Professional Documents
Culture Documents
White Paper
This unit requires you to engage with a situation where institutional communication has failed in a very
public way, allowing you to hone your research and report writing skills, as well as practice with
document design.
Scenario:
You and your partner are working for a Purdues Veterans Success Centeran organization that seeks to address the
needs of student veterans on Purdues campus. Your task is to do an in-depth examination of one aspect of the Center, or
of the services that are being provided by the Center, and either 1) identify how the Center could provide better service
and/or expand the existing service, or 2) identify unmet needs of student veterans and explore options to better address the
unmet needs. Finally, you will address how the service is currently advertised and consider how information about
Purdues Veteran Support Services are currently advertised (both internally to Purdue student and externally as part of
student recruitment). The idea for the white paper is that you will complete background research on student veterans,
support services, and identify an appropriate project for project 3.
Task:
To produce a white paper (aka backgrounder) about one of the services or functions of the Veterans Success
Center at Purdue, and begin setting a problem that your team will solve in unit 3. Each group will explore a different
aspect of the Center and its services, and our collected white papers will create a valuable resource for understanding the
state of veteran support on Purdues campus. You will need to do extensive research on both Purdues programs, national,
and international veterans supports services, veterans needs, etc. You are required to engage with scholarly, peer-
reviewed sources, credible research, and primary research.
Unlike an argumentative paper, the goal of a white paper is not to compel action or present a conclusion; instead, it is
meant to provide contextual information necessary for an unfamiliar audience to understand the topic or issue at hand so
that they might later make an informed decision. Even though the purpose is to inform, a white paper is still highly
rhetorical. Because the information presented has been chosen specifically for the intended audience it cannot be
considered neutral even though it should not explicitly make an argument. Typically, a white paper is immediately
followed by a recommendation report orfor our purposes, in Unit 3a strategic plan, which assumes the reader is
already familiar with the information in the backgrounder. The white paper establishes the groundwork and puts the
audience in the right frame of mind to then be presented with a more argumentative report.
Due to the public and ethical nature of these programs, the hardest part of writing this assignment will be to incorporate
research without overtly persuasive languageno glam, no glitter, no embellishments. The overall purpose of this
assignment is to create a researched and informative paper in the style of a formal business report. Additionally, the work
for this project will benefit your preparation and group formation for the final collaborative project in this course.
Because this is a group project, you and your partner will be expected to write together to create a cohesive, unified white
paper that is consistent in writing style and design.
Deliverables:
As we begin to wrap up unit two and head toward unit 3, you will be asked to give a presentation on your white
paper topic. In addition to the presentation, you will be required to produce a handout using your understanding
of visual rhetoric (CRAP & HATS) techniques. The original assignment sheet for this unit specified the
following requirements.
This sheet is designed to provide some additional guidance and helpful tips for a successful presentation.
Specifically, effective pitches will:
In addition to your pitch, you will create an accompanying handout that will help readers retain and process key
points of your presentation, and why includes visual design techniques. Specifically, effective handouts will:
Have a title
Include the authors name
Have a pleasing color palette that effectively employs contrast and color theory
Have appropriate and consistent alignment
Include sufficient text to make points clear after the presentation, while balancing limited text, lists,
keywords, and subheadings, to ensure the document is skim-able and accessible, and avoids the TLDR
problem.
Rubric
Below Meets Exceeds
Criteria Expectations Expectations Expectations
Handout Contains all important and relevant information 5 7 10
& Pitch needed for a presentation on the white paper
(50 content.
Points) Presents information in an easy to read and
understand format through limited use of text and 5 7 10
reading cues like bullet points, etc.
Features visual elements such as pictures, graphs, 5 7 10
or logos.
Document appears professional and clean due to 5 7 10
appropriate use of CRAP and HATS design
principles.
Presented interesting, cohesive, and persuasive 1 10
pitch in class to peers in 2-3 minutes.