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THE MOBILE WEB

INTELLIGENCE REPORT
Q1 2017

LEADING NEWS WEBSITES WEB PERFORMANCE,


MOST USED SCREEN SIZES, SCREEN
RESOLUTIONS, PHONE MAKERS, NFC PHONES
INTRODUCTION

DeviceAtlas tracks web traffic from hundreds of thousands of partner websites using our device detection
platform for web optimization, segmentation, and analytics. This allows us to analyze the current state of the
mobile web by sharing some exciting statistics about the most popular smartphones used today.

In the Q1 2017 edition of the Mobile Web Intelligence Report we focused on analyzing how selected high-
profile news websites owned by the worlds largest daily newspapers fare in terms of web performance on
mobile. For this research, we used testing conditions which included opening these websites on a Nexus 5X
using a 1.5 Mb/s network which equates to a good 3G connectivity. After testing newspapers websites on a
few consecutive days we found out that:

Average loading time on mobile was 10.5 seconds


Average page weight on mobile was 1.35MB
Five slowest websites loaded in 22-19 seconds in our test conditions
Five heaviest websites were 5.3-2.7MB in our test conditions
30% of news websites used some form of mobile URL redirection

MOBILE DEVICE USAGE HIGHLIGHTS:

In this edition we also present our selection of the most interesting mobile device usage statistics to help you
better understand the latest trends in the mobile world. This quarter, we focused on screen sizes, screen
resolutions, phone makers, mobile OSes, and phones with the NFC standard. Some highlights include:

5-5.1-inch is now the most popular diagonal screen size category


Samsung lost a lot of web traffic share between Q4 2016 and Q1 2017
NFC phones generate over 70% of web traffic in developed countries but for emerging markets it can get
as low as 30%

Notes on methodology

All statistics in this report are based on device usage data pulled from DeviceAtlas, a device detection
solution. DeviceAtlas works by parsing User-Agent strings which are looked up in the device description
repository that includes over 34,000 unique entries. The report offers just a glimpse into whats possible with
DeviceAtlas. See the mobile analytics demo to get a better idea.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


LEADING NEWS WEBSITES PERFORMANCE ON
MOBILE
In the Q1 2017 report we conducted research on the current state of mobile web performance of some of the
largest daily newspaper websites in 18 countries across the globe. We learned their average page weight
and loading times on smartphones, as well as whether or not mobile users are redirected to a specific
URL. These metrics and the website architecture are particularly important for news content which is often
consumed on-the-go, where WiFi or LTE are unavailable.

For measuring loading times we used emulation to learn how leading news outlets perform on a mid-range
Nexus 5X with data connectivity limited to good 3G (1.5 Mb/s). We also measured average page weight
for high-end and mid-range phones. All tests were repeated on different days and an average number was
calculated to give an estimated web performance on mobile.

Note: Loading time and page weight arent fixed, unchanging values. They differ widely according to location,
ads served, images and videos served, user behaviour, CDN, etc.

Websites tested in the research

The Sydney Morning Herald AU Hindustan Dainik IN Dagens Nyheter SE

Herald Sun AU la Repubblica IT Hrriyet TR

Neue Kronen Zeitung AT Corriere della Sera IT Financial Times UK

Al-Ahram EG La Gazzetta dello Sport IT The Sun UK

Helsingin Sanomat FI La Stampa IT The Independent UK

Libration FR Mainichi Shimbun JP The Guardian UK

Le Figaro FR Asahi Shimbun JP The Times UK

La Tribune FR Yomiuri Shimbun JP The Daily Telegraph UK

Le Monde FR Aftenposten NO Los Angeles Times US

Le Parisien FR Rossiyskaya Gazeta RU Washington Post US

Sddeutsche Zeitung DE Izvestija RU The Boston Globe US

Die Welt DE Komsomolskaya Pravda RU USA Today US

Frankfurter Allgemeine Zeitung DE The Chosun Ilbo KR The Wall Street Journal US

Rheinische Post DE El Pas ES The New York Times US

De Telegraaf NL Marca ES

Dainik Jagran IN ABC ES

The Economic Times IN La Vanguardia ES

The Times of India IN El Mundo ES

DeviceAtlas Mobile Web Intelligence Report Q1 2017


AVERAGE LOADING TIME AND PAGE WEIGHT

While you may think that news outlets should offer stellar web performance on mobile, the reality is
uninspiring. It can take over 22 seconds for your phone on 3G to load some of the most sluggish websites
owned by daily print newspapers. At the same time, users expect websites to load on mobile in 3 seconds
after that time, the majority of would-be visitors leave (source). The study shows that many news websites
significantly exceed this threshold, which leads to higher bounce rates and fewer pages per session.

