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TennisIndustry

Contents August 2017

DEPARTMENTS p. 26
5 Industry News
14 USRSA World Conference
16 Racquet Tech
18 Grassroots Tennis
20 USTA Foundation
22 TIA News
34 Your Serve, by Terri Graham
and Chris Evon

FEATURES
32 Building Relationships

INDUSTRY NEWS
5 USTA Florida approves new
Tennis Management Division
5 Trost, Hassan nominated for
top USPTA positions
5 10th annual TIA Tennis Forum
set for Aug. 28 in NYC
6 Peter Max creates 20th
anniversary art of Arthur
Ashe Stadium
6 WTCA schedules conference,
is new PTR corporate member
6 UTR to gather results from
USTA adult leagues
8 Tennis providers register for
Net Generation youth brand STRINGING MACHINES
10 Peoplewatch
10 TIA plans 2018 industry
conferences for S.C., Calif. 26 Your Business 28 2017 Guide
10 Lacoste develops clothing Machine to Stringing
line for Novak Djokovic Find a stringing Machines
11 PlaySight receives support
from Verizon Ventures, machine that fits your Our exclusive guide
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38 Past Presidents Message
42 NEXT Generation Tennis
42 46 50 52 Innovation Workshop
The NEXT Workshop Practice 20 Ideas for 50 Master Pro Corner
Generation Schedule: the Shots Building a
54 USPTA News
Tennis Innovation Speakers, Used Most Successful
Workshop Seminars, etc. Revenue Stream 56 Growing Your Business
58 Career Development
60 Member News
Visit ADDvantageUSPTA.com for more articles and follow us on Facebook and Twitter.

2 TennisIndustry August 2017 www.tennisindustrymag.com

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 IndustryNews Information to help you run your business
Trost, Hassan Nominated
For Top USPTA Positions

The USPTAs national Nominating

Committee has submitted its slate for
the 2018-2019 USPTA national Board of
Directors. The proposed slate is:
President: Gary Trost
First Vice President: Feisal Hassan
Vice Presidents: Alan Cutler, Cari Buck,
PUBLIC TENNIS FACILITIES Mark Faber, Bill Mountford, Rich Silvocka

USTA Florida Approves New

Immediate Past President: Chuck Gill
According to USPTA bylaws, additional
nominations may be made by the general
Tennis Management Division membership for vice president positions.

T
he board of directors for the
USTA Florida section unani-
mously approved the creation
of a new Tennis Management Division,
aimed at helping improve public tennis
facilities across the state. The division
will be led by a new director of tennis
management, and will focus on working
with municipalities that are struggling
to maintain quality public tennis facili-
ties and programs.
The board also approved negotiations
to manage one public facility by the
end of 2017, with the expectation that
several more facilities will come under
the USTA Florida umbrella in 2018.
This year alone, we have received calls
COLLEGE TENNIS
from several cities that have asked us if
we could help with the management of
their public tennis centers, says Robert
Hollis, president of USTA Florida. After
seeing many of those facilities struggle
and face possible closure, we felt it was crit-
ical to our mission that we put the pieces in
place to help improve these facilities.
We want to work with communities
who are as committed to the success of
the tennis center as we are, says USTA
Florida Executive Director Doug Booth.
Each partnership will be unique. We are
not in this to make money. Were in this
to deliver high-quality tennis programs
and to ensure that tennis grows in local
communities for future generations.
To challenge a candidate nominated by
the Nominating Committee, the individ-
ual must have applied to be a candidate
to the Nominating Committee during the
current election cycle, and he or she must
be nominated by at least 120 members
and submit the list of names prior to
Aug. 1. Only one challenger can oppose
one nominated vice president.
10th Annual TIA Tennis Forum
Set for Aug. 28 in New York City
The 10th Annual TIA Tennis Forum will be
held in New York City on Monday, Aug. 28.
This years Forumalong with related indus-
try meetingswill be held at a new location:
the Intercontinental New York Barclay, which
is at Lexington Avenue and 49th Street and is
the official hotel of the ATP World Tour.
The Forum will include the latest news
about the state of the tennis industry and

National Campus to Host outline ways to better define and boost

economic growth. Attendees will receive a

NCAA Championships summary report on key industry research.

In addition, top retail expert Dan
OConnor, founder and CEO of RetailNet
The USTA National Campus at Lake Nona in Orlando, Fla., will host the NCAA Group, will speak to how the industry can
C O U RT E S Y U S TA F L O R I DA

Division I Mens and Womens Tennis Championships in 2019 and 2021, as well as take control of its future through a clearer
the Division III Mens and Womens Tennis Championships in 2022. picture of the future player and consumer.
The top eight mens and womens collegiate programs will compete for a team This years Forum also will honor the 2017
championship, the top 64 men and top 64 women will compete for NCAA singles inductee into the Tennis Industry Hall of
titles, and the top 32 mens and womens doubles teams will compete for NCAA Fame, International Tennis Federation Presi-
doubles titles. This reflects a format change for the team championship that will dent and former USTA President David Hag-
take place starting in 2019, and see the introduction of super regionals. gerty. Also, new this year will be the Tennis

www.tennisindustrymag.com August 2017 TennisIndustry 5

 TennisIndustry IndustryNews
PUBLISHER
JEFF WILLIAMS

EDITORIAL DIRECTOR
PETER FRANCESCONI 2017 US OPEN
MANAGING EDITOR
SCOTT GRAMLING 20th Anniversary Art of Ashe
CREATIVE DIRECTOR
IAN KNOWLES Stadium Created by Peter Max
SENIOR EDITOR
ED McGROGAN

ART DIRECTOR
CRHISTIAN RODRIGUEZ

PRODUCTION EDITOR
SAM CHASE

SPECIAL CONTRIBUTOR
BOB PATTERSON

CONTRIBUTING EDITORS
ROBIN BATEMAN, CYNTHIA CANTRELL, PEG
CONNOR, KENT OSWALD, CYNTHIA SHERMAN,
MARY HELEN SPRECHER

CONTRIBUTING PHOTOGRAPHERS
BOB KENAS, DAVID KENAS

WEBMASTER
GREG RAVEN

ASSOCIATE EDITOR
TIM McARTHUR

EDITORIAL DIRECTION
10TEN MEDIA
Peter Max's
theme art for the
TENNIS INDUSTRY 2017 US Open
250 Park Avenue, Suite 825, NY NY 10017

646-402-5031
info@tennisindustrymag.com
ADVERTISING DIRECTOR
JOHN HANNA
770-650-1102, x125
hanna@knowatlanta.com
APPAREL ADVERTISING
CYNTHIA SHERMAN
203-558-5911
cstennisindustry@gmail.com
Tennis Industry is published 10 times per year:
monthly, January through August with combined
issues in September/October and November/
December, by Tennis Media Company, 250 Park
Avenue, Suite 825, New York NY 10017. Periodical
postage paid in Duluth, GA and at additional mailing
offices (USPS #004-354). August 2017, Volume 45,
Number 8 2017 by Tennis Media Company. All rights
reserved. Tennis Industry, TI and logo are trademarks
of Tennis Media Company. Printed in the U.S.A. Phone
advertising: 770-650-1102 x 125. Phone circulation
and editorial: 646-783-1450. Yearly subscriptions
$25 in the U.S., $40+ elsewhere. POSTMASTER: Send
address changes to Tennis Industry, 250 Park Avenue,
Suite 825, New York NY 10017. Tennis Industry is the
official magazine of the USRSA, TIA and ASBA.
R
enowned artist Peter Max has created the 2017 US Open theme art, which
celebrates the 20th anniversary of Arthur Ashe Stadium. Max also was
commissioned to create the US Open theme art in 1997, which featured
Arthur Ashe Stadium for the first time.
This years theme art showcases Maxs vibrant, colorful style, featuring two
crossed tennis racquets against a fiery sky. The intent, says Max, is to suggest two
swords, depicting the competition at the Open.
We could not think of a better way to kick off the 20th anniversary of Arthur
Ashe Stadium than by returning to source and having Peter Max create another
signature work that truly captures the power of tennis grandest stadium, says
USTA Chairman of the Board and President Katrina Adams.
With a capacity of more than 23,000 fans, Arthur Ashe Stadium is the largest
tennis-only stadium in the world. In 2016, a retractable roof was added.
Industry Innovation ChallengeNYC. in support of coaches working with
While the Forum is free to attend, space is female players.
limited, so registration is required. Visit Ten- The WTCA, in partnership with PTR, will
nisIndustry.org. host a conference dedicated to coaching
female players Aug. 26-27 in New York
WTCA Schedules Conference, City. For more information and to register,
Is New PTR Corporate Member visit www.wtcatennis.org.
The Womens Tennis Coaches Associa-
C O U RT E S Y U S TA

Looking for back issues of Tennis Industry/Racquet

Sports Industry? Visit the archives at our website
at TennisIndustryMag.com for free digital versions.
tion is the newest corporate member of UTR to Gather Results
the PTR. Founded in 2015, WTCA is the From USTA Adult Leagues
firstand currently the onlyprofes- Universal Tennis Rating (UTR) has begun a
sional global organization formed solely nationwide program to gather results from

6 TennisIndustry August 2017 www.tennisindustrymag.com

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IndustryNews
NET GENERATION
Tennis Providers Register For
New Net Generation Youth Brand
N
et Generation is the new youth
tennis brand from the USTA,
designed to bring more young
players into the sport. Providers who are
listed on the Net Generation website will
have access to a variety of resources and
tools, and will be included in a free search-
able directory, so parents can find local
programs and places to play. Importantly,
to register for Net Generation, tennis
providers will need to complete a compli-
mentary background check.
For youth tennis, especially the
instructional side of it, we need a national
brand, like youth soccer has with AYSO
8 TennisIndustry August 2017
(American Youth Soccer Organization)
and youth football has with Pop Warner,
says Andrea Barnes, executive director of
USPTA Northern California and a junior
tennis instructor at the Fremont Hills
Country Club.
Tennis providers also are excited
about the Net Generation curriculum for
delivering instruction to youngsters.
This program is going to be monumen-
tally helpful to teaching professionals and
coaches, says USPTA and PTR Master
Professional Jorge Capestany, manager
of the Dewitt Tennis Center at Hope
College in Michigan.
Ive been educating tennis
coaches for decades, and the most
common thing they tell me they
need is exactly what Net Genera-
tion will providecompetencies,
lesson plans, assessments and
curriculum, Capestany adds.
The format is easy to use and will
provide a roadmap for what should
be covered for players ages 5 to 18.
Plus, coaches can customize their
existing programs by implementing
whatever parts of Net Generation
they feel will serve them best.
In addition to curriculum and a
free listing in a searchable data-
base, Net Generation also provides
customizable marketing materials
and campaigns, a free coaching
app, and a welcome pack.
The USTA engaged a lot of
experts, including from the USPTA
and the PTR, to create this curricu-
lum, says Scott Colebourne, vice
president of operations for Cliff
P H O T O S C O U RT E S Y U S TA
Drysdale Management.
Craig Morris [USTA general
manager of community tennis and
youth tennis] and his team have
done a great job."
To register for Net Generation,
go to netgeneration.usta.com.
www.tennisindustrymag.com
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 IndustryNews
USTA Adult Leagues (mens and wom-
ens singles and doubles), to provide
league players with Universal Tennis
Ratings. Most of these USTA League
players are new to UTR.
Creating UTRs for more groups of
players will provide an additional tool
for finding partners, opponents and
events that ensure more level-based
play, say UTR officials.
The majority of USTA League results
are from doubles matches. While the
UTR doubles rating is still in its beta
testing phase, the company says it
will continually refine its algorithm as
needed to ensure accuracy.
TIA Plans 2018 Industry
Conferences in S.C., Calif.
The 2018 Tennis Owners &
Managers (TOM) Conference will
be held April 8-11 at Wild Dunes
Resort on Isle of Palms, S.C., next to
People
Watch
The USTA has hired Josh Bram-
lett as Section Liaison, to reach out
to sections to develop programs.
Columbia University recruit
Austen Huang, of Elk Grove, Calif.,
and Princeton-bound Stephanie
Schrage, of Milburn, N.J., were
recently named recipients of the
2017 USTA National Junior Scholar
Athlete Award, honoring high-
school tennis players who best
demonstrate that tennis is the
sport of opportunity for education,
advancement and character devel-
opment. The two will be honored
in September at the USTA Semi-
Annual Meeting in New York City.
Serena Williams has been
appointed to the board of direc-
tors of the online poll-taking
service SurveyMonkey.
Andres Pedroso was named
director of tennis and mens tennis
coach at the University of Virginia.
10 TennisIndustry August 2017
Charleston. The conference will
include specialty courses, innova-
tion training, educational sessions
on equipment, tech, on-court demos
and a trade showall designed to
position businesses for the future.
The first day of the TOM Confer-
ence also will be finals day at the
nearby Volvo Car Open WTA tourna-
ment on Daniel Island, S.C. The fifth
annual TOM Conference is presented
by the Tennis Industry Association.
The TIA also has tentative plans
for a Tennis Forum in early March in
Indian Wells, Calif., during the BNP
Paribas Open.
For more on upcoming events,
visit TennisIndustry.org.
Lacoste Develops Clothing
Line for Novak Djokovic
Lacoste has developed a line of per-
formance clothing for Novak Djokovic.
Pedroso had been UVAs mens
tennis associate coach from 2010
to 2014. He replaces Brian Boland,
who joined the USTA as head
of mens tennis for USTA Player
Development in March.
Marlynn Orlando has resigned
as executive director of the USTA
Middle States section.
USTA New England inducted
four people into its section
Hall of Fame on June 10: Lisa
Albano-Fu of Andover, Mass.;
Chris Holmes of Harvard, Mass.;
Jerry Albrikes of Daniel Island,
S.C.; and Paul Shaw of Norwell,
Mass. In addition, Clare Bunny
Lahey received the Gardner Ward
Chase Memorial Award.
Camille Clark is the deputy
director of Sportsmens Tennis &
Enrichment Center in Dorchester,
Mass., in a new position created
for the nonprofit organization.
www.tennisindustrymag.com
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Selected in 2017 by Fast Company
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analytics to improve sports perfor-
mance and connect athletes. In tennis,
the companys technology is used at
leading federations, academies, clubs
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www.tennisindustrymag.com August 2017 TennisIndustry 11

