e-imaging and e-workflow technologies,
Geographical Information System: feature and applications, Managing GIS project .
BOOKS :-
1. D. K. AGRAWAL. “ Text Book of Logistics and supply chain
management MACMILLAN INDIA LTD.
2. DAVID J. BLOOMBERG STEPHEN LEMAY JOE B HANNA,
“Prentice Hall India Ltd.
3. G. RAGHURAM, N. RANGARAJ, “ Logistics & Supply Chain
Management cases and concept”, “Prentice Hall India Ltd.
4. Pramod Mantravadi “IT Enabled Services “ the ICFAI University Press.
5. Carol A. Ptak & Eli Schragenheim, “ERP Tools, Techniques and
Applications for Integrating the Supply Chain”, CRC Press – St. Lucie Press, 1999.
6. Peter Buxmann & Wolfgang Konig, “Inter-Organizational Cooperation
with Sap Systems: Perspectives on Logistics and Service management (Sap Excellence)

Supplementary Readings :-

“E-logistics : What the Internet revolution means to logistics”, Logistics Management &
Distribution Report, April 2000 (supplement).
Web site :-

Logistics industry’s electronic marketplace

http://www.elogistics.com/

E-Logistics World:
http://www.elogisticsworld.com/

TransView Corporation:
www.transview.com

SAP AG:
www.sap.com

I2 Technologies:
http://www.i2.com

Net-Transport, Inc.
http://www.net-transport.com/

FedEx.Co.;
http://www.fedex.com/us/ebusiness/
 - 65 -

UPS:
http://www.upslogistics.com/services/elogistics.html

Operations Management
Project Management (403OM)

UNIT I: An Overview and Key Concepts of Project Management

UNIT II: Project Feasibility Studies
a) Project Identification
b) Market and Demand Analysis
c) Technical Analysis
d) Project Cost Estimate
e) Financial Appraisal of Single Projects
f) Financial Appraisal of Multiple Projects
UNIT III: Human Aspects in Project Management
a) Project Organization
b) Project Leadership
c) Motivation in Project Management
d) Communication in the Project Environment
e) Conflict in Project Management
UNIT IV: Project Scheduling with PERT/CPM
UNIT V: Time-Cost Trade-Off and Crashing of Projects
UNIT VI: Project Cost Control (PERT/Cost)
UNIT VII: Resource Scheduling and Resource Leveling
UNIT VIII: Risk Analysis in Project Management
UNIT IX: Project Audit and Project Termination
UNIT X: Project Control

Reference Books:
Project Management – K. Nagarajan
Project Management for Business – Anicholas John
Total Project Management – Joy P K

Business Process Re-engineering (404OM)

 - 66 -

Lectures:40
Unit I: Introduction to BPR - What is BPR? Need of BPR, BPR in USA, Europe,
India.
Unit II: Process Analysis - Identify business process to be redesigned, Measure the
existing process; Customer, Competition, Cost and Technology as Drivers.
Unit III: IT and Learning in Organizations - Information- A source of knowledge,
Integration of knowledge & information.
Unit IV: Cultural Factors in Managing Process Improvement - Understanding LPG,
Managing people with multi-cultures and ethnic groups in process improvement.
Unit V: Redesigning Business Processes - Identifying key issues, breakpoints,
Selecting the leader and team, technology, designing the process.
Unit VI: Employee Incentives - Motivating employees, Designing incentive schemes
for employees.
Unit VII: Managing Quality - Managerial responsibility in Managing quality,
Managing for Quality.
Unit VIII: Managing Change - Dynamics of Change Management, Understanding
behaviour, Changing attitudes and behaviours.
Unit IX: Trends & Techniques - FMS, CAD/CAM, Robotics and Robots, Group
Technology, Trend in Service Automation.