That being said, there are news websites which perform very well on mobile, loading in as little as 2 seconds
and weighing around 350KB. Mobile URL redirection is still popular with 30% of all newspaper websites
tested using URLs that send users to a separate mobile-optimized experience, such as m-dot, or mobile-dot.

Note: Loading times were measured as time to interactivethe time it takes for the website to become
responsive, so that the user can, for example, start scrolling or access an active link.

Leading daily news websites performance on mobileresearch highlights

10.5 seconds 30%


average loading time on mobile using mobile URL redirection

1.35MB $0.39
average page weight on mobile estimated cost of accessing
wsj.com on mobile in the USA
22.4 seconds
slowest website: lavanguardia.com 5.3MB
heaviest website: krone.at
2.1 seconds
fastest website: welt.de 0.34MB
lightest website: repubblica.it

Test your website with mobiReady

For some of these tests, we used mobiReady, a free tool which benchmarks any website against the Alexa
1,000 and also visualizes how it loads on low-end, mid-range and high-end mobile devices. Try now >>

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Average loading timetop performers

Country Newspaper URL Load time


Germany Die Welt welt.de 2.15 seconds

Russia Rossiyskaya Gazeta rg.ru 2.21 seconds

UK Financial Times ft.com 2.94 seconds

Australia The Sydney Morning Herald smh.com.au 2.97 seconds

India The Economic Times economictimes.com 4.48 seconds

Average loading timeworst performers

Country Newspaper URL Load time


Italy La Vanguardia lavanguardia.com 22.38 seconds

Egypt Al-Ahram ahram.org.eg 21.72 seconds

USA The Wall Street Journal wsj.com 19.43 seconds

UK The Daily Telegraph telegraph.co.uk 19.42 seconds

France Le Parisien leparisien.fr 19.40 seconds

Average page weighttop performers

Country Newspaper URL Page weight


Italy la Repubblica repubblica.it 0.35MB

India Dainik Jagran jagran.com 0.36MB

USA Los Angeles Times latimes.com 0.38MB

UK Financial Times ft.com 0.43MB

South Korea The Chosun Ilbo chosun.com 0.45MB

Average page weightworst performers

Country Newspaper URL Page weight


Austria Neue Kronen Zeitung krone.at 5.34MB

France La Tribune latribune.fr 3.87MB

Russia Izvestija izvestia.ru 3.65MB

Japan Asahi Shimbun asahi.com/sp 3.50MB

France Le Parisien leparisien.fr 2.71MB

DeviceAtlas Mobile Web Intelligence Report Q1 2017


INDIAN WEBSITES ARE THE FASTEST ON MOBILE

Focusing on the results for particular countries, we noticed that all four Indian websites we tested used URL
redirection and at the same time they were the fastest of all, with average load time on mobile at only 7.7
seconds. Users in Italy and Spain are faced with the longest load times on average at 12.2 and 12.8 seconds
respectively. Of course, these figures are just an estimation due to the fact that we only tested a number of
handpicked newspapers with large circulation in selected countries.

Average loading times on mobile over a 3G network

Region / country Websites tested Average loading time

India 4 7.7 seconds


Germany 4 8.6 seconds
UK 6 8.9 seconds
USA 6 10.4 seconds
Europe 32 10.9 seconds
France 5 11.4 seconds
Italy 4 12.2 seconds
Spain 5 12.8 seconds

HOW MUCH DOES IT COST TO ACCESS NEWS


WEBSITES ON MOBILE?
We also measured how expensive it is for mobile users to access some of the heaviest and slowest websites
in our research. For this we used whatdoesmysitecost.com, a free tool which is based on mobile data costs
in various countries shared by the International Telecommunication Union (ITU). The ITUs estimated cost of
mobile data relates to the least expensive post-paid mobile data plan with at least 500MB allowance offered
by the largest mobile operators in various corners of the globe.

