Customer Reference:

FTTP IPTV Rollout What

Operators Need to Qualify
 Demand for IPTV is booming

USD 34.67 USD The global IPTV market is valued at USD 34.67 Billion in 2015
Billion 93.59 and is expected to reach USD 93.59 Billion in 2021, growing
Billion at a CAGR of around 18.01% between 2016 and 2021.
18.01%
- Test Point

2015 2021

BTH Broadband
FTTP BASED IPTV MARKET IS BOOMING BECAUSE OF

Operator Need for

focus on operators to
enhancing provide
customer differentiated Local Broadcast
experience service offerings

Government
Decrease in investment in
Increasing increasing
cost of broadband IPTV Network
subscription internet
speeds coverage IPTV uses internet as a medium to stream TV programs as against traditional TV
broadcast through satellite-dish, rooftop antenna, fiber-optic cable etc.

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 Critical success factors for a successful IPTV rollout

Pre-Check : Factors to be considered before Infrastructure

Investments

Market Last mile

Market Sizing : Is there sufficient Market demand to justify the
Sizing Feasibility
ROI of a major infrastructure upgrade?
Content Customer
Profiling for Content Aggregation : Are there enough agreements in place
Aggregation
Fulfilment with content producers to provide a truly compelling offering?
High
Impact

Local Loop Unbundling: Local Loop Unbundling (LLU) is the

process of freeing up an incumbent telephone operators
Low telephone exchange so that rivals can install their own kit inside.
Local loop On Field
Is there an opportunity to exploit LLU?
unbundling worker
density
Query Post-Check : Factors to be considered after Infrastructure
Resolution Investments

Customer Profiling for Fulfilment : Identify specific customer

targets based on profile

Last Mile Feasibility : Do we have last mile feasibility to fulfill the

Go-To-Market or (Rollout)Timeline service/order requested ?

On Field Worker density : Do we have enough field workers to

meet demand ?
Our focus is on the Post Check, especially Customer
Order Fulfilment Process Query Resolution : Do we have a process in place to handle
customer queries?

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 Why Standardization is Required in Qualification process of FTTP - IPTV
This insight is targeted at
CSPs who have rolled out
FTTP-IPTV and are enhancing
their order management
system to support this
offering
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Customer Qualification is the Central Part of FTTP- IPTV
Rollout for any operators.
Each operator has their own qualification process for
managing their order management system, however there is
no standard!.
A master check list will be helpful for any CSP/ISP/IPTV
Operator.
Prodapt as a thought leader has came up with a template for
streamlining the qualification process for FTTP- IPTV in a
order management system.
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 Enhanced Order Management System for FTTP - IPTV

Order Management System

Customer Care
MIRROR
DATABASE

Web portal
Input: Telephone
No./Address

Phone Call Request

Customer Residential/Business
BNG Exchange Type Info
Exchange Speed Terminal Wire-Centre Info
IPTV Resistance Terminal Resistance
DSLAM is Fiber PIN, Block, Address

Valid for IPTV

Qualify Traditional BB IPTV Qualification Provisioning

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 FTTP IPTV Order Qualification Journey

Validate TN & If customer

Check Check
gather list of terminal
Exchange Exchange
DSLAMs from resistance is
supports IPTV configured for
MIRROR FIBER then
DSLAM IPTV Products
inputs fetch only Fiber
DSLAMS

Fetch Bandwidth, Gather

Process & Select based
Maxsubs, over Bonding info
arrive at list of on uplink
subscription for DSLAMS
Products availability,
loop length details filtered

Return the
Filter based Process &
Filter based list of
on Product on BNG arrive for valid
Qualified
Chipset CPE|NPE
Speed Product

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 Checklist for FTTP IPTV Qualification

Does Are ONT

exchange Is the Is Is ONT Splitter, PON
have IPTV Telephon terminal supported Card details
DSLAM & e Number resistan flag for available for
support IPTV valid? ce is each FIBER
products? FIBER? product customers?
enabled?

Does it
Have products
Is there a Is Customer Are PIN level support BNG been filtered
valid eligible for details (PIN Speed above based on Avg.
CPE | NSP - Premium Chipset, defined Bandwidth &
for each product DSLAM threshold loop length,
product Speed etc.,) level - min 2 Uplink
available? Mbps availability?

Return the List of - Parameters may vary based on customer.

- NSP - Network Service Provider , CPE - Customer Premise Equipment
Qualified Products - Avg. Bandwidth> 3.6 Mbps, uplink availability > 99.9% & Avg. loop length <3500 feet

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 FTTP IPTV will evolve to Gigabit IPTV Anywhere with qualification checks for
wireless speeds and different devices

IPTV will be wireless Companies like Webpass (acquired by

Google Fiber) have managed to provide gigabit service
wirelessly.

The Customer will be able to use a desired application,

without purchasing and configuring multiple devices or set-
top-boxes

Viewers will be able to watch television on the devices that they

choose with the flexibility that they deserve. TV-anywhere,
Multiscreen TV.

Over-the-top (OTT) content providers like Netflix and Hulu, will

lead the market through subscription model.

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Tualatin THANK YOU!
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Chennai

Johannesburg

USA UK THE NETHERLANDS SOUTH AFRICA INDIA

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