IndustryNews
Short
Sets
Cliff Drysdale Tennis will manage
the tennis operation at The Clubs at
Houston Oaks, located 35 miles north-
west of Houston. The company also will
manage the tennis operations at the
Lake Norman Tennis Center in Moores-
ville, N.C., which has 11 outdoor courts
and five indoor courts.
The controversy surrounding com-
ments by 24-time Grand Slam champion
Margaret Court on same-sex marriage
has prompted calls for the Australian
Open to drop the name Margaret Court
Arena. In early June, while the public
waited for Tennis Australias response,
Google Maps responded, labeling the
stadium Evonne Goolagong Arena,
after the former world No. 1 player.
12 TennisIndustry August 2017
New TGA Premier Tennis franchises
are in Tucson, Ariz., covering the areas
of Marana, Rita Ranch and Vail, and
Portland, Ore., covering the south Port-
land area including Lake Oswego. The
Tucson franchise is owned by USPTA pro
Mike Owens, and the Portland franchise
is owned by Kendall Moore and Casey
Kreis (it is their second franchise).
Wansport.com is a new corporate
member of the PTR. Wansport.com is
a cloud platform for the management
of tennis clubs, academies and sport
centers. It also contains modules for
booking tennis courts and lessons,
academy management, and program-
ming, as well as functions for tennis
directors and coaches.
The company says the items in the collection
were engineered from materials picked for
quality and performance, with details geared
toward comfort, such as ergonomic stitching
to prevent chaffing.
Lobster Releases Elite 10
Remote for Apple Users
Tennis ball machine manufacturer
Lobster Sports has released its new
Elite10 remote control for Apple. The new
remote offers all the features of Lobster
Sports standard Elite10 remote, but
allows customers to use an Apple Watch,
iPhone, iPod, or iPad to control the feed,
speed, spin, elevation and sweep.
The new app-based remote is an
optional accessory and compatible with
the battery-powered Elite 2 or Elite 3 por-
table ball machines and the AC-powered
models. Current owners can upgrade
to the new Elite 10 remote for Apple by
contacting Lobster at 800-526-4041 or
sales@lobstersports.com. The complete
line is at www.lobstersports.com.
www.tennisindustrymag.com
 PLAY
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2017 USTA. All rights reserved.

13601 USTA_Website_Ad_Tennis mag-full.indd 1 6/1/17 4:14 PM

IndustryNews
CONTINUING EDUCATION
Certified Check
New certifications to be introduced
at inaugural USRSA Conference
in October at National Campus
R
egistration is filling
up for the first USRSA
World Conference,
which will be held
Oct. 6-9 at the USTA
National Campus in
Orlando, Fla. The conference will include
two days of seminars and workshops,
followed by a day of certification testing.
Two new certificationsMRT
Tournament Stringer and MRT
Customization 1will be introduced at
the conference, and are available only to
current USRSA Master Racquet Techni-
cians. (These certifications will not be
available at all test locations.)
MRT Tournament Stringer certifica-
tion tests the applicant on the knowl-
edge and skills needed to string in the
fast-paced environment of a tourna-
ment stringing room.
MRT Customization 1 certification
provides a more stringent test of the
14 TennisIndustry August 2017
customization skills.
Interested MRTs may apply for either
certification at www.usrsa.com, or by
calling 760-536-1177.
As of mid-June, sponsors for the
USRSA World Conference include
Alpha, Ashaway, Babolat, Dunlop, Head,
Pacific, Tecnifibre and Tourna.
Conference attendees will each
receive a swag bag full of products, and
other prize drawings will take place
throughout the event.
Space is limited. To register, visit
www.usrsa.com.
2017 USRSA World Conference
Schedule
FRIDAY, OCT. 6
6:30 p.m.
Welcome Reception
At Doubletree by Hilton HotelOrlando
Airport
SATURDAY, OCT. 7
8-10:30 a.m.
Racquet Fitting
This seminar on the finer points of frame
and string technology teaches you how to
apply that knowledge to fit your custom-
ers with the best racquet ( frame and
string setup), so they maximize their
potential and enjoyment of the game.
10:30 a.m.-12:15 p.m.
Machine Purchase and Maintenance
A look at how to choose the best stringing
machine and equipment for your busi-
ness, and how to keep them in top shape.
1:30-6 p.m.
Frame Customization
This workshop will provide an in-depth
look at frame customization, from
matching of frames to more complex
processes. A hands-on portion will show
various techniques, as well as how to
implement or expand customization
services in your business.
7 p.m.
Sponsoring Manufacturers Reception,
Doubletree by Hilton Hotel
A networking opportunity with other
attendees and manufacturer reps will
include an informal roundtable and Q&A
session on the state of the industry.
SUNDAY, OCT. 8
8-10 a.m.
Servicing Indoor Sports
A comprehensive look into the intricacies
of stringing and servicing badminton,
racquetball and squash racquets.
10 a.m-12:15 p.m.
Mastering Racquet Service
A review of the knowledge and skills
needed to be certified as a USRSA Master
Racquet Technician. This workshop will
include hands-on components for the
practical sections of the MRT exam.
1:30-6 p.m.
Tournament Stringing
This seminar and hands-on workshop
covers the skills and techniques required
to work on a tournament stringing team.
MONDAY, OCT. 9
Certification Testing
www.tennisindustrymag.com
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TennisIndustry

RacquetTech
CUSTOMER SERVICE

Above and Beyond

Racquet technicians are on the front
lines of this industry and play a key
role in keeping players on the courts.
By Bob Patterson

A
re you a racquet techni-
cian, or a string installer?
This seemingly strange
question comes across
my desk more often than
you would think. Every time someone
passes the three practical, hands-on
sections of the Master Racquet Techni-
cian (MRT) or Certified Stringer exams
and then fails the written section, I
have this discussion. It usually goes
something like this: Ive been stringing
racquets for years. How could I fail? Im
a really good stringer!
Properly installing strings is, of
course, an important part of a racquet
technicians job, but its not the whole
job. Think of a cars engine. You can
be taught to replace a specific part
and become very proficient at it with
instruction and practice. But that alone
doesnt make you an auto mechanic.
A racquet technician should be able
to assist players in choosing the right There are far too many players using the wrong
string and the correct tension for their
games. That can only be accomplished racquet, or wrong string and tension.
by having knowledge of racquet and
string technology, and knowing how to
apply that knowledge to fit the player
with the best set-up for their needs and
particular style of play. string and tension. There are far too have that expertise, use it! Ask every
But even if you have the knowledge many players using the wrong racquet, customer about their game. Dont
and skills, you have to know how to use or wrong string and tension. If their assume that what they are using is still
them. I also hear from racquet techni- game stagnates or their racquet causes working. Players change. There is a
cians, and even some MRTs, who tell injury, they are likely to quit playing. need for constant re-evaluation.
me they give their customer just what Your business will suffer, but so will We need to keep our players happy
C O U RT E S Y A N I TA A G U I L A R

they ask for. As important as that is,
if thats all youre doing, youre doing a
disservice to your player and to your
business. And in the end, that approach
doesnt help our sport grow.
We need to educate players about the
importance of using the right frame,
others: facilities, teaching pros, retail-
ers, manufacturers and court builders.
There is a lot riding on what you do to
keep players on the court.
If you have just been installing
strings, make an effort to increase your
knowledge and expertise. And if you
and enjoying this great sport. As
racquet technicians, we are on the front
lines of that effort.
Bob Patterson is the Executive Director
of the United States Racquet Stringers
Association.

16 TennisIndustry August 2017 www.tennisindustrymag.com

 20170523Tennismag_FP_print_v3.pdf 1 2017-05-16 4:36 PM

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TennisIndustry
GrassrootsTennis
BUILDING COMMUNITY
Play It Forward!
CTAs, public parks, schools and NJTLs
are on the front lines when it comes to
growing our sport in communities.
FLORIDA
State Special Olympics Teams with USTA Florida
A
thletes reciting the Special
Olympics oath kicked off the
45th Special Olympics Flor-
ida State Summer Games in
June at Disneys ESPN Wide World of
Sports in Orlando, where USTA Florida
staff and volunteers assisted approxi-
mately 150 tennis athletes.
Volunteer Cindy Harkins has been
our ambassador working with Special
Olympics Florida in our partnership to
grow statewide participation to 5,000
athletes, says USTA Florida Executive
Director Doug Booth. She volunteered
to be the tournament director, and has
worked hard to make the sport more
accessible using 36- and 60-foot courts
and Red, Orange and Green balls.
18 TennisIndustry August 2017
Athletes participated in a skills event
and varied levels of ROG match play.
USTA Florida gave each athlete a tennis
towel to commemorate the event.
USTA Florida staff and volunteers
were joined by five outstanding USTA-
certified officials who volunteered,
Harkins says. Nine local pros and ten-
nis enthusiasts volunteered as skills-
event leaders and on-court monitors
and scorekeepers. Forty local volun-
teers also assisted.
In 2014, USTA Florida and the Sec-
tion Foundation teamed with Special
Olympics Florida to provide tennis play
opportunities, provide local training
and operate the Summer Games.
Rick Vach
NORTHERN CALIFORNIA
Volunteer Vincent
Owens Honored
for Youth Program
L
ongtime USTA Northern Cali-
fornia Diversity and Inclusion
Committee member Vincent
Owens has always had a passion for
tennis. He has also had a passion for
giving back to his community. Through
his work at UPS, which also is a partner
with the United Way, he was able to
combine both passions.
In 2002, Owens and former Mills
College tennis coach Mark Weinstein
started the Mills Community Tennis
Program (MCTP), an athletic and edu-
cational program for 7- to 10-year-olds.
Combining tennis and education
was something I desired to do, and
when I saw how isolated tennis was
C O U RT E S Y U S TA F L O R I DA ; U S TA N O RT H E R N C A L I FO R N I A
for minorities, it just made sense to
bring tennis to them, Owens says.
I really wanted to get kids onto
[college] campuses to give them
something to aspire to.
Over the past 16 years, Owens has
raised $250,000 for MCTP, on top of
the countless hours he has spent teach-
ing tennis. In April, he and UPS were
recognized by USTA NorCal for their
efforts in supporting MCTP.
Its important to get kids involved
in education and tennis, Owens says,
and by having the program on cam-
puses, we get to both.
Mylene Mukhar
www.tennisindustrymag.com
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TennisIndustry
USTAFoundation
COMMUNITY TENNIS
Serving Up Dreams
By joining with the NJTL network,
the USTA Foundation is bringing tennis,
education and healthy habits to kids.
By E.J. Crawford
T
hree years ago, the USTA
Foundation combined
forces with the National
Junior Tennis and Learn-
ing (NJTL) network. The
marriage joined the Foundations
mission to utilize tennis and education
to make a difference with the NJTLs
network of 350 programs nationwide
serving more than 200,000 students,
most often in under-resourced com-
munities. And the union has yielded
spectacular results.
This year, the USTA Foundation
surpassed $25 million in total giving
including nearly $3 million in 2016
alonewith the primary beneficiary
20 TennisIndustry August 2017
being NJTL programs and their
students throughout the United States.
The result is more kids off the streets
and on tennis courts, learning healthy
habits and leading active lifestyles, all
while being immersed in the NJTLs
ACE Curriculum, an out-of-school
academic offering designed to improve
kids attitudes and behaviors around
math, literacy and school climate.
Over the last few years, weve had
the privilege to reach out to communi-
ties across the country, to support their
great work and ensure that everyone
who takes part in our programs has the
opportunity to achieve their dreams,
says USTA President Katrina Adams.
In order to better serve
youth from under-resourced
communities, we must
continue to expand our
programming on and off
the court.
USTA Foundation Chairman James
Blake knows this better than most. He
got his start at an NJTL, the Harlem
Junior Tennis and Education Program,
using that as a springboard to Harvard.
His professional tennis career included
10 tour titles and a career-high ranking
of No. 4 in the world.
I always joked that my parents were
too cheap to pay for a babysitter, Blake
says of enrolling at HJTEP. But really,
I loved it from the start.
Now Blake and the USTA Founda-
tion are working to ensure that a new
generation of children has that same
chance to fall in love with the game.
In order to better serve youth from
under-resourced communities, we
must continue to expand our program-
ming on and off the court, says USTA
Foundation Executive Director Dan
Faber. This will in turn help the USTA
Foundation raise more money that will
allow us to continue to serve more kids.
This is a model with proven success.
More than 90 percent of USTA Foun-
dation scholarship recipients attend
college for four years, and studies
have shown that kids who play tennis
are healthier and less prone to risky
behaviors. Additionally, in 2016 the
Foundations capacity-building initia-
tive helped 29 NJTL chapters increase
youth participation from 74,000 in
2014 to nearly 80,000.
Our mission, goal and guiding light
is to utilize tennis and education to
make a difference, Blake says. Serving
C O U RT E S Y U S TA
up dreams isnt just a marketing slogan.
Its what we do.
To support the NJTL network, visit
USTAFoundation.com.
www.tennisindustrymag.com
 monogut-zx-third-advert-image-update.pdf 1 06/07/2016 22:23

