SENA CENTRO DE GESTIN DE MERCADOS, LOGSTICA Y

TECNOLOGAS DE LA INFORMACIN

Tecnlogo en Gestin Logstica

Ficha 1310135

Resultado de aprendizaje:
ENGLISH ACTIVITY No. 2
Customer Focus

Presentado al instructor:

ALEXANDER ALZAMORA PACHECO

Presentado por:
Vctor Alfonso Dussn Saavedra

Bogot, Junio 7 de 2017

1.) Introduction
Within the process of Commercialization and Sales of Double Anise Liquor, the lack of
activities that had been taking place in the aforementioned process regarding the
activation of the brand and its presence within the department of Huila and thanks to
possessing the characteristic of rent monopoly, during many Years, the previous
marketer who was different from ConAntioqueo who is the current marketer of Double
Anise Spirits, did not have the economic interest, wanting to have a saving in his profits,
with the lack of professional staff to help in brand activation, As well as the lack of
supervision by previous departmental governments towards the marketer directly;
Having as consequence a stable demand, not having a growth in this one, that although
the Double Anis brandy is the liquor monopoly of the department, the previous marketer
alluded that there was no need to advertise since this was sold alone; Therefore it was
noticed during the process of the new marketer ConAntioqueo, the decision was made
by means of brand activation through the presence of brand in different events, points
and in different ways, so that people consume more The Double Anise brandy, a decision
that was made thanks to the information obtained through surveys and follow-up
studies to increase the demand for the product.

.
 COMMUNICATIO RECEPTION OF POINT OF SALE
CONANTIOQUEO
N SUBPROCESS APPLICATION IDENTICATION

POINTTHE
DO YOU MEET OF PARAMETERS?
SALE
IDENTIFICATION

YES APPLICATION
DO NOT
I FILE

SIGNATURE OF THE
APPROVAL OF THE APPROVAL OF
AGREEMENT BETWEEN
APPLICATION RENDER
THE PARTIES

SUPPLY OF ADVERTISING
PRODUCTS APPROVED

MAKEOVER

FOLLOW-UP OF THE
LOGISTIC PROMOTER
The Communication Subprocess begins with the reception of the request for change
of image, ConAntioqueo identifies the point of sale for its subsequent approval of the
application, the agreement of the parties is signed, the Render is approved, these two
activities successfully accomplished It is necessary to provision the advertising
products approved for the change of image, after which the logistics promoter is
followed up.

Conclusions.

Thanks to the "Customer Focus" reading, it was possible to design a diagram about the actors
in the logistics chain that are related in my English language training project, identifying the
names and activities developed in each one of them.