eee eet Fe Be (104/28) Heras Outdoor Advertising Policy March 2016 » Greater Noida Industrial Development Authority (GNIDA) 169, Chitvan Estate, Sector Gamma ||, Greater Noida District Gautam Budh Nagar - 201308, Uttar Pradeshwed outer aaeeene Ftc 236 Contents i 1 Overview, Ee) 2 Different groups of outdoor advertisement. 4 5 2.4 Advertisements excluded from the Authorty’s dect contro. I 2.2 Advertisements under the ‘Deemed Consent’ category ee 23 Advertisements for which the Authonty’s ‘express consent’ is always needed 4 1" 24 Aloted through tendering process Bi ecu 12 3. General guidelines for outdoor advertisement placement and content. Ly AL 14 3.1. Placement criteria ms 14 3.2 Road safety criteria , mer | ORL dakar 33 Content criteria, 3A Structure Cited... osssnessssnse 35 Electrical connection. 3.6 Conservation areas au) u 4 Approval of advertising signs under the express catagory... 18 5 Implementation ofthe policy 2 19 5.41 Strategy of authorized existing Jevi0eS.....ecrcmeenenne bone ath eA. 5.2 Compliance, enforcement and removal of unauthorized advertising devices 19 5.3. Legal action.. 54 Arbitration 55 Jurisdiction... 5.6 Indemnity.. 5.7 Insurance 58 Appeals 8 Consideration of applications a ° 7 Withdrawal and amendment of approvals, ee < 22 ! 8 Revenue. eh) FameLGD user Adige 2036, 1 Overview Objective of the policy document: Define guidelines for outdoor advertisements in the area under jurstition of Greater Noida Atoiy. Preview of the policy: The outdoor advertisement policy covers a very wide range of advertisements induding but nat limited fo: + posiers nd notices placards and boards ‘fascia signs and projecting sions ‘pole signs and canopy signs + models and devices + captive balloon advertising (not balloons in fight) + flag advertisements price markers and prise displays. ‘© Sector and village name signs ‘+ Billboards and Unipoles © Trivsion signs ete ‘The Authoriy has explicit right o amend the policy rom time to time as necessary 2. Different groups of outdoor advertisement ‘To enable an advertise to clearly understand the need for Auonys permission for outdoor advertisement this policy divides al ‘Advertisements into three main groups, which are explained in mare deta furher oni Clauses 21,22, 2.3 and 24 respectively These groups are as follows: ‘+ Advertisements excluded from the Authority's direct contro © Advertisements under ‘deemed consent’ so that the Authority's consent is not needed, provided your advertisement is within the specications described in his poey ‘+ Advertisements fr which te Authoniy's ‘express consent is always needed ‘+ Advettisements which shal be alloted by he Authority through 2 tendering process 2.1 Advertisements excluded from the Authority's direct control 1» Advertisements cisplayed on enclosed land, These would incude advertisements inside a ralway sition forecourt, or inside ‘3 bus station or Spots stadium or shaping mal! >> Advertisements displayed on orn any public rarsport vehicle which is normaly moving ¢.g. a Bus, Auto Rickshaw, Metro > Advenisements which are an integral part of 2 building's fabre, Le, 2 pant ofthe construction itselt Page as{m0 Ode Aberin oy 2036 > Advertisement in the form of price tickets or markers, trade-names on branded goods, or splayed on petrot pumps or vending machines. These advertisements must nt be iluminaled, nor exceed 0.1 square metes in area ‘Advertisements required by any Government Order, ot any enaclment to be displayed - > Trafic signs > Advertisements displayed inside a bulking, These advertisements must nol be iluminated or displayed within one metre of any window or other extema! opening through which they can be seen ffom outside the building > Advertisements dispayed in e shopping arcade bit inside a Group Housing Society provided such advertisements not ‘isle rom the ouside and pertains to the shops located inside that shopping arcade > Advertisements displayed inside @ Group Housing Society provided such advertisement isnot visible fom the ouside and pertain fo events/announcementsinotces occuring inside that particular housing society 2.2. Advertisements under the ‘Deemed Consent’ category Inthis dass of edvertsements, the Authotty’s consent is not needed, provided the advertisements within the ciasses of advertisement benefting from deemed consent stated below, In case of advertisements permitiad under this category it shall be the responsiby of the advertiser to remove the advertisement at the end ofthe approved term (i appicable) baring which the Authority has a right to levy a penalty as decided by the Authonty, 224° Class1 Functional advertisements’ by public bodies: Advertisments