According to our research, a single visit to a bandwidth-heavy website, such as the Austrian-based Krone.at,
may result in an estimated cost of up to $0.49 in Brazil, $0.50 in Japan, and $0.72 in Canada.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Estimated cost of accessing selected news websites on mobile in the USA
(tested May 2017)

$0.39
$0.40
$0.35
$0.30
$0.25
$0.13
$0.20 $0.12 $0.11
$0.15
$0.10
$0.05
$0.00
o m .ru e.at e.fr .eg .uk .uk n.fr o.fr .ru .se s.fi a.it om om o.jp om om .tr .no
j. c tia on un org .co .co sie ar kp dn h p t.c e.c i.c y.c n.c om ten
m
ws zves kr trib m. aph es ari lefig s ta pos lob iur oda sta et.c pos
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Estimated cost of accessing the heaviest news websites on mobile


(tested in May 2017)

Country Krone.at laTribune.fr Izvestia.ru

Canada $0.72 $0.69 $0.68

Japan $0.50 $0.48 $0.47

Brazil $0.49 $0.47 $0.47

Germany $0.47 $0.45 $0.44

Botswana $0.44 $0.42 $0.41

Mauritania $0.39 $0.37 $0.37

Switzerland $0.38 $0.36 $0.36

USA $0.37 $0.36 $0.35

Macao, China $0.26 $0.25 $0.25

Italy $0.24 $0.23 $0.23

Vanuatu $0.24 $0.23 $0.22

Netherlands $0.23 $0.22 $0.22

Ireland $0.23 $0.22 $0.22

Angola $0.21 $0.21 $0.20

New Zealand $0.19 $0.19 $0.18

DeviceAtlas Mobile Web Intelligence Report Q1 2017


5-5.1-INCH IS NOW THE MOST USED DIAGONAL
SCREEN SIZE
Looking at the web traffic data for Q1 2017, we noticed that the usage figures for 5-5.1-inch looked even more
solid than in Q4 2016 making it arguably the worlds most widely used screen size. This isnt surprising given
the massive popularity of Samsung Galaxy S6 and S7 which are both 5.1-inch devices, as well as a number of
widely-used mid-range Android phones also in the 5-5.1-inch category.

The following charts focus on the share of web traffic for selected screen sizes during Q1 2017. The trend
is clear: phones with screens over 5 inches have a massive share across all markets we selected for this
comparison. While the share of 4 and 4.7-inch phones remains large, it is not a significant as it was in
previous studies.

The 5-5.1-inch category was most popular in 12 countries out of 20 we selected for this analysis, including
both developed and emerging markets. 4.7-inch screens were dominant in 6 countries including many large
markets such as the USA and the UK. We expect these statistics to change sharply in the coming quarters
when the well-reviewed 5.8-inch Samsung Galaxy S8 gets a larger user base (its predecessor was only
5.1-inch). We expect that the S8 and also the 5.7-inch LG G6 may soon start a new trend of installing a large
diagonal screen size in a relatively small casing.

Web traffic generated by 4-inch, 4.5-inch and 4.7-inch phones (pt. 1)

35%

30%

25%

20%

15%

10%

5%

0%

Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
4-inch 4.5-inch 4.7-inch

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Web traffic generated by 4-inch, 4.5-inch and 4.7-inch phones (pt. 2)
50%

40%

30%

20%

10%

0%

Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
4-inch 4.5-inch 4.7-inch

Web traffic generated by 5-5.1-inch, 5.5-inch and 5.7-inch phones (pt. 1)


35%

30%

25%

20%

15%

10%

5%

0%

Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
5-5.1-inch 5.5-inch 5.7-inch

Web traffic generated by 5-5.1-inch, 5.5-inch and 5.7-inch phones (pt. 2)


40%

35%
30%

25%
20%

15%
10%

5%
0%

Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
5-5.1-inch 5.5-inch 5.7-inch

DeviceAtlas Mobile Web Intelligence Report Q1 2017


MOST USED SCREEN RESOLUTIONS IN Q1 2017

The world of smartphone screen resolutions hasnt changed dramatically in terms of web traffic during Q1
2017 but there were several interesting new arrivals in that period using slightly unusual screen resolutions.
These include the Samsung Galaxy S8 and S8+ (1440 x 2960), LG G6 (1440 x 2880), Sony Xperia XZ Premium
(3840 x 2160), and BlackBerry Keyone (1080 x 1620). There were also some standard releases in the form of
Huawei P10, Xiaomi Mi 6 and Xperia XZ which are all Full HD (1080 x 1920) devices.

