INTRO
Good day, were from De La Salle University and
were conducting a survey in your area. Can you
spare us 5 10 minutes of your time? There are no
right or wrong answers,
It is your opinion we want.
How do I call you?
Name: ________________________
Part I.
1. Age: _____
2. Sex: _____
3. Marital Status:
o Single
o Married
o Widowed
o Divorced
4. Household size
o 1 only
o 2-3
o 4-5
o More than 5
5. Educational attainment
o High school
o College
o Master's Degree
o Doctorate Degree
o Others: ______________
6. Occupation: ____________________
7. Monthly Income
o P10,000 or less
o P10,000 - P30,000
o P30,001 - P75,000
o P75,001 - P150,000
o P150,001 - P250,000
o P250,001 - P500,000
o P500,001 and above
8. Location of Residence
o Metro Manila
o Makati
o Quezon City
o Taguig City
o Others: ______________
Part II.
1. Do you like drinking chocolate milk?
2. How often do you drink chocolate milk?
o Once a week
o 2-4 times a week
o More than 4 times a week
o Others: ______________
3. What chocolate milk do you purchase regularly?
________________
4. Where did you get the information of the brand you
are currently using?
o Newspaper
o Magazine
o Billboard
o Radio
o Facebook post
o Television Commercial
o Youtube Advertisement
o Recommendations from
friends/family
5. What brand did you last
purchase?____________________________
6. Are you satisfied with its taste? Why or why not?
______________________________________
7. What was the price of the last chocolate drink that
you last consumed?
o P20 or less
o P21- P30
o P31- P50
o More than P50
8. Are you satisfied with its price? Why or why not?
______________________________________
9. Are you satisfied with its packaging? Why or why
not? ______________________________________
10. On a scale of 1-5, with 1 being the lowest and 5
being the highest, rate the importance of the product
attributes:
1 2 3 4 5
 15. What size do you usually buy?
Convenience
o Single bottle
o Single carton
Packaging o 750 mL
o 1 Liter
o Others: _____________
Nutritional Facts

16. What price are you willing to pay for a 350 mL

Price chocolate milk (single serving)?
o P20 or less
o P21- P30
Shelf Life
o P31- P50
o More than P50
Aroma
17. Are you willing to try a chocolate milk using
Philippine Carabao milk? _________
Taste o Yes
o No

Quality

11. What do you usually drink chocolate milk with?

o Bread
o Biscuits
o Chocolate
o Cereals
o Others: _____________

12. Where do you usually buy?

o Supermarket/ Grocery
o Convenience Stores
o Wet market
o Sari-sari stores
o Others: _____________

12. Do you prefer low fat, less sugar, or full cream?

o Low fat
o Less sugar
o Full cream

13. Do you prefer chocolate milk in a:

o Plastic bottle
o Glass
o Carton
o Others: _____________
14. Do you prefer it hot or cold?
o Hot
o Cold