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Census Reports:
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All members of the tennis industry, whether in the U.S. or global
including businesses and organizations, tennis facility owners or
managers, retailers, court builders, coaches, and morecan enjoy
benefits and key information from the Tennis Industry Association to
grow their network and their business.
The TIA recently revamped its membership levels and increased
benefits and services, designed to better serve individuals and companies
of all sizes. The foundation for all TIA partner levels is membership in
the Tennis Network, which includes any business, organization or
individual looking to support this industry.
22 TennisIndustry August 2017
No matter your role in tennis, sports or your community, the TIAs
new Tennis Network membership, for just $35 a year, makes you a
partner in helping to grow the tennis industry and our great sport, says
TIA Executive Director Jolyn de Boer.
A Tennis Network member receives valuable benefits and services,
including the new CollegeSave Tuition Discounts, PerkSpot discounts
and savings, subscription discounts, Tennis Network Insider News,
Careers in Tennis Job Bureau, and more.
For more information and to join the Tennis Industry Association, visit
TennisIndustry.org.
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . TennisIndustry.org
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24 TennisIndustry August 2017 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . TennisIndustry.org
 SALE NOW AT
TICKETS ON
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AUGUST 28 SEPTEMBER 10

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USO 2017 Ticket Onsale Tennis Magazine Full-Aug.indd 2 6/30/17 9:23 AM

TennisIndustry

D I S T I N G U I S H E D F A C I L2I 0
T Y-
1 7O F - T H E -Y E A R A W A R D S

G U I D CE OTUOR ST TCROI N SG TI NR GU CMT AI OC NH I N E S

E

very morning when I
arrive at my office, Im
Your Business Machine reminded of just how
much our tradecraft
Use our exclusive guide to find has evolved.
Just outside my
a stringing machine that fits door, the reception area of the USRSA
office is filled with stringing machines
your business and provides a good and tools dating back more than 100
years. Calling the earliest ones
return on your investment. machines is really a stretch, since
all they did is hold the frame while the
By Bob Patterson stringer applied tension by rolling the
string on a dowel and pulling. But, in
its time, I am sure it was seen as a huge
improvement over using your knees as
the vise to hold the frame still.
Along the same lines, clamps were
simply awls inserted into the hole
alongside the tensioned string to hold it
in place for the next pull. Keep in mind
that uncoated natural gut was the only
string used at that time, which makes
this feat even more amazing.
Over time, ratchet devices were
introduced to ensure greater accuracy
of tension, rather than simply plucking
the string and listening for the correct
pitch. In time, tensioning devices were
added to the viseand the basic shape
and function of a modern stringing
machine begins to appear.

Achieving the Basics

Today, stringing machines take many
forms, from high-end drop-weights to
lockout cranks and computer-driven
models that attract attention and
simplify the task. But even with all the
advances, we still need the machine
to help the stringer achieve the three
basic goals of a good string job:
Maintain the frames original shape
and condition.
Install the string undamaged.
C O U RT E S Y U N I Q U E S P O RT S

Obtain the proper tension on each

string, and hold that tension.
With more than 50 machines to
choose from on the market, the task of
selecting a new stringing machine can
be daunting, but it doesnt have to be.
Our 2017 Guide to Stringing Machines

26 TennisIndustry August 2017 www.tennisindustrymag.com


The best method for choosing the right stringing
machine starts with assessing your needs.
provides a comprehensive look at all
the features of the machines available.
If you are looking for a new machine,
this guide is the place to start. But we
recognize that this expansive chart
can also be a bit intimidating. The best
method for choosing the right stringing
machine starts with assessing what you
need the machine to do for you.
Assessing Your Needs
As you will see from the chart, there are
many bells and whistles to consider.
Determining what you need and what
you want is a good place to start.
C O U RT E S Y B O B PAT T E R S O N/ U S R S A
Consider each feature and what it
would bring to your operation. If you
have a high-volume shop stringing 20
or more racquets a day, then having a
quick-mounting system may allow
you to string another three or four
more racquets per day. If you only
string three or four racquets a week, a
quick-mounting system may not be a
high-priority item.
www.tennisindustrymag.com
If you are the only stringer using the
machine, an easy height adjustment
is probably not high on your wish list.
But if you share the machine with other
stringers, it can be a must have.
Make a list of your must-have
features. This will be your first cut,
eliminating all machines that do not
meet those criteria.
Once you have the list narrowed
down, look at features you would like
to have but that may not necessarily
be essential. This should allow you to
further narrow the list.
Return on Investment
Now, its time to consider your budget.
Remember, this is an investment in
your business. It is not uncommon for a
stringing machine to last more than 10
years, even in a high-volume shop.
Consider the money the machine
brings in over the expected lifespan to
get an idea of the potential return on
investment. You may be surprised at
TennisIndustry
how little that expensive machine actu-
ally costs in the long run. Because this
will be a major investment, you dont
want to pinch pennies now and then
have regrets later.
When your final list contains two
or three machines, you should try and
demo them. If the vendor in your area
cannot provide a machine to try, per-
haps they can arrange for you to string
on one at another dealer after hours.
There are other important factors
to consider. Make sure you look at the
after-the-sale service and the warranty.
This is vital for all operations, but espe-
cially if you only have one machine and
would essentially be out of business
if it is ever out of commission. Make
sure you know the companys policy for
repairs, turn-around time and loaners.
For your business and for your play-
ers, your stringing machine may well be
the most important piece of equipment
you can own. Make sure you take the
time to find the perfect one.
August 2017 TennisIndustry 27
TennisIndustry
2 0 17

GUIDE TO STRINGING MACHINES

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Alpha 800-922-9024 www.alphatennis.com info@alphatennis.com
Pioneer DC Plus $499 5 x x x x x x x x x x
Revo 4000 $699 5 x x x x x x x x x x x x x
Axis Pro $799 5 x x x x x x x x x x x x x x
Apex Speed $1,099 5 x x x x x x x x x x x x x
Ghost 2 $2,795 2 x x x x x x x x x x x x x x x
Babolat 877-316-9435 www.babolat.com
Sensor $5,795 5 x x x x x x x x x x x x x x
Sensor Expert $8,500 5 x x x x x x x x x x x x x x x x x
Star 5 $3,695 3 or 5 x x x x x x x x x x x x x x x
Racket Station - Perf $6,595 5 x x x x x x x x x x x x x x x x
Racket Station - Perf Link $7,895 5 x x x x x x x x x x x x x x x x
Racket Station - Ultimate Link $9,395 5 x x x x x x x x x x x x x x x x x
Gamma 800-333-0337 www.gammasports.com
X-2 $189 Life x x x x $119
x x x x x x x x
Progression 200 $184 Life x x x x x x x x x x x
Progression 602 $389 5 x x x x $119
x x x x x x x x
X-6 $399 5 x x x x $119
x x x x x x x x
Progression 602 FC $519 5 x x x x $119
x x x x x x x x
X-6 FC $529 5 x x x x $119
x x x x x x x x
Progression ST II $769 5 x x x x $119
x x x x x x x x x x
X-ST $779 5 x x x x $119
x x x x x x x x x x
Progression Els $1,189 5 x x x x $119
x x x x x x x x x x x
X-Els $1,199 5 x x x x $119
x x x x x x x x x x x
5003 w/6pt QM System $999 5 x x x x x x x x x x x x x x
5003 w/6pt QM SC System $1,099 5 x x x x x x x x x x x x x x
5003 w/2pt SC System $1,199 5 x x x x x x x x x x x x x x
6004 w/6pt SM SC System $1,399 5 x x x x x x x x x x x x x x
6004 w/2pt SC System $1,399 5 x x x x x x x x x x x x x x
6900 Els w/6pt SM SC System $1,999 5 x x x x x x x x x x x x x x x x x
6900 Els w/2pt SC System $1,999 5 x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM System $2,399 5 x x x x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM SC System $2,499 5 x x x x x x x x x x x x x x x x x x x x
7900 Els w/2pt SC System $2,599 5 x x x x x x x x x x x x x x x x x x x x
8900 Els w/6pt SM SC System $3,499 5 x x x x x x x x x x x x x x x x x x x x
8900 Els w/2pt SC System $3,499 5 x x x x x x x x x x x x x x x x x x x x
9900 Els w/6pt SM SC System $3,999 5 x x x x x x x x x x x x x x x x x x x x
9900 Els w/2pt SC System $3,999 5 x x x x x x x x x x x x x x x x x x x x
Klipper USA 800-522-5547 www.klipperusa.com
Klippermate $169 Life x x x $125
x x x x x x x
Klippermate Badton $189 Life x $125
x x x x x x x
280-CS $295 10 x x x x $125
x x x x x x x
440-CS $495 10 x x x x $125
x x x x x x x
Pacific North America LLC 941-795-1789 www.pacific.com usainfo@pacific.com
Digital DX8 $9,995 2 x x x x x x x x x x x x x x x x x
Digital 700 $7,995 2 x x x x x x x x x x x x x x x
Tronic DX6 $6,495 2 x x x x x x x x x x x x
Prince 800-283-6647 www.princetennis.com
Neos 1000 $1,399 3 x x x x x x x x x x x x x
Neos 1500 $1,599 3 x x x x x x x x x x x x x x
Prince 7000 $6,495 3 x x x x x x x x x x x x x x x x
Stringway 800-922-9024 www.alphatennis.com
M100 - O92 - TH+TH18 $628 10 x x x x x x x x x x x
ML100con - O92 - TH+TH18 $708 10 x x x x x x x x x x x x
M100 - O92 - T92 $892 10 x x x x x x x x x x x
ML100con - O92 - TH $848 10 x x x x x x x x x x x x
ML100con-O92 - T92 $963 10 x x x x x x x x x x x x
ML120con - O92 - T92 $1,058 10 x x x x x x x x x x
MS 200con T92 $1,518 10 x x x x x x x x x x

1 Magnetic clamp base release. 4 Flying clamp starting pins.

2 Babolat Racket Station machines are fully upgradable to the next level of 5 Single swivel fixed clamp; flying clamp starting pins.
machine. Two different stands available: manual ($385) or electric ($1,295). 6 Available with 4-point or 6-point mounting system.
3 Motorized height adjustment.

28 TennisIndustry August 2017 www.tennisindustrymag.com

 TennisIndustry

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x x x x x x x x x x x x x x x x x x x x

x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x 1
x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x 2
x x x x x x x x x x x x x x x x x 2
x x x x x x x x x x x x x x x x x 1, 2

x x x x x x $29 x x x x x x x
x x x x x x $29 x x x x x x x
x x x x x x $29 x x x x x x x
x x x x x x $29 x x x x x x x
x x x x x x x $29 x x x x x x x
x x x x x x x $29 x x x x x x x
x x x x x x x x $29 x x x x x x x x x
x x x x x x x x $29 x x x x x x x x x
x $35
x x x x x x x x x x x $29 x x x x x x x x x
x $35
x x x x x x x x x x x $29 x x x x x x x x x
x x x x x x x $29 x x x x x x x x x
x x x x x x x $29 x x x x x x x x x
x x x x x x x $29 x x x x x x x x x
x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x
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x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x 3, 12

x x x x x x x x x x x 4
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x x x x x x x x x x x x x
$895 x x x x
x x x x x x x x x x x x $45
x x x
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x x x x x x x x x x x x
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x x x x x x x x x x
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x x x x
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www.tennisindustrymag.com August 2017 TennisIndustry 29

TennisIndus-
2 0 17

GUIDE TO STRINGING MACHINES

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eas
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Tecnifibre 888-301-7878 www.tecnifibreusa.com
Ergo Pro ATP $9,000 3 x x x x x x x x x x x x x x x
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Baiardo $6,000 3 x x x x x x x x x x x x x x x x x
Wise USA 888-836-7466 www.tennishead.com
2086 Professional Electronic Tension Head $595 2 x x x x x x x x x x x
Yonex 800-449-6639 www.yonexusa.com
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7 3-D turntable rotation with adjustable tilt; angled stand for more leg room.
8 Adapter available for drop-weight machines ($35); adapter for Gamma machines ($35)
9 Mobility system with wheel lock, Aero cover.
10 Humidity and temperature gauges.
11 USB port for phone/tablet charging.
12 Auto tension start.