Suggested Readings
Redesigning Enterprise Processes for E-Business by El Sawy. BPR for
Engineering and Manufacturing Technology by Madsen, David A.; Delmar Thomson
Learning
BPR Wizdom, A Practical Guide to BPR Project Management by Dennis E.
Wisnosky, Rita E. Feeney
The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by
Raymond L. Manganelli and Mark M. Klein
Production and Operations Management Concepts, Models and Behavior by Everett
Adam, Jr., Ronald Ebert, PHI

Six Sigma & Technology Management (405OM)

Lectures:40
UNIT I: Evolution of Technology; Effects of New Technology
UNIT II: Technology Innovation
a) Invention-Innovation-Diffusion
b) Revolutionary and Evolutionary Innovation
c) Product and Process Innovation
UNIT III: Technology Assessment
a) Technology Choice
b) Technological Leadership and Follower ship
c) Technology Acquisition
UNIT IV: Technological Forecasting
a) Exploratory: Intuitive, Extrapolation, Growth Curves,
Technology Monitoring
b) Normative: Relevance Tree, Morphological Analysis,
 - 67 -

Mission Flow Diagram

UNIT V: Diffusion of Technology
a) Rate of Diffusion; Innovation Time and Innovation Cost
b) Speed of Diffusion
UNIT VI: Organizational Implications of Technology
a) Relationship between Technical Structure and Organizational Infrastructure
b) Flexible Manufacturing Management System (FMMS)
UNIT VII: Human Aspects in Technology Management
a) Integration of People and Technology
b) Organizational and Psychological Factors
c) Organizational Outcome
UNIT VIII: What is Six Sigma? Why do Six Sigma? Setting Business Metrics,
Implementing Six Sigma, The Core of Six Sigma, Quick Overview of Six Sigma Tools
,Selecting Six Sigma Projects , How to Sustain Six Sigma
Reference Books:
a) Implementing Six Sigma, Forrest W. Breyfog.
b) The Ultimate Six Sigma - Keki Bhote

403[IB] International Marketing Management

Lectures:40
Unit I: Meaning and scope of international marketing, difference between domestic and
international marketing. Direction & composition of Indian exports.
Unit II: International marketing tactics, reasons for entering export marketing and
organization of an export department.
Unit III: Trade Theories and Economic Development
 Basis of International trade,
 Exchange ratio, trade and gain ,
 Factor endowment theory ,
 The competitive edge of nation,
Unit IV: International economic environment,
 World trade tariff and non-tariff restrictions,
 Role of WTO and trading blocks,
 International monetary system,
Unit V: Political Environments
 Multiplicity of political environments,
 Types of government (political system, Economic System),
 Political risk,
 Privatization.
Unit VI:. SAARC, SAPIA& Trading pattern in South Asia.
Unit VII: Indian export and import policy export promotion organizations, export
incentives.
Unit VIII: Foreign Market Entry Strategies
 Foreign Direct Investment
 Management Contract
 Joint Venture
 - 68 -

 Acquisition
 Foreign-Trade-zone
Unit IX: The procedure and practices of processing of an export order, producing for
exports, export quality control; export finance, shipment and procedures thereof.
Unit X: Export documents, processing of an export order, organisation and structure of
export and import houses.
Unit XI:. Distribution channel.
 Direct and indirect selling channels
 Types of intermediaries
 Channel adoption
 Channel distribution
 Determinants of channel types.
Unit XII: The selection of export markets, planning of export marketing strategy-
product, pricing, promotion, International marketing research.
Unit XIII: Sources of Financial and International Money Market.
 No Financial institute
 Financial institute
 Government agencies
 International financial institute /development bank
 International Monetary fund(IMF)
Text Books:-
1. Keegan Global Marketing Management Pearson Education Asia
2. Cherunilam International Trade & Export Himalaya
Reference Books :
1. Onk visit & Shaw International Marketing India Analysis &
Strategy .
2. CherunilamInternationalMarketing1 Himalaya 3rd
3. Jain International-Marketing-CBS Management McGrawHill
4. Catebra International Marketing

