Creative Brief for Set Wet

Advertisement and public relations

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

Navpreet Singh Randhawa 1627722

SUBMITTED TO

Prof. Vedha Balaji

Market research was conducted in order to know the consumers of the product and also to get some insight about their thoughts. The analysis is
concluded in SPSS and interpretation for the tables attached with the document are given below. In the attached document the cells that are market
are important and is consideration with creative brief document that is also attached with this.

Interpretation for market research-

Study analysis shows that 18-24 is the age group with highest responses after which 24-30 comes and both of them together contributes to 93.6%
of category. It also contributes to the demographic variable in our creative brief.

Study analysis shows that Quality and holding power are two main influencing parameters to buy the product. And their standard deviation is also
less which stated that respondent stays back with their decision and dont change much. So, we can use these Factor in ad to pitch our product
along these.

Study results shows that most of them are not using beard products but only minority among them is telling that they dont have much beard on
their face else there are other factors like keeping simple and stickiness which are influencing them not to use these products.

On an average consumer does get influenced by the advertisement of the product and also digital ad and website, social media being the highest
influencing medium for them.

Advertisement with purpose to inform feature of product and create perception about the same is the best advertisement according to respondents.