Banglalion Digital

Percentage of
Total Budget Tire Timeline Allocation

1 D-7 - D+13 35%

2 D+14 - D+34 15%
$12,500
3 D+35 - D+52 20%
4 D+53 - D+82 30%

Tire 1 Budget Platform Percentage of Allocation Allocated Budget

Facebook 60% $2,625.00

$4,375
Google 40% $1,750.00

Tire 2 Budget Platform Percentage of Allocation Allocated Budget

Facebook 60% $1,125.00

$1,875
Google 40% $750.00

Tire 3 Budget Platform Percentage of Allocation Allocated Budget

Facebook 60% $1,500.00

$2,500
Google 40% $1,000.00

Tire 4 Budget Platform Percentage of Allocation Allocated Budget

Facebook 60% $2,250.00

$3,750
Google 40% $1,500.00
Banglalion Digital Media Buying Plan (3 Months)
Estimated Tire Estimated Tire Estimated Tire
Allocated Budget Impression/Gross Reach/Unique Engagement/View
Reach Reach
$4,375 11,672,500 2,502,500 1,023,750
$1,875 5,347,500 1,152,500 448,750
$2,500 6,670,000 1,430,000 585,000
$3,750 10,005,000 2,145,000 877,500

Estimated Tire
Percentage of
AD Type Allocated Budget Impression/Gross
allocation Reach
Post Engagement 40% $1,050 5,250,000
Video View 60% $1,575 3,937,500
Display AD 40% $700 1,960,000
Video AD 60% $1,050 525,000

Estimated Tire
Percentage of
AD Type Allocated Budget Impression/Gross
allocation Reach
Post Engagement 40% $450 2,250,000
Video View 60% $675 1,687,500
Display AD 40% $450 1,260,000
Video AD 60% $300 150,000

Estimated Tire
Percentage of
AD Type Allocated Budget Impression/Gross
allocation Reach
Post Engagement 40% $600 3,000,000
Video View 60% $900 2,250,000
Display AD 40% $400 1,120,000
Video AD 60% $600 300,000

Estimated Tire
Percentage of
AD Type Allocated Budget Impression/Gross
allocation Reach
Post Engagement 40% $900 4,500,000
Video View 60% $1,350 3,375,000
Display AD 40% $600 1,680,000
Video AD 60% $900 450,000
 Estimated Total Estimated Total
Impression/Gross Reach Engagement/View

33,695,000 2,935,000

Estimated Tire Estimated

Reach/Unique Reach Engagement/View

1,050,000 525,000
787,500 393,750
490,000 70,000
175,000 35,000

Estimated Tire Estimated

Reach/Unique Reach Engagement/View

450,000 225,000 weekends to be focused more

337,500 168,750
315,000 45,000
50,000 10,000

Estimated Tire Estimated

Reach/Unique Reach Engagement/View

600,000 300,000
450,000 225,000
280,000 40,000
100,000 20,000

Estimated Tire Estimated

Reach/Unique Reach Engagement/View

900,000 450,000
675,000 337,500
420,000 60,000
150,000 30,000
ocused more