30 TennisIndustry August 2017 www.tennisindustrymag.com

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TennisIndustry 31
TennisIndustry
TennisIndustry
Relationship Advice
Communication is key when dealing with your
staff, customers, members and players.
By Dr. Michelle Cleere
W
hen it comes to
building relationships
and working with
others, there is no
single formula for success. Facility
managers and tennis directors know
that to be successful, they need to
accommodate many different person-
alities among employees, members,
customers and players. They also need
to train their staff to do the same, which
will optimize performance and improve
both member and staff retention.
The real key is understanding who
all of these different personalities are,
what makes them tick, and how they
want to be treated. To do that, you need
open, reciprocal communication.
Build the Foundation
Managers must be on and engaged at
all times. Communication can make the
difference between success and failure
in how your staff works with members,
and whether or not members continue
coming to your facility.
Building a relationship begins with
the first conversationand, keep in
mind, you have only 20 seconds to
make a good first impression. This
conversation can occur face-to-face,
over the phone or via social media and
other communication apps.
Research indicates that effective
communication, both verbal and
nonverbal, is a learned behavior. To
enhance your communication skills:
32 TennisIndustry August 2017
CUSTOMER SERVICE
Always greet staff and members with
a hello and a smile.
Get to know your members and be on
a first-name basis.
Express empathy and/or sensitivity
to employees emotions.
Explain to employees why a particular
activity should or should not be done.
Ensure members are kindly intro-
duced to the policies of your facility
from the minute they enter, so there is
no question or conflict later.
Communicate consistently with staff
and members, and be authentic.
Consistently use encouraging,
supportive, positive communication.
Nonverbal Communication
You and your staff need to be aware
of nonverbal communication. If body
language and gestures are positive and
inviting, the perception will be positive
as well. If the nonverbal cues are nega-
tive and unappealing, the perception
will rightly be undesirable.
Among staff, positivity and negativity
will influence motivation, confidence
and productivity. With customers, non-
verbal cues will influence their experi-
ence, attitudes and retention rate.
Facial movements communicate
feelings, likes, dislikes, agitation,
happiness and disgust. Other forms
of nonverbal communication include
physical appearance, posture, gestures
and body position. Were programmed
to notice these small, physical changes
in others. These powerful nonverbal
cues often have more impact than the
spoken word.
What can affect your nonverbal
communication? Stress. You need to be
aware of the times you may be experi-
encing stress or pressureand be sure
to take a breath to calm yourself before
having or continuing a conversation.
Distractions also affect nonverbal
communication. It is impossible
to communicate effectively while
multitasking. Stay focused on the
moment-to-moment experience.
Inconsistencies between what you
say and what your body says may be
interpreted as dishonesty or insincer-
ity. Postures such as crossing your
arms, tapping your foot or avoiding eye
contact can be interpreted as disagree-
ing with or not being interested in what
someone else is saying.
Verbal Communication
Communication is more than just an
exchange of information. It involves
understanding the motivation and
intention behind the message, includ-
ing how the message is conveyed and
how it is received and understood. Its
important to verify that the other party
gets the right message.
A basic approach to communication
ensures that you work with each indi-
vidual in a genuine, collaborative way.
Changing the way you communicate
can make a huge difference:
www.tennisindustrymag.com
 TennisIndustry

Communication is more than just an exchange of information. It involves

understanding the motivation and intention behind the message.

Listening: True listening is more
than just hearing words. It requires
engagement and empathy. Often, com-
munication is more effective when the
focus is on listening instead of talking.
Managers who are good listeners enjoy
successful, rewarding and enjoyable
relationships with staff and members.
Staff needs to feel they are being heard
by their manager, and great listening
skills can assist a manager in empower-
ing staff, motivating them and giving
them a sense of ownership. To build
positive relationships with members,
ensure that you provide an environ-
ment for open communication, feed-
back and suggestions or ideas.
C O U RT E S Y S H U T T E R S T O C K
members. These types of questions pro-
vide the opportunity to express chal-
lenges, barriers, failures and successes.
Reflections: Often forgotten,
reflections are clarification state-
ments that express the meaning of
what the other person has said. Reflec-
tions can validate interest and confirm
that an individual is listening as well
as understanding. But watch how you
approach this technique and the tone
of voice you use, so that it isnt interp-
reted as patronizing or condescending.
Affirmations: Affirmations show
appreciation for staff and their
individual really is. Managers must
listen carefully to know what to affirm.
Generally, individuals feel more vali-
dated by positive comments regarding
their thoughts, plans and skills.
Create A Win-Win
Building relationships with different
personalitieswhether staff, members
or customersisnt as hard as it sounds.
It all begins with a managers ability to
communicate effectively with staff and
to motivate based on how they learn.
This can help optimize performance
and boost morale.
In turn, staff retention leads to mem-
ber retention, and that means money

Ask Questions: Ask open-ended
questions, rather than questions
requiring a simple yes or no
answer, which invite discussion and are
important to building collaborative,
deep relationships with staff and
strengths, and for members and their
value. Affirmations are different than
compliments, which typically contain
an evaluative judgment and usually
begin with I. Changing an I
statement to a you statement com-
municates an appreciation for who an
continues to come into the facility.
Members who have a good experience
are likely to refer friends and family to
your facility. Having a more effective
communication approach and under-
standing how people learn is a win-win
for everyone. 

www.tennisindustrymag.com August 2017 TennisIndustry 33

TennisIndustry
BUSINESS OPPORTUNITIES
The Pickleball Advantage
Follow trends and implement a new
sport at your facility to become a
betterand more profitablemanager.
By Terri Graham and Chris Evon
A
s a member of the racquet
sports industry, chances are
you know about pickleball
and its growing popularity.
The question many people have been
asking is whetherand whythey
should offer pickleball at their facilities.
As the organizers of the annual Min-
to US Open Pickleball Championships,
we can tell you that the people who are
implementing pickleballand in turn,
benefitting from itare the ones who
understand these trends:
Baby-Boomers (age 50 and up) are
driving the pickleball market. That
age group accounts for 45 percent of
all adults, according to the U.S. Census
Bureau. Theyre taking up pickleball
because injuries and joint pain have
driven them out of sports like tennis,
34 TennisIndustry August 2017
YourServe
racquetball and running. Its a fact: you
already have a ready-made player base.
That age group wants to stay active.
Putting in pickleball courts, or lining
your current facilities for pickleball
play, means you can capitalize on that
demand and reap the financial rewards.
We have seen clubs and parks smartly
offering pickleball at times when tennis
courts arent as busyfor example, dur-
ing morning hours when lessons arent
taking place and leagues arent run-
ning. Charging for pickleball court time
means additional income.
Baby-boomers spend more on
consumer products and services than
those under 50. This means they lead
Millennials and Gen X (the age groups
that get all the attention) in buying.
That translates into additional revenue
for your pro shop, where new players
will come looking for shoes, paddles,
balls and apparel.
Pickleball is a natural transition
from higher-impact sports, primarily
because it doesnt detract from them.
We often hear people say, I love tennis,
but I cant play anymore, and I re-
ally missed it. Im so thankful I found
pickleball. Theyre not saying, I found
pickleball and I put down my tennis
racquet for good. Its simple: would
you rather keep or lose a player?
Pickleball is a valuable recruitment
tool for your facilities. Adding pickle-
ball programs translates into added
income. Lining existing courts is an
inexpensive way to implement that.
A key to any business is listening to
what people want and then deliver-
ing it. If you say, Were not adding
anything new, are you really doing
your job?
The smartest communities, like
Naples, Fla., in Collier County, are
adding pickleball and realizing the
benefits. Its the home of the Minto US
Open Pickleball Championships, and
the park district hosts lessons, league
play and camps all year long, attracting
players from all over the country.
Housing developers, including
Minto, understand that pickleball
courts are a sales advantage. Latitude
Margaritaville in Daytona Beach is
doing something similar and adding a
pickleball complex in a pursuit of the
active lifestyle market.
Its easy to say youre a purist and C O U RT E S Y M I N T O U S O P E N P I C K L E B A L L C H A M P I O N S H I P S
are only going to stick with so-called
traditional sports, but the participation
numbers dont lie, and neither do the
sales. The sports industry is evolving
are you going to serve your public?
Terri Graham and Chris Evon are
the founders of the Minto US Open
Pickleball Championships, held each
April in Naples, Fla. They previously
spent a combined 38 years at Wilson
Sporting Goods.
We welcome your opinions. Please email
comments to info@tennisindustrymag.com.
www.tennisindustrymag.com
 August 2017

Welcome to
Orlando!
Office TM

Relocates to Florida
NEXT Generation:
A Tennis Innovation Workshop
Preview Issue

USPTA CEO John Embree

BACK UP _Aug 2017_tt.indd 35 6/22/2017 1:35:45 PM

 CEOs Message
NEXT Generation:
A Tennis Innovation Workshop
I
t is that time of year when we
begin to promote the usual USPTA
World Conference which will be
held on October 11-15 here in Orlando.
This issue of ADDvantage is dedicated
to previewing the event and all of the
activities planned for the week. Please
note that the dates are different than
our previous
conferences
and the fact that
the bulk of the
education will be
from Thursday
through Sunday.
Owing to the collaboration with
the USTA, we are temporarily putting
on the shelf the moniker of USPTA
World Conference and are going to
be marketing this event as the NEXT
Generation: A Tennis Innovation
Workshop, powered by the USTA and
USPTA. Because the USTA typically
hosts their own Tennis Development
Workshop (TDW) in the late fall
(after our usual World Conference in
September), we knew we would have to
compromise on a variety of elements
to make it work, including the name.
How does one give equal visibility to
each association while creating a theme
or name that encompasses the breadth
and depth of doing a joint event? This
was a branding challenge but I believe
the name that evolved out of many
meetings and discussions is impactful.
Another such compromise was the
date. Mid-October is different for both
entities. I dont know in our history
that we have ever held this annual get-
together this late in the year nor has the
USTA held such a major undertaking so
early after an exhausting three weeks
in New York for the US OPEN. But, our
commitment is mutual to produce an
outstanding week!
Finally, we each had a genuine
desire to think outside the box for this
conference and create an explosion
36 TM ADDvantageUSPTA.com August 2017
BACK UP _Aug 2017_tt.indd 36
of technology, experiential learning
and innovative thinking. If we are to
successfully move the needle in our
sport, we cannot keep doing what we
have done in the past. What does the
tennis professional of the future look
like? What skills do they need to possess
in order to succeed in this marketplace
which is driven
by technology?
How can USPTA
professionals utilize
the new USPTA
headquarters and
the USTA National
Campus, both in Lake Nona, to better
their respective business?
Those provocative questions are
fundamental to what is driving the
planning for this combined event. While
there is plenty of generic education
available on-line, there will be no
substitute for being in Lake Nona in
October to see and hear the very best
our industry has to offer. While the
USPTA is known for producing world
class conferences (both at the division
level and nationally) that is must- see
for people who desire to learn, the
additional resources that the USTA will
bring is going to make this particular
workshop one-of-a-kind. Plus, the
networking among CTAs, NJTL
chapters, Park and Recreation leaders
with our professionals will be unrivaled
and could not be replicated unless one
attends.
And how about this for added value:
Registration fees have been reduced
$50 (early bird rates are $339 vs. $389
in 2016) to make it more affordable to
attend. Expect a wonderful opening
reception/dinner around the hotel
pool on the first night (Wednesday),
bus transportation to/from the USTA
National Campus on Thursday where
a lunch will be served to all, and on
Friday/Saturday and Sunday mornings,
breakfasts are planned. Of course,
by John Embree
we will have the usual buffet dinner
during our Buying Show on Thursday
night and the Awards Lunch on Friday
will boast an expanded menu. Friday
is your one night off to partake in the
trappings of Disney World and Orlando,
then Saturday night enjoy the division
parties which may be co-oped with your
respective USTA section.
As for the education, the first full day
of the workshop is Thursday, October
12 when a proverbial Disneyland
of tennis is scheduled at the USTA
National Campus. Plan for a wide
array of on-court seminars conducted
throughout the day covering high
performance, youth tennis, and drills
for the club player, etc. We will also
have an open house in our new USPTA
building so you can meet the new staff
and see the hi-tech facility we have
constructed. The USPTA will then
host our annual Buying Show at the
Renaissance Orlando at SeaWorld
Resort that night with 75-80 vendors
participating. It is the largest tennis
trade show in the industry during the
year. Here is the chance to meet with
all of the major manufacturers along
with entrepreneurs who are launching
new products. A highlight of the show
is always when the USPTA Foundation
conducts its silent auction to help raise
money for programs that introduce
tennis to underprivileged children.
The next three days of education and
social events take place at the hotel along
with our annual Awards Lunch on Friday
when both the USTA and USPTA present
its highest honors. Also on Friday, you
can look forward to an incredible panel
discussion of three members of the
International Tennis Hall of Fame. With
CEO Todd Martin facilitating, It is a
presentation certainly not to miss.
We look forward to welcoming you to
Orlando and the NEXT Generation: A
Tennis Innovation Workshop, powered
by the USTA and USPTA. TM
6/22/2017 1:35:45 PM
 17-0339_ADDvantage_USPTA_Magazine_August_Ad_Racket_FNL.pdf 1 6/15/17 11:23 AM

