OBJECTIVES OF ORGANISATIONAL COMMUNICATION

Every organisation depends upon communication to achieve organisational

objectives. The various purposes of communication in an organisation are:-

 To develop information and understanding which is necessary for

group effort towards the common goal?
 To keep the employees well informed about various developments
that may affect the organisation.
 To create an attitude of motivation, cooperation and job satisfaction.
 To ensure free exchange of information and ideas to assist employees
in understanding and accepting the reasonableness of the status and
authority of everyone in the organisation.
 To prepare employees for organisational change by advance
information.
 To improve labour-management relations.
 To encourage ideas, suggestions and innovations from employees for
the overall betterment of organisation.
 To satisfy basic human needs such as sense of social belongingness
and self importance.
 To serve other purposes such as entertainment, maintenance of social
contacts and relations.
 To train and retrain the employees in the wake of any changes in the
internal as well as external environment of the organisation.
 To discourage the spread of misinformation, rumours, gossips etc.
and to release emotional tension of the employees.
  To maintain the desired organisational culture.

In brief, it can be said that functional efficiency of any organisation largely

depends upon the efficiency of communication system.

The functions of communication can be categorized in following four

groups.

INFORMATIVE FUNCTIONS:
Provide information and knowledge to employees for guiding their actions
and imparting necessary knowledge about the organisation , its objectives
and related matters.
INSTRUCTIVE FUNCTIONS:
To make the employees aware of their organisational obligations and duties,
and required guidance to perform those duties.
MOTIVATIONAL FUNCTIONS:
To motivate the employees to perform better and to exhibit specific
behaviors to attain organisational goals and objectives.
INTEGRATIVE FUNCTIONS:
To integrate or relate the activities performed by the employees with one
another and establish that all activities are inter-related. this, in turn instills
the sense of belongingness among employees.
COMMUNICATION AND MANAGEMENT

No organisation can survive without an effective communication system as

effectiveness of any organisation is directly proportional to effectiveness of
communication. If an organisation is to operate as an integrated unit, the
management has to keep the whole staff well informed about the
organisational objectives and how these are to be achieved.

Real communication is far more than a few words strung together and
delivered to employees. Effective communication is an essential component
of organisational success at all levels.
Through sharing of information, management can take employees into
confidence, prepare them to achieve organisational objectives, make them to
face the change constructively, avoid misunderstanding and develop
themselves further. By way of proper information flow, employees develop
dedication and devotion towards the duty and feel the belongingness with
the organisation.
Communication is the basic tool of supervision, which is a continuous
phenomenon in any organisation. Supervisory communication need always
be in good condition in order to run the routine business. Leadership concept
here comes into play as good leaders are supposed to be good
communicators. Their communicational abilities with others make others
work towards the goal.
Relationship with employees largely depends upon communication. Good
communication can integrate the organisation whereas faulty and inefficient
communications may disrupt the overall functioning. Good communication
is a prerequisite for the development of human relations within the
organisation, which in turn is the base of successful organisation.
All group activities and team works in the organisation depend upon
communication. Any flaw in this system badly affects the group and team
spirit.
It is for the managers to cultivate a sense of ONENESS among employees
for the achievement of goals and it is possible only through communication
which fulfils its objectives mentioned earlier.
Information flow depends on communication and no management can work
without information. For a sound management, there has to be a sound
communication system in place.
Instructions, orders, circulars and other related matters are communicated to
subordinates through downward communication whereas subordinates
communicate their feedback, grievances, reports, suggestions etc. through
upward communication. An efficient communication system ensures that
there are no delays, confusion, misunderstanding, hold-ups or distortions in
information.
Organisational communication is the key factor for coordination among
different employees or departments/units. It is essential for the motivation of
employees. Hence, management needs to recognize its vital importance
without which the very survival of the organisation cannot be ensured.