MDX BIS4225.

Reading Materials
Notes

BIS4225.6
Virtualisation and
Customisation

1 2

Virtual Organisation Virtual Organisation

People who work for
Virtual Organisations are
not constrained by space
or time.
Working from home
Working in office but not
constrained to fixed desk
(hotdesk)
International team
Follow the sun

3 4

Technologies Technologies
Internet Wireless Technologies
E-mail 1G
Web 2G (GSM) WAP
File transfer (FTP) 2.5G (GPRS)
Discussion groups 3G
Video conferencing
5 6

1
MDX BIS4225.4

Mass Customisation Mass Customisation

Davis (1986): It is possible to:
Mass Production make things cheaply in large
numbers
Customisation
without making things in one
version or a small number of
standard versions

7 8

Mass Customisation Mass Customisation

Needs: Example: Dell
very effective database Mass customisation is built
technology into the entire supply chain
to keep track of different PC - little scope to compete
available options
for strength of product
effective communication
So compete on the service!
channels
9 10

Mass Customisation
Marketing initiatives have
been categorising customers
by demographics.
Mass customisation treats
each customer in a category
of one.

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