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INTELLIGENCE REPORT
Q1 2017
DeviceAtlas tracks web traffic from hundreds of thousands of partner websites using our device detection
platform for web optimization, segmentation, and analytics. This allows us to analyze the current state of the
mobile web by sharing some exciting statistics about the most popular smartphones used today.
In the Q1 2017 edition of the Mobile Web Intelligence Report we focused on analyzing how selected high-
profile news websites owned by the worlds largest daily newspapers fare in terms of web performance on
mobile. For this research, we used testing conditions which included opening these websites on a Nexus 5X
using a 1.5 Mb/s network which equates to a good 3G connectivity. After testing newspapers websites on a
few consecutive days we found out that:
In this edition we also present our selection of the most interesting mobile device usage statistics to help you
better understand the latest trends in the mobile world. This quarter, we focused on screen sizes, screen
resolutions, phone makers, mobile OSes, and phones with the NFC standard. Some highlights include:
Notes on methodology
All statistics in this report are based on device usage data pulled from DeviceAtlas, a device detection
solution. DeviceAtlas works by parsing User-Agent strings which are looked up in the device description
repository that includes over 34,000 unique entries. The report offers just a glimpse into whats possible with
DeviceAtlas. See the mobile analytics demo to get a better idea.
For measuring loading times we used emulation to learn how leading news outlets perform on a mid-range
Nexus 5X with data connectivity limited to good 3G (1.5 Mb/s). We also measured average page weight
for high-end and mid-range phones. All tests were repeated on different days and an average number was
calculated to give an estimated web performance on mobile.
Note: Loading time and page weight arent fixed, unchanging values. They differ widely according to location,
ads served, images and videos served, user behaviour, CDN, etc.
Frankfurter Allgemeine Zeitung DE The Chosun Ilbo KR The Wall Street Journal US
De Telegraaf NL Marca ES
While you may think that news outlets should offer stellar web performance on mobile, the reality is
uninspiring. It can take over 22 seconds for your phone on 3G to load some of the most sluggish websites
owned by daily print newspapers. At the same time, users expect websites to load on mobile in 3 seconds
after that time, the majority of would-be visitors leave (source). The study shows that many news websites
significantly exceed this threshold, which leads to higher bounce rates and fewer pages per session.
That being said, there are news websites which perform very well on mobile, loading in as little as 2 seconds
and weighing around 350KB. Mobile URL redirection is still popular with 30% of all newspaper websites
tested using URLs that send users to a separate mobile-optimized experience, such as m-dot, or mobile-dot.
Note: Loading times were measured as time to interactivethe time it takes for the website to become
responsive, so that the user can, for example, start scrolling or access an active link.
1.35MB $0.39
average page weight on mobile estimated cost of accessing
wsj.com on mobile in the USA
22.4 seconds
slowest website: lavanguardia.com 5.3MB
heaviest website: krone.at
2.1 seconds
fastest website: welt.de 0.34MB
lightest website: repubblica.it
For some of these tests, we used mobiReady, a free tool which benchmarks any website against the Alexa
1,000 and also visualizes how it loads on low-end, mid-range and high-end mobile devices. Try now >>
Focusing on the results for particular countries, we noticed that all four Indian websites we tested used URL
redirection and at the same time they were the fastest of all, with average load time on mobile at only 7.7
seconds. Users in Italy and Spain are faced with the longest load times on average at 12.2 and 12.8 seconds
respectively. Of course, these figures are just an estimation due to the fact that we only tested a number of
handpicked newspapers with large circulation in selected countries.
According to our research, a single visit to a bandwidth-heavy website, such as the Austrian-based Krone.at,
may result in an estimated cost of up to $0.49 in Brazil, $0.50 in Japan, and $0.72 in Canada.
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$0.30
$0.25
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$0.20 $0.12 $0.11
$0.15
$0.10
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The following charts focus on the share of web traffic for selected screen sizes during Q1 2017. The trend
is clear: phones with screens over 5 inches have a massive share across all markets we selected for this
comparison. While the share of 4 and 4.7-inch phones remains large, it is not a significant as it was in
previous studies.
The 5-5.1-inch category was most popular in 12 countries out of 20 we selected for this analysis, including
both developed and emerging markets. 4.7-inch screens were dominant in 6 countries including many large
markets such as the USA and the UK. We expect these statistics to change sharply in the coming quarters
when the well-reviewed 5.8-inch Samsung Galaxy S8 gets a larger user base (its predecessor was only
5.1-inch). We expect that the S8 and also the 5.7-inch LG G6 may soon start a new trend of installing a large
diagonal screen size in a relatively small casing.
35%
30%
25%
20%
15%
10%
5%
0%
Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
4-inch 4.5-inch 4.7-inch
40%
30%
20%
10%
0%
Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
4-inch 4.5-inch 4.7-inch
30%
25%
20%
15%
10%
5%
0%
Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
5-5.1-inch 5.5-inch 5.7-inch
35%
30%
25%
20%
15%
10%
5%
0%
Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
5-5.1-inch 5.5-inch 5.7-inch
The world of smartphone screen resolutions hasnt changed dramatically in terms of web traffic during Q1
2017 but there were several interesting new arrivals in that period using slightly unusual screen resolutions.
These include the Samsung Galaxy S8 and S8+ (1440 x 2960), LG G6 (1440 x 2880), Sony Xperia XZ Premium
(3840 x 2160), and BlackBerry Keyone (1080 x 1620). There were also some standard releases in the form of
Huawei P10, Xiaomi Mi 6 and Xperia XZ which are all Full HD (1080 x 1920) devices.
Looking at the statistics pulled from DeviceAtlas, we can highlight 720x1280 which is dominant in 9 countries.
