ACTIVIDAD DE APRENDIZAJE 6

EVIDENCIA 13: FEASIBILITY EXPORTATION REPORT

PRESENTADO POR:

LUZ AMPARO CAICEDO OSPINA

PRESENTADO A:

TUTOR

LORENA BETANCOURTH

CENTRO DE APRENDIZAJE SENA

FEBRERO 2017

Evidencia 13: Feasibility exportation report

Luego de analizar toda la informacin analizada y procesada en esta Actividad de
aprendizaje, elabore un informe en ingls de mnimo una pgina utilizando las
normas establecidas para realizar informes donde se muestre:

El producto.
El tratado.
El tipo de usuario.
Hacia qu pas es ms viable la exportacin desde Colombia.

Esta evidencia debe enviarse en formato de Microsoft Word o PDF a travs de la

plataforma Virtual de Aprendizaje, as:

1. Clic en el ttulo de esta evidencia.

2. Clic en Examinar mi equipo y buscar el archivo previamente guardado.
3. Dejar un comentario al tutor (opcional).
4. Clic en Enviar.
 DESARROLLO

- Product: Colombian Coffee

Coffee from Colombia is basically one of the most preferred and all tiime favorite
coffees because of its rich taste along with full flavor.

The US market presents opportunities and challenges for Colombia, if it is desired

to promote this type of coffee, the type of arabica of grain has had a significant
growth in the market and it is estimated that its market share in a few years will be
close to 40% Colombia Should take advantage of the characteristics of the
American population, which has become more sophisticated and demand more
varieties of high quality coffee and grain products.

We have to remember that Colombia is the second biggest coffee producer.

Cultivation, processing, transportation and marketing of coffee provide employment
to many people in my country Colombia. The major coffee importing countries are
Germany, Japan, Italy and other European countries and of course United State.

- TREATY: TLC with United states

- Type of user
The consumption of coffee in the United States, in one study conducted by
the United States Department of Agriculture estimated that consumed of 1
kg per person, average of 0,2 kg in the Pacific, this is due to rapid economic
growth and the adoption of an American lifestyle.

Nothing beats the fragrant smell of roasted coffee, whether at home, in the
office or in a coffee shop. People who love the taste spend more than $30
billion annually on regular and specialty cups of the hot beverage. Getting in
on the coffee gravy train starts with knowing the target market of those who
buy and drink the beverage, key to determining what products to sell in your
establishment.

Depending on the price you charge for a cup of coffee, your target market
may be students and business workers on their way to work or class who
want a cheap cup for the caffeine kick. On the other hand, you may choose
to go after the upscale market to appeal to middle- and upper-class coffee
drinkers who have the income to pay several dollars for a cup of coffee. The
age of the coffee drinkers matters, too, with 40 percent of people aged 18-
to-24 drinking coffee daily, while 54 percent of people aged 25-to-39 indulge
in a daily cup.

The target market for this coffee product is people who love extra
ingredients in their coffee-based beverage and are willing to pay a premium
to get what they want. This market continues to grow every day.