QUESTIONNAIRE

1. Age (in years): up to- 30 31 40 41 - 50 51 - 60.

2. Educational Qualification: School level UG level PG level Professional

3. Occupation: Salaried House wife Professional

4. Monthly Income (in rupees): up to 15000 15001 20000 20001 25000 above
25000

5. Marital Status: Married Unmarried

6. Family size (No. of members): 1-3 4 -6 Above 6

7. I purchase my articles from: Retailer Showroom Wholesaler Representative

Please use the following scale to indicate the degree of your agreement or disagreement with
each of the following statements:
Statements: Scale
Always A
Often O
Sometimes S
Rarely R
Never N

8. AVAILABILITY OF THE PRODUCT A O S R N

a) I will go for another brands microwave oven, if the microwave oven brand which I
want is not available
b) I will postpone the buying of the microwave oven , if the product is not available
c) I will place the order in case of unavailability of the microwave oven

9. PERIOD OF PURCHASE DECISION A O S R N

a) On the spot decision
b) A few hours
c) A few days
d) A few weeks
e) A few months
 11. PRODUCT FEATURES A O S R N
a) Uniform cook
b) Auto cook
c) Child lock
d) Crisp function
e) Jet defrost
f) Diet Fry
g) Indian food maker
h) Micro tawa
i) Cavity
j) Grill

12. LIFE STYLE PERCEPTION A O S R N

a) I am knowledgeable enough to buy the product
b) I think rationally while buying
c) For me comfort is more important
d) Generally I compare the prices of the products
e) I will be exited to buy a luxury product
f) I feel branded products are more reliable
g) I get influenced by advertisement
h) It is wise to buy something on credit if I can get it on credit

13. SOURCES OF INFORMATION A O S R N

a) News paper/magazines Advertisements
b) Television advertisements
c) Radio advertisement
d) Hoardings and posters
e) Dealers campaign and display
f) Salesmen/Representatives
g) Cinema advertisements
h) Advertisements through Internet/Mail
i) Consulting with friends, neighbors, relatives and family

14. ADVERTISEMENT AWARENESS A O S R N

a) Advertisement gains more popularity for the product
b) Advertisement provides complete knowledge about the durable products
c) Advertisement plays a vital role in increasing the sale of the durable products
d) A well presented advertisement urges buyers to buy
e) Advertisement should disclose the prices of the durable products
f) Without continuous advertisement a product will lose its popularity among buyers
g) Many offers made through advertisements are false
h) Guarantees provided through advertisements are genuine and adequate
i) Buyers get satisfied when they buy a better advertised products

15. PROMOTIONAL DETAILS A O S R N

a) Exchange / Festival offers are really beneficial
b) The compliment gifts given are Worth
c) Exhibition increases the sale of the Product
d) After sales service is worth
e) Years of guarantee should be given
f) Finance can be made available for the purchase of the durables
g) Personal selling is very much appreciated in promoting the sales of durables
h) Information through Broachers and Catalogues is sufficient
i) Price reduction / Additional offers / Discounts / Additional Warranties must be
satisfactory
j) Cash back offers and prize schemes are worth

16. BRAND AWARENESS A O S R N

k) I am able to distinguish LG brand from the others
l) I recognize LG for its utility
m) I am aware of the sales data of LG
n) I am able to distinguish LG brand as I have previous knowledge about its products
o) Good promotion of LG plays an important role for remembering the name
p) Remembering of LG for some category of products is due to lengthy period of usage
q) I am always in favor of buying LG
r) I prefer LG for possessing the special features which I expect
s) I believe LG has no alternative
t) I remember that on several occasions I have enjoyed using LG
u) Dealers display of LG made me recall the brand often
v) For me LGS brand image is a attraction factor
w) I have profound form of confidence LG

17. PURCHASE DECISION A O S R N

a) Brands reputation is important for my purchase decision
b) I need innovation in the brand to purchase
c) Service providers/ and suppliers performance are important
d) Availability is playing a major role in my purchase decision
e) Timely and free delivery is important to me
f) Personal observation and own experiences influence the purchase decision
g) I must be satisfied with the purchase price
h) I always give more attention to product quality
i) User friendly design is more important to me
j) I expect bundle of benefits from the products
k) More credit period allowed is also Important
l) I am interested to buy the product if it is more economic to myself
m) Less product defects is important
n) Before purchasing I analyze color/capacity/models of the products

18. MODE OF PAYMENTS A O S R N

a) I like to pay net cash payments
b) I use credit cards
c) I like to pay in installments
d) It is more beneficiary to me if the company make finance arrangements to buy the
products
e) The procedures to get finance to purchase the product should be easy
f) Delays in payments should be handled politely

19. CONSULTING WITH FAMILY MEMBERS A O S R N

a) I kept repeating or arguing my point of view loudly
b) I try to negotiate something agreeable to all of us
c) I pointed out that they had no right to disagree with me on this issue
d) I reasoned with them about why they should agree with my decision
e) I mentioned the childrens preferences to back up my point of view
f) I always explain the need and features of the product to my family members for their
agree to purchase

20. POST PURCHASE BEHAVIOR A O S R N

a) The manufacturers / providers response very well to the complaints
b) Maintenance cost should be Economical
c) In the brand I use, there is no disparity between advertisement and actual usage
d) Products performance must be Satisfactory
e) Dealers service during warranty period should be without any problem and without
capitalizing free service
f) Availability of spare parts without any problem is important
g) Style and perceived prestige are important to me
h) Handling capabilities is also Important
i) After sales service after warranty period should be satisfactory
j) Resale value also important