750x1334 (iPhone 6, 6S and 7) wins in 6 countries, while 1080x1920 is the most popular in 4 local markets.
The iPhones resolution experienced the biggest gains comparing Q1 2017 and Q4 2016.
35%
30%
25%
20%
15%
10%
5%
0%
Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
720x1280 750x1334 1080x1920 1080x1920
35%
30%
25%
20%
15%
10%
5%
0%
Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
720x1280 750x1334 1080x1920 1080x1920
Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure
clearly reflects that mobile OS fragmentation is over, it doesnt tell you which of these two OSes is most in
use today.
According to DeviceAtlas web traffic statistics, Android is ahead of iOS in most countries including India,
Spain, Italy, and Germany where it reaches over 60% of web traffic share. However, there are many local
markets where iOS devices gets the largest share, especially among developed countries, such as Japan,
Australia, USA, Canada and UK. Countries where iOS is the least popular include Nigeria, Colombia,
Argentina and India, where its share is less than 20%.
80%
60%
40%
20%
0%
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Not too long ago, there were several competing mobile OSes, including Palm OS, Windows Mobile (later
Windows Phone), Symbian, BlackBerry OS, Bada, iOS, and Android. This variety is no longer the case, given
that today only two mobile OSes rule the sales charts: Android and iOS. However, in terms of web traffic,
other mobile OSes are still visible.
Here are the latest stats for Windows and Blackberry OS. Interestingly, both Windows Phone and Blackberry
OS incresed its share in Q1 2017 in some emerging markets which only shows that these OSes certainly
arent completely forgotten just yet.
The rollout of new Android versions is typically very slow due to the fact that there are many custom-made
versions of Googles OS which need to be made compatible with the latest release. Some devices arent
updated at all just to make sure that users update them to the latest model.
The most used Android version in Q1 2017 was Android Marshmallow (6-6.0.1) released in 2015 which is
leading in 14 countries out of 20 we analyzed. The Nougats (7-7.1.2) uptake is generally low with the highest
level of share in Sweden (10.2%), USA (7.8%), UK (6.4%) Australia (6.2%), and Canada (5.6%). Android 4.3
and older still generate a lot of web traffic, especially in emerging markets such as Argentina (11%), Brazil
(10.6%), Colombia (10.9%), Egypt (8.4%), and Russia (8.4%).
Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
4.3 or older 4.4 5-5.1 6-6.0.1 7-7.1.2
Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
4.3 or older 4.4 5-5.1 6-6.0.1 7-7.1.2
Sweden 10.2%
USA 7.8%
UK 6.4%
Australia 6.2%
Canada 5.6%
Japan 4.8%
Germany 4.4%
Malaysia 3%
France 2.7%
Egypt 2.3%
Italy 2.1%
Spain 1.8%
Poland 1.7%
Russia 1.7%
India 1.5%
Brazil 1%
Nigeria 0.6%
South Africa 0.5%
Argentina 0.5%
Colombia 0.4%
Apples share remained stable in Q1 2017, reaching over 50% in Australia, Canada, Japan, Sweden, UK and
USA. Samsungs share in Q1 2017 is the highest in South Africa, Germany, Argentina, and Italy reaching over
40%.
In the Q4 2016 report, we reported that Samsungs issues with the Galaxy Note 7 didnt make any visible
effect on the Korean companys share of web traffic. Q1 2017 was a much worse period for Samsung
according to DeviceAtlas statistics, given that the company lost in 17 out of 20 local markets we analyzed and
only gained a negligible share in 3 countries. At the same time, Apple grew in 12 and lost in 8 local markets.
Italy +3.25
Malaysia +2.09
Argentina +1.91
Spain +1.89
In the Android world, it is common for device makers to release their own software which either replaces
pre-loaded apps from Google or works as an alternative option. This is particularly effective in the case of
Samsung whose Samsung Browser is now the third most popular mobile browser in the largest markets
including Germany (25%), UK (15%), and Sweden (15%). There are already several markets where Samsung
Browser has a comparable share to Safari, including India, South Korea, Nigeria, and Poland.
Here are the most recent statistics showing which mobile browsers were the most used in each country
based on DeviceAtlas web browsing statistics in Q1 2017.
Argentina Australia Brazil Canada Colombia Egypt France Germany India Italy
Safari Mobile Chrome Mobile Samsung Browser
Japan Malaysia Nigeria Poland Russia South Africa Spain Sweden UK USA
Safari Mobile Chrome Mobile Samsung Browser
Apart from the most popular mobile browsers, users have a number of other options that are either pre-
installed or available from the app stores. The most popular alternative mobile browsers according to our
statistics include UC Browser, Opera Mobile, Opera Mini, Firefox and Dolfin.
We also noticed that some pre-loaded browsers which are no longer shipped with new devices are still
generating a significant amount of web traffic. This relates to Android Browser (replaced by Chrome Mobile
since Android 4.2), Internet Explorer Mobile (replaced by Edge Mobile available since Windows 10-based
phones), as well as Blackberry Browser.
NFC-CAPABLE DEVICES
With the proliferation of mobile payments in the form of Android Pay and other solutions, NFC is becoming
a ubiquitous feature available even in mid and low-end devices, such as LG K8, Samsung Galaxy J5, or Sony
Xperia XA. Here are the latest statistics based on web traffic figures showing the percentage of website visits
generated by phones which support NFC. For some developed markets its over 70% (Japan, Sweden, USA),
while the lowest figures are only at 25-40% (Colombia, Argentina, India).
Be sure to let us know if you have any comments or suggestions related to the DeviceAtlas mobile web
reports by writing to info@deviceatlas.com.
DeviceAtlas allows you to target any of the 160+ device properties to build fine-grained content
optimization and detailed reports on web traffic. Get started with a free trial to test DeviceAtlas in
your environment.
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