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AppliedMicroeconomics:Consumption,

ProductionandMarkets
DavidL.Debertin
This is a microeconomic theory book designed for upperdivision undergraduate
students in economics and agricultural economics. A free pdf download of the
entirebookatdownloadat
http://purl.umn.edu/158321

Amazon markets bound print copies of the book at amazon.com at a nominal


price(about$25)forclassroomuse.
http://www.amazon.com/AppliedMicroeconomicsConsumptionProduction
Markets/dp/1475244347/ref=sr_1_5?ie=UTF8&qid=1390834118&sr=8
5&keywords=debertin

ThebookcanalsobeorderedthroughcollegebookstoresusingthefollowingISBN
numbers:
ISBN13:9781475244342
ISBN10:1475244347

Basicintroductorycollegecoursesinmicroeconomicsanddifferentialcalculusare
the assumed prerequisites. The last, tenth, chapter of the book reviews some
mathematical principles basic to the other chapters. All of the chapters contain
many numerical examples and graphs developed from the numerical examples.
The ambitious student could recreate any of the charts and tables contained in
the book using a computer and Excel spreadsheets. There are many numerical
examples of the key elements of marginal analysis. In addition, many practical
examplesaretakenfromtherealworldtoillustratekeypoints.

Most of the examples used in the book come from the food and agricultural
industries, broadly defined. Examples in consumer choice and utility focus on
consumer decisions to purchase hamburgers and French fries. Production
examples involve choices farmers make in order to apply fertilizer to crops.
Marketmodelsareemployedthatillustrateconsumerchoicebetweenbeef,pork
andchickenatthegrocerymeatcounter,andsoon.Afewoftheexamplesdonot
employagriculturallyrelatedgoods,suchastheexamplesdealingwiththefateof
the Polaroid corporation and its instant cameras, monopoly power of cable
television providers and competition between the big three auto makers in the
1950s.

Eachchapterbeginswithmaterialthatwillbefamiliartonearlyanystudentwho
has passed an introductory microeconomics course. However, as each chapter
progresses,theproblemsandthemathrequiredtocompletethemgettougher.
Critical points throughout the text are highlighted in text boxes. The instructor
need not use all of the sections of each chapter for a course as each section of
eachchapterisselfcontained.

Eachchapterconcludeswithabasicsummaryofkeypointsandacomprehensive
listoftermsand definitions.Students mightchoosetobeginbyreadingthekey
summary points and definitions at the end of each chapter. Each chapter also
contains a spreadsheet exercise for students to create examples similar to the
tablesandchartsinthetext.

The book is designed for use in a onesemester course, covering the parts of
microeconomics that nearly every instructor believes should be covered at the
intermediatelevel,butalsorecognizingthatmostinstructorswillwanttodevote
afewweeksofthesemestertomaterialspecifictotheirowninterests.

Youcouldprintthebookdirectlyfromthefreeedownload,butAmazondoes
suchanicejobofbindingandprintingthebookinaneasytoputinabackpack
format,ifIwereaninstructorIwouldsimplyordertheboundcopies.Ihave
experimentedwithsimplydownloadingthisasapdfebook.TheproblemthatI
getintoisthatwouldliketobeabletoflippagesaroundtocomparegraphs
directlywithtablenumbers,andalsolookatmathstepsthatoccurredafew
pagesago,andIreallybelievethattheprintcopyisstillextremelyimportanthere
inthelearningprocess.
Everythinginthebookistiedbacktowhatwascontainedinchapters39ofthe
introductoryslides,buteverythingalsobecomesmorequantitativewiththe
combinationofcalculusandspreadsheetsapplied.Thetransitionshouldbevery
smoothfromintroductorytointermediatelevel.

LinksforFreeDownloadsofSpreadsheetsandComputerExercises

Chapter1Introduction

(None)

Chapter2DemandandSupply

Constructinglineardemandandsupplyfunctions

http://www.uky.edu/~deberti/am/chapter2linear.xlsx

Constructingnonlineardemandandsupplyfunctions

http://www.uky.edu/~deberti/am/chapter2nonlinear.xlsx

Exercise:Lineardemandfunctionwithashifter

http://www.uky.edu/~deberti/am/exerchap2a.xlsx

Chapter3Elasticities

Elasticities,linearandnonlinearfunctions

http://www.uky.edu/~deberti/am/chapter3elasticities.xlsx

Exercise:calculatingelasticities

http://www.uky.edu/~deberti/am/exerchapter3.xlsx

Chapter4ConsumerChoice

Constructingbudgetlines

http://www.uky.edu/~deberti/am/chapter4budget.xlsx

Constructingindifferencecurves
http://www.uky.edu/~deberti/am/chapter4indifference.xlsx