wilson ad

CM

MY

CY

CMY

BACK UP _Aug 2017_tt.indd 37 6/22/2017 1:35:45 PM

 From the Board
Term Closure, Reflections
and Visions
T
here comes a point in ones
life when you realize just how
quickly time goes by. Never
have I been more aware of that as I was
writing this, my last board message for
ADDvantage. I have thoroughly enjoyed
the challenges and opportunities of the
past six years as I have cycled through
as 1st VP, President, and currently as
Past President.
As I reflect and stroll down memory
lane, Im proud how the USPTA has
embraced changed. With a commitment
to our strategic plan, huge strides have
been taken to shore up our financial
stability, increase education, improve
the certification process, offer different
types of memberships and realign with
our allied partners. One of my favorite
quotes is from a former Secretary of
State John Foster Dulles: The measure
of success is not whether you have a
problem to deal with; but whether it is
the same problem you had last year.
The USPTA must continue to evolve
and change directions to better serve
our members and the industry. As usual,
there has been resistance to change, but
the majority has understood this need if
the organization is to keep relevant.
The following list represents
highlights during my six-year term:
Membership categories were
changed to Elite and Professional
to ease the confusion related to
our previous ratings.
Certification and testing
procedures were updated.
We added membership categories
for platform pros and high school
coaches.
The first step of pre-certification
education was required.
Professional Development was
required and we stood our ground.
National bylaws were updated.
Divisional bylaws were updated to
38 TM ADDvantageUSPTA.com August 2017
BACK UP _Aug 2017_tt.indd 38
by Tom McGraw, Immediate Past President
reflect nationals.
We overhauled and improved the
tennis resource center.
ADDvantage magazine was
merged into Tennis Industry
Magazine.
CEO John Embree and General
Council George Parnell were
hired.
Improved alignment and
cooperation with all allied
associations were realized.
We secured Wilson as a racquet
and ball endorsee.
Our World Headquarters
relocated to Lake Nona (Orlando).
We hired new staff. Unfortunately,
many former employees decided
to not relocate.
This is an incredible list of
accomplishments, feats resulting from
a true team effort. All of the recent
progress and all of the future steps that
will guarantee our success will come
from the National Board, Executive
Committee and the National and
Division Staff working together towards
the same vision.
Okay, thats enough about the
past. As we move forward, here are my
hopes for current and future USPTA
members:
First and foremost, I urge
everyone to do their part in
growing the game. As tennis
professionals, we have a
responsibility to take the lead. Our
game is struggling and its going
to take an industry wide effort to
tackle the issues facing tennis.
Be supportive of industry
initiatives such as Net
Generation.
Continue to raise the standards
for tennis professionals with
pre-certification as well as
post-certification education
requirements.
Continue to look at the big picture
and have a vision of where the
association should be five and 10
years down the road.
Support and help our endorsees so
its a win-win partnership.
Continue to develop and nurture
relationships with associations
in the industry. Without
collaboration you end up working
in a vacuum, which isnt effective.
Be passionate about your opinions
but once the majority has decided
the direction, be respectful and
supportive of the decision.
Be financially responsible and
transparent in all areas.
Get involved in your association
at the divisional or national
level. You dont understand how
rewarding it actually is until you
do it. You wont regret it!
It has been an honor and a remarkable
experience for me to be on the
national board. My leadership style
and approach to everything has
always been about individuals
working together as a team. It was
Vince Lombardi that said: Individual
commitment to a group effort that is
what makes a team work, a company
work, a society work, and a civilization
work.
I have been very fortunate to
serve with an incredible group
of individuals from the board,
executive committee and staff, a
group committed about the future of
the USPTA and its members. I have
tremendous confidence that the next
board will have a positive impact on
the USPTA and its members.
Thanks to everyone for their
support and hard work, as well as their
friendship along the way! TM
6/22/2017 1:35:46 PM
 17-0339_ADDvantage_USPTA_Magazine_August_Ad_Monfils_FNL.pdf 1 6/15/17 11:20 AM

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BACK UP _Aug 2017_tt.indd 39 6/22/2017 1:35:46 PM

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BACK UP _Aug 2017_tt.indd 40 6/22/2017 1:35:46 PM

 D
LY BIR
EAR ENDS
E
RAT T. 8
SEP

The Future of Tennis is Here.

The USTAs TDW & USPTAs World Conference have joined
together to bring you a new Fall Workshop focused on innovation.

Event Highlights

Thursday, October 12
On-court sessions at the USTA
National Campus and new USPTA
Headquarters
Premier Tennis Industry Exhibitor Show

Friday, October 13
Awards Luncheon

Register Now at
nextgeneration17.com

October 11-15, 2017

Orlando, Florida

2017 United States Tennis Association. All rights reserved.

13987-Next-Generation-Conference-Register-Now.indd
BACK UP _Aug 2017_tt.indd 41 1 6/22/17
6/22/2017 11:57
1:35:52 PMAM
 NEXT Generation
6 Reasons You Must Attend

E
very year, the USPTA
produces the premier event
in the tennis industry. No
other event brings together
tennis-teaching professionals and
coaches, manufacturers and industry
representatives like this annually. But
if you still need convincing, here are
six reasons why you should attend
the 2017 NEXT Generation: A Tennis
Innovation Workshop.
1. #GetYour6
If you havent earned your 6 continuing
education credits yet, this is the place
to do it. For most members, this year
is the first year in a three-year period
to earn your credits, so why not knock
them out in just a few days at THE
education event in the tennis industry?
2. Sharpen Your Knowledge
Sometimes the best ideas transpire when
people break routine and step into a new
creative environment. While mingling
with hundreds of industry leaders, be
prepared to talk shop and sharpen your
skills. Its here where youll learn the
latest teaching techniques, discover new
drills and programming concepts to take
back to your club or facility.
3. Meet the Experts
Where else could you stand
shoulder-to-shoulder with some
of the most powerful leaders in the
tennis industry? The Workshop
offers a chance to make a connection
with an influencer and even pitch
a business concept or partnership.
Following a session or the buying show,
consider continuing the conversation.
Nothing is better than an intimate
environment to seal the deal.
4. New Venue
Not only is Orlando the site of the
new USPTA World Headquarters,
it is also the location of this years
Workshop. The event is hosted at the
Renaissance Orlando at SeaWorld,
a hotel dedicating 165,000 square
feet to event space and offers deluxe
room accommodations, an on-site
waterpark, full-service spa and fitness
center, five restaurants, Starbucks and
more. Being one of the most visited
destinations in the world, O-Town will
not disappoint.
meaningful relationships, theres no
5. New Tools and Technology
Mark your calendar for the Buying
Show on October 12. This half-day
event is held during the Workshop
and is recognized as the largest
tennis-only trade show in the
country. Exhibitors showcase
their new product and services to a
crowd of pro shop managers, tennis
teaching professionals and sports
fans.
6. Have Fun!
If you have been stuck in a rut at work
few things will give you a better jolt of
inspiration and fresh perspective than
attending the Workshop. Look forward
to division parties, the poolside
reception and various other
opportunities that will allow you to
meet new friends and reconnect with
old ones. If youre seeking to build
replacement for face-to-face
interaction. The Workshop provides
the ideal scene. TM

Get the Most Out of the Workshop...

LOOK BEYOND THE SCHEDULE. Theres more to attending the
conference than just sitting in a lecture. Keep your eyes and ears
open as you walk from session to session. You might run into an old
acquaintance you havent seen in years. You might see a pro youve
always heard about but never met. Take some time to have a cup of
coffee with someone new. This is a great opportunity to network.
You never know where your next job might come from or where you
might find the perfect employee. Schedule a meeting in the app!

DONT LEAVE EVERYTHING UP TO CHANCE. Where else

are you going to go where you will be around hundreds of other
people in the tennis industry? Make plans ahead of time to have
lunch, dinner or drinks with a group of your peers and chat. Your
downtime is a great time for picking up new ideas. Download
the app to see who is on the attendee list and send them a
message!

42 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 42 6/22/2017 1:35:53 PM

 A Tennis Innovation Workshop
Registration Information
T
he 2017 NEXT Generation:
A Tennis Innovation
Workshop is right around the
corner. To get the most out
of your experience in Orlando, here are
some tips and the latest information.
NEXT Generation Tennis
Innovation Workshop
Registration Rates
(Registration is available now!)
Full Registration
$339 by Sept. 8/ $389 after Sept. 8
Spouse/Guest Registration
$200 by Sept. 8/ $250 after Sept. 8
(no continuing education credits)
Daily Registration
$175/day ($75 last day)
Specialty Courses
$50/course
How to Work
the Workshop
1 3
Review the agenda and
determine which activities,
workshops and speakers
benefit you most.
2
Find out whos going in
advance. Sometimes
the people who attend
sessions are as important
as the sessions themselves.
BACK UP _Aug 2017_tt.indd 43
Hotel Reservations
Renaissance Orlando
at SeaWorld
6677 Sea Harbor Drive
Orlando, Florida 32821
Room Rates
$169 per night + taxes & fees
Parking
$22/daily rate
Reservations
Call 407-351-5555 or register
online at bit.ly/18YBkh3 .
Need a Roommate?
Contact Kelli Ferry (kelli.ferry@uspta.
org or 800-877-8248, ext. 100) at the
USPTA World Headquarters to be added
on a room-share list. Kelli will send
regular updates.
Stay Connected
#NEXTGeneneration17
facebook.com/USPTA.Official
twitter.com/USPTA_Tennis
instagram.com/uspta/
youtube.com/user/TheUSPTA
Pack smart. Bring plenty
of business cards and
materials for a potential
impromptu sales pitch,
and dont forget your laptop and
phone charger.
4
If attending with co-
workers, divide and
conquer so that youre
attending different
sessions. Splitting up allows you to
gather more information that you
can later share.
Need a Car? Save On Rentals
SAVE up to 30 percent
at participating
locations and lower
your travel costs for business or pleasure.
Go to bit.ly/AvisUSPTA and enter
Avis Worldwide Discount (AWD) No.
U353920 or call 800-831-8000.
SAVE up to
5 percent at
participating
locations. Go to bit.ly/EnterpriseUSPTA
and enter account number XZ06853 and
Password USP.
SAVE up to
10 percent at
participating
locations. Visit www.nationalcar.com
and enter account number XZ06853 and
password USP.
Certification, Upgrading
Need to take the Certification Exam or
upgrade your rating? The PTCA I and
Certification Exam is offered at the
Workshop. Contact the membership
department at membership@uspta.org
or 800-877-8248 to sign up. TM
5
Stay organized. Keep
track of all the people you
talk to by taking notes
after each conversation,
highlighting important points. This
will help make your follow-up
conversation flow smoothly as if
you didnt miss a beat.
6
You undoubtedly learned
a lot at the conference,
so make sure to set aside
time to pass on that
knowledge to your staff or team.
TM
ADDvantageUSPTA.com August 2017 43
6/22/2017 1:35:56 PM
 NEXT Generation
Technology in Orlando:
Modern, Helpful and Fun
A
t last years convention,
tennis industry professionals
and experts from all over
the world were connected
through technology. Using technology
during the 2017 NEXT Generation: A
Tennis Innovation Workshop, powered
by USTA and USPTA, will make
information even easier to access and
communication much quicker than ever.
The Workshop is offering
CrowdCompass by CVent, self check-in
registration, a Quick Response Code,
live streaming and several social media
channels. All of these platforms are
easily accessible from mobile devices and
computers.
CrowdCompass by CVent App
For the third consecutive year,
a smartphone app through
CrowdCompass will be used exclusively
for the NEXT Generation: A Tennis
Innovation Workshop, powered by
USTA and USPTA. The App gives
attendees the ability to create a custom
schedule and personalized stream
for events and seminars, learn more
about speakers and exhibitors, as well
as provide instant survey feedback
following sessions.
In addition, attendees have the option
to receive notifications tailored to
their experience. Imagine, for instance,
receiving announcements that remind
you about an upcoming seminar, what
time the Buying Show starts, changes
to the schedule or hotel room, exclusive
offers from sponsors and vendors and
much more.
Then theres the interactive maps that
make navigating the Workshop easy and
intuitive. Learn how to navigate Orlando,
the layout of the hotel, or explore the
Buying Show floor plan. Click on the
map to zoom in and out, tap on pins for
exhibitors and session information, as
well as click on links to full profiles.
The CrowdCompass app makes
staying social a cinch. Meet up with old
44 TM ADDvantageUSPTA.com August 2017
BACK UP _Aug 2017_tt.indd 44
colleagues or manage new connections
with the ability to message other
attendees right through the app. Social
sharing is even easier. Attendees can
also update their social media status
and monitor their feeds and the
#NEXTGeneration17 hashtag during
the Workshop.
Download the Crowd Compass App
and your conference information will be
at your fingertips.
The app will be available for iPhone,
Android and tablets. Just search NEXT
Generation: A Tennis Innovation
Workshop in your phones app store.
Visit uspta.com/conference for details.
Self Check-in
When arriving to the Workshop, you
want the ability to check in quickly,
receive the necessary information and
get on your way. To help faciliate the
process, a self check-in option is available
where attendees simply approach a tablet
station and input information. Moments
later, your ID badge can be retrieved
from a nearby staff member. How quick
and easy is that?
Quick Response (QR) Code
Once you register for the Workshop,
you can submit your session education
credits automatically by scanning your
badge and session QR Codes. In order to
scan the codes, follow these steps:
Make sure you have a QR Code
scanner app on your phone.
If you dont, download one before
arriving at the Workshop from the
Apple App Store or Google Play Store.
Scan a QR Code to make sure the
app is working properly.
At the end of the sessions you
attend, scan your badge, follow the
instructions to open a browser, then
scan the session QR Code and follow
the instructions to open a browser.
You should receive a green check
when the credits are submitted
along with a confirmation email.
Live Streaming
Live streaming is a technology used to
deliver content, usually audio and video,
to computers and mobile devices over
the internet. Streaming transmits data
as a continuous flow, which allows the
recipients to begin to watch or listen
almost immediately.
One of the most successful aspects
of the 2016 event was the ability to
live stream four general sessions
to professionals and coaches who
were not able to attend. Hundreds
of members from multiple countries
tuned in to the live stream to learn
and earn education credits. This years
Workshop offers the same technology,
allowing members to view sessions
and earn education credits remotely.
USPTA members have the option to
purchase live-streaming of general
sessions (excluding seminars or
specialty courses) and view through
YouTube. Tennis pros are able to hear
about the latest happenings in the
organization, while earning continuing
education credits.
Social Media
Social media is the modern way to
connect with other attendees,
colleagues, speakers and friends and the
NEXT Generation: A Tennis Innovation
Workshop is the place to interact. After
a great session or meeting, keep in touch
through Facebook, Twitter, Instagram
and YouTube. Search
#NEXTGeneration17 to monitor the
conversation or join in and share the
experience. TM
6/22/2017 1:35:56 PM
 GAME, SET,
NEVER MATCHED!
LITERALLY EVERYTHING FOR THE LIFE OF YOUR COURTS!