in Class‘ are those which are neaded by public hodies (euch as ‘govemment departments and local authors, the public utes and public ransport operators) to give information or directions about the services they provide. These would include: > Noice-board at any Government operated facility ike the stadium > Bus timetable > Warning notice at an electricity sub-station > Display of bye-aws ‘Advertisements must not exceed 1.55 square metes in area and a reasonable degree ofiluminaton is alowed to enable the information or drectons to be read in hours of darkness, 222 Class2 Consent fora wide vatity of sal notices and signs to be displayed on the premises or buildings to which the notice o sign relates. Cass 2s divided into tee separate categories, (4), (B) and (C), each with its oan provisions for deemed consent ‘© Class 2(A) permits notices or signs to be displayed on bulaings or land as a means of identification, ditecton or waming. These ‘would include > Sireet number or name of 2 dwaling-house of Sector names > Fieigate sig saying Please shut the gate’ or Waring notice ep, saying Beware ofthe do Pages of 8sLaos uteor Abert oy 2036 > Piva sgn saying 'No parking please’ Advertsements in Class 2A) must not exceed 0.3 ofa square mete in area, urination isnot allowed ‘© Class 2(8) permits notices or signs to be displayed on any premises for the purpose of advertising the fact hal a person, partnership oF company is carrying on a profession, business or trade at those premises. These would include: > Plate outside 2 doctor's surgery > Notioe-board displaying te names of individuals ina partnership > Name of company operating fom the premises ‘An aiverisement in Class 2/8) must not exceed 03 of a square metrein rea, one such advertsement of 3 square mares is allowed on each gate, provided tis on a separate road frontaoe ‘© Class 2(C) permits notices or signs which relate to: > Any educational, cultural, resreational, meical or sila instuiion; oF > Any place of religious importance lke a temple, gurudwara or church 1» Any ole, nn or public house, lock of fats, cb, boarcng-house or hos Provided that suchfcitys bul in a and with area upto 2 ares ‘The advertisement shall be displayed atthe premises and should not exceed 1.6 square metres in area. there is more than one entrance tothe premises on different road frontages, two advertisements of 1.2 square metres each may be displayed (each on a ‘separate frontage. ‘Any adverisamantn Class 28 and 26 may be iluminated, wth deemed consent, the urination is intended to indicate that madical oF sinar services or supplies ae avalable al the premises. 223° Class3 Temporary Advertisements: Cass 3 gives consent @ wide variay of nolices and signs which are usualy played fo publicise 2 forthcoming event, oto advertse a short term use ofthe advertisement site, Clas 3s dided into fve separate categories — (A) (3), {),(D) anc (E)—each wists own provisions for deemed consent ‘+ Class 3(A) permits boards to be cisplayed by such fms as estate agents, chartered surveyors, auctioneers and values, ‘advertising that and or premises are forsale orto le, The acvertsement board for each sale or letting must not exceed the dimension as stated in the table below. SNo. TypeofLanduse Size of the advertisement 1 Agricutural 2 square mets if single, 2.3 square metres f two boards are joined together for 2 single Industrial & advertisement Commercial 4 Residential 0.Sofa square mete single, 05 of a square metre i joins together No advertsement board is allowed 1o extend outwards fom the wall ofa buiding by mare than 1 mete Page 7otaeONDA outs Aare oy 2036 Class 3(8) permits fms o individuals who ae carrying out bulding, engineering or construction work to advertise the fact tthe sile, One firm or individual may display their own advertisement board, provided i does not exceed 2 square metres; but all those engaged on the contract rly ona single advertisement board, itcan have a total area of 2 square metres, pus a furher (0.4 of square metre for each addtional fim or person mentioned on the board Addtionaly, the development project is known by a particular name, the sizeof the adverisement board may be increased to ‘enable the name to be displayed. When tis type of advertisement board is move then 10 metres away fom a road, ican have a ‘ofa area of 3 square metres, plus a further 0.6 ofa square metre for each addtional frm or person mentioned oni Ifthe board is already being displayed, so that itis impracticable or inconvenient to add ancther name to any othe fim, contractor of individual working ai the ste may display their own separate boar for up ta tree months, provided that