Lagrangeanoptimization

http://www.uky.edu/~deberti/am/chapter4lagrange.xlsx

Exercise:basicutilityfunctions

http://www.uky.edu/~deberti/am/exerchapter4a.xlsx

Exercise:3Dindifferencecurves

http://www.uky.edu/~deberti/am/exerchapter4b.xlsx

Chapter5ProductionwithOneVariableInput

BasicProdction,MPPandAPPcurves

http://www.uky.edu/~deberti/am/chapter5prod1.xlsx

Revenue,costandprofit

http://www.uky.edu/~deberti/am/chapter5prod3.xls

Exercise:basicrevenue,costandprofit

http://www.uky.edu/~deberti/am/exerchapter5a.xlsx

Exercise:graphicsforbasicrevenue,costandprofit

http://www.uky.edu/~deberti/am/exerchapter5b.xlsx

Chapter6CostsofProductionfromtheOutputSide

Costfunctionsfrompolynomialproductionfunctions

http://www.uky.edu/~deberti/am/chapter6cost.xlsx

Exercise:polynomialcostfunctions

http://www.uky.edu/~deberti/am/exerchapter6.xlsx

Exercise:Morecostfromproduction
http://www.uky.edu/~deberti/am/exerchapter6b.xlsx

Chapter7ProductionwithtwoVariableInputs

Drawing3DProductionsurfaces

http://www.uky.edu/~deberti/am/chapter7twoinput.xlsx

Budgetlines

http://www.uky.edu/~deberti/am/chapter7twoinput3.xlsx

Chapter8ProductionwithTwoOutputs

Aproducttransformationcurvefromtwoproductionfunctions

http://www.uky.edu/~deberti/am/chapter8twooutput.xlsx

Atwooutput3Dproductionsurface

http://www.uky.edu/~deberti/am/chapter8twooutput2.xlsx

Exercise:Buildingproducttransformationcurves

http://www.uky.edu/~deberti/am/exerchapter8.xlsx

Chapter9MarketModelsofCompetition

Purecompetition

http://www.uky.edu/~deberti/am/chapter9comp.xlsx

Monopoly

http://www.uky.edu/~deberti/am/chapter9monop.xlsx

Monopolisticcompetition

http://www.uky.edu/~deberti/am/chapter9monopcomp.xlsx

OtherBooks:
EconomicsofFoodandAgriculture
(Thirdedition,2014)
DavidL.Debertin
Thisisaheavilyeditedversionofanintroductoryagriculturaleconomicstext
bookEconomicsofFoodandAgriculturethatwasoriginallypublishedby
KendallHunt,in1990buthaslongbeenoutofprint.Thecurrentversionconsists
of620colorpdfslidesetconstitutingmaterialforacompleteintroductory(100
levelcourse)inagriculturaleconomics.Allthecolorslidesarecontainedinan11
MBpdffile(similarinsizetoatabletoriPadapplication).

Thefileisideallysuitedfordownloadingbytechsavvybeginningundergraduate
agriculturaleconomicsstudenttoavarietyofdevices.Ihavebeenexperimenting
with7inchAndroidtablets,butthefileshouldworkequallywellonaniPador
perhapsevenasmartphone.Obviouslythefilecanalsobedownloadedtoa
laptopordesktopcomputeroranyotherdevicethathasapdfreaderonit.By
downloadingthefilestudentssuddenlyhaveacomplete620slidebeginning
agriculturaleconomicscourseonwhateverdevicetheyprefertouse.

Thematerialcanalsobeusebyinstructorsforclassroompresentations
employingacomputerprojector.Ienvisionamodernagriculturaleconomics
classroomofstudentswithdevicesofvarioustypesintheclasshavingalready
downloadedsamematerialonthedeviceaswhatappearsonscreen.Theslides
containmuchofthedetailedcorematerial,butthereisstillplentyofspacefor
instructorstodotheirownthingsinconjunctionwiththeslides.

Therearetwofiles,onecontaining620colorpdfslidesin17chapters.Asecond
filehandoutfilecontainsthesameslidessetupforprintingonablackandwhite
printer,twotoapage.
Bothofthefilesarefreedownloadsathttp://ageconsearch.umn.edu

Thehandletogetdirectlytothefilesishttp://purl.umn.edu/162696 Allof
thisisFREE,andEVERYbeginningstudentinagriculturaleconomicsnomatter
wheretheyareshoulddownloadthefilestothedeviceoftheirchoice!