10-S.com 800-247-3907
Text to Chat 954-800-6790
Official Court Equipment Supplier of the

BACK UP _Aug 2017_tt.indd 45 6/22/2017 1:35:56 PM

Official Court Equipment Supplier of the

 10/11/2017 10/12/2017 10/13/2017 10/14/2017 10/15/2017
7 8 a.m. 7 8 a.m. 7 8 a.m. 7 8 a.m.
Breakfast at Hotel Breakfast at Hotel Breakfast at Hotel Breakfast at Hotel

8:30 12:30 p.m 8:30 9:30 a.m. 8:15 9:15 a.m. TBD 8:15 8:30 a.m.
Specialty Course: (Ct.) USTA Adult (Cr) General Session General Session Closing Session
Bill Riddle Tennis Craig Morris

NEXT Generation (Ct) Tracy Davies

(Ct) Dave Miley
9:45 10:45 a.m. 9:30 10:30 a.m. 10 11 a.m. 10 11 a.m.

Schedule: Speakers, Seminars, (Ct) Ann Wunderlich,

Sarah Stone
(Cr) Tracy Almeda-
Singian
(Cr) Page Love
(Cr) Len Simard
(Cr) Mike Barrell,
(Cr) Matt Grayson

Buying Show, Dining, etc.

(Ct) Bo Gard (Cr) Luis Mediero (Cr) Scott Schultz (Cr) Paula Scheb,
(Ct) USTA Player (Cr) Elliott Pettit (Cr) Greg Frias Team (Cr) Bill Leong
Development (Cr) Matt Barnhart (Cr) Jeff Waters (Cr) Todd Carlson
Coaches and Training (Cr) Craig Jones Team (Cr) Trina Singian
*Schedule is tentative and subject Staff to change (Cr) USTA Marketing (Cr) Newlyn Wing
11 12:30 p.m. 10 :45 11 :45 a.m. 11:15 12:15 p.m. 11:15 12:15 a.m.
(Ct) Craig Jones HOF Panel (Cr) Gen. Dunwoody (Cr) Ajay Pant
WEDNESDAY (Ct)THURSDAY
Elliott Pettit (Cr) FRIDAY
Jim Courier (Cr) Team USA
SATURDAY (Cr) Peggy
SUNDAY Sealfon
10/11/2017 (Ct) Emilio
10/12/2017 Sanchez (Cr) Anne
10/13/2017 Davis Collegiate
10/14/2017 (Cr) Stephen
10/15/2017 Esser
WEDNESDAY THURSDAY 7 8 a.m. (Cr)
FRIDAY USTA
7 8 a.m.Junior (Cr)
SATURDAY Jeff Waters
7 8 a.m. SUNDAY (Cr) Robert
7 8 a.m.
10/11/2017 Breakfast at Hotel 10/13/2017
10/12/2017 Competition
Breakfast Staff
at Hotel Breakfast
10/14/2017 Team HowlandsatTeam
at Hotel 10/15/2017
Breakfast Hotel
7 8 a.m. 7 (Cr)8 a.m.High School 7 8(Cr)a.m.CTA Team 7 (Cr) Rafael Rivera
8 a.m.
8:30 12:30 p.m Breakfast 8:30 at Hotel
9:30 a.m. Breakfast 8:15 Hotel
9:15 a.m. Breakfast at Hotel
atTennis TBD 8:15
(Cr)
Breakfast Hotel
Ginny
at 8:30 a.m.
Levines
Specialty Course: (Ct.) USTA Adult (Cr) General Session General Session Closing TeamSession
Bill p.m
8:30 12:30 Riddle 9:30Tennis
8:30 12:30 a.m.
1 :30 p.m. 8:15 9:15 Craig
Noon Morris
a.m.2 p.m. TBD 1:30 p.m. 8:15 12:30
12:15 8:30 a.m.
4:30 p.m.
Specialty Course: (Ct) Tracy
(Ct.) USTA LunchDavies (Cr) General
Adult Awards Session
Luncheon General Session Lunch Closing(Cr)Session
Greg Rose
Bill Riddle (Ct)
(On Dave
Tennis Miley
Your Own) Craig Morris (On Your Own)
9:45Davies
(Ct) Tracy 10:45 a.m. 9:30 10:30 a.m. 10 11 a.m. 10 11 a.m.
(Ct) Ann
(Ct) Dave Miley Wunderlich, (Cr) Tracy Almeda- (Cr) Page Love (Cr) Mike Barrell,
1-5 p.m. 1:30
Sarah
9:45 10:45 a.m. 2:30
Stonep.m. 2:15
9:30 10:30 a.m. 3:15
Singian p.m. 1:45
(Cr)
10 11 a.m.
Len2:45 p.m.
Simard 10 11 a.m. Grayson
(Cr) Matt
(Cr) Craig Jones,(Ct) Ann Wunderlich,
(Ct)
(Ct)Joy
Bo Macci
Gard (Cr) Tracy (Cr)Almeda-
(Cr) Joel Mediero
Luis Drucker (Cr) Page (Cr)
(Cr) Dave
Scott
Love Herman
Schultz (Cr)Barrell,
(Cr) Mike Paula Scheb,
Specialty Course (Ct)
(Ct)
Sarah Stone Nick
USTA Saviano
Player (Cr)
(Cr)
Singian Allstair
Elliott McCaw
Pettit (Cr)
(Cr) Womens
Greg
(Cr) Len Simard FriasPanel
Team (Cr)
(Cr) Matt Grayson Bill Leong
(Cr) Greg Lappin (Ct)
(Ct) Bo GardUSTA
Development Player (Cr)
(Cr) Elliott
Matt
(Cr) Luis Mediero Pettit
Barnhart (Cr)
(Cr)Jeff
Jeff
(Cr) Scott Schultz Salzenstein
Waters (Cr) Paula Scheb,Carlson
(Cr) Todd
(Ct)CoachesDevelopment
USTA Player (Cr)
and Training(Cr) Elliott Net Generation
(Cr) Pettit (Cr)
Craig Jones (Cr) Greg FriasTeam Scott
TeamSchultz (Cr)Leong
(Cr) Bill Trina Singian
CoachesStaff
Development and Training (Cr)
(Cr) Matt (Cr) Junior
USTA
Barnhart Team (Cr)(Cr)
Marketing (Cr)Greg
Jeff FriasWing
Newlyn
Waters Team(Cr) Todd Carlson
Coaches and Staff p.m. (Cr) 10
11 Training
12:30 Craig Tennis
:45Jones
11 :45 a.m. (Cr) Jeff
11:15
Team Waters
12:15 p.m. (Cr) Trina
11:15Singian
12:15 a.m.
Staff (Cr)
(Ct) Craig Jones (Cr) USTA Marketing Craig
HOF Panel Jones (Cr) Gen.
(Cr) Newlyn Team
Dunwoody
Wing (Cr) Ajay Pant
11 12:30 p.m. Pettit 10 :45 (Cr)
(Ct) Elliott 11Ginny
(Cr) Jima.m.
:45 Levines11:15 (Cr)
Courier (Cr)Newlyn
12:15 Team Wing 11:15 (Cr)
p.m.USA Peggy
12:15 a.m.Sealfon
(Ct) Emilio
(Ct) Craig JonesSanchez HOF(Cr) Panel Team
Anne Davis (Cr) Gen. Dunwoody Collegiate (Cr) (Cr)
AjayStephen
Pant Esser
(Ct) Elliott Pettit (Cr) Jim(Cr) USTA Junior (Cr) Team
Courier (Cr) Jeff
USAWaters (Cr) Peggy(Cr) Robert
Sealfon
(Ct) Emilio Sanchez Competition
(Cr) Anne Davis Staff Collegiate Team Howlands
(Cr) Stephen EsserTeam
(Cr) USTA(Cr) Junior
High School (Cr) Jeff(Cr) CTA Team
Waters (Cr)(Cr) Rafael Rivera
Robert
CompetitionTennis Staff Team (Cr) Ginny
Howlands TeamLevines
(Cr) High School (Cr) CTA Team Team
(Cr) Rafael Rivera
12:30 1 :30 p.m. Noon 2 p.m.
Tennis 12:15 1:30 p.m. (Cr) Ginny 12:30 4:30 p.m.
Levines
Lunch Awards Luncheon Lunch (Cr) Greg Rose
Team
12:30 (On 1 :30Your
p.m.Own) Noon 2 p.m. 12:15 (On 1:30Your
p.m.Own) 12:30 4:30 p.m.
Lunch Awards Luncheon Lunch (Cr) Greg Rose
(On Your Own) (On Your Own)
1-5 p.m. 1:30 2:30 p.m. 2:15 3:15 p.m. 1:45 2:45 p.m.
(Cr) Craig Jones, (Ct) Joy Macci (Cr) Joel Drucker (Cr) Dave Herman
1-5Specialty
p.m. Course 1:30 (Ct) 2:30Nickp.m.Saviano 2:15 (Cr) 3:15 Allstair
p.m. McCaw 1:45(Cr) 2:45Womens
p.m. Panel
(Cr) Jones,
(Cr) Craig Greg Lappin (Ct) Joy (Ct)Macci
USTA Player (Cr) Joel (Cr) Elliott Pettit (Cr) Dave
Drucker (Cr) Jeff Salzenstein
Herman
Specialty Course (Ct) NickDevelopment
Saviano (Cr) Net
(Cr) Allstair Generation
McCaw (Cr) Scott
(Cr) Womens Schultz
Panel
(Cr) Greg Lappin (Ct)Coaches
USTA Player and Training(Cr) Elliott(Cr) Junior
Pettit Team (Cr) Jeff (Cr)Salzenstein
Greg Frias Team
Development Staff (Cr) Net Generation Tennis (Cr) Scott(Cr)Schultz
Jeff Waters
Coaches and Training (Cr) Team
(Cr) Junior Craig Jones (Cr) Greg FriasTeam Team
Staff (Cr) Ginny Levines (Cr) Jeff
Tennis (Cr)Waters
Newlyn Wing
(Cr) Craig Jones Team Team
(Cr) Ginny Levines (Cr) Newlyn Wing
Team

46 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 46 6/22/2017 1:35:57 PM

 Tennis Innovation Workshop
*Schedule is tentative and subject to change
WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
10/11/2017 10/12/2017 10/13/2017 10/14/2017 10/15/2017
2:45 3:45 p.m. 3:30 4:30 p.m. 3 4 p.m.
(Ct) Anne Davis (Cr) Rick Macci (Cr) Feisal Hassan
(Ct) USTA Adult (Cr) Craig (Cr) Carrie
Tennis OShannessy Zarraonandia
(Ct) Hank Pfister (Cr) Anne Davis (Cr) James Schor
Team (Cr) Iztok Bombac
(Cr) Bill Mountford (Cr) Team USA
(Cr) Elliott Pettit Collegiate
(Cr) Jeff Waters
Team
(Cr) CTA Team
4 - 7:30 p.m. 3:45 4:45 p.m. 4:45 6 p.m. 4:15 6 p.m.
Welcome Reception: Shuttle Return to (Cr) Panel Discussion (Cr) USPTA
Collegiate Tailgate Hotel Kurt Kamperman Membership
Theme John Embree Meeting:
Update & Awards,
(Cr) Section Power
Sessions
5 9 p.m.
USPTA Buying Show
& Reception

5:30 7 p.m. 6 8 p.m. 6:30 8:30 p.m.

Dinner Reception Dinner District, Section, &
(Own Your Own) Division Dinners

The USPTA Buying Show Heres what to expect from some of the exhibitors
at the nations largest tennis-only trade show.

WILSON: As the official hard goods
provider of the USPTA, Wilson will
display the popular Blade, Burn and
Ultra Rackets at the Buying Show. These
rackets feature the unique Countervail
Technology that maximizes energy,
reduces fatigue and increases shot
control while directing the balls energy
within the frame instead of the body. Visit
our booth to check them out!
NETKNACKS: We will display all of the
latest and greatest tennis awards, players
gifts, apparel, etc. Swing by and see what
mind-blowning giveaway we have.
SPORTMASTER: We will have product
samples, brochures, and catalogs with
our product offerings. There will also
be some give-aways at the booth, and
representatives will be there to promote
and answer questions about the new
SportMaster Fix-A-Court programs in
childrens lives.
TGA PREMIER SPORTS: We are
showcasing three innovative franchise
opportunities. TGA franchises empower
entrepreneurial-minded sports enthusiast
to start a turnkey business that utilizes
several different sports, including tennis,
as a vehicle for making a positive impact.
HAR-TRU: As a new USPTA endorsee, we
will feature products such as teaching
carts, ball baskets and ball mowers, plus
a new LED light called VUE TENNIS and
Top Score, a new, 100 percent electronic
scorecard. We will almost certainly have a
show special running on these products,
making it a good time for USPTA
professionals to place orders for 2018.
FROMUTH TENNIS: We are excited to
present the latest in Nike footwear and
apparel, as well as the NEW embellished
USPTA merchandise. Were looking
forward to seeing old friends and meeting
new ones! TM

TM ADDvantageUSPTA.com August 2017 47

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 NEXT Generation
Exploring Orlandos Wonderland
C entral Florida offers everything from
shopping to museums to theme parks.
When joining us for the NEXT Generation:
return home without first checking out
some of the activities that make Orlando
extraordinary. Heres a list of ideas to get
TM

A Tennis Innovation Workshop, dont you on your way.