Looking at the statistics pulled from DeviceAtlas, we can highlight 720x1280 which is dominant in 9 countries.
750x1334 (iPhone 6, 6S and 7) wins in 6 countries, while 1080x1920 is the most popular in 4 local markets.
The iPhones resolution experienced the biggest gains comparing Q1 2017 and Q4 2016.

Most used smartphone screen resolutions in Q1 2017 (pt. 1)


40%

35%
30%

25%
20%

15%
10%

5%
0%

Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
720x1280 750x1334 1080x1920 1080x1920

Most used smartphone screen resolutions in Q1 2017 (pt. 2)


40%

35%
30%

25%
20%

15%
10%

5%
0%

Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
720x1280 750x1334 1080x1920 1080x1920

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Country 720x1280 750x1334 1080x1920 1440x2560

Argentina 2.24 1.00 1.59 0.49


Australia 0.24 1.45 0.72 0.34
Brazil -9.58 3.89 7.43 0.98
Canada -0.29 2.16 -0.67 2.00
Colombia 2.64 -0.62 0.93 0.21
Egypt -4.15 1.22 0.80 1.62
France 1.75 -0.32 7.69 -0.74
Germany 0.51 0.31 -0.09 1.85
India 0.59 0.02 -0.14 -0.29
Italy -1.20 2.86 1.58 1.46
Japan 0.11 2.78 1.93 -0.11
Malaysia -0.95 1.34 2.15 -0.75
Nigeria 0.16 0.93 -0.15 -0.77
Poland 2.28 0.16 0.35 0.94
Russia 1.32 1.08 1.97 0.19
South Africa 0.64 1.34 0.78 0.27

Spain 0.63 1.68 1.75 0.90

Sweden -1.38 1.83 1.15 2.78


UK 1.33 0.51 -0.18 1.74
USA -0.60 3.44 1.49 -1.66

MOBILE OPERATING SYSTEMS AND OS VERSIONS

Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure
clearly reflects that mobile OS fragmentation is over, it doesnt tell you which of these two OSes is most in
use today.

According to DeviceAtlas web traffic statistics, Android is ahead of iOS in most countries including India,
Spain, Italy, and Germany where it reaches over 60% of web traffic share. However, there are many local
markets where iOS devices gets the largest share, especially among developed countries, such as Japan,
Australia, USA, Canada and UK. Countries where iOS is the least popular include Nigeria, Colombia,
Argentina and India, where its share is less than 20%.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Android s web traffic share in Q1 2017
100%

80%

60%

40%

20%

0%
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iOS web traffic share in Q1 2017


80%
70%
60%
50%
40%
30%
20%
10%
0%
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Windows Phone and Blackberry OS are still in use

Not too long ago, there were several competing mobile OSes, including Palm OS, Windows Mobile (later
Windows Phone), Symbian, BlackBerry OS, Bada, iOS, and Android. This variety is no longer the case, given
that today only two mobile OSes rule the sales charts: Android and iOS. However, in terms of web traffic,
other mobile OSes are still visible.

Here are the latest stats for Windows and Blackberry OS. Interestingly, both Windows Phone and Blackberry
OS incresed its share in Q1 2017 in some emerging markets which only shows that these OSes certainly
arent completely forgotten just yet.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Country Windows Phone Q1 2017 Q4 2016 vs Q1 2017

Argentina 6.8% -0.26


Nigeria 5.3% +0.2
Vietnam 5.1% -1.08
Poland 4.9% -1.19
Brazil 3.9% +2.22
Greece 3.7% -0.76
Pakistan 3.5% -0.52
Morocco 3.5% -0.08
Italy 3.3% -0.16
India 3.1% -0.32
South Africa 3.0% -0.75
Venezuela 2.8% +0.35
Romania 2.8% -0.35
Russian Federation 2.7% -0.19
Ukraine 2.6% -1.31

Country Blackberry OS Q1 2017 Q4 2016 vs Q1 2017

Thailand 1.3% +1.26


Brazil 1.2% +1.2
Pakistan 1.2% +1.02
France 0.7% +0.4
Canada 0.7% -0.15
Morocco 0.6% +0.49
Romania 0.6% +0.51
Dominican Republic 0.6% +0.39
Portugal 0.6% +0.4
Poland 0.4% -0.04
Turkey 0.3% +0.24
Saudi Arabia 0.3% +0.21
Guatemala 0.3% +0.11
Denmark 0.2% +0.09
Peru 0.2% +0.14

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Android versions market share

The rollout of new Android versions is typically very slow due to the fact that there are many custom-made
versions of Googles OS which need to be made compatible with the latest release. Some devices arent
updated at all just to make sure that users update them to the latest model.

