ELLEN JACOBS-IMBER

2120 W. 79th Terr. Prairie Village, KS 66208

;
(913) 648-0385
eimber@sbcglobal.net
www.linkedin.com/in/ellenjacobs-imber

SUMMARY:
Proven business development skills; crafts new markets, new leads, and new partnerships.
Skilled networker and lead generator; cultivates long-term, mutually beneficial partnerships.
Creative thinker; delivers innovative solutions to challenges in rapidly changing/evolving fields.
Adaptable achiever; effectively works solo or with a team, in both on-site and remote environments.
Expert researcher; identifies strategic/vital information using both online services and more traditional
methodologies.

EXPERIENCE:
Solutions for Progress Philadelphia, PA October 2016 to July 2017
Business Development Manager
Initiated preliminary collaborations for three state-wide benefits eligibility screener/applications and
IRS tax filing platforms. Produced three different state interest networks as part of the companys
only out-bound sales efforts - each valued at $5 million per state. Established alliance of United
Ways, Community Development Corporations, other non-profits as well as funding sources.
Partnered with non-profits with similar goals to cultivate cooperative outreach efforts.
Generated high-level visibility with nationwide associations, created opportunities to reach member
organizations through conferences, marketing and webinars for a financial coaching platform.

FamilyWize Community Service Partnership Bethlehem, PA January 2005 to July 2015

Vice President of Community Outreach
Increased FamilyWize United Way partnerships from 250 to 983. Trained 5 new program managers
to service UWs and organized outreach to other non-profits, as well as unions, employer
associations and other types of organizations, to help low-income workers.
Acquired new distribution channels by initiating partnerships with Motion Picture and Television
Foundation, National Human Service Assembly, Patients like Me, Enroll America and others.
Formulated marketing and public relations strategies that uniquely positioned FamilyWize in a
field saturated with imitators; created strategies and outreach to pharmacy partners to ensure
preferred status as the Rx card to use for those without insurance.

Intelligent Marketing Prairie Village, KS December 2001 to Present

Owner/consultant
Consulted with small businesses, particularly in travel industry, to improve marketing strategies;
created new business plan focusing on more profitable incentive and family groups.
Enhanced visibility and client loyalty, wrote press releases that generated high pickup rate, newsletters
that demonstrated increased response by 30% and radio commercials, etc.
Created video script for $6 million church fundraising, with interview/testimonials concept.
 ELLEN JACOBS-IMBER Page 2
2120 W. 79th Terr. Prairie Village, KS 66208
;
(913) 648-0385
eimber@sbcglobal.net

Simpata, Inc. Folsom, CA August 1999 to December 2001

Research Manager
Coordinated customization of Goldmine software contact management database to fill needs of both
marketing and sales staff. Required three months development work plus user training on-site and
via phone, in addition to on-going modifications for oversight and follow-up for all leads.
Performed research and analysis of potential business development partners, affiliates, market leaders
for Internet startup, Simpata, in the field of web-enabled benefit and human resource administration.
Recommended successful strategies for partnering with best-of-breed small business portals;
assessed market dominance, targets and capabilities to create dossiers for sales staff for selected
geographic markets, targeted prospects and potential partners.

The Kansas City Star Kansas City, MO December 1994 to August 1999
Product Manager
Devised and executed a complete makeover of The Kansas City Stars Dining Club product; created
new ad campaign and gift pricing structure that produced a 30% increase in renewals and tripled the
client base in two years. Redesigned client database to allow on-going analysis of purchases, targeted
marketing and value-based assessments.
Developed and sold targeted multi-media sponsorship program at $100,000 per sponsor for The
Kansas City Star High School Sports Zone television show.
Created three niche consumer discount book products including The Kansas City Family Fun Pak,
Time of Your Life and Preview Kansas City.
Revamped The Kansas City Star seniors program, Prime, organizing monthly seminars and
social activities that attracted record numbers of members and sponsoring advertisers.

Various Travel Agencies Kansas City, MO 1984 to August 1994

Vice President of Leisure/Cruise Sales
Started cruise-only division for a Brennco Travel and increased sales from $25,000 annually to
$8 million in less than 5 years.
Designed the first 4 and 8 page Sunday CRUISE NEWS supplements in the Kansas City Star,
fully paid for by sponsorships and advertising, formulated layout/concept, wrote all articles and
paid advertorial.
Developed training program teaching corporate travel agents to sell leisure products at International
Tours, one of the top 50 agencies in the US. Trained my 128 local agents at 27 offices I managed
and doubled the leisure volume in the first year.

EDUCATION
Park College Parkville, MO
Bachelor of Arts Degree in Mass Communication, Concentration in TV & Film

Certified Hypnotherapist and Certified Master Practitioner of Neuro Linguistic Programming (NLP)