STUART JACOB

36 DISPATCH DRIVE (H) 215-321-1545 : (C) 215-478-5122

WASHINGTON CROSSING, PA 18977 EMAIL: STUJACOB1@VERIZON.NET

MARKETING & BUSINESS DEVELOPMENT EXECUTIVE

Results-oriented and award-winning business development, programming and marketing executive with
extensive experience in the television, cable, satellite, motion picture and advertising industries. Specializing in
transformative media start-ups, creating new revenue opportunities, marketing initiatives, expanding distribution
channels and forging corporate strategic alliances to drive long-term business growth. Innovator in business and
management solutions.

AREAS OF EXPERTISE

Strategic Management • Strategic Branding • Executive Leadership • Client Relations • Business Development
• Strategic Planning • VOD Programming • DBS Services • Creative Advertising • Sales Development

KEY ACHIEVEMENTS

• Pioneered video entertainment and ad-supported media milestones in all facets of digital media including
Digital Television, Direct Broadcast Satellite (DBS), Digital Signage, Digital Place-Based Media, Video On
Demand, Pay-TV, Pay-Per-View, and Satellite TV
• Repositioned a new digital personalized advertising service that was adopted by Comcast, the largest cable
operator, reaching over 22 million homes throughout 44 states. This affiliation also laid the groundwork for
a highly strategic equity position by the affiliated company
• Established and successfully negotiated unique premiere programming partnerships with the leading
television networks, interactive media platforms and print publications driving the development of various
new media applications
• Developed and launched the first North American DBS service
• Conceived/produced programming and initiated strategic alliances for the largest out-of-home TV network
• Established the first distribution network for a DBS service uniting national distributors, direct marketing
companies, alternative business/consumer channels and more than 2,000 independent retailers
• Created the first satellite-delivered, place-based media company, attracting over 2,000 commercial
establishments and multi-million dollar advertising commitments
• Produced, marketed and distributed sporting events airing on all major North American pay-per-view
networks, including a top-rated weekly series for Sports Channel America and ESPN2

CAREER HISTORY
President-Programming, Creative Services & Media Partnerships 2004-Present
CBS OUTERNET New York, NY
Founding member of executive management team for this leading In-Store TV network in charge of its
marketing, advertising and production services company. Servicing more than 4,000 GameStop retail locations
and over 2,500 supermarkets nationwide with plans to grow dramatically into other retail verticals. Directly
responsible for planning and developing all consumer, advertiser and retailer television programming and
marketing initiatives.
 Initiated and managed the strategic alliance and exclusive programming arrangement with CBS
Corporation which culminated with CBS Corp.,acquiring SignStorey for over $71, 000,000 and the
creation of CBS Outernet, a new division within CBS focusing on ad-supported retail television.

1
  Estimated 200% cost reduction through innovative approach to programming and production
 Conceive “environmental video” programming model uniquely designed to influence the consumer in a
retail environment, resulting in an average 20% lift in sales of advertised products
 Develop numerous retail digital video platforms including merchandizing displays, video “sales
associates,” Café Entertainment Channels and Internet video applications.

Principal 2002-Present
JACOB ENTERTAINMENT, INC New Hope, PA
Programming and Management Company specializing in business and content development, strategic sales, and
marketing for the creation and launch of new broadband, cable and satellite services and applications. New
services and clients include:
• THE PATIENT CHANNEL (GE/NBC) • CHUCK NORRIS TELEVISION
• STAGEVISION (Founder/Acting COO) • PALACE DIGITAL & HD STUDIOS
• GOTUIT MEDIA (VOD) • STAGENET LIVE TV (Founder)
• REALEYES 3-D TV • SPORT HORSE TV (Founder)

Executive Vice President & Chief Marketing Officer 2000-2002

VISIBLE WORLD New York, NY
Founding executive of revolutionary advertising service that personalizes TV commercials to individual
households. Investors included: WPP Group, Grey Advertising, Reuters, Comcast Corporation, Leucadia,
Waterview Partners, and Edgewater Partners:
 Planned and initiated all sales and marketing, business development, and product management
 Conceived strategic directions and financial models to gain distribution and attract investors
 Developed marketing strategies and business practices for continued service growth
 Initiated alliances with MSOs, cable interconnects, programmers, advertisers/agencies, and investors
 Launched and directed brand image through web site, trade shows, public relations, an advertising
vehicles
 Negotiated LOI’s with broadcast and cable programming networks, Interconnects and
advertisers/agencies