Kennedy Space Center

The Center brings to life the epic story of the
U.S. space program, including the new $100
million home for Space Shuttle Atlantis. The
historic complex is about an hours drive east
of Orlando and accessible via Toll Road 528.

Waterparks
Families looking to cool off will be happy to
know Orlando is home to the worlds top wa-
ter parks including Aquatica at SeaWorld,
Disneys Typhoon Lagoon and the newest
addition Volcano Bay at Universal Orlando
Resort.

Beaches
About an hour drive from Orlando are
Cocoa Beach (via Toll Road 528), Canaveral
National Seashore (SR 50 east to US 1) and
Daytona Beach (via Interstate 4) East. If your
schedule allows for a two-hour drive, visit
Floridas tranquil west coast to enjoy St. Pete
Beach and Clearwater Beach.

Theme Parks
Orlando is famous for its major theme parks
and a thrill to tourists of all ages. Visitors
will find Walt Disney World Resort in Lake
Buena Vista, while Universal Orlando Resort
and SeaWorld Orlando are about ten miles
southwest of downtown. USPTA members
receive a discount to Universal and Disney
World (purchase Disney World tickets at
mydisneygroup.com/uspta2017).

Live Entertainment
While exploring O-Town kick back and
take in the many different sounds of live
music. With several options, you wont go
wrong with the House of Blues Orlando at
Downtown Disney, Hard Rock Live Orlando
at Universal Orlando Resort or big-name acts
at the Amway Center.
For more ideas of things to do and places to go, visit www.visitOrlando.com

48 TM
ADDvantageUSPTA.com August 2017

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 Teach, Train, and
Play with the Best
USPTA members:
Get a 3% discount on
all HOAG ball products
when you order online.

Enter USPTA when

completing your order
to get your discount.

hartru.com
TM

Har-Tru is the official provider of Teaching Carts, 877-4-HAR-TRU (877-442-7878)

Ball Mowers, and Ball Baskets for the USPTA hartru@hartru.com

BACK UP _Aug 2017_tt.indd 49 6/22/2017 1:36:00 PM

 Master Pro
Strokes Are Not Created Equal
So Practice the Shots Used Most
By Joe Dinoffer, USPTA Master Pro

W
hat are the basic shots singles or doubles. Consistently, the return (you can
in tennis? Serve, return serve and service return remains rotate back and
of serve, forehand the most frequently hit shots, yet, forth), it is well
groundstroke, backhand ironically, these are also the shots worth the effort.
groundstroke, forehand volley, people practice least. A few things to
backhand volley, overhead, lob, consider if you
and dropshot. Of course, there are What to do With This want to benefit
more shot options that clarify spin, Information from practicing
placement, balance, etc. But to keep The Serve. Practicing your serve service returns:
this exercise as simple as possible, may seem relatively easy. Just take a Do NOT play
lets stick with the basics. The big bucket of balls and off you go, right? out points. Remember the value of
question that begs to be asked: Which Not quite. Just think about first serve service return practice opportunities
shots do you hit most frequently in a percentages. With a little arithmetic and resist the temptation to play out
match? Since players the points. It is much
have limited time to Sample Swings at the Ball Chart easier to find partners
SHOT Game Game Game Game Game Game Game Game Game Game TOTALS
practice and improve, it 1 2 3 4 5 6 7 8 9 10 to play practice sets.
only makes sense that 1st Serve

2nd Serve
1111
Seldom will you get a
1111
prioritizing the shots to Serve 1111 practice partner to drill
practice (based on what just serves and returns,
Return
11
FH 1111 1 1111
shots are hit most often) Groundie
BH 1111
so utilize it well.
will help players improve Groundie
FH Volley 11 Set up target areas.
most quickly. BH Volley 1 Use ropes and towels,
for instance, to lay
Overhead 11
Lob 1
Perform This Dropshot down target areas large
Exercise TOTALS
23 13 enough so you can
The good thing about *NOTES: Abbreviate as needed when you create your own chart, and expand as desired to chart succeed more than 50
more games and more specific shots.
this chart is that a player percent of the time. Do
only needs it done once. NOT make the mistake
Add the totals from each game to get your priorities chart provides a first of setting up a single cone or can of
the total number of swings at the ball serve percentage. In the first game of balls that you may not hit more than
for the entire set. Just remember that the sample chart in this article, the once every five years. And most of
you are charting swings at the ball player only served 20 percent of first the time, also have the server aim for
and not shots in the court. Example: A serves in the box. Of course, it takes a specific target, which will increase
missed first serve counts as one first many more games to get a statistically the quality of the practice for both
serve swing. (Heres the guideline: accurate first serve percentage, players.
Count service returns or any other but the idea is to practice the most Learn from the pros. Be consistent
shots if the player contacts the ball. If frequently hit shots most. in your approach to returning serve,
the player cannot contact the ball, the Return of Serve. Returning serve is remembering that success in tennis is
assumption is that the opponent hit a altogether different from the serve. intrinsically connected to
clean winner.) It is accepted as the least practiced consistency. Stance, waiting grip,
important shot in tennis for two movement and targets should be
What To Expect reasons. First, few facilities have controlled and consistent if you want
Players are always surprised what a serving machines available; Second, to reach your potential. TM

large percentage of their swings at since few people want to practice

the ball are the serve and return of
serve. Slight variations will occur
based on playing style and surface
(slower surfaces = longer points), for
instance, whether they are playing
their serves, finding players to
practice your service returns can be a
scheduling nightmare. But, however
difficult it may be to find partners
who want to practice their serve and
USPTA Master Professional Joe Dinoffer
received the 2006 USPTA Tennis Industry
Excellence Award. In 2012 he was named
USPTA Texas Division Pro of the Year.

50 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 50 6/22/2017 1:36:01 PM

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BACK UP _Aug 2017_tt.indd 51 6/22/2017 1:36:01 PM

 Master Pro
20 Ideas for Building a
Successful Revenue Stream
By Ken DeHart USPTA Master Pro
R
evenue streams are only limited by ones imagination. Take one or
more of the following ideas and adapt it to what fits the needs of
your club, then watch new revenue streams grow in no time.
1. Use the USTA and TIA promotions
to access people outside your
regular club members, such as the
Special Olympics, Play Tennis and
more.
2. Ask USPTA pros to host events at
your club and invite both members
and non-members to attend.
3. Work with area schools to set up a
physical education tennis program
that runs during or after school and
encourage nearby schools to visit
your club.
4. Organize home-school tennis
programs where students receive
credit. This fills your mid-day slots
that would otherwise go unused.
5. Offer a Bring-a-Friend Day for
special events and everyday
activities, where the activities are
free. The focus is on increasing
people to your club and programs
that will lead to increased
memberships.
6. Work with businesses to offer
tennis events to employees or offer
a company price for using the club.
7. Host a community day where
everyone is invited to experience
your club and take advantage of
discounted rates on memberships,
tennis programs and lessons.
8. Attend community events, such as
races, wine tastings and health fairs
where you would extend special
rates for programs and lessons.
9. Work with area hospitals and
doctors to develop and promote
52 TM ADDvantageUSPTA.com August 2017
BACK UP _Aug 2017_tt.indd 52
tennis as a wellness program.
Network with specialists, such as
chiropractors, eye doctors and
realtors where they distribute your
business card to their clientele who
express interest in playing tennis.
10. Work with other departments
in your club (swimming, fitness,
golf, etc.) to cross promote your
programs.
11. Post company brochures and fliers
on the bulletin boards of area
business.
12. Create a website about your club
and tennis programs.
13. Create a Facebook page and
regularly post your activities and For instance, after spending $250
promotions. in lessons, receive one free racquet
14. Offer to coach a local high school stringing.
or college team and give students 19. Allow local tennis reps to organize
a special price to participate in a day where they sell their demo
programs or to join the club. clothing and equipment at your
15. Speak at local service organizations, club and you receive a percentage.
such as the Rotary, Lions or This attracts new people into your
Veterans, and explain how the sport club, plus it allows you to promote
relates to business and health. Offer your shop or programs at the same
a special deal for group lessons. time.
16. Be equipped with business cards 20. Use media to promote your club
wherever you go because potential successes, programs, staff or
customers are everywhere: the dog special events. Keep your name in
park, grocery store, hair salon, car the publics eye. Dont ever
wash or gas station. assume the community knows you
exist or what you offer. Tell them
17. Invite the community to attend
over and over.
programs at your club that cater to a
TM
niche group, such as new mothers or
wheelchair players. Ken DeHart USPTA Master Pro, AVAC
18. Offer incentives that reward players Director of Tennis in San Jose, CA,
who spend a set amount of money. Wilson Premier Advisory Staff
6/22/2017 1:36:01 PM
 SHOP RAFAS COLLECTION.

The Official Distributor of Nike Footwear & Apparel to the USPTA.

Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com.

BACK UP _Aug 2017_tt.indd 53 6/22/2017 1:36:02 PM

 USPTA News
US Open Series Invites
USPTA Professionals Back
S ummer is back and so is the
14th season of the Emirates
Airline US Open Series! The
five-week summer tennis season links
seven North American hard-court
tournaments to the final Grand Slam of
the year, the US Open.
For the fourth consecutive year,
USPTA will partner with the USTA
to make the 2017 US Open Series
available to the USPTA and its certified
members.
The partnership began in 2013 to
provide USPTA Professionals access
to the U.S.-based tournaments in the
Series and was modeled after other
successful agreements already in place
in Stanford, Calif., New Haven, Conn.,
and Cincinnati.
Once again, the tournaments will
offer an additional benefit to USPTA
division leaders. Each divisions
president and Professional of the
Year award winner will both receive
two box seats to an available session
at the tournament in their area. Both
the division president and the Pro of
the Year will be recognized during the
tournament.
ESPN2 and ESPN3 will again
feature weeklong coverage from the
BB&T Atlanta Open, Bank of the
West Classic, Winston-Salem Open
and Connecticut Open presented by
United Technologies. Tennis Channel
54 TM ADDvantageUSPTA.com August 2017
BACK UP _Aug 2017_tt.indd 54
and ESPN2/WatchESPN will provide
weeklong coverage from the Rogers
Cup presented by National Bank
and Western & Southern Open. In
total, nearly 70 hours of live national
coverage is scheduled to air on ESPN2
/ WatchESPN, 140 hours on ESPN3
and more than 85 hours on Tennis
Channel.
As part of the overall tennis
community at large, USPTA
professionals have an obligation
to ensure that professional tennis
tournaments are successful locally,
USPTA CEO John Embree said. We
should play an important role in
promoting these events by encouraging
attendance by our customer base.
USPTA Professional-level
members must present their current
membership card in order to receive
access to the available sessions at
each tournament. Tickets or grounds
passes are subject to availability
and determined at the discretion of
the tournament. For updated ticket
availability, visit uspta.com/benefits >
Additional Benefits > US Open Series.
For more information on the US
Open Series please visit www.
emiratesusopenseries.com. The newly
designed site features responsive
design for streamlined viewing across
all devices making it user-friendly with
an enhanced look and feel. TM
2017 US Open Series
Schedule
Availability to USPTA Professionals are
in italics and subject to availability in the
U.S. only (Canada excluded).
Bank of the West Classic
July 31 - Aug. 6 | Stanford, Calif.
Attend any session on Monday or
Tuesday.
BB&T Atlanta Open
July 22 30 | Atlanta
Receive one (1) free ticket good for
Session 1 5 at the box office.
Western & Southern Open
Aug. 12 20 | Cincinnati
One free session ticket or grounds pass
for each session. Pick up at Will Call at
North entrance .
Connecticut Open at Yale
Aug. 18 26 | New Haven, Conn.
TBD
Winston-Salem Open
Aug. 20 27 | Winston-Salem, N.C.
Free admittance Aug. 19-24 sessions 1-11
(not 3) Pick up at ticket office.
6/22/2017 1:36:02 PM
 USPTA News
Har-Tru and USPTA Agree to
Multi-year Agreement
HAR-TRU is now USPTAS official
provider of teaching carts, ball mowers
and baskets.
The United States Professional
Tennis Association announced
today it will enter into a three-year
agreement with Har-Tru, the leader
in clay tennis courts, court equipment
and accessories. Under the terms of
agreement, Har-Tru will become the
official provider of teaching carts,
ball mowers and ball baskets of the
association.
As an official endorsee of the USPTA,
Har-Tru will offer special rates for
USPTA members when shopping on
for Har-Trus website for qualified
products. In addition, members who
are enrolled in the Retirement Gold+
program can earn contributions to
their retirement accounts with a
qualified Har-Tru purchase.
I am extremely excited to get our
2018-2019 National Board Prop sed Slate
The National Nominating
Committee has completed
its task and proudly submits
the following slate for the
2018-2019 USPTA national
Board of Directors.
Additional nominations
may be made by the
general membership
in accordance with the
USPTA Bylaws, Article VII,
Section 3.
Should anyone who
participated in the
nominating process wish to
run for a board position,
procedures and information
may be obtained from the
national office. TM
BACK UP _Aug 2017_tt.indd 55
These are hard-working, passionate
innovative and durable line of teaching
carts, ball mowers and baskets in the
hands of USPTA Professionals, said
Pat Hanssen, President of Har-Tru.
Proposed Slate
President: Gary Trost
First Vice President: Feisal Hassan
Vice Presidents: Cari Buck, Alan Cutler,
Mark Faber, Bill Mountford, Rich Silvocka
Immediate Past President: Chuck Gill
TM
individuals who are dedicated to the
sport of tennis and to helping others
learn and enjoy it. I am confident that
our products can help them in that
endeavor and I know in turn USPTA
Professionals will help us grow our
business and improve our product
offering.
Founded in 1931, Har-Tru has grown
into the worlds premier manufacturer
of tennis court surfaces, equipment,
accessories and supplies.
Pat Hanssen has personally been a
big supporter of the USPTA for many
years. Now, to have the Har-Tru brand
as an endorsee just extends his
commitment to our membership on a
grander scale, said John Embree,
USPTA CEO. Har-Tru joins a growing
list of category leaders in the
marketplace who have become
affiliated with our association.TM
ADDvantageUSPTA.com August 2017 55
6/22/2017 1:36:03 PM
 Growing Your Business
Is Entrepreneurialism and Tennis a Successful Recipe?
After discovering TGA, one USPTA Pro says yes!