tis no large than 0:5 of a square metre on each road frontage tothe site of he project. Class 9(C) permits this type of advertisement board only during ‘he tne when the buiing, engineering or constuction works are actualy taking place on ste Cass 3(C) pamits temporary notices o signs which ae intended to adverse any local event bing held for charitable or religious purposes, which may be educational, cultural, political, social or recreational, but not for any commercial purgose, This permission woul include an axvetsement for > Asanctioned bazaar > A sponsored cycle rally > An amateur sports event, but not any sporting event organised for commercial purposes, ‘The atvertisement permited by Class 3(0) must not exceed 0.6 ofa square metre and the maximum time of display of such an advertisement for a max 7 days prior to the event. Locations for such add willbe approved by Authority Ciass 3(D) permits temporary notices or signs advertising thal a demonstration of agricultural methods or processes is taking place onthe land where they are being displayed. The otal area of ll such notices must not exceed 1.2 square melses in ‘aggregate and no individual notice isto exceed 0.4 ofa square mette. They may be displayed only for @ period of six montis in any year. Class 3(E) permits temporary notices or signs announcing the visit of a traveling circus or fa. These advertisements must nt be displayed more than 7 days before the opening of the circus or fair and must be removed within 3 days afterwards. The Autrty must be ‘old 14 dye eforehand of he stos of the rote. The nlc orsign must not exceed 2 square mae. Locaton as approved by Authority. ‘Averbsements partes by Css 3 must not: > Have ay lters, igure, symbols or sia fetires of the design over 07501 amete in neght > Have the highest pat ofthe advertisement at more than 4.6 metres above ground-level adverising a sale or leting of ‘premises situated in a building above these specified height mits): or > Beilluminated in any circumstances, And. ta Class 3 asvertsement relates oa sale or event. it must not be displayed more than 28 days before the sale or event begins and must be removed within 3 days after it nds Pages 25ShDA Odor Advert oe 2036 224 Class 4 iass 4 gives consent or a wide variety of notices, signs and advertisements to draw attention to eny commercial services, goods for Sale, or any oer services available al the premises where the advertisements being displayed. "Business premises’ means any buiding in which @ professional, commercial or idustial undertaking s being carried on, or any commercial services are being provided for the public. This term would include: > instutional premises ike + Office buildings = Colegestnsttuies = Schools Commercial premises ike: + Shoos and stopping arcades + Supermarets and hypemaets + Theates cinemas and dence-als + Vehicle showrooms and garages + Restaurans and cafes > Industil premises ke privately ned factories and works > GroupHousing Societies billboards allowedinside the | billboards alowed inside the | Premises with area 2-10 acres | premises with area >10 acres Number Sizes Number | Sizes (samt) Group Housing a ‘sgnteach | 3 ‘Beamt each instil Areas | 7 Ssamt 3 | Bsa each . Industrial Areas 2 Bsqmteach | 3 B sqm each Commercial reas | 2 Ssqmteach [3 ‘Bsqmit each The bilboard alowed inthe premises ised above shall be erected unto a maximum height of 6 Smits. Placement, design and stucture ‘of each such billboard shall be approved by the Author Class 4is nt intended to permit all farms of eutdoor advertising on any business premises; it only permits advertisements forthe ‘9oods or services available atthe particular premises, This means advertisements which reterto Business or other aciviy at the premises > Goods for sale othe services avaiable: andlor 7» Name and qualifications ofthe fm or person araviding the service in the premises rinations are permitted in this category to ensure vsilty inthe dark Pages ofa{004 Odor Aang Pe 2036 225 Class 5 ‘Advertisements on forecourts of business premises: When business premises have 2 forecourt or more tan one), Class 8 gives ‘a futher consent to display the type of advertisement permitted by Class 5, namely noboes, signs and atvertsements to draw attention fo any commercial services, goods forsale, or oes services avaiable al the premises, The term Yorecourt includes any enclosing fence, wall, screen or other structure, so ong asthe means of enclosure is not part ofthe business premises itself ‘So a forecourt would include: {> Enclosed area in front of a newsagents or tobaaconists shop: > Area at a patral filing station where pumps ate situated > Terrace in front of restaurant or café ‘Aorecoutt does not include the area of pavement in front of business premises which forms pat ofthe highway. Because Class § permits advertisements on the forecourt of business premises, any such notices, signs or adertsements musi be at ‘yound-evel And the total pemitied area for all forecourt advertisements must not exceed 6 square metres on each forecourt ‘frontage tothe premises. So. building with two forecour frontages may have adverisements not exceeding 9 square metres inal, provided that those on each frontage do not exceed 4 6 square metres. Forecourt advertisements mus nt be iluminated in any Circumstances. Designs ofall such advertisements shall be be approved by the Authority. 226 Class 6 ‘Advertisements on hoardings around temporary construction sites: Cass & permis the display, of poster-hoarcings which ave bing used to soreen building or constuction sites while the work f being carried out on ite. The purpose of tis consent i to bring boat some envormental benefit on buldng sls, by enabling screening (and perhaps also tamporay landscaping) ofthe ste to take pace, thus providing the advertisers win some financial incentive for is purpose Advertisements pemited by Class 6 must: >> Should not be displayed mare than three months before the dal of submission of map or approval Should not be more than 4 6 meres above ground level > Shoudbe alowed fora max perio 3 years on payment of a loense fee as decided by te Author from time to ime ‘Additonal, the avertser must send writen notfcation to the Authority of his intention to dsplay such an advertsement atleast 14 days before the cfspay starts, and provide a copy ofthe detailed planning permission forthe site. These advertisements may be iuminated in a manner reascnably required to full the purpose ofthe advertisement 227 Class7 Directional advertisements: Telling potential house buyers and other vistors how to reach a site where new residential development is taking place. The rules for Cass 7 are > Signs must not exceed 0.15 of a square metre in area! > No sign may exceed 4.6 metres above ground level 1» Any ettenng o athe nformation on the sign must not be less than 40 milimes ot more than 260 millimetres high Page t0 123> Retroflective material and tlumination must not be used 1 The sign must not look like an official atic sign > Thesign must be nezr to, but not on, highway land and not witin 50 metres of an ofcial afc ign facing in the same rection; No sign my be more than two miles from the main entrance lo the house buiking site, > 14 days betore any sign is put up, the Authority mus be told where its lobe displayed anc from what date; and permission ‘must be sought forthe location > No sign may continue tobe displayed after development ofthe house building site is completed; o for more than two years > Onthe roundabouts or the road medians 228 Class8 Advertisements displayed inside buildings: Class 8 permits advertisements to be displayed inside 2 building i > Theyre iluminated (fr exemple, a sign inthe window ofa chemists shop): > The building is mainly used to display advertisements; or > The advertisements within one mere of any window or other external opening through which it gan be seen from outside the building F 229 Class9 ‘Advertisements on kiosks: Class 9 allows the display ofan advertsement on the outside of a kosks which incid kiosk for sal business, ATM kiosks and telephone kiosk +> Numination isnot permitted in general, but a smal (upto .25 sqrt) backit sign i allowed on an ATM to allow identification in the dark > The sion must rele tothe Business being run on the kiosk in reference and should note more than . sq min area. > With the exception ofthe name of he electronic communications code operator o the name ofthe bank operating the ATM, its tracing name or symbel, no advertisement may be displayed on more than one fae o the Kiosk 2.3 Advertisements for which the Authority's ‘express consent' is always needed Express consent: fan advertisement you want to display is nol excluded ffom conto, and does not benefit rom any ofthe provisions for deemed consent, youneed the Authoriy's express consent before you can display i. Some frequently displayed types cf agverisement for which you need the Authoriy’s consent are as follows: 1. Banners ‘2. Fascia signs and projecting sions on shop-ronts or business premises where the top edge ofthe sign is mare than 4.6 metres. above ground level 3. Captive balloons advertisements: One balloon advertisement may be disayedifit is not more than 60 metres above the around ‘and not displayed for more than 10 days in any calendar year Pape Hols