404[IB] International Strategic Management

Lectures:40
Unit I : Introduction to international strategic management, difference between
international strategic management and domestic strategic management, phases of
international strategic management, functions & significance of strategic management
system, current millennium challenges & role of corporate strategies. 89
Unit II : Scanning the global environment, corporate appraisal and assessment of
corporate capabilities, synergistic analysis, value chain analysis, core competence,
process of strategic planning.
Unit III: Selection of product & developing strategy, selecting the foreign market,
choosing the mode of entry, acquisitions across the country, ethical & social issues in
strategic decision making.
 - 69 -

Unit IV: Functional areas of strategic formulation, International operations strategy,

International marketing strategy, international technology strategy, International
Financial strategy, International Human Resource strategy.
Unit V: Strategy Implementation, Management of change, planning organization
structure, Implementation of strategy & leadership, Controlling overseas operations.
Unit VI: Process of Strategic Evaluation & Control.
Unit VII: Modern trends in International Strategic Management.
Reference Books:
International Business – Francis Cherunilam.
International Business- J.N. Dewan & K.N. Sudarshan.

405[IB] International Business Environment

Lectures:40
Unit I: International Business and its environment:
a) Significance, Nature & Scope of International Business.
b) Levels of Environment- Internal Environment & External Environment.
c) Environment in International Business: Domestic environment, foreign
environment, global environment.
Unit II: International Economic cooperation and agreement
a) Regional Economic Integration, Rational types of Economic Integration, free
trade area, custom Union, common market, economic union.
b) European Union, Indo-EU Trade, The Euro, Implications of Euro for India.
c) North American Free Trade Agreement. (NAFTA)
d) Association of South East Asian Nations (ASEAN)
e) South Asia Cooperation – rational, functional areas of
cooperation.
f) South Asian Association for regional cooperation
(SAARC), Objectives, SAARC Preferential trading
agreement (SAPTA), Basic principles of SAPTA.
g) Indo-Lanka Free Trade Agreement.
h) International Commodity Agreements – Quota Agreements, Buffer Stock
Agreement, Bilateral/Multilateral contracts, Generalized System of Preferences
(GSP) and Global system of Trade Preferences (GSTP)

Unit III: International Economic Institutions:

a) International monetary fund, organization and management of IMF, Resources of
IMF-Subscription by members and borrowings, financing facilities & policies-
Regular lending facilities, special lending facilities, Technical Assistance, Special
Drawing Rights (SDR)
b) World bank- Policies of World Bank, Lending Programmes.
c) Asian Development Bank- Objectives & Function.
d) WTO- Functions, Principles, Salient features.
 - 70 -

Unit IV: International Trade & Payments:

a) Government Influence on trade- Protectionism, Tariff Barriers, non-tariff
barriers, state trading, regulation of foreign trade.
b) Trade in merchandise – growth of international trade, counter trade forms of
counter trade, growth of counter trade, and trade in services- restrictions in
trade in services.
c) Balance of Payments- Components, BOP disequilibrium, reasons of
disequilibrium in BOP, Trade & BOP of India, major problems of India’s
export sector.

Unit V: International Investments:

Types of Foreign Investment- Foreign Direct Investment, Foreign Portfolio
Investment.
Factors affecting International Investments.
Growth & Dispersion of FDI.
Unit VI: Multinational Corporations:
a) Characteristics, importance and benefits of MNCs.
b) Code of conduct to guide & regulate MNCs.
c) Transfer of Technology – Methods and issues in transfer of technology.

Unit VII: Global Competitiveness:

a) Factors of Competitiveness
b) Technology & Global Competitiveness.
c) Role of Innovation in competitive advantage.
d) Sources of Technological Dynamics.
e) Growth, Significance and barriers of E-commerce.

Reference Books:
1) International Business Environment – Francis Cherunilam.
2) International Business – Alan Rugman & Richard Hodgetts.
3) Business Environment- Ashwathappa.
- 71 -