Remember that subjects and complements are generally noun phrase.

It is possible ,however, to count some non-count noun if the substance is placed in countable container .

One glass of milk ,two glass of milk.

Although advertising is a non-count noun, advertisement is a count noun.

Negative agreement

Negative statement +and +subject +negative auxiliary or be +either

Negative statement +and+ neither+ positive auxiliary or be+ subject

Affirmative agreement

Affirmative statement +and+ subject+ verb(be)/auxiliary only/do, does, did +too

Affirmative statement +and+ so+ verb(be)/auxiliary only/do, doe ,did+ subject

Used to

1)Subject +used to +[verb in simple form]

Eg: when david was young ,he used to swim once a day (past habit)

2)subject +{be/get}+used to +verb +ing

Eg : john is used to swimming everyday