F
or 30 years, USPTA professional
Mike Owens was directly involved
in the club and tennis business,
growing the sport at all levels through
a successful operation, teaching and
coaching career. Recently, he discovered
TGA (Teach, Grow, Achieve), the fast-
growing innovative tennis model where
entrepreneurialism is challenging the
conventional wisdom that community
tennis programs should be run and
conducted by volunteers. It is creating
a new career opportunity for him and
other USPTA professionals.
The TGA model of growing grassroots
tennis by first bringing it to the schools is
not unique as the USTA (and others) have
done it in various
ways for years,
Owens said. What By offering tennis to the schools where the kids
is unique is that TGA
has unlocked the are already at the school, it makes the decision
secret to bringing the
sport into schools process (logistics and price) much easier.
through consistent
programs with quality control
measures in place through
incentivized owners of their
own businesses.
TGA Premier Tennis core
programs are after-school enrichment
for children ages 5-13 in kindergarten
through eighth grade. These programs,
run in conjunction with local school
districts, private schools and community
centers, are developed through a youth
sports franchise model, the only one of
its kind in the industry. Entrepreneur
Magazine recognized TGA as a Top 10
Franchise Value with its affordable start-
up costs and fees based on ROI.
To date, TGA is in 41 markets across
the nation accounting for one in every
four school programs without any
financial support from the USTA. It allows
prospective business owners who have a
passion for tennis and other youth sports
to take an equity position in a business
whose success is tied to growing sports at
the grassroots level.
Im very excited because this feels
like a natural progression in my tennis
career, said Owens, who had worked
with a mortgage firm in recent years.
With TGA, Im getting back into tennis
through coaching and helping others
make a difference through tennis students
and families lives. I cant wait to work
with schools to show them weve got a
cost effective program that impacts their
students and families in so many ways.
TGA has become the leading
introductory and recreational programs
model in the tennis industry after already
activating over 70,000 new tennis players
while creating business ownership
opportunities for USPTA professionals.
Most USPTA professionals work
for someone else and spend a lot of
time on the court teaching group and
private lessons, explained Owens, who
just launched his new TGA franchise in
Tucson, Arizona.
By offering tennis to the schools
where the kids are already at the school,
it makes the decision process (logistics
and price) much easier. The parents are
more apt to have their child give it a try
and stay with it if its super convenient
and affordable. This business has a large
upside opportunity in every community.
TGAs impact is evident on several
levels. First, by bringing introductory
tennis programs directly into schools and
community centers through enrichment
programs, it is putting tennis on a level
playing field with other mainstream
sports. Second, TGA creates a pathway
for students and families from the school
programs to recreational programs at
tennis facilities that include camps and
Play Days, as well as USTA Junior Team
Tennis and Junior Tournaments.
TGA provides all of the equipment for
kids at no cost in the program, including
its own line of custom tennis equipment
to provide all players an affordable option
to get into the sport.
Families and schools have embraced
the model and its programs because it
creates a healthier and safer environment
for students at schools and community
centers. The school-based curriculum
includes tennis skill progression,
education subjects
and STEAM
(Science Technology
Engineering Art
Mathematics) Labs,
in addition to physical
fitness and health
components.
As the kids advance and
find a passion for tennis, they
become a potential student of a
teaching pro, program, or club
and thats what the industry
needs right now, Owens said.
With TGA, a USPTA member can garner
this competitive advantage in a market by
providing after-school tennis programs at
schools and community centers. As those
youngsters age and become vested in the
sport along with their parents, a future
pipeline of business is created and overall
tennis participation is increased to foster a
successful future for the sport and for the
USPTA professional in that community.
By having your own business and
managing people, it is not about the grind
of being on court and banging balls as the
years go by. You get to work with other
coaches you hire to deliver a valuable
message and product to students and
families in your community."
Visit Play.TGA.com for more
information. TM

56 TM ADDvantageUSPTA.com August 2017

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 usta ad/ p. 57

BACK UP _Aug 2017_tt.indd 57 6/22/2017 1:36:04 PM

 Career Development
Exams, Upgrades Coach Youth Cardio Tennis
& PTCA I Tennis Workshop Aug. 6 Cardio Tennis Training Course
(4 credits for PTCA I segment) (2 credits) Level 1 + Level 2
USTA Billie Jean King
Aug. 3-4 Port Washington, N.Y. Aug. 18 Cincinnati
National Tennis Center, New York
Aug. 5-6 Tallahassee, Fla.
Aug. 7 Cardio Tennis Training Course
Aug. 5-6 Granbury, Texas
Aug. 5-6 Huntington Beach, Calif. Conferences/ Level 2
USTA Billie Jean King
Aug. 6
Aug. 7-8
Hilton Head, S.C.
San Francisco, Calif.
Activities National Tennis Center, New York
(Division Conferences 6 credits; Aug. 20 Cardio Tennis Training Course
Aug. 12-13 Atlanta Tennis Innovation Workshop 10 credits)
Windyke Country Club, Memphis
Aug. 12-13 Wilmington, N.C. Aug. 18 Midwest Div. Summer Sympos.
Sept. 25 Cardio Tennis Training Course
Aug. 18 Latham, N.Y. Mason, Ohio
Level 2
Aug. 18 Cincinnati, Ohio Oct. 11 NEXT Gen. Tennis Inn. Workshop
Windy Hill Athletic Club, Atlanta
Aug. 25-26 Laie, Hawaii Orlando, Fla.
Dec. 10 Cardio Tennis Training Course
Aug. 26 Eau Claire, Wis.
Level 2
Aug. 26-27 Seattle
Midtown Athletic Club, Chicago
Aug. 26-27 Boca Raton, Fla.

* This course is held at the USPTA World Head-

quarters in Lake Nona, Florida.
Exam reservations must be made at least 21 days
prior to the dates listed. Each date includes an
exam, upgrade and PTCA I unless noted. Exam
Webinars
cancellations must be received no later than 14 (.5 credits)
days before the exam, or a cancellation fee will be Watch all recorded webinars at
charged accordingly.
tennisresources.com
Applicant: late cancellation fee $95; failure to More info: visit uspta.com/Education
cancel application fee is forfeited. Certified
members: late cancellation fee $25; failure to Please visit www.cardiotennistraining.com to register.
cancel $25 plus the upgrade fee is forfeited.
Registration for another exam will not be accepted
until cancellation fees are paid.

Accredited
Professional Coach
Register your Accredited Professional Coach (APC)
and specialty course credits earned with the USPTA
SmartCode Education System. This uses your
smartphone to instantly register your attendance
to all seminars and specialty courses earning APC.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
Education requirements
your conference badge. The All USPTA-certified Professionals must earn 6 education credits in a three-year period
second QR code will be in your to remain current. Go to USPTA.com/Education for a partial list of eligible activities.
conference notebook and cannot be scanned until Please send verification (email, letter, certificate, receipt, etc.) that shows you
the end of the session or the beginning of the next
session.
attended the event/activity and submit it along with the date and agenda to educa-
tion@uspta.org to receive your credit. (International members, Recreational Coaches
If you do not have a smartphone, you may use
someone elses. Forms are available upon request.
and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
or call 800-877-8248, ext. 147. TM

58 TM ADDvantageUSPTA.com August 2017

BACK UP _Aug 2017_tt.indd 58 6/22/2017 1:36:06 PM

 We Shop,
You Save,
Hes Protected.
SelectQuote makes finding the life
insurance you need easy. Well give
you quotes from many insurance
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BACK UP _Aug 2017_tt.indd 59 6/22/2017 1:36:06 PM

 Member News
Midwest Inducts Hall of Fame Class Midwest Division
C ongratulations to recipients of the prestigious USPTA
Midwest Hall of Fame: Mark Bey of Glenview,
Ill., Chuck Kuhle of Decatur, Ill., Bud Schroeder
Award Winners
of Tipp City, Ohio and Carol Anderson (honorary Molly Card Beckmann, Indianapolis, Ind.
Midwest Professional of the Year
membership) of Tigard, Ore. The Inductees have
contributed to the sport in many areas, including coaching,
Bey Anderson Western Reserve Racquet & Fitness
volunteerism and involvement in the USTA.
Club, Streetsboro, Ohio
The awards ceremony is a special event where induct-
Lesson for Life Event of the Year
ees gather on court before an evening match. Theres a
lot of fanfare and excitement with not only the inductees Jon Betts, McHenry, Ill.
but tennis spectators too, said Anderson, an inductee and High School Coach of the Year
the Executive Director of the Midwest Division. She added,
Weve all dedicated a large part of our lives to the sport and Brian Schubert, Cincinnati, Ohio
being inducted into the Hall of Fame is an amazing honor. Individual Junior Coach
The celebration induction, which also includes the
Midwest Division awards presentation, takes place at the Eric Toth, University of Cincinnati
Western & Southern Open in Mason, Ohio, Aug. 17. Schroder Kuhle College Coach of the Year

Anya Baronayte, Solon, Ohio

Hot Off the Press Under 30 Professional

P rofessional tennis coach, Brian Elliot, has published a

new play book, Tennis Sequences. Elliott says his unique
teaching style has helped countless students. Tennis Sequences
Scott Mitchell, Midland, Mich.
Tennis Center Facility Manager of the Year
is about learning and understanding shot selections in tennis. I
Nick Laskaris, Bloomington, Ind.
discuss several topics, including the art of balance, rhythm and
Indiana Professional of the Year
power in tennis, as well as the simplicity of singles and doubles
sequences. Tennis Sequences is sold and shipped through
Brad Seymour, Mason, Ohio
Amazon.com ($9.95 digital/$11.95 paperback), ISBN-13: 978- Ohio Professional of the Year
1521090107; ISBN-10: 1521090106.
Luka Bagos, River Grove, Ill.
Ianni and Zlochova take titles at the 2017 Illinois Professional of the Year
USPTA National Clay Court Championships
Paul Lauterbach, Walworth, Wis.

T he 2017 USPTA National Clay Court

Championships took place May
18-21 at the Academia Sanchez-Casal in
(Naples, Fla.) to win the Womens
Open Singles 6-0, 4-1 retired.
Other results include Mens Open Dou-
Wisconsin Professional of the Year

NATIONAL BOARD OF DIRECTORS

Naples, Fla. with a total of 75 profession-
als participating in 13 divisions in the field.
The total prize money for the tournament
was $7,000, a four-day tournament open
to all USPTA-certified professionals.
Result Highlights Include:
Stefano Ianni (Miami, Fla) defeated
Wyatt McCoy (Minneapolis, Minn.)
bles: Franco Mata (Naples, Fla.) and
Jicham Zaatini (Naples, Fla.) def. President Chuck Gill
Alex Millet (Naples, Fla.) and Jose First Vice Gary Trost
Pasterello (Naples, Fla.) 6-4, 2-6, President
10-7; and Mixed Open Doubles: Court- Vice Presidents Alan Cutler
ney Vernon (Naples, Fla.) /F. Mata Feisal Hassan
(Naples, Fla.) def. Zorana George Ken McAllister
(Cordova, Tenn)/Dalibor Mihajlovic TM

to win the Mens Open Singles 6-0, 3-0
retired. On the Womens side, Zu-
zana Zlochova (Lake Worth, Fla.)
defeated Anastasia Zviahintseva
Jack Michalko
Diane Selke
(Aurora, Ill) 6-4, 6-1.
For more information on the USPTA Past President Tom McGraw
Surface Championships, visit uspta.com/ CEO John Embree
tournaments. Legal Counsel George Parnell

ADDvantage magazine editorial offices Magazine Coordinator..................... Teresa Thompson The opinions expressed in ADDvantage are those of the
USPTA World Headquarters Public Relations Coordinator............. DeVonte Martin authors and not necessarily those of ADDvantage or the
Circulation...............................................John Cornell USPTA.
11961 Performance Drive
Orlando, Fla. Office hours: 8:30 a.m. - 5 p.m. Eastern time Copyright United States Professional Tennis
Association, Inc. 2017. All rights reserved. Reproduction
Phone / 800-USPTA-4U ADDvantage is published monthly by the of any portion of the magazine is not permitted without
email magazine@uspta.org United States Professional Tennis Association. written permission from USPTA.

60 TM ADDvantageUSPTA.com August 2017

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