Name: Rohith Srinivas

Class: 18S03G

Project Work: The Innovation Process

Case Study 1:

Problem: Donor Fatigue Regarding Global Issues

Rationale for Donor fatigue could retard whatever progress made in the
situationor worse, revert back to its initial crisis state, wasting

Choice years of effort and billions of aid money pumped inover the years
to improve the situation.

Project Increasethe empathy of the general public,in particular decision makers

andpoliticians to increase/sustainforeign aid, in order to increaseamount of
Objective donation for globalchallenges

Cause Move to action only when they can

truly identify with the problem.

Approach refreshing way to convince them of the severity of the problem

Target Group Target Group: General public

(Including decision makers and politicianswho determine level of aid given to
Profile Traits othercountries)

Solution 3D VR documentary:Waves of Grace

shows the reality of the situation

Evaluation Shoot in 3D, VR, and in 360 perspectiveto create sense of being there(immersive)
to evoke audiencesempathy as they experience the crisis themselves
Case Study 2:

Problem: Cosmetic Filtering: Throwing away of produce that is deemed too unsightly for
consumption

Rationale for This filtering at the starting point of the food supply chain contributes to
food waste.

Choice Contributes to soil degradation, water pollution and

loss of biodiversity

Project Objective Change consumers perception of uglyproduce, in order to increase

consumers willingness to consumeugly produce.

Cause Consumers perceive produce to be ugly

Approach Change consumers perception of uglyproduce, in order to increase

consumers willingness to consumeugly produce.

Target Group Target Group: Consumers

Profile Traits Profile Traits:

Want bang for buck

Package

Solution Publicity
Public Display
Price

Evaluation It promotes and helps to sell produce that would have usually been thrown away
Case Study 3:

Problem: Stigma against those who get helpfrom the government

Rationale for When stigma persists, the successes ofsuch donation drives are

Choice limited,exacerbating the plight of the poor,leading to problems

related to health,social stability, etc.

Project Increase the success rate of donationa drives

Objective

Cause Low perception ofpeople who seek help

Approach increase understanding of the challengesthe lower income group

faces

Target Group Target Group: General public

Profile Traits Profile Traits: Not In My BackYard (NIMBY) syndrome

Solution Gamification of issue through SPENT

Evaluation They are able to empathize with poor people by playing this game