The most used Android version in Q1 2017 was Android Marshmallow (6-6.0.1) released in 2015 which is
leading in 14 countries out of 20 we analyzed. The Nougats (7-7.1.2) uptake is generally low with the highest
level of share in Sweden (10.2%), USA (7.8%), UK (6.4%) Australia (6.2%), and Canada (5.6%). Android 4.3
and older still generate a lot of web traffic, especially in emerging markets such as Argentina (11%), Brazil
(10.6%), Colombia (10.9%), Egypt (8.4%), and Russia (8.4%).

Android versions web traffic share in Q1 2017 (pt. 1)


80%
70%
60%
50%
40%
30%
20%
10%
0%

Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
4.3 or older 4.4 5-5.1 6-6.0.1 7-7.1.2

Android versions web traffic share in Q1 2017 (pt. 2)


80%
70%
60%
50%
40%
30%
20%
10%
0%

Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
4.3 or older 4.4 5-5.1 6-6.0.1 7-7.1.2

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Country Android Nougat (7-7.1.2)
Web traffic share in Q1 2017

Sweden 10.2%

USA 7.8%
UK 6.4%
Australia 6.2%
Canada 5.6%
Japan 4.8%
Germany 4.4%
Malaysia 3%
France 2.7%
Egypt 2.3%
Italy 2.1%
Spain 1.8%
Poland 1.7%
Russia 1.7%
India 1.5%
Brazil 1%
Nigeria 0.6%
South Africa 0.5%
Argentina 0.5%
Colombia 0.4%

SAMSUNG LOSING SHARE IN Q1 2017

Apples share remained stable in Q1 2017, reaching over 50% in Australia, Canada, Japan, Sweden, UK and
USA. Samsungs share in Q1 2017 is the highest in South Africa, Germany, Argentina, and Italy reaching over
40%.

In the Q4 2016 report, we reported that Samsungs issues with the Galaxy Note 7 didnt make any visible
effect on the Korean companys share of web traffic. Q1 2017 was a much worse period for Samsung
according to DeviceAtlas statistics, given that the company lost in 17 out of 20 local markets we analyzed and
only gained a negligible share in 3 countries. At the same time, Apple grew in 12 and lost in 8 local markets.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Top three phone makers based on web traffic share in Q1 2017

Country #1 Share #2 Share #3 Share

Argentina Samsung 42.6% Motorola 13.3% Apple 12.5%


Australia Apple 61.7% Samsung 28.6% HTC 1.6%
Brazil Samsung 35.3% Apple 23.8% LG 14%
Canada Apple 56.4% Samsung 29.7% LG 5.8%
Colombia Samsung 36.2% Apple 16.3% Huawei 16.1%
Egypt Samsung 40.3% Apple 27.7% Huawei 6.9%
France Apple 39.5% Samsung 33.8% LG 9.7%

Germany Samsung 46.4% Apple 32.4% Huawei 4.4%

India Samsung 29.5% Apple 10.6% Xiaomi 7.9%


Italy Samsung 41.7% Apple 28% Huawei 11.8%
Japan Apple 66.6% Sony 11.5% Samsung 7.5%
Malaysia Apple 36% Samsung 34.5% Oppo 4.6%
Nigeria Samsung 27.3% Apple 19.8% Tecno 8.7%
Poland Samsung 38.1% Apple 16.5% Huawei 12.1%
Russia Apple 38.4% Samsung 24.2% Sony 4.5%
South Africa Samsung 47.8% Apple 25.4% Huawei 6.6%

Spain Samsung 33.7% Apple 23.8% Huawei 12.5%

Sweden Apple 52.5% Samsung 32.8% Sony 6.5%


UK Apple 55.4% Samsung 31.5% Sony 3.3%
USA Apple 57.4% Samsung 28.3% LG 6.1%

Changes in web traffic share between Q4 2016 and Q1 2017

Apple gains Samsung gains


Brazil +9.60 UK +0.4

USA +5.93 India +0.18

Egypt +4.14 South Africa +0.1

Italy +3.25
Malaysia +2.09
Argentina +1.91
Spain +1.89

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Changes in web traffic share between Q4 2016 and Q1 2017

