s.

47F(1) Customs House

5 Constitution Ave
STATT Consulting Canberra ACT 2601
3905 Two Exchange Square
Suite 8436, 8 Connaught Place,
Central, HONG KONG

RE: Request for proposals to continue and expand NEUTRINO activity in 2013

Dear s. 47F(1)

As you will recall, following the release of the Report of the Expert Panel on Asylum
Seekers, the Australian Governments priorities have been redirected in relation to strategic
communications in source countries.

In the remaining months of the 2012/13 financial year, the Australian Government will be
enhancing and strengthening its counter people smuggling communications efforts. As we
discussed with s. 47F(1) in our meeting on 9 November, this will involve
commencing new activities, extending and amending existing ones and disseminating new,
tougher messages to potential irregular immigrants.

Strategic communications aims to raise awareness of Australian policy, implant this

understanding into the source communities and, ultimately, to change the behaviour of
potential irregular immigrants. To this end, communications since the release of the Expert
Panels report has been focused on the following messages:

The fundamental principle of no advantage;

The liability for transfer to Nauru or Papua New Guinea for processing of any
irregular maritime arrivals after 13 August;
Changes to the family reunion program irregular maritime arrivals in Australia are
ineligible to sponsor family members;
Messages to promote and reinforce regular migration channels, such as:
o increased refugee intake from source or near-source countries to 20 000;

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 o only those already registered in the Southeast Asian region will be eligible
for resettlement; and
o progressing the Malaysia agreement.

As part of the proposals now requested below, however, Customs and Border Protection
asks that STATT consider and advise on what themes and messages would be most
appropriate and effective for achieving the aims of strategic communications. New
messages must remain factual and consistent with Australias announced policy
structure, but we invite STATTs advice on the most effective messages and delivery
methods.

In line with new Government policies, and the continuing implementation of the Expert
Panel on Asylum Seekers Report (particularly the opening of the Manus Island regional
processing centre), Customs and Border Protection seeks proposals for new and
enhanced communications activities for rapid commencement and continuation until 30
June 2013.

Request for Proposal

Customs and Border Protection requests a package of proposals by Friday 16
November 2012 that specifies what STATT will do to deliver on the revised priorities
as specified in this document.

The proposals should include:

s. 47E(d)

A proposal to continue the work currently being delivered under the pre-
existing, amended contract for communications services in this region.
s. 47E(d)
The proposal should provide for weekly qualitative reports.
The proposed program to cost no more than s. 47G(1)(a)

Customs and Border Protection also requests:

A proposal outlining STATTs views on the possibility of a public information
campaign in s. 47E(d) , utilising Australian Government-branded materials such
as public displays and advertising; and
If it is STATTs view that such a campaign would be unsuitable, the proposal
should outline an alternative design for a public information campaign in
s. 47E(d)
The proposed program to cost no more than s. 47G(1)(a)

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s. 47E(d)

A proposal for a public information campaign to reach potential irregular

immigrants s. 47E(d)
This campaign would be administered by Customs and Border Protection
s. 47E(d)

This proposal should also provide for weekly qualitative reports.

The proposed program to cost no more than s. 47G(1)(a)

These proposals should address the following points:

For survey work:

a what-if analysis and options that will demonstrate the level of confidence that can
be achieved with varying survey population sizes in each region/location;
an overview of the survey methodology, method of calculating sample sizes and
method of determining population sizes;
the expected implementation cost, resources and operational impacts associated with
each survey option;
a recommendation on the best approach; and
any cost differential with current activity.

Design and setup

Specify design and setup activities and costs.

Implementation
Number of personnel in each location / region, and the nature of their engagement
(e.g. sub-contractor, etc);
Specify survey activity to be undertaken, sample of survey questions, sample size in
each location, survey rate, any foreseen difficulties or risks to reaching targets;
Data collection methodology, transfer of data, data validation, data analysis; and
Where data analysis takes place, how data will stored and provided to Customs and
Border Protection.

For Messaging, s. 47E(d) and public information

campaigns:

Design and set up

Communications / media plan outlining activity in each region;
Communication channels and target audiences;

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 Frequency of messaging;
Design and set up activities and costs;
Any cost differential with current activity; and
Any foreseen difficulties or risks to reaching targets.

Reporting requirements
Reporting is to be provided weekly from all projects undertaken in a short, easily-
understood format. More detailed reports will be provided at less-frequent, though still
regular, intervals. In addition, Customs and Border Protection requires the facility to
request daily reports in times of particular urgency, acknowledging that such reports will be
brief and that such a request would apply only in the short term with no expectation for it to
be maintained indefinitely.

Thank you for your prompt response to this matter and we look forward to receiving your
proposal by Friday 16 November 2012.

Regards

s. 22(1)(a)(ii)
Director Intelligence Collection and Policy
November 2012

Attachment A Summary of the Australian Government-approved communications

strategy driving this requirement.

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