Vice President-Marketing & Programming Services Development 1998-2000

GE CAPITAL/AMERICAN COMMUNICATIONS, INC Princeton, NJ
Recruited to expand satellite services to cable, broadcast, and Internet customers and open new markets.
 Conceived new “value-added” services for Internet, IP multicast and digital cable customers
 Spearheaded integrated solutions for media clients, including parent company’s NBC television services
 Developed GE’s first spinout company that employed satellites as an overlay to the Internet backbone.
Led venture’s programming and marketing initiatives
 Assisted GE in establishing the only satellite digital delivery service designed for cable programmers
and operators utilizing multiple encryption technologies and fiber interconnections
 Initiated strategic relations and investment opportunities with media companies such as KoolCast,
InfoLibria, Harmonic, Comcast, General Instruments, Sarnoff Labs, Hotelevision, and Respond TV

Chief Business, Programming & Marketing Officer 1995-1997

ALPHASTAR DIGITAL TELEVISION NETWORK Stamford, CT
Founding executive and director of AlphaStar Digital Television, the first North American Direct Broadcast
Service (DBS).
 Developed programming and pricing models that have become the industry standards
 Created overall business structure, market position/opportunities, programming models, cable transport
arrangements, and telephony and commerce enterprises. P/L responsibility in excess of $10,000,000
 Negotiated multi-year programming contracts for over 120 video, audio and data services. Launched
and managed the first DBS “DigiNet” services consisting of niche, educational, ethnic, and private
networks
 Guided distribution network of national and regional distributors, direct marketing companies (Amway,
Internet One), alternative business/consumer channels and more than 2,000 independent retail locations
 Selected US Headquarters and initiated negotiation for AlphaStar’s digital earth station with GTE/GE
2
Executive Vice President /Executive Producer 1992-1995
PROSTAR ENTERTAINMENT NETWORK Greenwich, CT
Founder, conceived and launched subscription-based, advertising-supported satellite private video network for
sports bars, race tracks, casinos, hotel lounges, military bases, colleges and country clubs.
 Established and managed a network of over 2,000 retail locations
 Produced over 200 hours of content, licensed and produced worldwide PPV events, and integrated the
service with various electronic news services and sports/financial tickers
 Negotiated key advertising contracts with major corporate aligned product category

Vice President & Chief Marketing Officer 1989-1992

TVN ENTERTAINMENT CORPORATION New York, NY
Founding executive recruited to develop all consumer activities and programming arrangements in one of the
first Direct Broadcast Satellite network applications. Partners were AT&T and Uniden; company purchased by
Paramount Pictures and MCA/Universal Pictures.
 Developed market entry plan for consumer, trade and investors
 Established marketing, sales and public relations strategies, including C-Band DBS applications
 Formulated policies, prepared and administered annual marketing budget
 Negotiated multi-layered programming deals with national cable networks and film studios
 Pioneered interactive features on TVN’s satellite decoder

ADDITIONAL EMPLOYMENT

Founding Executive, Vice President-Marketing & Creative Services 1986-1989

REQUEST TELEVISION PPV New York, NY

Manager-Targeted Marketing, On-Air, Consumer Acquisition 1984-1986

SHOWTIME/THE MOVIE CHANNEL New York, NY

Media Director & Marketing Specialist 1979-1984

DIENER/HAUSER/BATES COMPANY, INC New York, NY

AWARDS AND PUBLICATIONS

GE Capital Pinnacle Award for Excellence

GE stock option awards for marketing and e-commerce initiatives
CTAM ANNUAL OPEN COMPETITION OF CASE STUDIES
More than 20 awards for excellence in cable marketing and advertising
Author: “Delson’s Dictionary of Motion Picture Marketing Terms” Second Edition

EDUCATION

BS, Excelsior College Albany, NY

(University of the State of New York)