Apple losses Samsung losses


France -3.22 Egypt -4.95

Colombia -1.83 Italy -4.63

Japan -1.45 Nigeria -4.42

Russia -1.41 USA -4.39


Germany -1.11 Brazil -4.23
India -0.73 France -3.81
UK -0.20 Malaysia -3.34
Sweden -0.09 Japan -2.87
Poland -1.89
Spain -1.85

SAMSUNG BROWSER IS NOW THE THIRD MOST USED


MOBILE BROWSER
Depending on the local market, either Safari or Chrome Mobile are the most used mobile browsers. Chrome
Mobile is leading in 13 countries out of 20 we analyzed including Germany, Italy, and Spain while Safari
dominates in Australia, Canada, and Japan. Generally speaking, we noticed that Chrome Mobile is a more
popular smartphone browser than Safari, especially in emerging markets. This is also due to the fact that
some users install Chrome on their iOS devices.

In the Android world, it is common for device makers to release their own software which either replaces
pre-loaded apps from Google or works as an alternative option. This is particularly effective in the case of
Samsung whose Samsung Browser is now the third most popular mobile browser in the largest markets
including Germany (25%), UK (15%), and Sweden (15%). There are already several markets where Samsung
Browser has a comparable share to Safari, including India, South Korea, Nigeria, and Poland.

Here are the most recent statistics showing which mobile browsers were the most used in each country
based on DeviceAtlas web browsing statistics in Q1 2017.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Most used mobile browser in Q1 2017 (pt. 1)
80%
70%
60%
50%
40%
30%
20%
10%
0%

Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
Safari Mobile Chrome Mobile Samsung Browser

Most used mobile browser in Q1 2017 (pt. 2)


80%
70%
60%
50%
40%
30%
20%
10%
0%

Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
Safari Mobile Chrome Mobile Samsung Browser

Other popular mobile browsers

Apart from the most popular mobile browsers, users have a number of other options that are either pre-
installed or available from the app stores. The most popular alternative mobile browsers according to our
statistics include UC Browser, Opera Mobile, Opera Mini, Firefox and Dolfin.

We also noticed that some pre-loaded browsers which are no longer shipped with new devices are still
generating a significant amount of web traffic. This relates to Android Browser (replaced by Chrome Mobile
since Android 4.2), Internet Explorer Mobile (replaced by Edge Mobile available since Windows 10-based
phones), as well as Blackberry Browser.

DeviceAtlas Mobile Web Intelligence Report Q1 2017


Country Mobile Browser Share

Morocco Android Browser 21.8%


Pakistan UC Browser 20.3
Nigeria BlackBerry Browser 7%
Russia Yandex Browser 6.5%
Argentina Internet Explorer Mobile 6.4%
Ukraine Opera Mobile 5.6
Indonesia MIUI Browser 2.6%
Germany Firefox 2.4%
Russia Opera Mini 1.3%
Morocco Dolfin 1.3%
Finland Edge 1.1%

NFC-CAPABLE DEVICES

With the proliferation of mobile payments in the form of Android Pay and other solutions, NFC is becoming
a ubiquitous feature available even in mid and low-end devices, such as LG K8, Samsung Galaxy J5, or Sony
Xperia XA. Here are the latest statistics based on web traffic figures showing the percentage of website visits
generated by phones which support NFC. For some developed markets its over 70% (Japan, Sweden, USA),
while the lowest figures are only at 25-40% (Colombia, Argentina, India).

Web traffic generated by NFC-capable devices in Q1 2017


80%
70%
60%
50%
40%
30%
20%
10%
0%
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DeviceAtlas Mobile Web Intelligence Report Q1 2017


SHARE THE REPORTS FINDINGS WITH
YOUR AUDIENCE
We know that your audience loves statistics just as much as we do. Why not share some of our findings in
your future articles and marketing collateral, or just post on social media (please attribute the reports
findings to DeviceAtlas).

Be sure to let us know if you have any comments or suggestions related to the DeviceAtlas mobile web
reports by writing to info@deviceatlas.com.

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Improving web performance
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DeviceAtlas Mobile Web Intelligence Report Q1 2017

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