Backgroundontherevisionandupdatestothematerial:

The1990versionsofthisbookreliedheavilyongraphsthatconstructedbythe
authorusingsecondarydata.Nowtherearemanyothersources,mostnotably
thegraphscontainedintheUSDAERSchartgallery.Inupdatingthisversiontothe
present,Iretainedafewofthegraphsthatwereintheoriginalversion,butthen
locatedgraphscreatedbytheUSDAERSintheirchartgalleryinordertoaddto
andsupplementtheoriginalinformation.Theseslideswereoriginallyconstructed
employingHarvardGraphicsroutines.Atthatpointincomputinghistory,clipart
asopposedtophotographswasbeingusedextensively.Byretainingsomeofthe
quirkyclipartfromtheoriginalversion,Ihavealsoretainedsomeofthelookand
feeloftheoriginaledition.Itturnsoutthattheseslides,withbigfontsandquirky
clipart,lookparticularlyneatonasmallhandhelddevice.

Colorisimportantontheseslides,whichwereoriginallyusedforGEN101taught
usingtheseslidesbymeandseveralothersintheUKag.econDepartment.
Studentswillwanttodownloadthecolorfiletotheirlaptopsortabletdevices.
Forthemostpart,theblackandwhitehandoutlooksfinewhenprinted,butfora
fewofthegraphs,thecolorcauseslinesorotherinformationtobewashedoutor
agraphormapbecomeshardtoread.Studentsshouldreferbacktothecolor
versionontheircomputingdevices.

LinksforPowerpointslidesforindividualchaptersforinstructors

Allofthe600+slidescontainedinthebookareavailabletoinstructorsasfree
downloads.ThegeneralWebaddressfordownloadingtheseis
http://www.uky.edu/~deberti/efa/chX.pptwhereXisthespecificoneor
twodigitchapternumber.Hence,thePowerpointforchapter10canbe
downloadedattheWebAddresshttp://www.uky.edu/~deberti/efa/ch10.ppt
HotLinksforallthechaptersasindividualPowerpointsarebelow

Chapter1:Introductionhttp://www.uky.edu/~deberti/efa/ch1.ppt

Chapter2:TheStructureofAgriculturehttp://www.uky.edu/~deberti/efa/ch2.ppt

Chapter3:DemandandSupplyhttp://www.uky.edu/~deberti/efa/ch3.ppt

Chapter4:IntroductiontoElasticitieshttp://www.uky.edu/~deberti/efa/ch4.ppt

Chapter5:UtilityAnalysishttp://www.uky.edu/~deberti/efa/ch5.ppt

Chapter6:AgriculturalProductionEconomics
http://www.uky.edu/~deberti/efa/ch6.ppt

Chapter7:ProducerCosthttp://www.uky.edu/~deberti/efa/ch7.ppt

Chapter8:ProductionwithTwoInputsorOutputs
http://www.uky.edu/~deberti/efa/ch8.ppt

Chapter9:AlternativemodelsofCompetition
http://www.uky.edu/~deberti/efa/ch9.ppt

Chapter10:AgriculturalMarketinghttp://www.uky.edu/~deberti/efa/ch10.ppt

Chapter11:CreditinAgriculturehttp://www.uky.edu/~deberti/efa/ch11.ppt

Chapter12:PublicPolicyhttp://www.uky.edu/~deberti/efa/ch12.ppt

Chapter13:EconomicsofResourceshttp://www.uky.edu/~deberti/efa/ch13.ppt

Chapter14:TradeinAgriculturalGoods
http://www.uky.edu/~deberti/efa/ch14.ppt

Chapter15:EconomicSystemsinOtherCountries
http://www.uky.edu/~deberti/efa/ch15.ppt

Chapter16:WorldFoodhttp://www.uky.edu/~deberti/efa/ch16.ppt

Chapter17:RuralEconomicDevelopment
http://www.uky.edu/~deberti/efa/ch17.ppt
ThesePowerpointfiguresarebackwardcompatibleandshouldworkonearly
WindowsbasedmachinesatleastasfarbackasthoserunningOffice97.

AgriculturalProductionEconomics
(SecondEdition,2012)
DavidL.Debertin
AgriculturalProductionEconomics(SecondEdition,AmazonCreatespace2012)is
arevisededitionoftheTextbookAgriculturalProductionEconomicspublishedby
Macmillan in 1986 (ISBN 0023280603). This is intended primarily for adoption
atthebeginninggraduatelevelalthoughafewinstitutionsareusingthisalsoat
theupperdivisionundergraduatelevel.

The beauty of the linkage at the three levels is that Agricultural Production
Economics uses a lot of the same or closelyrelated numerical examples that
studentswhohaveusedAppliedEconomicswillhavealreadyseenattheupper
divisionundergraduatelevel.Thereisarealadvantagetohavingthesameauthor
writing the materials at all different levels. Agricultural Production Economics is
availableasaFREEedownloadathttp://purl.umn.edu/158319

Amazon also has bound print copies of the book at amazon.com at a nominal
price(about$19)forclassroomuse.Again,studentscandownloadthefilebutI
recommendthepapercopyforseriousstudy.

http://www.amazon.com/AgriculturalProductionEconomicsSecond
Edition/dp/1469960648/ref=sr_1_1?ie=UTF8&qid=1390834585&sr=8
1&keywords=debertin

The 428 pp. book can also be ordered through college bookstores using the
followingISBNnumbers:

ISBN139781469960647
ISBN101469960648
Acompanion100pagecolorbookAgriculturalProductionEconomics(TheArtof
ProductionTheory)isalsoafreepdfdownloadathttp://purl.umn.edu/158320

ForinstructorswhowantacolorPowerpointversionofallofthesefiguresfrom
AgriculturalProductionEconomicsfordisplayintheclassroom,thislinkprovidesa
freeelectronicdownloadtoalloftheminpptformat

http://www.uky.edu/~deberti/colorbookppt.ppt

A bound 100pp. print copy is also available on amazon.com at a nominal cost


(about$25,probablycheaperthanbuyingcolortonertoprintthefile).Hereisthe
Amazonlink:

http://www.amazon.com/AgriculturalProductionEconomicsThe
Theory/dp/1470129264/ref=sr_1_2?ie=UTF8&qid=1390834585&sr=8
2&keywords=debertin

The companion book can also be ordered through bookstores under the
followingISBNnumbers:
ISBN13:9781470129262
ISBN10:1470129264

Papers, spreadsheets and other files connected to Agricultural Production


EconomicsSecondEdition:

Thearticlethatstarteditall:

DevelopingRealisticProductionFunctionsforUseinUndergraduateClasses.S.
Journ.Agr.Econ17:2,1985,207214.
freedownloadathttp://purl.umn.edu/29983

Thisarticlewaswrittenpriortothe1986editionofthebook.TheSAScodeinthis
articlestillworkswithonlyminorchanges.Ifyouwanttodothesamethingusing
aspreadsheet,download

http://www.uky.edu/~deberti/ap/SJAE.xlsx

Matrixmultiplicationandinversioninspreadsheets(usedin1985article)
http://www.uky.edu/~deberti/ap/mat.xlsx

SimpleMPPandAPPusingbasicmodelfrom1985article

http://www.uky.edu/~deberti/ap/mppapp.xlsx

Basicsingleinputproductionspreadsheet

http://www.uky.edu/~deberti/ap/single.xlsx

Completesingleinputproductionspreadsheet

http://www.uky.edu/~deberti/ap/main.xlsx

DerivingACandMCcurves

http://www.uky.edu/~deberti/ap/acmccurves.xlsx

Singleinputprofitfromtheinputandoutputside

http://www.uky.edu/~deberti/ap/profitinputoutput.xls

Productionandcostsimplepowerproductionfunction

http://www.uky.edu/~deberti/ap/prodcostpower.xlsx

BasicProductionandCost

http://www.uky.edu/~deberti/ap/prodcost.xlsx

Figure5.1fromtext

http://www.uky.edu/~deberti/ap/fig51.xlsx

Generalprogramfordoingunconstrainedmax,minandsaddles

http://www.uky.edu/~deberti/ap/unconstrainedg.xlsx

Minimum

http://www.uky.edu/~deberti/ap/min.xlsx

Maximum
http://www.uky.edu/~deberti/ap/max.xlsx

Saddlewithoutcrossterm

http://www.uky.edu/~deberti/ap/saddle.xlsx

Saddlepointwithcrossterm

http://www.uky.edu/~deberti/ap/saddle1.xlsx

Bradfordianpolynomial

http://www.uky.edu/~deberti/ap/poly.xlsx

Polynomialproductionfunctionfromjourn

http://www.uky.edu/~deberti/ap/journ3d.xlsx

Polynomialproductionfunctionfromjournversion2

http://www.uky.edu/~deberti/ap/journ3D2.xlsx

Basic3Dprofit

http://www.uky.edu/~deberti/ap/basic3Dprofit.xlsx

PseudoscalelinedrawinginXLSXfile(ignorecircularreference)

http://www.uky.edu/~deberti/ap/pslinesa.xlsx

CobbDouglaswithpseudoscalelines

http://www.uky.edu/~deberti/ap/cdpseudo.xlsx

SmallLPfrombooksolvedonspreadsheet

http://www.uky.edu/~deberti/ap/lpsimple.xlsx

Harvard Graphics (now Powerpoint) software featured in An Animated


InstructionalModelforTeachingProductionEconomicswithcomputerGraphics.
Am.Jour.Agr.Econ.1993,May,1993.485491
http://www.uky.edu/~deberti/ap/journ.ppt

A basic 3D graphics program in SAS. Copy and paste each program into PC SAS
editor,thenrun

http://www.uky.edu/~deberti/ap/graph10.txt

1985SJAEarticleSAScodeedited

http://www.uky.edu/~deberti/ap/SJAESAS.txt

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